Live Listening Performance - downloads.bbc.co.ukdownloads.bbc.co.uk/...2_Live_listening_Performance_Q4_17_FINAL … · Kim McNally-Luke Head of Audience Research BBC Music, Radio

Kim McNally-Luke

Head of Audience Research

BBC Music, Radio 2, Radio 3, 6 Music

7th February 2018

Radio 2 Live Listening Performance

Quarter 4 2017

Contents RAJAR Q4 2017 | BBC Radio 2 - 3 Month Weight

Headlines

2

• Weekly reach to Radio 2 has risen for the 2nd quarter

in a row to a high 15.49m . This is the 4th highest

reach for the network which was up by 130k/+0.8%

on the Q and a rise of +436k/+2.9% on the year.

Positively over 1 in 4 of all UK adults (28.4%) continue

to listen to Radio 2. After hitting a lower level in Q2

17, the network has recovered well.

• Share of listening has also pushed upwards to a

strong 18.3%. Share was up 0.8% pts on the Q and a

shift of 1.0% pt on the Y. This is the highest share

level since Q1 16. Positively, the share among the

younger listeners (35-54s) moved up to its highest

level since Q1 16 at 19.7% and share among the

older 55+ audience was up to a record high of 23%,

meaning nearly 1 in 4 hrs of listening among this age

group is to R2!

• Listening hours have now moved back to a high

12hrs 16 mins per listener an increase of +19mins on

the Q and steady on the year (-3mins). Radio 2

remains above Radio 4 (10:51) and has the highest

level for a UK wide station. R2 accounts for over 1 in

3 of all hrs listened to BBC Radio (34.6%).

• The mean average age to Radio 2 edged upwards

this quarter at 53 years (+1). The average age of

listener to the Chris Evans Breakfast Show remained

steady at 53 years.

• Positively reach among the 35-54s moves up again

this Q after seeing a low earlier in year. Reach

among 35-54s saw an increase of +100k on Q and

up by +60k on the Y at 5.73m.

• Another record reach among the 55+ at 7.46m

listeners. Reach among this older target was up by

+190k listeners on the Q & saw a significant rise of

430k on the Y. Station now has a record number of

listeners aged both 55-64 (3.26m) and 65+ (4.20m).

The reach among the younger 35-44s positively

nudged upwards this quarter from 2.21m to 2.26m.

Directionally, Radio 2 continues to do better in

reaching the older 55+ audience (reach: 38%) vs

younger 35-54s (reach: 33%).

• Gender profile is marginally more male this Q: 51.7%

male vs 48.7% female.

• Social grade profile remains steady with 6 in 10 of all

listeners more well off (ABC1). ABC1s account for

61% of the total R2 audience (=). Equal record high

for listeners in the AB groups making up 29.3% of

audience. The station continues to do well among

the underserved C2DEs – edging up slightly again

this Q to a significant 6.05m listeners in these social

groups.

• Unfortunately no in roads in reaching BAME

audiences with reach among them edging very

marginally downwards this quarter: at 559k; a small

decrease of 12k listeners, now making up just 3.6%

of all listeners.

• Digital listening to Radio 2 has increased this quarter:

42.9% of all listening is via a digital device. Over half

of all R2 listeners (8.51m/55%) listen to R2 via a digital

device each week (stable on the Q). DAB remains

key digital platform, accounting for 34% of all

listening vs only 4.6% on DTV and 4.4% via the

internet.


100.0% Total Weekly Reach 15.49

43.0% Any Digital 8.51

57.0% AM/FM 11.34

34.0% DAB 7.01

4.4% Digital TV 1.32

4.6% Internet 1.37

12h 16m 190.06h

9.43 Share

18.8% Reach

At a glance

3

6.3% 8.5% 14.6% 22.4% 21.1% 27.1%

0.98 1.32 2.26 3.47 3.26 4.20

Age profile and reach Reach (m)

15.49

5.73 7.46

Adults 15+ Adults 35-54 Adults 55+

Reach by gender (m)

Share (%) and reach (m) for Breakfast

Hours (m)

Platform share (%) and reach (m)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (m)

Share (%) Reach (m)

Average hours per listener

Total hours

Men

Women

7.48 8.00

48.3% 51.7%


share

18.3%

reach

15.49

Trend of Reach (m) and share (%) |

4

Q4 17

Adults 15+ 16.0

%

14.9

%

15.9

%

16.3

%

16.8

%

16.1

%

15.6

%

17.6

%

17.7

%

17.2

%

16.9

%

17.6

%

17.9

%

17.7

%

17.0

%

17.8

%

18.1

%

17.6

%

17.6

%

17.7

%

18.6

%

17.2

%

16.7

%

17.3

%

18.1

%

16.8

%

17.5

%

18.3

%

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Share (%) Reach (m)

14.5

4

13.9

7

14.3

1

14.2

7

14.5

6

14.4

6

13.9

0

15.1

1

15.2

7

15.4

4

14.9

4

15.5

1

15.5

7

15.5

0

15.0

1

15.2

8

15.0

9

15.1

4

15.3

8

15.4

7

15.5

1

15.3

0

15.1

4

15.0

5

15.0

2

14.8

8

15.3

6

15.4

9


total hours

190.06

Average hours per listener, and total hours (m)

