LL ESTTime comes to you…

DEMOGRAPHIC SEGMENT

AGE

Present Focus: Youth and Higher Income Class

Presently youth forms 65% of population

FUTURE FOCUS: KIDS CORPORATE TECH FREAKS

AFFLUENCEHIGHER

MIDDLE

HIGHER

MIDDLE

LOWER

In future Middle class will grow by 10%.

GEOGRAPHIC DISTRIBUTION

METRO CITIES 2- TIER CITIES

SOCIOCULTURE

WOMEN WORKFORCE

Literacy Rate of women in India is 54.5%. The no. of working women is increasing.

Increased purchasing power .

Potential market.

Traditionally – used only for watching

time.

Modern – used as a style statement, as accessories also.

TRADITION v/s MODERN

ECONOMIC

SEGMENT

EMPLOYMENT Setup Manufacturing plants in remote

areas to provide employment.

It will create the VICIOUS CIRCLE.

INCREASING GDP The GDP of India is increasing

( Presently it is 7.9%)

Purchasing power has increased drastically.

Huge potential market for our product.

TECHNOLOGY

TECHNOLOGY SMS TECHNOLOGY

HI-TECH HEART MONITOR WATCHES

FEATURES REMINDERS MP3 PLAYER AND FM CAMERA IP VERSION 06

GLOBAL SEGMENT

GOING GLOBAL Blend of traditional INDIAN STYLE with

the MODERN TRENDS.

Increase of watch market in future

GERMANY 28.6%

FRANCE 22.8%

SPAIN 21.3%

TAIWAN 18.4%

INDIA 89.3%

SEGMENT POSITIVE

NEGATIVE NEUTRAL

DEMOGRAPHIC

AGE YES

AFFULENCE YES

G.DISTRIBUTION

YES

SOCIO-CULTURAL

WOMEN WORKFORCE

YES

MODERNISATION

YES

ECONOMIC EMPLOYMENT YES

GDP YES

TECHNOLOGY YES

GLOBALISATION

YES

INDUSTRY

ANALYSISOF

LLEST

PORTER’S 5 FORCE MODEL

Threat ofnew entrants

Bargaining power of buyers

Bargaining power of suppliers

Threat ofSubstitute products

and services

PRESENT COMPETITORS IN THE MARKET

TitanRadoRolexOmegaCitizenEspirit

Click icon to add picture

MARKET SHARE OF OUR COMPETITORS

29

16

1

13

6

9

16

Sales

TitanCitizenRolexOmegaRadoEspiritllest(expected)

THREATS Any slight reduction in the prices. New and innovative products of

competitors Attractive advertisements

These factors can help the competitors to attract our

customers

SUPPLIERSRAW MATERIALS SUPPLIERS OTHER OPTIONS

PLASTIC Jain Plastics, New DelhiM.G. Polyblends, Delhi

Karan Polymers Ltd, Delhi

GEMS Ghoshi Exports, JaipurB.M. Vaibhav Creations, Jaipur

K.K. Gems Pvt Ltd, P.D. Gems Jaipur

SILVER Ghoshi Exports, Jaipur

Dhruv Gems And Ornamental,Jaipur

GOLD Ghoshi Exports, Jaipur

Dhruv Gems And Ornamental,Jaipur

MICROCHIPS Chipssilicon, Pune

LED and BATTERIES Intelux Electronics Pvt Ltd, Mumbai

Continental Device India New Delhi

LEATHER Paris Leather Co. Delhi

Lakshmi Leather Co, New Delhi

Number of suppliers in the market for the raw material is large

They can’t exert power to raise the prices of the raw material as we can easily shift to other suppliers.

BUYERS LLEST YUVA: Higher bargaining power. They have many options. SO YOUTH CAN EASILY SHIFT TO OTHER

BRANDS

LLEST STYLE: Elites are particular about

their choice. They are brand consciousSO THEY DON’T EASILY SHIFT TO OTHER

BRANDS

SUBSTITUTES……….

MOBILE PHONES (FEATURES) MP3 PLAYERS CAMERA LOOKS GOOD INTERNET APP.

BUT WATCHES MAKE A FASHION

STATEMENT AND EASY TO CARRY.

SO IT HAS A NEUTRAL EFFECT ON OUR SALES

THREATS FROM NEW ENTRANTS

No government regulations. Easy for any new company to enter

Differentiation can be done through Branding, style, fashion, variety.

Easy for any new company to enter

High capital requirement. The only factor which can restrict

the new entrant in the market.

ACCORDING TO THESE FACTORS,

ANY NEW COMPANY CAN EASILY ENTER THE MARKET

AND CAN AFFECT THE PROFITABILITY OF OUR

COMPANY.

SUMMARYFACTORS THREAT

COMPETITORS YES

NEW ENTRANTS YES

SUPPLIERS NO

BUYERS YES

SUBSTITUTES NEUTRAL