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Litigating before the Boards of Appeal of
the State Intellectual Property Office of the People’s Republic of China
— Chinese Disputes Resolution Procedures for Registered Trademark
Professor David Chen, PhD
5 May, 2016 Alicante, Spain
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Profile of Professor David Chen, PhD
Professor of the Law School of Fudan University
Executive Dean of Fudan Shanghai Advanced Institute of Lawyers
Founding Partner of Allbright Law Offices
Vice Director and Mediator of Shanghai Commercial Mediation Center
President of the Intellectual Property Association
in China (Shanghai) Pilot Free Trade Zone
Arbitrator of China International Economic and Trade Arbitration Commission
Aarbitrator of International Commercial Chamber
2
3
CONTENTS
1. The authorities (administrative and judicial) in the disputes resolution procedures and their jurisdictions
2. The disputes resolution procedures before the preliminary examination announcement in Trademark Registration Application
3. The disputes resolution procedures after the preliminary examination announcement in Trademark Registration Application
4. The disputes resolution procedures for declaration of the invalidity of Registered Trademarks
5. Relevant cases sharing
4
1. The authorities (administrative and judicial) in the disputes
resolution procedures and their jurisdictions
Administration
In charge of the trademark
registration and
administration throughout the
country
Administration
Responsible for handling
trademark disputes
Judicial Authority
Chinese judicial system is a four
levels and two-instance trial
system. The party concerned who
dissatisfied with the first trial may
appeal to a higher court. The level
of Beijing Higher People’s Court
is higher than Beijing IP Court.
So these two courts responsible to
hear the administrative cases
and appeals against TRAB
Trademark Review &
Adjudication Board (TRAB)
Beijing IP Court &
Beijing Higher People’s Court Trademark Office (TO)
1-1 The functions of authorities
1. The authorities (administrative and judicial) in the disputes
resolution procedures and their jurisdictions
1-2 Chart of relationship among authorities
TRAB TO
State Administration for Industry
& Commerce of China (SAIC)
The first trial shall be concluded
within 6 months under ordinary
procedure, a 6 months
extension may be allowed by
the approval of the president of
court;
if in summary procedure shall
be concluded within 3 months
Supreme Court
Establish Establish
Review the decisions
made by TO
“four levels and two-instance trial system”
Beijing Higher People’s Court
Beijing IP Court
(equivalent to intermediate court)
Basic Courts
Judge reviews
decisions made
by TRAB
Appeal to a
higher court
Appeal court concludes cases
within 3 months may be
extended by the approval of
the president of court
5
2. The disputes resolution procedures before the preliminary
examination announcement in Trademark Registration Application
Trademark Review &
Adjudication Board (TRAB) Beijing IP Court Trademark Office (TO)
2-1 The TO examines trademark registration applications within 9 months, and decides whether shall
issue a preliminary examination announcement.
If the applicant objects TO’s
decision of dismissing a
trademark registration
application or not making a
preliminary examination
announcement, may apply
for TRAB review within 15
days upon receipt of TO’s
notice.
TRAB shall make a decision
within 9 months which may
be extended for 3 months
approved by SAIC. The
party who objects decision,
may bring a lawsuit to
Beijing IP court within 30
days upon receipt of TRAB’s
notice.
Responsible to hear the
cases against TRAB and
make the judgment. If the
party objects to the
judgment, the party may
appeal to Beijing Higher
People’s Court within 15
days upon receipt of the
copy of judgment.
6
2. The disputes resolution procedures before the preliminary
examination announcement in Trademark Registration Application
2-2 The chart of disputes resolution procedures before the preliminary examination announcement in
Trademark Registration Application
END
Application to TO for Registering Trademark
Meet the
requirements by
law?
Preliminary Examination
Announcement
Application
Rejected
Rejection to Trademark
Registration Application
Apply to
TRAB review?
Favorable
TRAB review
result?
TO examines the
application form
within 9 months
Beijing IP Court
Yes
Yes
No No
Beijing Higher People’s Court
Yes
No
TRAB make
decision within
9 months
Apply TRAB
review within
15 days
Bring to Beijing
IP court within
30 days
Appeal within
15 days
Preliminary
announcement
issued/available
for 3 months;
If no objections,
final examination
announcement
will be issued
7
3. The disputes resolution procedures after the preliminary
examination announcement in Trademark Registration Application
3-1 The following concerned parties may, within 3 months from the date of the preliminary
examination announcement of a trademark, raise objections to TO, which may bring an objection
litigation in trademark registration application
(1) The holder of prior rights or an
interested party thinks that the
trademark is in violation of
Clause 2-3 of Article 13, Article
15, Clause 1 of Article 16, Article
30-32 of Trademark Law.