5

average hours

per listener

11h

39m

11h

30m

11h

57m

11h

45m

12h

17m

11h

30m

11h

29m

12h

07m

12h

00m

11h

27m

11h

38m

11h

40m

11h

54m

11h

41m

11h

34m

11h

51m

12h

10m

12h

09m

11h

48m

11h

36m

12h

03m

11h

43m

11h

26m

12h

05m

12h

19m

11h

41m

11h

57m

12h

16m

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Average Hours per Listener Total Hours

169

.28

160

.59

170

.90

167

.73

178

.86

166

.23

159

.54

182

.95

183

.38

176

.87

173

.66

181

.02

185

.36

181

.17

173

.63

181

.18

183

.67

184

.02

181

.54

179

.32

187

.07

179

.31

173

.11

181

.93

185

.01

173

.95

183

.46

190

.06

Q4 17

12h 16m


share

19.7%

reach

5.73


6

Adults 35-54

Q4 17

19.0

%

16.6

%

19.1

%

19.5

%

19.7

%

19.0

%

17.9

%

20.2

%

20.9

%

19.9

%

18.9

%

19.8

%

19.9

%

20.1

%

19.3

%

20.4

%

20.6

%

18.8

%

19.5

%

20.1

%

20.4

%

18.9

%

17.6

%

18.6

%

19.3

%

17.8

%

18.0

%

19.7

%

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Share (%) Reach (m)

5.9

7

5.5

5 5

.96

5.9

9

6.0

0

5.7

8

5.5

5

6.1

5

6.1

9

6.1

6

5.9

7

6.1

9

6.1

1

6.2

8

5.9

1 6.2

1

6.0

6

5.8

4

5.9

3

5.9

7

6.0

4

5.7

6

5.7

3

5.6

7

5.6

6

5.4

5

5.6

3

5.7

3


23.0%

reach

7.46


7

share

Adults 55+

Q4 17

19.3

%

19.4

%

19.3

%

19.6

%

20.2

%

19.6

%

19.1

%

21.0

%

20.9

%

21.0

%

21.2

%

21.5

%

22.4

%

21.3

%

20.4

%

21.9

%

21.7

%

22.5

%

21.7

%

21.4

%

22.7

%

21.1

%

21.3

%

21.5

%

22.2

%

21.5

%

22.6

%

23.0

%

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Share (%) Reach (m)

6.0

9

6.0

1

5.8

4

5.8

9

6.1

2

6.0

8

5.8

9

6.3

2

6.3

7

6.5

9

6.4

5

6.6

1

6.6

7

6.5

7

6.4

0

6.6

3

6.5

5

6.7

7

6.8

6

6.9

0

6.9

3

7.0

5

6.9

6

7.0

3

7.0

5

7.1

3

7.2

7

7.4

6


0

25

50

75

100

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Mean, median and mode age

8

53 Mean

54 Median

64 Mode

Q4 17


0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

9

Q4 17

8.00 Men

7.48 Women

Reach by gender (m)


Gender profile (%)

10

53.0 52.0 52.3 53.4 51.5 51.9 52.4 52.2 52.7 51.4 52.3 52.0 52.0 52.5 51.3 52.6 51.3 52.7 52.4 52.2 51.7 51.7 51.4 50.4 51.1 51.3 50.6 51.7

47.0 48.0 47.7 46.6 48.5 48.1 47.6 47.8 47.3 48.6 47.7 48.0 48.0 47.5 48.7 47.4 48.7 47.3 47.6 47.8 48.3 48.3 48.6 49.6 48.9 48.7 49.4 48.3

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

Q4

17

Male Female


0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Reach by age (m)

11

Q4 17

0.98 15-24

1.32 25-34

2.26 35-44

3.47 45-54

3.26 55-64

4.20 65+


Age profile (%)

12

6.4 7.1 6.6 6.4 6.9 7.3 6.4 6.9 6.9 7.1 7.6 7.2 7.3 6.3 7.2 6.1 7.2 6.8 7.4 7.7 6.4 6.7 6.9 6.5 7.1 6.6 7.1 6.3

10.7 10.1 10.9 10.3 9.9 10.6 11.3 10.6 10.8 10.3 9.3 10.3 10.6 10.8 10.7 9.9 9.3 9.9 9.5 9.1 10.0 9.5 9.3 9.1 8.3 8.8 9.0 8.5

18.8 17.5 18.1 18.6 18.9 17.7 17.8 18.3 18.0 17.2 17.1 17.4 17.1 17.2 16.8 17.0 17.0 16.5 15.6 15.8 15.9 14.5 15.3 15.1 14.4 15.2 14.4 14.6

22.3 22.2 23.6 23.4 22.3 22.3 22.1 22.4 22.6 22.7 22.8 22.5 22.2 23.3 22.6 23.6 23.1 22.0 23.0 22.8 23.0

