Littlest Pet Shop and Transformers Happy Meal – McDonald‟s India (West & South)

31st October–2012

Synopsis and Coverage Document of McDonald‟s Littlest Pet Shop and Transformers Happy Meal that took place in the Month of September- October, 2012

Coverage Document prepared by Torque Communications

Synopsis

McDonald‟s India gave its fans a chance to collect their favourite Littlest Pet Shop and

Transformers toys with the McDonald‟s Happy Meal.

McDonald‟s for the first time offered the All New Dessert Happy Meal consisting of a Happy Meal

hamper with a toy and a dessert to choose from McFlurry/ Walnut Brownie/ Soft serve ice cream

with the Happy Meal.

The new range of Happy Meals was a limited period offer available from 28th September - 28th

October, 2012.

McDonald‟s Happy Meals offered four loveable Littlest Pet Shop Toys and four Transformers toys

to chose from:

Bunny in Meadow,

Ladybug Bracelet,

Lamb in Garden,

Squirrel Bangle,

Optimus Prime,

Bumblebee,

Star Scream and

Megatron

Number of coverages received for the McDonald‟s Littlest Pet Shop and Transformers Happy Meal

is 17.

Coverage

South

PUBLICATION:

Deccan Chronicle

EDITION:

Bangalore

DATE:

October 18, 2012

PAGE NUMBER:

25

PUBLICATION:

The Hindu, Metro Plus

EDITION:

Bangalore

DATE:

October 18, 2012

PAGE NUMBER:

03

PUBLICATION:

The Hindu, Metro Plus

EDITION:

Chennai

DATE:

October 20, 2012

PAGE NUMBER:

05

PUBLICATION:

New Indian Express, Indulge

EDITION:

Chennai

DATE:

October 26, 2012

PAGE NUMBER:

13

PUBLICATION:

Visalandhra

EDITION:

Hyderabad

DATE:

October 15, 2012

PAGE NUMBER:

02

Newest Happy Meal toys collection

PUBLICATION:

Viduthalai

EDITION:

Chennai

DATE:

October 21, 2012

PAGE NUMBER:

06

McDonald's Special Sales Plan

PUBLICATION:

Kathirmathi

EDITION:

Chennai

DATE:

October 23, 2012

PAGE NUMBER:

03

McDonald's: Happy Meal toys

PUBLICATION:

Prajashakti

EDITION:

Hyderabad

DATE:

October 24, 2012

PAGE NUMBER:

09

McDonald’s newest Happy Meal Toys collection

Rest of West (ROW)

PUBLICATION:

Agnibaan

EDITION:

Indore

DATE:

October 5, 2012

PAGE NUMBER:

13

McDonald’s presents its toys collection

PUBLICATION:

Gujarat Niti

EDITION:

Ahmedabad

DATE:

October 4, 2012

PAGE NUMBER:

03

Littlest Pet Shop Pet and Transformers Toys Storm McDonald’s this October

PUBLICATION:

Suryakal

EDITION:

Ahmedabad

DATE:

October 9, 2012

PAGE NUMBER:

07

Transformers Toys Storm McDonald’s this October

PUBLICATION:

Rakheval

EDITION:

Ahmedabad

DATE:

Oct ober11, 2012

PAGE NUMBER:

04

Transformers Toys Storm McDonald’s this October

PUBLICATION:

Alpaviram

EDITION:

Ahmedabad

DATE:

October 10, 2012

PAGE NUMBER:

03

This October month welcome to McDonald’s: Littlest Pet Shop Pet and Transformers Toys

PUBLICATION:

Lokmitra

EDITION:

Ahmedabad

DATE:

October 10, 2012

PAGE NUMBER:

03

Littlest Pet Shop Pet and Transformers Toys Storm McDonald’s this October

Now with every McDonald’s Happy Meal take home Littlest Pet Shop toys and Transformers Toys

PUBLICATION:

Mahanagar Metro

EDITION:

Ahmedabad

DATE:

October 11, 2012

PAGE NUMBER: 04

Now with every McDonald’s Happy Meal take home Littlest Pet Shop toys and Transformers Toys

PUBLICATION:

Marvad Mitra

EDITION:

Ahmedabad

DATE:

October 10, 2012

PAGE NUMBER: 04

Online Coverage

India Infoline.com

Link: http://www.indiainfoline.com/Markets/News/Littlest-Pet-Shop-Pet-and-Transformers-Toys-Storm-McDonalds-this-October/5517773723 Littlest Pet Shop Pet and Transformers Toys Storm McDonald’s this October These Littlest Pet toys will be great play mates as they are endearing and come stylishly dressed with pretty accessories like - glasses, hats and bows.

McDonald's is seeking new homes for the lovable pets from the popular Littlest Pet Shop and Transformer

series featured in the newest Happy Meal toy collection at McDonald's restaurants.

Now young guests will receive one of four Littlest Pet Shop Happy Meal toys or one of four

TRANSFORMERS Happy Meal toys, with the purchase of a Happy Meal, at participating restaurants

nationwide, Kids will love the playful new pets and get to choose from Bunny in Meadow, Ladybug Bracelet,

Lamb in Garden and Squirrel Bangle for their play time. These Littlest Pet toys will be great play mates as

they are endearing and come stylishly dressed with pretty accessories like - glasses, hats and bows.

McDonald's young guests can also take home and join in the adventures of the popular characters from the

Transformer series- Optimus Prime the leader of the Autobots, Bumblebee the stealth Autobot, Star Scream

the Decepticon Air Commander and Megatron the enemy of the Autobost with each toy having the capability

to change from a vehicle into a robot.

To further add into this happiness, McDonald‟s for the first time is offering - the All New Dessert Happy Meal

consisting of a Happy Meal hamper with a toy and a dessert to choose from McFlurry/ Walnut Brownie/ Soft

serve ice cream with the Happy Meal.

PUBLICATION:

India Infoline.com

EDITION:

Online

DATE:

October 10, 2012

PAGE NUMBER: NA

Commenting on the promotion, Rameet Arora, Senior Director Marketing, McDonald‟s India, (West &

South) said, “We always strive to give our young patrons a complete experience with our Happy Meals and

this month McDonald‟s gives its young guest a chance to collect their favourite Transformers and Littlest Pet

shop toys. McDonald‟s Happy Meal toys is the perfect way to relish play time and keep alive the „I‟ m Lovin it

experience”.

So hop into the nearest McDonald‟s outlet today and start your own toys collection now. This offer is valid at

all McDonald‟s outlets till the 28th October, 2012.

In India, McDonald's has two Indian entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt.

Ltd, spearheads McDonald's operations in West & South India, while McDonald's restaurants in North &

East India are managed by Vikram Bakshi's Connaught Plaza Restaurants Private Limited.

End