LNE & Spa - January 2013

LNE & Spa—the magazine for skin care and spa professionals January 2013 $7.50

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ENVIRONMENTALLY RESPONSIBLE PROVIDER OF PREMIUM SKIN CARE

Boldijarre KoronczayPresident and Master Trainer

GREEN SPA

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Industry Leadersin Keeping thePlanet Green.

Éminence offers products with the highest organic standardsworldwide including USDA Certifi ed Organic, ingredients

certifi ed by Demeter International – the only global certifi erof Biodynamic® products – and Biokontroll Hungaria.

Éminence cares about the planet from harvest to production, packaging to delivery. We are committed to being

the “Greenest Company in Town” with the following initiatives: Wind and Solar Powered Manufacturing,

Sustainable Farming Practices, Handmade Products, Recyclable Packaging, Vegetable Inks in Printing,

Recycled Paper in Outer Packaging, Biodegradable Corn-Based Packing Materials, Green Warehouse Practices,

Hybrid and Biodiesel Car Deliveries, Green Transportation Support for our Staff, Green Community

Supporter, Tree Planting Initiatives, Green Spa Program, ISO 90001/2001 Certifi ed Manufacturing.

THE ORIGINALSINCE 1958

We have taken our commitment to the environment to a whole new level with our new tree We have taken our commitment to the environment to a whole new level with our new tree

planting initiative, Forests for the Future. For every product purchased, we will plant a tree by

joining forces with Trees for the Future. Visit www.eminenceorganics.com for more information.

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Say you saw it in LNE & Spa and circle #157 on reader service card

Page 4 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • January 2013

CONTENTSJANUARY 2013 VOLUME 28 NUMBER 1

businessMarketing Trends for the New Year 65Beauty and Beyond 66Fall in Love With Your Banker 67Developing Your Career 69Success Strategies 72Creating a Spa Dream Team 74Access to

Excellent Employees 77Industry Deregulation 82Jack of all Trades 86Biz News 90

spaMenus That Entice and Delight 41Sweet Valentine’s Day Scrub 50Better New Year’s Resolutions 54Sweet Sensation 58Cupid Approved

Spa Treatments 62Spa News 64

skinFinding the Words 23 Spoil Your Clients 26The Stress Relief Solution 30Pursuit of a Dream 35Skin News 37

Spoil Your Clients give your guests a taste of true pampering page 26

Sweet Sensation chocolate indulgence

page 58

Access to Excellent Employees

page 77

organic & wellnessTips to a Successful

Wellness Program 93 Delightful Surprises

in the Northwest 94Humanity and the Spa 98Don’t Stress Out … 102Organic & Wellness News 105

imageNail Health and Beauty

Resolutions for 2013 107Beauty Renewal 108Manicures and Martinis 114Red Carpet Ready 117Image News 120

Nail Health and Beauty Resolutions for 2013 page 107

Covercourtesy of

Franck Provost

extrasFrom the Editor 6Spa of the Month: Spa Terra,

The Meritage Resort 10Red Carpet Romance 42Calendar of Events 123Advertisers’ Index 130

Delightful Surprises in the Northwest page 94

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage



LNE & Spa rings in 2013 with many exciting new con-tributing writers, projects and an expanded Image section that now includes nail treatments and artistry.

With the passing of another year, we look forward to making new resolutions and goals, growing our careers and creat-ing a successful 2013!

Transparency is a key quality that I have always valued and try to live by, though it can often be a challenge to share dif-ficulties in one’s life, let alone personal tragedies. Linda Rae bravely opens up and shares her inspirational story of how she struggled as she went through school, at one point becoming homeless, and yet ultimately graduating at the top of her class and moving onto a successful career. The road to success is often filled with hardships and challenges, but as Linda emo-tionally spiraled downward, there was a helping hand to lift her up. Read her inspirational story on page 35.

I recently experienced a great loss in my own life, and this experience has shown me what phenomenal people we have in our industry. Many of you have offered kind words and so much more. When we as an industry step up and out of our own personal comfort zone to help one another, we all become stronger. I encourage you to step out of your comfort zone this year, reach out and get to know your fellow colleagues in our industry. Show them love, compassion and goodwill.

Our January issue is jam-packed with everything you need to know to grow your business and your career. LNE & Spa of-fers fresh ideas, hands-on tools, powerful insights and award winning strategies. New contributing author Dale Turner offers sound financial advice and business-building tips you do not want to miss in “Fall in Love With Your Banker” on page 67.

With the holiday season over, we now look forward to ad-ditional retail revenues from the upcoming Valentines Day! Are you ready with a solid lineup of Cupid approved treatments and retail products? The products in our customized photo feature are treated like Hollywood starlets, and placed on the red carpet for our Red Carpet Romance Valentine’s Day gift guide on page 42. Also check out “Sweet Sensation” by Marizza Contreras on page 58, a delectable article that reminds us that chocolate is a real beauty tool, not merely an indulgence.

You will be delighted by the valuable new information, features and details that have gone into the first edition of LNE & Spa for 2013! On behalf of myself and the entire team at LNE & Spa, have a blessed and wonderful New Year! n

—Denise R. Fuller, [email protected]

from the EDITOR

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3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134

800.471.0229 (USA)

305.443.2322 Worldwide fax 305.443.1664 www.lneonline.com

e-mail: [email protected] [email protected]

Publisher Dr. Jean Jacques Legrand

Chief exeCutive OffiCer Rodolphe Legrand [email protected]

editOr in Chief Denise R. Fuller [email protected]

Art direCtOr Sacha Smith [email protected]

AssistAnt editOr Amanda Clinton Winter [email protected]

direCtOr Of sAles Aché Fougere [email protected]

MArketing direCtOr Christèle de La Haye [email protected]

COnferenCe COOrdinAtOr Laura G. Bazo [email protected]

exhibitOr OPerAtiOns AssistAnt Mayli Bueno [email protected]

internAtiOnAl editOr Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017

Paris, France - 43 80 06 47

ADVISORY BOARD Lydia Sarfati • Ben Johnson • Lake Louise • Nina Curtis

Diane Buccola • Camille Hoheb • Joseph Mandato

Contributors

Printed with 100% soy-based ink. This magazine is recyclable.

Please recycle where facilities exist.

Rob E. AngelinoPatti BiroMarizza ContrerasJudith CulpLynn CurryErin FerrillDenise R. FullerNancy GriffinBrenda K. Helps

Alison HowlandLori HutchinsonKathy KaehlerTeddy LesterAustine MahDonna MeeMichael PuglieseLinda RaeValorie Reavis

Bryan ReevesKatie SaxonDori SoukupJulie StarrDavid SuzukiMelinda Taschetta-MillanePamela TaylorDale TurnerNoreen Young


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SPA OF THE MONTH

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The romantic regionCalifornia’s wine regions have always been known as extraordinary romantic destinations. The most famous wine region is the Napa Valley. With the variety of wineries, grapes, hotels, resorts, res-taurants, outdoor activities and spas, it is a ro-mance seeker’s paradise. Only an hour’s drive from the Greater San Francisco Bay area, the Silicon Valley and major airports of San Francisco, Oakland and Sacramento—it is also an ideal get-away destination!

The romance of the California Wine Country certainly beckons. Rolling hills, endless views of vineyards, blue skies, fresh air, the smell of

by Lynn Curry

THE SPA IN THE WINE CAVESPA TERRA, THE MERITAGE RESORT NAPA, CA

crushed grapes and a visit to a gorgeous wine cave nestled into the side of a hill all combine to create a fabulous romantic setting. This unique cave here in the Napa Valley Wine Country of-fers the opportunity to sip well-aged, carefully blended wines in nature’s sanctuary, and better yet, to have a spa experience like no other in the world, right there in the wine cave. Spa Terra at The Meritage Resort and Spa in Napa, CA is the spa in the wine cave, and the prevailing roman-tic getaway, perfect for a weekend escape or a weeklong vacation! A spa treatment in a wine cave ... does it get any more romantic than that?

