Little Hinges Swing Big Doors

How Tiny Little Changes Can Make a Big, Big Difference In Your Business…

Impact Points

• Open Rate

• Click-Through Rate

• Opt-In Rate

• FE Conversion Rate

7%

20%

30%

5%

Increasing Open Rates

FACT:Nothing happens until the

email gets opened…

– Odd numbers: Why he paid Google $524,838.71…

– Question Marks: Google Made Me Slap Proof?

– Percentages (%): 99% of People Dieting NEED to do this

– [New Video], [Video]: [Video Blog Post] 89 pip gap open

– (free report): 7 Deadly SEO Mistakes (free report)

– RE: Re: Watch me build Your Membership Site

– Personal Pronouns (You, Your, etc…)

– Scarcity: Third and FINAL Notice

Proven Subject Lines

• Peak Curiosity/Confuse/Shock– SUBJ: Photos Enclosed Do Not Bend– SUBJ: Really…REALLY!!– SUBJ: kinda weird but VERY profitable– SUBJ: Why I Love Hotel Bars?– SUBJ: Chuckle-head does $3.8M first two years online

• Negative Subject Lines (*must remain congruent!!)– SUBJ: Things are bad...(maybe) – SUBJ: Don't take it personally, but...– SUBJ: Bad news…– SUBJ: I Hate Technology – SUBJ: One word..."crazy"

More Proven Subjects…

• Borrowed credibility– SUBJ: Google now OWNS Yahoo– SUBJ: Zuckerburg’s 3 Big Secrets– SUBJ: Amazon Wants YOU as a Partner– SUBJ: Steve Jobs was WRONG! (credibility + contrarian)

• make sure it doesn’t harm the frame (i.e. Is Ryan Deiss a scammer?)

More Proven Subjects…

• Top 10 ________

• 3 Big _______

• 7 Secrets of______

• How to _______________

• Quickly and Easily __________________

• _______________ in 7 Days Flat!

• _________ Step-by-Step for Beginners

• Bad News for ______________

• Sickening Story from _________

Fill-In-The Blanks Subject Lines

• Digg.com

• Amazon Covers and Back Cover Bullets

• ClickBank.com/marketplace (names and taglines under products)

• Google Suggests (proof the phrase is popular)

• Google Trends (what people are talking about NOW)

• PopUrls.com (search for unrelated news stories that can be tied to your offer)

Subject Line Idea Sources

Impact Points

• Open Rate

• Click-Through Rate

• Opt-In Rate

• FE Conversion Rate

7%

20%

30%

5%

12%

Increasing CTR...

Best Time: 4:30 AM CST

Best Days: Tuesday - Thursday

BIG TIP: Weekends are great for low-dollar and lead-gen offers.

Timing Your Email Delivery

Short Emails Get Higher CTRs

1. Intro

2. Body

3. Close/P.S.

Highest CTR Link Placement

BIG TIP!!!Email Image Placement

Images In Emails Increase CTRs

Up To 120%

Impact Points

• Open Rate

• Click-Through Rate

• Opt-In Rate

• FE Conversion Rate

7%

20%

30%

5%

12%

40%

Increasing Opt-In Rates…

You gotta test your landing pages!!!!

Version 1 (control): Short-form, plain

Version 2 (old-style): Long-form, inverted “L” format

Version 3: Short-form, image background

Gotta give credit where credit is due…

Example: WhiteHouse.gov (version 1)

Example: WhiteHouse.gov (version 2)

Which test won?

Version 3(a): Short-form, image background - Dog

Version 3(b): Short-form, image background - Surfboard

Version 3(c): Short-form, image background - Girl

Now which test won?

Impact Points

• Open Rate

• Click-Through Rate

• Opt-In Rate

• FE Conversion Rate

7%

20%

30%

5%

12%

40%

55%

5%

Running the Numbers: 100K List

IMPACT POINT• Open Rate• Click-Through Rate• Opt-In Rate• FE Conversion Rate

• Total Sales

BEFORE7% (7,000)

20% (1,400)

30% (420)

5%

20

AFTER12% (12,000)

40% (4,800)

55% (2,640)

5%

130