(2) Any party thinks that the
trademark is in violation of Article
10, 11& 12 of Trademark Law
Opposing Parties
TO shall hear to the facts and
grounds submitted by the opposing
party and the opposed party, make
a decision on whether to approve the
registration of the trademark within
12 months upon expiry of the
announcement period, may be
extended for 6 months approved
by SAIC.
Trademark Office (TO)
8
3. The disputes resolution procedures after the preliminary
examination announcement in Trademark Registration Application
3-2 The following concerned parties may request TRAB to bring a review decision, after TO makes a
decision whether to approve the registration of the trademark.
(1) The opposed party who objects
the decision made by TO not to
register the trademark, may
apply for review to TRAB within
15 days when receiving the
decision. The review period is
within 12 months which may be
extended for 6 months
approved by SAIC.
(2) The opposed who has objections
to the decision by TRAB may
bring a lawsuit to Beijing IP
Court within 30 days upon
receipt of review decision notice.
Trademark Applicant
(Opposed Party)
Where TO decides to approve
registration of trademark, it shall
issue the registration certificate and
make an announcement.
The opposing party, if still having
objections, may request TRAB to
declare the registered trademark
invalid.
Opposing Parties
9
Yes
3. The disputes resolution procedures after the preliminary
examination announcement in Trademark Registration Application
3-3 The chart of disputes resolution procedures after the preliminary examination announcement
in Trademark Registration Application
END
Preliminary Examination Announcement
Any objections?
If Yes, enter TO
objections review
Rejection to Trademark
Registration Application
Opposed Party
apply to
TRAB review?
Favorable
TRAB Review
Result?
Issued by TO,
preliminary
announcement
available for
3 months
Beijing IP Court
No
Beijing Higher People’s Court
Yes
Upon receipt of
the decision, if
dissatisfied, bring
to Beijing IP court
within 30 days
Apply TRAB
review within
15 days
Rejected by TO
during objections
review?
Trademark Registration Announcement
No
Yes
No
Yes
No
TRAB make
decision within 9
months
Appeal within
15 days
Decisions:
Maintain TRAB’s
decision: reject to register
trademark;
Favourable judgement
result: TRAB makes a new
review
TO make
decision within
12 months
TO grants registered trademark
10
4. The disputes resolution procedures for declaration of the
invalidity of Registered Trademarks
4-1 A registered trademark shall be declared invalid by TO if it is in violation of Article 10, 11 &12 of
Trademark Law, or its registration is obtained by deceptive or other improper means. Other entities
or individuals may request TRAB to declare such registered trademark invalid.
(1) If the trademark holder objects TO’s
decision, may apply for review to
TRAB. TRAB shall make a decision
and notify within 9 months upon
receipt of the application, which may
extended for 3 months approved
by SAIC.
(2) The holder who objects TRAB’s
decision may bring a lawsuit to
Beijing IP Court within 30 days
upon receipt of TRAB’s notice and
appeal to Beijing Higher People’s
Court if dissatisfied with the first trial
within 15 days.
Invalidation declared by TO
(1) TRAB shall notify the party
concerned in writing, and require to
issue a reply within the prescribed
period. TRAB shall render a ruling
on maintaining the registered
trademark or declaring the
registered trademark invalid within 9
months which may extended for 3
months approved by SAIC.
(2) If the party concerned objects the
ruling, may bring a lawsuit to Beijing
IP Court within 30 days upon
receipt of TRAB’s notice and appeal
to Beijing Higher People’s Court if
dissatisfied with the first trial within
15 days.
Other entities or individuals
11
4. The disputes resolution procedures for declaration of the
invalidity of Registered Trademarks
4-2 Where a registered trademark is in violation of Clause 2 and 3 of Article 13, Article 15, Clause 1
of Article 16, Article 30-32 of Trademark Law, the holder of prior rights or an interested party may
request TRAB to declare the registered trademark invalid within 5 years upon the registration of the
trademark.
TRAB shall, upon receipt of an application for declaring the registered trademark
invalid, notify the party concerned, and require the parties to issue a reply within the
prescribed period.