SPA TERRA AT THE MERITAGE

RESORT HAS GIVEN THE PROPERTY

GREAT NOTORIETY AMONG SPA GOERS,

WINE TASTERS AND RESORT

GUESTS ALIKE.

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The unique spaAs one of the most unique resort spas, which opened in May 2007, Spa Terra at The Meritage Resort has given the property great notoriety among spa goers, wine tasters and guests alike.

“Spa Terra is a Napa Valley treasure that is an experience unto itself,” reads a description on the hotel’s website. “Spa guests experience the hushed serenity of the cave, with natural stone and copper water features combined with Florentine architecture and furnishings. The spa offers a rejuvenating environment unlike any other in the heart of Napa Valley.”

The spa features 12 treatment rooms, a cou-ple’s suite with a deep oversized tub for two and steam grottos, which are actual caves dug inside the facility, and a serene relaxation area. It can hardly be fathomed that this sanctuary was carved into the earth, creating the world’s first wine cave spa. Trickling water fountains, fresh teas, chef inspired specialty food items and a dedicated staff make the entire spa experience unique, special, relaxing and extremely romantic.

Preliminary plansIn late 2003, Pacific Hospitality Group began con-sidering space for a spa in the preliminary plans of a new resort they were building in the Napa Valley. Naturally, the conversation turned to the importance of hotels and resorts, incorporating spas—or at least having the ability to recom-mend spa services nearby—in order to remain competitive. The dialogue outlined the typical behavior of a wine country guest, and the fact that having a spa would certainly help increase the ADR and RevPar of the resort. The experi-ence at Spa Terra goes hand in hand with the wine country destination experience, in that the typical guest comes for a weekend to experience wine tasting, fine dining, spa and golf. Thus, the decision to build the spa was made when the guest demographics were studied.

A market study and space planning began in 2004, and the idea to build a wine cave was borne. If it could be large enough, this cave could potentially house the spa. The idea was to cre-

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THE INTERNATIONAL CONGRESSOF ESTHETICS AND SPA

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The International Congress of Esthetics and Spa in Miami Beach is The event of the year in Florida for spa professionals. The two-day conference offers dynamic education, cutting-edge companies and opportunities to build relationships with leaders in the spa industry from around the globe. Estheticians, therapists, spa owners and resort directors sharpen their knowledge, advance their skills and collaborate with leading companies and manufacturers to create a dynamic, successful and thriving industry!

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ate a cave that was 20,000 square feet, and the wine tasting room and event space would take up about half of that. When this was established, the conceptual plans began for the spa in the cave.

Correct designDesigning the spa was no simple feat. Pacific Hospitality Group hired Bacchus Caves, the wine cave experts, to unearth this treasure. David Bury and Associates, the Architect of Record, and myself were contacted directly by ownership to provide spa consulting and design services to determine feasibility and appropriate conceptual and design direction for guest comfort and operational flow.

Designing the facility required some creative thinking during the schematic and design de-velopment phases. Adjacencies had to be of a size that could withstand gravity and physics. To be structurally sound, withstand the weight of the earth above, be seismically correct and

allow access for appropriate ventilation were all engineering feats that took priority over what spa the team needed from an operational stand-point! The determination of treatment room sizes, steam room ceiling height, operational back of house access, hallway width and locker room ad-jacencies did not pertain to any spa needs, but rather the engineering requirements.

The spa friendly aspects of the cave that au-tomatically fell into place were the natural sound-proofing of the rock, the perfect climate control year round and the elimination of cell phone cover-age (no signage was necessary to remind guests to turn off those pesky ring tones)!

continues


THE FACILITY WAS BUILT BY TRUE ARTISAN CRAFTSMEN

WITH TILE, WOOD AND IRON.



“It’s always a game, you’re always fighting against gravity … the ground dictates what you can do, how fast you can go, how wide—and what structure we put up inside,” said Brian Simmons, general manager of Bacchus Caves. “We saw easier red cinder cone rock and tough-er volcanic rock on this job, but we ended up with the cave sized and shaped to match the artistic vision of the client.”

The hotel’s website describes the spa’s design to be a “feast for the mind and body.” The facil-ity was built by true artisan craftsmen with tile, wood and iron. The resort’s website goes on to explain: “With the steam grottos, soaking pools, treatment alcoves, waterfalls and radiant heat-ing, Spa Terra is far more than a place for expert treatments; it is an Old World Escape from the

ordinary. Disappear underground and enter a world of luxury, pleasure and healing.”

“The overall feeling of the space is perfectly appropriate for what a cave should be, sump-

tuous and inviting,” says Bury. “Guests feel co-cooned by their surroundings. The overall feel is opulent, intimate and exotic.” From the menu of services, retail area and training of the staff, Spa Terra welcomes guests with gracious hospital-ity in one of the most unique spa environments.

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“THE OVERALL FEELING OF THE

SPACE IS PERFECTLY APPROPRIATE FOR WHAT A

CAVE SHOULD BE, SUMPTUOUS AND

INVITING.” - DAVID BURY, ARCHITECT

OF THE CAVE

DESIGN CHALLENGES FACED ALONG THE WAY• Corridors had to be large• Ceilings had to be high• Pathways had to be long• Steam rooms had to be big

THE SPA IN THE CAVE BY THE NUMBERS• 1,270 linear feet of tunnel

space in the Meritage cave (close to a quarter mile)

• 12,000 cubic yards of rock has been removed from the cave

• 1,850 cubic yards of shotcrete is sprayed on the cave walls• 83,700 square feet of reinforcing

wire mesh is in the tunnel (which would cover almost 2 acres)

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Getting open!Spa director Victoria Boscarino knows this distinc-tive cave from the inside out. As the director at its opening, she was instrumental in developing the spa’s concept, and created a menu that matched it perfectly. Victoria was responsible for hiring and training an outstanding, results-oriented staff, creating the distinctive and exceptional spa menu and successfully training the team. Boscarino’s success can be attributed not only to her Italian heritage, knowledge of regional food, wines and outdoor adventure in the Napa Valley, but also her passion for the spa indus-try, and her tremendous amount of spa man-agement experience. Five years after its open-ing, Boscarino still leads the team at Spa Terra to deliver unique treatments and exceptional guest service. She is available to her guests and team—making her the ultimate hostess.

When asked about how she got started at Spa Terra, Boscarino replies, “When Lynn Curry called me to tell me she was consulting on the Cave Spa at The Meritage Resort, and asked me if I was interested in being considered for the spa director position, I was more than thrilled …

even though I knew opening the one and only spa inside a cave would not be an easy task!”

It is clear now that she took the challenge seriously, as she has created the ultimate spa environment!

Services and featuresFrom an operational standpoint, there was no better fit for a spa director than Victoria Boscarino. She was extremely passionate about the idea that there would be a spa inside the earth. Born and raised as an Italian, she helped create Spa Terra (meaning “earth” in Italian) with Florentine ar-chitecture, furnishings and art, which all formed the groundwork for her to add her Italian flair to the overall feeling of the spa. “The menu selec-tion, the naming of the services, the treatment rooms (all named after well-known Italian cities) all add up to the uniqueness of Spa Terra; which provides guests with an opportunity to experi-ence wine country based treatments, adapted and delivered in an old world fashion way within the heart of the earth!” Boscarino has certainly made her mark.


continues

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The menu of services for Spa Terra includes massages, facials, aromatherapy, stone therapy, body scrubs, exfoliations, body wraps, couples therapies and more. Specialty treatments include:• The signature “Solo Vino” libation

package featuring wine therapy• “Love for Two” couples romance treatments • Indulgent “Mammina” massages for mothers-to-be

The couples treatments (e.g. Temp tation, Seduction, Amore and Passion) all include a glass of bubbly—romance is surely in the air! The romance at Spa Terra isn’t limited to romance between people. Spa Terra provides treatments that romance the cave, the local wines and passion for food as well! Eat-Spa-Love is another couples service that romances the foodies!

