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Channel IQ350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Counterfeiting in 2014 | Live From Fall IACC
David Howell | Director, Brand Protection, Channel IQ
Guest, Company Name
David HowellChannel IQ
IntroductionsToday’s Guest Speakers
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What’s Being Talked AboutIACC FALL 2014
Survey
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Live From IACC
• Description of IACC• Why they matter• How you can get involved
What is the IACC anyway?
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Global Compliance Rates Among Marketplaces
Americas
Europe
Asia/Pacific
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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- Sun Tzu
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End of the roadWhen you are 100% done playing ball
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2009 2010 2011 2012 20130
500100015002000250030003500
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RP
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• Register Trademarks for your brands• Identify the infringer(s)• Qualify the data and find the depth of the problem• Form an educated, enforcement strategy• Implement solutions immediately• Secure appropriate domain registrations• Purchase both Gtlds and Cctlds as needed• Identify and Recover Typographical domain names• Actively Monitor for Online Counterfeits• Make it known you will not honor warranties for items purchased from an unauthorized seller.• Remove all products and authorization from online retailers with ineffective escalation policies• Create whitelist on your website of authorized retailers• Never, never, never stop
Enforcing Your Online PolicyThe big list of do’s
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Q&AWebinar Recap
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Channel IQ350 West Ontario Street, 6th & 7th FloorsChicago, IL 60654www.channeliq.com
For More Information Please Contact:
Thank You
David Howell: [email protected]