TRAB shall maintain the registered trademark or declare the registered trademark
invalid within 12 months which may be extended to an additional 6 months
approved by SAIC. If the party objects TRAB’s decision, may bring a lawsuit to Beijing
IP Court within 30 days upon receipt of TRAB’s notice and appeal to Beijing Higher
People’s Court if dissatisfied with the first trial within 15 days.
12
4. The disputes resolution procedures for declaration of the
invalidity of Registered Trademarks
4-3 The chart of the disputes resolution procedures for Declaration of the Invalidity of Registered
Trademarks
Trademark Registration Announcement The prior rights holder and
other persons request
TRAB to declare the
registered trademark invalid
Timing: within 5 years
upon the registration of
trademark
Registered Trademark Review
TRAB complete review within
12 months
Invalidate the
Registered
Trademark?
TO Investigation Decide to Invalidate
Registered Trademark
TRAB Request the Parties
to Make Reply
Invalidation of Registered Trademark
Confirmed
Dissatisfied with
the review
decision?
Beijing IP Court
Beijing Higher People’s Court
Appeal within
15 days
Maintain Registered Trademark No
Yes
Yes No
Upon receipt of the
decision, if dissatisfied,
bring to Beijing IP court
within 30 days 13
PUMA had objections to the decision made by TRAB, then brought an administrative lawsuit against TRAB
to Beijing’s First Intermediate People’s Court (the IP court has not yet been established). In this case,
PUMA presented that “WINDCELL” did not constitute similarity with the other registered trademarks. Also the
products with “WINDCELL” had been heavily sold which might not cause confusion to costumers between
“WINDCELL” and the other trademarks.
The court considered that the trademarks were used in the same product category which made them the similar
trademarks in the same or similar product category. Therefore, the court maintained the decision of TRAB.
PUMA applied a review to TRAB, but its proposition was not supported by TRAB, then its territorial extension
protection was REJECTED again. The reason was that there are several registered trademark similar with
“WINDCELL” which not only are all registered in 25th category (clothes, shoes ,etc.) such as “WIND”, “wind” and
“cell”, but their application dates were all ahead of the application of “WINDCELL”.
PUMA applied a territorial extension protection of its trademark “WINDCELL” to TO in China for registering the
trademark in the 25th category. TO, in August 2012, made a decision to REJECT the application.
5. Relevant cases sharing - PUMA
5-1 The failure of extension protection of PUMA’s “WINDCELL” trademark
TO
TRAB
Court
The Court maintained the decision of TRAB – Rejection of territorial extension protection 14
5. Relevant cases sharing – Land Rover
5-2 Land Rover applied to declare Geely’s “陆虎”(“LUHU”) registered trademark invalid
5-2-1 The involved parties and trademark
陆虎, pronounced “LUHU” in Chinese is translated from Land Rover
陆虎 (Involved trademark)
versus
Holder to the Trademark
Requester to the Invalidation
15
Court thought that before registration of “陆虎”, the representative of Land Rover had recognized “陆虎” was
referred to Land Rover and its car brand in media . And “陆虎” had broad influence in Chinese market, Geely as a
car manufacture should know the popularity of Land Rover and correspondence between Land Rover and “陆虎”.
Geely registered “陆虎” clearly lack of legitimacy which violated article 31 of 2001 Trademark Law. Therefore,
Court revoked TRAB’s decision. Geely and TRAB dissatisfied and appealed to Beijing Higher People’s Court
, but the appeal was rejected.
In 2004, Land Rover requested TRAB to declare trademark “陆虎” invalid, and provided Chinese media reports to
prove before 1999 “陆虎” was referred to Land Rover, and Land Rover and its automobiles were highly
recognized by Chinese customers. But TRAB considered that Land Rover failed to prove its use and publicity of
“陆虎”before Geely’s registration of “陆虎” , so Geely did not violate Trademark Law. TRAB decided to maintain
Geely’s registration trademark. Land Rover objected and sued to Beijing’s First Intermediate People’s Court
(the IP court has not yet been established).
In 2001, Geely was granted to register trademark “陆虎” by TO, which was used in 12th category including
motorcycle, car and etc.