Indigenous products from the bountiful Napa Valley are utilized in all treatments, and are available for retail sale as well. Spa Terra’s treatments integrate Napa Valley influences with essential ingredients indigenous to Northern California. Spa Terra is a four-diamond facility.

As a member of the design team of the first spa in a wine cave, I found it to be a truly exciting experience. At some point in his or her career, every consultant desires to contribute to a unique project together with a talented team, which stimu-lates creative and inspiring design decisions—even if it means

developing new operational systems to make it functional. Collaborating with a group of top tier professionals with tre-mendous ownership support is what made this project not only fun and exciting, but ultimately successful as well. n

For a complete spa menu from Spa Terra, go to www.spaterra.com.To contact the resort and spa directly, the address and phone number are: Spa Terra in The Estate Cave, The Meritage Resort, 875 Bordeaux Way, Napa, CA, 94558, 866.370.NAPA.

Lynn Curry is a certified management consultant at Curry Spa Consulting, LLC, specializing in feasibility, devel-opment and profit improvement pro-gramming for luxury spas. She opened Spa Grande at Grand Hyatt Wailea in Maui, then served as spa director at Hyatt Regency Pier 66. Curry was the se-nior vice president at Natural Resources Spa Consulting for 14 years, and has been the project manager for over 40 spas throughout her consulting career. She can be contacted at [email protected].


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used in a cleanser, since this product does not absorb into the skin. Considering that dehydration is one of the main causes of elasticity loss and aging of the skin, choosing a non-foaming cleanser is best.

Toner: When it comes to toners, al-cohol is another common ingredient that is dehydrating to the skin, so select one that is alcohol free. The purpose of toner is to remove cleanser residue and get the skin back to a proper pH balance. In other words, it prepares the skin to work better with the moisturizer or night cream you are about to apply.

Moisturize: Holding in the skin’s nat-ural moisture (water) is crucial for aging skin. There are many substances and life choices that are huge factors in dehydra-tion and aging today. Moisturizer also pro-tects the skin from the environment, holds in water and keeps a barrier between skin and makeup, which allows makeup to go on better, look fresher and stay on longer. Plus, an SPF during the daytime is a must.

Night cream: Night cream replen-ishes the skin. The body relaxes as you sleep, allowing penetrative ingredients to be absorbed. A night product is more refined, and can penetrate the skin to re-place water, as well as vitamins, minerals and other beneficial ingredients to the skin. Avoid a night product that is based on non-penetrating ingredients, such as mineral oil or petroleum.

Eye cream: The skin around the eye area is much thinner and more delicate than the facial skin, so it needs to be treated differently. Investing in a daytime eye cream especially formulated for the thin, delicate tissue around the eye is recommended.

There are many eye products on the market, but a basic maintenance eye

IT IS POSSIBLE TO IMPROVE

your clients’ skin, soften existing signs of aging and slow the pace of aging from the rate it would normally age based on each client’s genetics and lifestyle. It is imperative to deliver factual informa-tion in a way that is easy to understand and interesting.

Basic skin care maintenance productsRegardless of whether you are having is-sues with your skin or not, you should be practicing basic maintenance skin care. Usage of these products will keep your skin clean and prevent it from getting overly dehydrated, which in turn will slow down the daily aging process. If you have skin issues such as acne, redness, flaki-ness or clogged pores, using these prod-ucts twice a day will deliver dramatic im-provement in less than a week. Cleansing the face properly requires the use of three products: eye makeup remover, a facial cleanser and a toner. Moisturizer, night cream and eye cream are meant to help hold water inside the skin and to replen-ish moisture that evaporates topically throughout the day.

Eye makeup remover: A gentle eye makeup remover will remove all eye makeup quickly, without adding to the self inflicted aging you may be causing with your current removal process. Most women comment that their eyelashes grow longer after switching from using soap to a gentle eye makeup remover.

Cleanser: A liquid or cream facial cleanser without detergents is recom-mended for all skin types. There are only two things that effectively remove dirt, oil and makeup from the skin: detergent or oils. Both natural and synthetic oils can be

cream acts as a preventative measure to keep the skin soft and firm, keeping it from aging as fast as it otherwise would.

Unfortunately, most women do not purchase an eye cream until they experi-ence lines and wrinkles around the eyes. The secret to aging slowly is actually to prevent the lines from happening as fast as they would with daily use of a moisturizing or firming eye cream before you need it.

Ask your client this question: “How careful are you with the most expensive outfit in your wardrobe? Do you take it to the dry cleaners or do you just throw it in the wash with harsh detergent?”

Remind your clients that they only have one chance to take care of their skin, so they should take precautions to pre-vent it from aging as fast as their genetics and lifestyle warrant. n

Donna Mee is a professional makeup artist and beauty entrepreneur with more than 25 years of experience in the in-dustry. She does work with celebrities, fashion designers, magazines and tele-vision. Mee shares her expertise in cos-metic artistry as an international speaker and writer for a variety of publications.

by Donna Mee

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PRESENTED BY


There is no better time than now to reinvent your business and the way you serve your clients. The International Congress of Esthetics and Spa in Dallas, TX is the inspirational conference for spa and skin care professionals with the most informative educational sessions that encompass topics relevant to every sector of the industry. It is also the event where you can meet and network with many other like-minded professionals, and the place where you can find an exhibitors’ floor flooded with the best companies in the business showcasing the most cutting-edge products and equipment!

DALLAS TXARLINGTON CONVENTION CENTER

May 5 & 6, 2013

$60








• Image Seminar







• Exhibit HallEndorsed by:




NEW

NEW

NEW


PRESENTED BY


There is no better time than now to reinvent your business and the way you serve your clients. The International Congress of Esthetics and Spa in Dallas, TX is the inspirational conference for spa and skin care professionals with the most informative educational sessions that encompass topics relevant to every sector of the industry. It is also the event where you can meet and network with many other like-minded professionals, and the place where you can find an exhibitors’ floor flooded with the best companies in the business showcasing the most cutting-edge products and equipment!

DALLAS TXARLINGTON CONVENTION CENTER

May 5 & 6, 2013

$60








• Image Seminar







• Exhibit HallEndorsed by:




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skin

BY NOREEN YOUNG

your clientsSPA GUESTS ARE INTERESTED IN IMPROVING THE

way they look and feel, but in today’s fast-paced world, they want and need more than just a regular treatment. The ser-vice provider and ritual that focuses on the details will al-ways stand out among the plethora of treatments available.

There are so many new trends in facial and body treat-ments today. Extravagant ingredients such as exotic oils, gold, diamonds, ancient jade rollers and other gemstones are being incorporated into facials to create luxurious ser-vices. Other amenities, such as an opulent treatment table with beautiful linens, plush robes and towels can enhance any service. However, it is not just about the type of treatment or service offered—there are many opportunities where we can truly spoil our clients.

What sets you apart? That’s what really counts. Are you still offering the same service and style that you offered 18 years ago? Have you updated your treatment room? Do you offer unique, trendy and indulgent experiences?