23.2 22.5 22.6 23.3 21.4 22.2 22.4

20.6 20.6 19.9 19.8 20.7 20.0 19.6 19.8 19.7 19.5 19.8 19.7 19.7 19.4 19.4 19.4 19.8 20.0 20.8 19.6 19.8 20.2 20.3 20.6 20.5 20.9 20.9 21.1

21.3 22.5 21.0 21.5 21.3 22.0 22.8 22.0 22.0 23.2 23.3 22.9 23.2 23.0 23.2 24.0 23.6 24.7 23.8 25.0 24.9 25.9 25.7 26.2 26.5 27.0 26.4 27.1

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

Q4

17

15-24 25-34 35-44 45-54 55-64 65+


0.00

1.00

2.00

3.00

4.00

5.00

6.00

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Reach by SEG (m)

13

Q4 17

4.53 AB

4.90 C1

3.82 C2

2.23 DE


Social grade profile (%)

14

28.0 28.1 27.9 28.0 27.6 27.3 25.4 26.4 27.7 27.6 26.9 27.7 27.9 28.6 28.5 27.7 26.8 27.1 29.2 28.7 29.2 28.4 28.1 27.9 28.3 29.3 29.3 29.3

35.0 34.0 36.1 34.2 34.9 36.1 36.9 35.9 35.0 35.8 36.0 35.8 34.0 33.4 33.7 34.4 34.5 34.3 32.7 33.3 32.6 32.3 32.9 33.3 33.0 30.9 31.9 31.7

23.0 22.9 21.7 23.4 21.9 21.5 23.7 23.3 22.8 22.2 23.4 23.8 23.0 24.4 24.6 25.2 24.2 25.4 23.7 23.4 24.3 24.9 24.6 24.5 25.5 26.7 23.8 24.7

14.1 14.9 14.3 14.5 15.6 15.2 14.0 14.3 14.4 14.4 13.7 12.7 15.2 13.6 13.2 12.7 14.5 13.2 14.3 14.6 14.0 14.4 14.5 14.2 13.2 13.1 15.0 14.4

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

Q4

17

AB C1 C2 DE


Underserved audiences (m)

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

15

Q4 17

4.14 North

2.30 Adults 15-34

0.56 Adults BAME

6.05 Adults C2DE


0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q4 16 Q3 17 Q4 17

Weekday daypart reach, QoQ and YoY Reach in m

16


0.00

0.50

1.00

1.50

2.00

2.50

3.00

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q4 16 Q3 17 Q4 17

Saturday daypart reach, QoQ and YoY Reach in m

17


0.00

0.50

1.00

1.50

2.00

2.50

3.00

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q4 16 Q3 17 Q4 17

Sunday daypart reach, QoQ and YoY Reach in m

18


Platform share (%) and reach (%)

8.5 9.9 6.9 6.3 6.0 6.9 6.8 5.2 6.1 6.1 5.0 5.3 6.3 6.2 7.6 7.6 5.2

17.6 17.9 18.6 19.2 21.1 21.2 20.2 20.1 22.6 23.6 25.2 25.2 24.4 27.0 25.8 26.6

27.8 27.4 29.1 31.0

31.6 29.9 30.2 33.5 32.7 34.4 33.9 34.0

68.8 67.8 68.8 68.8 67.3 66.3 68.1 70.0 66.4 64.0 63.6 62.0 61.7 60.3 62.1 61.2 58.2 60.4 56.2 54.0 60.3 62.9 62.6 58.9 58.3 56.3 58.2 57.0

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

Q4

17

Unspecified Internet DTV DAB Digital Radio AM/FM

19

15.49

8.51 11.34

7.01

1.32 1.37

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (m) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.


Reach by Nation (m)

20

Q4 17

13.15 England

1.17 Scotland

0.95 Wales

0.22 Northern Ireland

Reach (millions)

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7


Reach by Region (m)

21

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Q4 17

1.36 East

0.78 West

0.64 South West

1.53 South

1.74 Yorkshire &

Lincolnshire

0.88 North East

Reach (millions)


Reach by Region (m)

22

0.00

0.50

1.00

1.50

2.00

2.50

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Q4 17

1.51 North West

1.43 West Midlands

0.54 East Midlands

1.91 London

0.82 South East

Reach (millions)


0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Share by Nation (%)

23

Share (%) Q4 17

18.4% England

17.4% Scotland

25.1% Wales

5.4% Northern Ireland


0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Share by Region (%)

24

Share (%) Q4 17

21.7% East

23.3% West

21.8% South West

24.4% South

20.5% Yorkshire &

Lincolnshire

21.6% North East


Share by Region (%)

25

Share (%) Q4 17

17.4% North West

17.9% West Midlands

15.0% East Midlands

10.6% London

24.3% South East

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q4 1

7

Contents RAJAR Q4 2017 | BBC Radio 2 - 3 Month Weight 26

Documents

Live Listening Performance - downloads.bbc.co.ukdownloads.bbc.co.uk/...2_Live_listening_Performance_Q4_17_FINAL … · Kim McNally-Luke Head of Audience Research BBC Music, Radio