5. Relevant cases sharing – Land Rover
5-2-2 Details to Land Rover versus Geely’s “陆虎”(“LUHU”) registered trademark invalid
TO
TRAB
Court
The Court revoked the decision of TRAB and granted invalidation of Geely’s “陆虎”(“LUHU”) registered trademark 16
Article 13 Clause 2-3
In the event of an application for registration of a trademark that is a reproduction, imitation, or translation of
another's well-known trademark not registered in China on same or similar goods, and consequentially is likely to
create confusion, the application shall be rejected and the trademark shall be prohibited from use.
In the event of an application for registration of a trademark that is a reproduction, imitation, or translation of
another's well-known trademark registered in China on different or dissimilar goods, and consequentially is likely to
create confusion and cause damage to the interests of the registrant for the well-known trademark, the application
shall be rejected and the trademark shall be prohibited from use.
APPENDIX
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Article 15
Where an agent or representative registers, in its own name, a trademark of one of its principals without
authorization, and the principal opposes the registration, the trademark shall not be registered and shall be
prohibited from use.
An application for registering a trademark on the same or similar goods shall not be approved if: the trademark
under application is identical with or similar to an unregistered trademark already used by another party; the
applicant clearly knows the existence of the trademark of such another party due to contractual, business or other
relationships with the latter other than those prescribed in the preceding Paragraph; and such another party raises
objections to the applicant's trademark registration application.
Article 16
Where a trademark contains a geographical indication of goods and the goods are not from the region indicated
therein, thus misleading the public, the trademark shall not be registered and shall be prohibited from use.
However, those having been registered in a bona fide manner shall remain valid.
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Article 30
If a trademark for which a registration application is filed fails to comply with the relevant provisions of this Law or
is identical or similar to another's trademark that has been registered or preliminarily approved for use on the
same or similar goods, the Trademark Office shall reject the application, and no publication shall be made.
Article 31
If two or more applicants apply for registration of the same trademark or a similar trademark for use on the same
or similar goods, the trademark application that is filed first shall be preliminarily approved, accompanied by a
publication thereon. If the applications are filed on the same day, the trademark that is used first shall be
preliminarily approved, accompanied by a publication thereon, and the application(s) of the other applicant(s)
shall be rejected and no publication shall be made.
Article 32
An application for trademark registration shall not prejudice any pre-existing right of others. It is prohibited to
forestall the registration, through any improper means, of a trademark that is already used by another party and
has produced a certain influence.
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Article 10
The following signs shall not be used as trademarks:
(1) Those identical with or similar to the State name, national flag, national emblem, national anthem, military flag, army emblem,
army songs or medals of the People's Republic of China; and those identical with the names or emblems of Central State organs,
the names of the specific locations that are the domiciles of the Central State organs, or the names or designs of landmark
buildings;
(2) Those identical with or similar to the State names, national flags, national emblems or military flags of foreign countries,
except with the consent of the governments of the countries involved;
(3) Those identical with or similar to the names, flags or emblems of international inter-governmental organizations, except with
the consent of the organizations concerned or except where the likelihood of misleading the public is slim;
(4) Those identical or similar to official signs or hallmarks indicating control or warranty, except as otherwise authorized;
(5) Those identical or similar to the name or sign or mark representing "Red Cross" or "Red Crescent";
(6) Those with a nature of national discrimination;
(7) Those that are deceptive and are likely to cause public confusion in terms of the quality, other characteristics or place of
production of relevant goods;
(8) Those detrimental to socialist morality and custom or having other ill effects.
Names of administrative divisions at or above the county level and foreign place names that are known to the public shall not be
used as trademarks, unless any such name has other meanings or is an integral part of a collective or certification mark. If a
trademark containing a place name has already been registered, the trademark shall remain valid.
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Article 11
The following signs shall not be registered as trademarks:
(1) Those consisting only of generic names, devices, or model numbers of the goods concerned;
(2) Those consisting only of a direct representation of the quality, primary raw materials, functions, intended purposes, weight,
quantity, or other characteristics of the goods concerned;
(3) Those otherwise lacking distinctive features.
The signs mentioned in the preceding paragraph may be registered as trademarks after they have acquired distinctiveness and
become easily distinguishable through use.
Article 12
With respect to a three-dimensional mark as the subject matter under a trademark registration application, registration of that
mark shall be prohibited if its shape only represents the nature of the product, or its shape is required for achieving a
technological result, or its shape adds substantial value to the product.
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Article 31 of 2001 Trademark Law
An application for trademark registration shall not prejudice any pre-existing right of others. It is prohibited to forestall the registration, through any improper means, of a trademark that is already used by another party and has produced a certain influence.
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