Personally speaking, I think the magic starts with you—the treatment therapist, and the treatment room too. When was the last time you gave that room a makeover, added a new piece of décor or a fresh new paint color? The room is part of the service. If the room is tired looking or does not look like it belongs in a magazine, your clients will see it. Put yourself in their shoes, and try to see what they see when they first arrive in the room and when they lie down. I fill the treatment room with things that are visually beautiful to make myself and my client happy and calm. Candlelight, salt lamp illumination and gorgeous tropical island photos surround them. When a facial or makeup lesson is completed and they stand up, the mirror that greets their reflection reads, ”Hi, Gorgeous!” (The mirror actually came that way.) Clients love it. They feel awesome after their service, because the room transported them to another place!

Next, it’s all about a touch of luxury, something different or unique and the little extras or surprises. It is not just about cleansing, toning, treating and protecting.

Wanderlea Steinert of Beauty Clinica shared this intrigu-ing insight with me.

“I am 100 percent present, and give undivided atten-tion to my client by listening to them, asking questions and delivering visible results to their skin,” she explains. “My fa-cial treatments include before and after photos of their skin, and I explain the approaches I take with my facial treatment techniques. I give generous amounts of massage, aroma-therapy and eye treatments. My facial treatment room offers Tibetan bowls, chimes and bells while the water fountain in the room synchronizes its relaxing sound with the great view of ponds and birds in the city park.”

Denise R. Fuller, editor of LNE & Spa, shared with me an experi-ence that will forever be etched in her mind. “For me personally, amenities are truly decadent,” she says. “The most luxurious item is a qualified, passionate therapist. I have been to five-star facilities that have all of these wonderful amenities, but what is lacking is the personalization of the therapist. My ultimate best treatment this year has been at The Spa at Trump at Trump Hotel in Las Vegas, with a massage therapist named Wally. The linens were divine, the ambiance exquisite and of course the prod-ucts exemplary. But the attention to detail and my immedi-ate concerns made this treatment over the top—and the best that I have received in a long time. Clients love prestigious and amazing services, but it is really in the therapist’s hands to deliver an award winning treatment.” 4p

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The Spa at Trump treatment

GIVE YOUR GUESTS A TASTE OF TRUE INDULGENCESPOIL


What about offering seasonal lifts over the holidays? Kohler Waters American Club Spa in Kohler, WI and Spa Toscana at Peppermill Resort & Casino in Reno, NV offers the Coconut Egg Cream Steamed Whole Milk Hand Wrap. This service features steamed towels, scalp and neck mas-sage using vitamin and antioxidant-rich Red Hot Sparkling Oil, a simply luxurious and perfect treat for the holiday season. The spas both re-tail these luxe spa products as well.

Valentine’s Day is around the corner. What are you whipping up to add a touch of something new to your face and body menu?

Sara Turbville, owner and esthe-tician of Skin Santa Monica, shares her thoughts.

“I’d say the best way to indulge a client is to shut up—literally,” she emphasizes. “Even if a client has become a friend, everyone needs quiet time, and few people get much. Or any. So encourage a ‘no-talk zone’ during indulgent facials—except for what’s necessary. Let your client luxuriate in peace with her own thoughts, meditations and dreams!”

My business is known for using Asian beauty secrets, and we offer Asian beauty secrets and delight our clients with fresh rose petal eye treat-ments. Fresh rose petals soften the skin around the eye area and smell divine too. They can add a touch of luxury to the facial or body treatment as a refreshing therapy on the eyelids—not by sprinkling them on the floor. We finish the treat-ment with a scalp massage of a special exotic elixir. The scalp is a part of the head that esthe-ticians sometimes overlook, but a massage on the scalp can bring so much pleasure, hydra-tion and relaxation. We end each facial with a dusting of rice powder, a kiss of lip color or a lip conditioner. Our guests love this. This touch of luxury that we add in feels like a bonus to them because we don’t “have” to. And a lot of people do not want to leave your spa with a naked face.

Summer Perry of Summer Skin Institute in historic St. Augustine, FL adds luxury to her treat-ments by using Perrier water in her facials instead of tap water. She says her clients are amazed by the VIP addition.

I experienced an amazing Old World Salt Scrub service for the body at the famous Ponte Vedra Inn and Club Spa in Florida. Clients choose the fragrance of the overall body cream they use. The delightful presentation is served on a tray with a flower. I loved not only the service but the personal touch.

Sometimes, it’s the little things you do that show your clients they are getting the royal treatment. The following ideas are evidence that you do not always have to do something extreme or costly. In addition, you do not have to charge an additional fee.• Cuticleoiltreatmentswiththeheated

mittens and booties. • Applyingdecadentproductswithamazing

aromas to the feet before putting on heated booties.

• Homemadebeautywithagardenandkitchen twist is popular with my clients and Californians in general.

• Freshflowersintheroom are visually appealing and fragrant.

• Lightuptheroom,notonlywithcandlesbut also by salt lamps … they illuminate spaces beautifully, and are so peaceful to look at. They have healthy benefits as well.Still not sure what to do? Go to a trade show

and find out what’s new. Find out what your fa-vorite brands have to offer! That will stir your imagination and teach you all things new.

Don’t allow your business to be ordinary and complacent. Be extraordinary, and start the New Year with a new menu and a new attitude! n

Noreen Young is a make-up artist and sought-after speaker in the salon/spa beauty industry. She has worked with designer Diane Von Furstenberg, actor Martin Short and many sports profession-als and other celebrities. Her experience includes work on Larry King Live and several television networks. Young released a makeup and skin care DVD entitled, Diamonds Aren’t a Girl’s Best Friend … Makeup Is! For more information call 904.739.2560.

skin|spoil your clients

“I’d say the best way to indulge a client is to shut up—literally. Even if a client has become a friend, everyone needs

quiet time, and few people get much.”

-Sara Turbville

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Lucrece Physicians’ Aesthetic Research, Inc.www.facebook.com/lparskincare | www.lucrece.com

An Exciting New Range of Botanical Stem Cells for Stronger, more Resilient SkinSince being first in the industry to introduce the Apple & Edelweiss combination in 2009,

we’ve seen amazing results with stem cells in their support of skin health and their energizing, anti-aging effects. Along with the steady growth of stem cell technology in recent years, we’ve added multiple new and unique

plant based stem cells as we strive to give our clients the most effective and diverse ingredientsto improve skin health and appearance.

Our (LPAR) stem cell line delivers the most effective and widest range in plant stem cell technology,combined with state-of-the-art peptides, and formulated with high level cosmeceutical

concentrations for professional skin care and result-driven retail.

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BY ERIN FERRILL

THE STRESS RELIEF SOLUTION

EXPRESS FACIAL TO THE RESCUE!

THE NEW YEAR IS A TIME FOR FRESH STARTS, BUT IT OFTEN CAN COME WITH heightened levels of stress as we recommit to bettering ourselves and set goals for the coming months. Clients will flock to the spa not just to redeem gift cards they received over the holidays, but to find respite from the demands of the New Year. Give your clients the relief they seek by offering a facial treatment that aims to simultaneously reduce their emotional stress and the toll it can take on their skin. A stress-relieving express facial treatment can be a great way to get busy clients off to a great start in the New Year.

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skin|the stress relief solution

Begin by pre-cleansing skin with a multi-task-ing cleanser that cleanses, tones and removes makeup in one step. A cleanser that contains both hyaluronic acid and sebacic acid is beneficial for clients with either oily or dry skin. Follow this with your main cleanser, which should contain a buff-

ered glycolic acid, and lightly exfoliating jojoba beads for a multi-pronged but gentle approach to resurfacing the skin. Next, brighten your cli-ents’ complexions by applying a treatment toner formulated with natural skin lighteners including bearberry, mulberry and licorice.

CONSIDER USING A SPECIALIZED MASSAGE

PRODUCT THAT INCORPORATES BENEFICIAL

INGREDIENTS LIKE ANTIOXIDANTS OR PEPTIDES.

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A P o w e r - P a c k e d

Weapon Against

WrinklesHydroPeptide® is raising the bar for anti-aging skin research. It’s one thing to say you reduce wrinkles, and another to prove it. Our study shows that ultra-hydrated skin from Serum and Power Lift is younger-looking skin.

35 women of all different ages and skin types put our luxurious, age-defying treatment serum and crème to the test and they were thrilled with the results! At the end of just 6 weeks, skin improvements were nothing short of ultra-hydrated and youthfully replenished!

Results after

6 Weeks

Salon and Spa Owners: Are you ready to join the 1000’s of spas worldwide that are getting amazing anti-aging results with HydroPeptide? Call us today and find out how we can help you grow your business and make your spa the experts in anti-aging peptides. Call us at 1.800.932.9873 or join us Monday’s at 10am PST for our webinar on Peptides. Join at www.HydroPeptide.com/Webinars.

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The focal point of this treatment is a multi-faceted, complexion balancing mask. Since this is an express treat-ment, the mask can act as both the main treatment and the exfoliation step. A gentle chemical exfoliator like lactic can increase cell turnover without causing dryness, while a peptide like acetyl tet-rapeptide-22 works with skin’s own heat

shock protein to maintain homeostasis even in times of turmoil. Additionally, incorporating hexapeptide-11 will firm skin and help to soften expression lines.

While the mask does its work, pam-per your guest with the add-on treat-ment of your choice. When in doubt, a traditional hand and arm massage can work wonders to melt stress and revive tired hands. Next, remove the mask with a warm steam towel and apply massage oil on the face, neck and décolleté for facial massage. Consider using a special-ized massage product that incorporates beneficial ingredients like antioxidants or peptides to give your client an even more advanced treatment in a short amount of time.

Intensify the effect of these power-ful ingredients by applying a targeted treatment serum that delivers collagen-boosting and wrinkle-relaxing peptides to provide maximum results. A multi-tasking eye cream, rich moisturizer and light SPF (yes, even in the winter) puts the finish-ing touches on your clients’ experience. Be sure to recommend a personalized home care routine as your client checks out. Explain how each product will ad-dress their individual skin care concerns, and be sure to fill any gaps in their cur-rent regimen. Your client’s skin will look fabulous and refreshed when she leaves your treatment room, but diligent home care is the way to keep skin healthy and beautiful between appointments in the new year ahead! n

Erin Ferrill is the East Coast Education Manager for award-winning cosmeceu-tical line HydroPeptide. She is a gradu-ate of The Euro Institute of Skin Care and Washington State University. In her spare time, Ferrill helps cancer patients deal with the appearance-related side effects of treatment as a volunteer for the Look Good Feel Better program.

skin|the stress relief solution


EXPLAIN HOW EACH PRODUCT WILL ADDRESS

THEIR INDIVIDUAL SKIN CARE CONCERNS, AND BE SURE TO FILL ANY GAPS IN THEIR CURRENT REGIMEN.


“THE STANDARD OF SUCCESS IN life isn’t measured by the things you possess. It isn’t the money or the stuff. It is absolutely the amount of joy and love that you feel in your heart.” (Abraham-Hicks Publications)

In 1995, I graduated from the pres-tigious Jean Madeline School of Cosme-tology in Philadelphia, which was considered the Ivy League school of cosmetology in the Northeast at that time. This was my official entrance into the world of skin care.

Little did I realize what I was up against! My first year in practice left me extremely frustrated. My education only touched the surface of my new profession. There was so much more for me to learn! Over the next few years, I attended every class I possibly could. The more I learned, the more I wanted to know. Working in the field and continuing my quest for knowl-edge led me to the Florida College of Natural Health.

It was here that I received an Asso-ciate of Science degree in natural health with a concentration in paramedical skin care. I strode into the world of medical esthetics with a newfound sense of con-fidence and knowledge. At present I am the owner of a successful medical skin care business, co-owner of TaylorRae Enterprises, a contributing writer for Les Nouvelles Esthétiques & Spa and—my most rewarding position—a volunteer for the Look Good … Feel Better program, supported by the National Cancer Society.

Sounds like the American dream, doesn’t it? Let me fill you in on the story that took place between the lines. Fasten

your seat belt. You’re going for a ride—my ride, my journey, my passion!

My transition from Philadelphia to South Florida presented numerous finan-cial challenges. While the opportunity to start a skin care business in the back of a hair salon excited me, building a new client base in another state was not something easily achieved, especially in a town where I didn’t know anyone. In addition to that, I was still a rookie when it came to skin care. Pennsylvania requires

only 280 hours to acquire a license. My confidence level was, at the most, a five on a scale of one to ten, which certainly didn’t help matters. I took on a part-time job as a server in a restaurant to help supplement my income, and continued to take free skin care classes offered by manufacturers.

Before too long, I was working more hours in the restaurant than I was in the salon. Initially, I had become an estheti-cian to follow my passion for skin care and get out of the restaurant business. Now I suddenly found myself running the restaurant! Esthetics had become my side job. An 18-month bout with breast cancer added a few more bumps in my road, which was already far from smooth.

It was during this time that I became engaged and moved in with my fiancé,

which eased my financial burden consid-erably. He suggested I leave the restau-rant job and go back to school to follow my dream. He offered to take on all our

financial responsibilities. Sounds like the start to a nice story, right? Wrong!

At this time in my life, I already had a history of abusive relationships, begin-ning with my father. I had spent many years in counseling to deal with my re-lationship with him, and eventually even volunteered my time to help other vic-tims of domestic abuse. When I moved in with my fiancé, my life had been free of violence for more than seven years.

As time passed, I developed a pas-sionate for school, and my relationship with my fiancé became abusive.

How did I not see it? Well, it was sub-tle at first, starting in the form of mental manipulation that later advanced into full blown physical violence. I was trapped. As in many abusive relationships, the per-

continues

Taking life one day at a time, focusing on my passion and connecting with my power within is

what kept me going, and continues to do so.

by Linda Rae

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petrator had been gradually taking total control of the victim’s life, so the victim had no recourse to easily escape. I had no money or any source of income. I had no place to go, and I was still attending school full time. I did not want to admit the severity of the situation to my family or friends, so I rode it out until the day came when I just couldn’t take it anymore.

I made a hysterical phone call to a friend, and within a few hours she had gathered a team together to help me. Before I knew it, I was out! My personal belongings were placed in storage. It was a new beginning.

But I was still too proud to let anyone know what the real situation was, and my car became my new home. Both the pas-senger and driver’s door were broken. My life consisted of climbing in and out of the hatchback, cleaning up and eat-ing wherever and whatever I could. I en-dured all this while still trying to maintain a cool and collective presence among friends, family and instructors.

My concentration in school became compromised. Eventually I reached a point where I couldn’t hold back my tears dur-ing class. I knew I had to leave school, at least for the time being, and put my passion and dreams on the back burner. I needed to earn some form of income. My instructor, tuning into my discord, took me out of class to talk. I broke down and exposed the entire situation to her. After hearing my story, she somehow convinced me not to give up, and reassured me that the answers would come. Our conversa-tion and her caring support helped me to recover my hope and restore my dream.

Once I was able to let go of my pride and completely open up, my friends and family were there for me. I moved into an extra bedroom at my girlfriend’s house. Through the resources offered at my school, I acquired a part-time position in a doctor’s office. Within a few months, I moved into my own apartment, thanks to the financial help of a friend.

There were still some rough times ahead for me. At one point my electric-ity was turned off. Candles and a sterno burner got me through that. I plugged my coffee pot in the laundry room for

my morning cup of java! It is funny how you can make do with just about any situation when you are genuinely happy. All was good.

I eventually graduated from school with a 4.0 average, and things really began happening for me. I was hired to take over the skin care department in the office of a well known plastic sur-geon (again with the help of my school). After two years and many hours of hard work and dedication, I turned the de-partment around, creating a lucrative business. By the third year, I had a new car—with doors that worked—and was living on the beach.

Taking life one day at a time, focus-ing on my passion and connecting with my power within is what kept me going, and continues to do so.

The greatest reward I achieved as a result of my journey was not the car, the apartment or the things; it was and still is the love and joy I feel in my heart. That is what has given me the power to accomplish anything I set my mind to!

I want to thank my friends, family and most of all my skin care instructor Sherry Taylor (who is now my business partner) for giving me the courage to pursue my passions and my dreams.

Anytime you feel as if you are strug-gling with odds that are too big to over-come, remember my story and realize that it is possible to achieve your goals, no matter what troubles or seemingly impossible circumstances you are fac-ing in your life. n

Linda Rae is the owner of Linda Rae Skin Care and the creator of a results-oriented pre/post facial plastic surgery program. She was fo rmer-ly an interna-tional educator for a major skin care line. In 2009 she joined forces with Sherry Taylor to form TaylorRaeConsulting and The Real World of Esthetics®. Rae can be reached at [email protected].

skin|pursuit of a dream



MORE NEWS

SKIN CARE PRODUCTS AND TREATMENTS

SKIN

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BEAUTIFUL AND BRIGHTPurely Bright from Jurlique is an innovative skin care system that brightens skin naturally. The Purely Bright collection is formulated to visibly fade discoloration, increase skin firmness and prevent visible signs of aging. The system contains VITABRIGHTFX, a natural lightening complex that brightens skin without the harmful effects associated with hydroquinone or kojic acid. The Purely Bright System is clinically proven to help reduce dark spots, says the company. www.jurlique.com

PORE TIGHTENERThe Pure French Pink Clay Mask from Bio France Lab tightens pores without drying or irritating the skin. It also removes acne and eczema while brightening the complexion, says the company. www.biofrancelab.com

PROBIOTIC PENETRATION Relax your clients’ stressed out winter skin with the Unstress Total Serenity Serum from Christina Cosmeceuticals. The lightweight, easily absorbed probiotic serum contains hyaluronic acid to instantly reduce redness and calm irritated skin. Pine bark extract and natural algae help to revive the skin’s natural healing process while deeply nourishing and strengthening skin’s cell structure, says the company.www.christina-cosmeceuticals.com

DAY AND NIGHTYour clients can reduce lines and refresh their skin overnight while impeding the aging process with the 24 Hr. Age Defying Cream from Le Mieux Cosmetics. Rather than treat damage that has already occurred, this intensive day and night cream integrates the latest technologies to help prevent the further development of wrinkles and lines at their onset. The peptide and botanical based cream soothes oxidation and stress, says the company.www.lemieuxcosmetics.com

FRESH FIRMNESS The Advanced Lift & Firm Serum from True Natural delivers an all natural, youthful glow! The serum intensely moisturizes, lifts and firms the skin, says the company. It promotes beautiful skin by reducing the appearance of fine lines for a visibly smooth and refreshed complexion.www.TrueNatural.com


HYDRATING HEALINGThe Heal Everything Balm by Miracle Skin Transformer is a multi-purpose beauty balm to help your clients combat the elements. It is specially designed to immediately hydrate sensitive, irritated skin, address and soothe the multiple sources of aggression and stress. It contains a blend of over 30 moisturizers and emollient ingredients that work together to enhance the skin’s own natural repair process, including tamanu oil, evening primrose, manuka honey and blue mountain sage oil. It can be used to address redness, irritation, burns, stings, bites and exposure to sun, windburn and cold climates.www.miracleskintransformer.com

TURN BACK TIMEAge ReDew Serum from Larénim is a concentrated emollient with age-defying properties that provides enduring hydration. Galanga leaf extract stimulates a key enzyme in the production of hyaluronic acid in the skin, with leads to natural hydration. Consistent use encourages the appearance of a visibly smooth and illuminated complexion, says the company. It is ideal for using as a primer under mineral foundation. www.larenim.com

PROFESSIONAL SIZESControl Corrective Skincare Systems introduces several formulas now available in large, professional sizes for 2013. These include the Firming Tri-Peptide Serum, Crystal C Serum, Redness Relief Serum and Aroma Matte Day Cream. “The professional-sized formulas give estheticians even more product choices for use in any number of Control Corrective-based facial treatments, from peels to hydrating facials,” explained Ellen Clark, president of Control Corrective. “Skin care pros can also further profit while helping clients to maintain results by offering them the opportunity to purchase the same products in smaller, retail sizes.”www.controlcorrective.com

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LOOK NO FURTHER THAN YOUR

favorite restaurant menu for inspirational ideas to entice your spa guests to try additional services. This can help you to not only personalize your treatment options, but also to increase the cost of your average bill.

Recall a recent trip to your favorite restaurant. Which menu items intrigued you? We call our list of treatment options in the spa and salon a “menu”—so why not treat it as such?

AppetizersDo you currently have services listed on your menu that are brief and can be used to enhance a spa or salon treatment? This could be as simple as a full body brushing before a massage or a foot soak before a facial. If you have a Vichy shower, in-frared sauna, soaking tub, steam room or whirlpool bath, you can craft your menu to highlight these great starters. Appetizer services are generally 15 to 30 minutes in length.

The idea is to offer a short service that leads into a longer service. The concept of “small plates” and appetizers as an entire dinner option has become very popular in restaurants. Perhaps you could create a “design it yourself” approach with short treatment options.

Main coursesYour current menu already has a selection of main course options. They are those standard treatments that require an hour or longer to complete. The main courses are the mainstay of your menu items.

Review your selection of main courses just as a restaurant would. Is there a signa-ture dish? Perhaps they feature local ingre-dients or regional items. Do they change the menu seasonally? You can too!

Which of your main course treat-ments are the most popular? Be hon-est—are there items on your menu that

are simply not selling? This is a good opportunity to eliminate those services or replace them with main courses that will be more popular and profitable.

Side dishesThe side dishes on a spa menu are add-on services that can be performed at the same time as your main course. An ex-ample would be the addition of a special hand or foot treatment using moistur-izing gloves or booties during a mas-sage. Add on services can be designed to complement any main course treat-ment. For example, if you are providing a rejuvenating facial, you could offer a restorative arm and hand mask side dish at the same time. These services add revenue to your bottom line, as they do not require additional treatment time and should be selected for having a high perceived value at a relatively low cost in back bar products.

Finishing touches— delightful desserts!A great finishing touch to your service can send the guest away with a memory of an experience they will rave about and return for again and again. During the hot summer months, this may be a light spritz of cooling aromatherapy mist or a

by Patti Biro

spa menus that entice and delight

complimentary eye mask to take home as they relax after a treatment. You might create an optional service that allows for additional nap time or a cup of herbal tea. One of my favorite spas includes a mini makeup application after a facial or microdermabrasion procedure to send guests back to work looking refreshed and revitalized. This service is compli-mentary—but it boosts sales of makeup.

Choose wording to entice and delight your guestsDoes reading the daily specials at your favorite restaurant make your mouth wa-ter? The words used in restaurant menus are chosen to create desire. When re-viewing your menu, focus on the ben-efits of the service and the experience it provides for the guest. Avoid describing equipment— instead share the intended results. We crave experiences—so let’s describe them! If given the choice be-tween an “aromatic foot ritual in a ham-mered copper bowl filled with smooth river rocks” or a “foot soak,” which would you rather have?

Don’t be afraid to experiment with your menu descriptions. Ask your staff and your guests for feedback on your new descriptions. You might want to begin by first creating the “appetizer menu” as a trial. With a growing demand for short services, it could be a winner! Bon appétit! n

Patti Biro has more than 25 years of ex-perience designing and implementing professional education and client edu-cation programs. She is the owner of Patti Biro and Associates, a professional education consulting company. Biro is a frequent lecturer for the International Medical Spa Association.

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1. Strawberry Sea Herbal Beauty MaskCHRISTINAwww.christina-cosmeceuticals.com

2 . Raspberry Active PeelPROVENCE COSMETICSwww.provencecosmetics.com

3 . Peptide Foam CleanserLE MIEUXwww.lemieuxcosmetics.com

4 . Rose Hyaluronic Age Defying ToniqueSEVANIwww.sevanibeauty.com

5 . Sour Cherry Gel MaskILIKE ORGANIC SKIN CAREwww.szepelet.com

6 . Stem Cell Serum RestructuractiveMESOESTETICwww.mesoesteticusa.com

7 . Clear Skin Silver FluidDR. MED CHRISTINE SCHRAMMEKwww.schrammek.com

8 . Malus Domestica Illuminating SerumYÜM GOURMET SKINCAREwww.yumskincare.com

9 . Grenache MistD’VINE www.dvineskincare.com

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RomanceRED CARPET

YOUR VALENTINE’S DAY RETAIL GIFT GUIDE

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10. Red Carpet Facial KitKINARAwww.kinaraspa.com

11 . Hydrating Gel MaskREFINÉEwww.refineeskincare.com

12 . Vanilla Clove Hydrating MaskSKIN SCRIPTwww.skinscriptrx.com

13 . BIO Restore Crème With CaviarLIRA CLINICALwww.liraclinical.com

14 . Polishing MaskKINARAwww.kinaraspa.com

15 . Gentle Face CleanserSATVIKwww.aunaturelayurveda.com

16. Persimmon & Cantaloupe Day Cream SPF 32ÉMINENCE ORGANIC SKIN CAREwww.eminenceorganics.com

red carpet romance

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1. Citron Rose Soothing Bath & Shower GelBUBALINA BEAUTYwww.bubalinabeauty.com

2 . Red Hot Shandy Sparkling Bath SoakFARMHOUSE FRESHwww.farmhousefreshgoods.com

3 . Feel Good Mood Enhancement SetSRANROMwww.sranrom.com

4 . Sweet Vanilla Almond Body LotionDEFINITIONS SKINCAREwww.definitionsskincare.com

5 . Nourishing and Firming Velvet CreamDARPHINwww.darphin.com

6 . Pomegranate Body ButterSPICES SPA REMEDYwww.homespacollection.com

7 . Neck and Décolleté Lift Effect SerumCELLEX-Cwww.cellex-c.com

8 . Anti-Aging Body TreatmentBIJA BODYwww.bijabody.com

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9 . Unconditional Love Gift SetERBAVIVAwww.erbaviva.com

10. Black Label for HimDOSSAGE FRAGRANCESwww.dossage.com

11. White Label for HerDOSSAGE FRAGRANCESwww.dossage.com

12. Brown Sugar Strawberry Gel ScrubVB COSMETICSwww.vbcosmetics.com

13 . Sensual Seduction BathKNEIPPwww.kneippus.com

14 . Chardonnay Wine Therapy Antioxidant Bubble BathOLAVIEwww.olavie.com

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1. Ring-A-Round The RosesDASHING DIVA DESIGN FXdesignfx.dashingdivapro.com

2 . Miracle 24 Hand MaskBIOXIDEA COSMETICS HAND TREATMENTSwww.bioxideausa.com

3 . Pink MarbackaTERRA DOLCEwww.terradolcespa.com

4 . Be Kissable Teeth Whitening GelROCKSTAR WHITEwww.rockstarwhite.com

5 . FütFriend Open-Toe SocksCHÉCIwww.checi.com

6. Heart LED Nail LampNAILUVwww.nailuvpolish.com

7 . Hair & Nails SupplementFLEUR’Swww.lespausa.com

8 . HydraloxCIRCADIA BY DR. PUGLIESEwww.circadia.com

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9. Berriessentials Lukewarm WaxLABORATOIRES REYNARDwww.labreynard.com

10 . Beautiful Legs Blemish Eraser CreamPHYTOMERwww.phytomerusa.com

11 . Milk Chocolate Crème WaxGIGIwww.gigispa.com

12 . Tinted Body Glow For Face & BodyFAKE BAKEwww.fakebake.com

13 . Vacial Spider Vein TreatmentDERMELECTwww.dermelect.com

14 . Chocolate ParaffinAMBER PRODUCTSwww.amberproducts.com

15. Pink Microfiber Spa WrapSALONWEARwww.salonwear.com

16. Ultra Slim EffectPROVENCE COSMETICSwww.bioslimming.com

red carpet romance

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1. Glam Balm LipRODIALwww.rodial.co.uk

2 . Kissing StixLALICIOUSwww.lalicious.com

3 . eyeXcellencePCA SKINwww.pcaskin.com

4 . Anti-Wrinkle Dark Circle ConcentrateHYDROPEPTIDEwww.hydropeptide.com

5 . Maxi PlumpSESHA SKIN THERAPYwww.seshaskin.com

6 . Dark Chocolate + Mint Argan Oil Lip BalmACUREwww.acureorganics.com

7 . Eyelash & Eyebrow FormulaGRANDELASH-MDwww.grandelashmd.com

8 . Filler LipFARMAPIEL BARCELONAwww.dermclarusa.com

9 . Eye RevitalizerRHONDA ALLISONwww.rhondaallison.com

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10. Blushed Wine GelRHONDA ALLISONwww.rhondaallison.com

11. Lip BlissWHAT’S YOUR VIRTUE?www.whatsyourvirtue.com

12 . Beauty Tone KitSAIANwww.saian.net

13 . Conditioning Drama MascaraLASHFOODwww.lashfood.com

14 . Pink Sapphire Lip GlossOSMOSIS SKINCAREwww.osmosisskincare.com

15 . Sweethearts Mineral KitBRUSH UP WITH BARBARA/MINERAL MINEwww.mineral-mine.comwww.brushup.com

16 . Wildbloom Eye Shadow TrioGLOMINERALSwww.gloprofessional.com

17. Catwalk LipstickMINERALOGIEwww.mineralogie.biz

18. Eye TreatmentMEG 21www.meg21.com

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‘TIS THE SEASON FOR ROMANCE AND LOVE. NOTHING SAYS romance like champagne, dark chocolate and strawberries, accom-panied by a hint of pink Himalayan salt. This year, treat your clients to a special, decadent spa treatment, including all of these ingredi-ents in a body scrub!

Strawberries are rich in vitamin C. They are essential for col-lagen production. Collagen is a fibrous protein that is used to keep the skin firm. Vitamin C helps to ward off wrinkles and dryness. It also has the ability to eliminate free radicals produced from ultra-violet rays, keeping the skin smooth and glowing.

Dark chocolate relaxes blood vessels. This boosts blood circulation and reduces stress, which is one of the skin’s worst enemies. Stress depletes the body of vitamins and minerals, causing the breakdown of collagen. This results in the thinning of dry skin and the formation of wrinkles. Flavonols, found in dark chocolate, are antioxidants that help your skin protect itself from UV damage, fight free radicals and increase blood flow. Flavonols improve hydration and thickness of the skin. This leaves the skin with fewer wrinkles and a dewy glow.

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BY JULIE STARR

SweetCHAMPAGNE AND CHOCOLATE DIPPED STRAWBERRY SCRUB

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VALENTINE’S DAY SCRUB


Champagne grapes have long been used to fight wrinkles both topically and internally, due to the high antioxidant levels that fight inflam-mation. Champagne delivers a wonderful dose of anti-aging and clarity for the skin. The lovely bubbling action of champagne brings micro-circulation to the skin, giving you a wonderful glow and a clear, healthy complexion.

Pink Himalayan Salt creates an excellent ex-foliator to remove dull, dry skin. Pink Himalayan Salt has 84 trace minerals to nourish the body; it eliminates toxins and brings the skin back to its natural pH balance. It can assist in the relief of extremely dry skin, rashes and psoriasis.

Set a romantic atmosphere in the treatment room by using dim lights, candles, soothing mu-sic and a light, sweet aroma of chocolate and vanilla. Warm the treatment tables with a heating pad, beautiful spa sheets and a thermal blanket.

Champagne and chocolate dipped strawberry body scrub¼ cup fresh strawberries (crushed or puréed)3 tablespoons dark powdered cocoa

6 tablespoons pink himalayan salt

½ cup champagne

The scrub should be made at the time of the service to ensure that it is fresh and the cham-pagne is bubbly. Blend ¼ cup of fresh strawber-ries ahead of time; it is always nice to use a mortar and pestle for crushing them, bringing out their natural juices and sweet aroma. Add three tablespoons of dark powdered cocoa, six tablespoons of finely ground Pink Himalayan salt and ½ cup of champagne of your choice. Mix thoroughly, but gently, as we want the cham-pagne to remain bubbly. Beginning with the client facedown, start to lightly massage this heavenly scrub on the back, and the back of the legs. Remove the scrub with warm towels. Have your client turn over, gently scrubbing and massaging the rest of your mixture into the client’s décolleté, arms, stomach and legs.

Wrap them in the thermal blanket, letting this healthy and relaxing treatment do its magic for their skin. While letting the client relax, apply a facial mask of cocoa and champagne, place eye pads on the eyes to give the ultimate amount of relaxation. Then begin a nice head massage to further relax the client. This will create a wonder-ful, relaxing session for the entire body. Remove the mask and body scrub with warm towels. Pat the skin dry and apply a light moisturizer, such as warmed jojoba oil scented with a touch of chocolate, or perhaps a grape seed oil.

Your clients will love the fresh, glowing feel and look of their skin, and they will appreciate the healthy and relaxing benefits of indulging in such a decadent treatment. n

Julie Starr is a master es-thetician and an apoth-ecary and healing prac-titioner. She is the owner of Starr’s Esthetic Training School and A Time to Heal. Starr is also founder of Hhy Mo’zen Sessions (life balance), specializ-ing in the art of holistic healing and stress man-agement. Starr is an advisory board member of the Virginia State Association for Skin Care Professionals. She can be reached at [email protected].

spa|sweet valentine’s day scrub

Your clients will love the fresh, glowing

feel and look of their skin, and they will

appreciate the healthy and relaxing benefits

of indulging in such a decadent treatment.

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This Winter season,Protect your skin.Protect your skin.Protect your skin.Protect your skin.Protect your skin.

MEG 21 with Supplamine works from inside your skin, healing from within and delivering time-released soothing, tightening, visible results. There’s no irritation, peeling or cell death. Just relief from everyday skin stressors.

a portion of the proceeds from each MEG 21 product supports cancer researchwww.MEG 21.com

Supplamine is made of ingredients that are vital for healthy collagen and elastin, the building blocks of healthy, youthful-looking skin, and the prevention of dangerous glycation which can damage and inflame your skin.



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BY MICHAEL Q. PUGLIESE

BETTER NEW YEAR’S RESOLUTIONS CUTTING-EDGE

CELLULITE TREATMENTS

THERE WAS A TIME WHEN IT WAS COMMON TO TAKE a spring tonic of sulphur and molasses when the weather starting getting warmer. People believed it would wash away the toxins and blahs of the winter season. Today, people still want to be slim and look hot for the summertime. The first fashion crisis faced by most women at the beginning of a new year is cellulite. For many, New Year’s resolutions mean a new gym membership and a diet of low calorie milkshakes.

Today, solid research supports the concept that cellulite has little to do with the deposition of fat, and more to do with the degradation of collagen. Most of what we knew about the eti-ology of cellulite has been proven wrong, and this has led to a shift in thinking. Ninety-five percent of the literature on cellulite still focuses on fat content as the lone factor in the condition. However the real cause and effect relationship comes from the breakdown of the connective tissue supporting the fat.

While fat plays a significant role in the manifestation of the condition we call cellulite, it is really all about the destruction of collagen. The culprit, as is so often the case, is hormonal. It begins when collagenases from the body is released so that the menstrual cycle can occur. The problem with colla-genase, which is so helpful in one area of the body, is that it does not stay in one place. As it circulates, it destroys colla-gen throughout the body. The face, abdomen, arms, breasts and thighs begin to show changes.

Prior publications described huge differences in the ana-tomical configuration of the collagen bands between men and women, but this has proven to be incorrect. There is no significant difference between the anatomy of the lipid structure between men and women.

Peter T. Pugliese, M.D., who has led much of the research into the origin of cellulite and topical treatments, explains. “The key to this discovery came when I realized that men and women were not so different in some ways, and very differ-

ent in others,” he says. “Men do not get cellulite. Women are designed to have children, and somehow I understood long ago that cellulite was tied into childbearing, menstrual cycles and estrogen.”

Among other things, estrogen stimulates the formation of collagenase, or matrix metallo proteases (MMPs). The first action of an effective treatment requires conservation of the integrity of the MMPs, specifically collagen 1. The next criti-cal phase is repairing the damage to these proteins, which has already been laid down. We have to fill the holes in the dermis. The newest approach to the topical treatment of cellulite is multi-faceted.

Most anti-cellulite product suppliers do emphasize that diet and exercise are a factor in the success of a regimen, which includes their product. Diet does impact how cellulite is formed. This is evidenced by the low incidence of cellulite in women who eat high levels of phytoestrogens. Women living in Asia have a much lower incidence of cellulite, due to the high levels of phytoestrogens in soy, which is common in Asian diets. Genistein, also a phytoestrogen, may be included in a formulation for topical use to combat cellulite. It has a chemical structure that allows it to combine with and block the estrogen 2 receptor estradiol. The estrogenic effect of genistein is a thousand times less than that of estradiol, but it is a very effective estrogen receptor blocker. The net result is that estrogen made in the body cannot reach the fibro-blasts to stimulate the formation of collagenase. Genistein effectively blocks this action of estrogen.

Effective topicals will benefit from the inclusion of oligo-mericproanthocyanidin (OPC), a very effective collagenase blocking agent. It is well known as an antioxidant supple-ment, and in a topical formulation for cellulite treatment, it acts as a collagenase inhibitor.

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New concepts in cellulite treatment products are utilized in conjunction with traditional methods, which have focused on fatty content and edema. An effective product will as-sist in maintaining the venous system and the lymphatic system. Niacin and its derivatives increase circulation and enhance ingredient penetrations. This activity temporarily manifests as a warm bloom on the skin surface when heat is created—a nice boost toward the client’s goal of feeling hot! Conventional methods such as butcher’s broom and horse chestnut strengthen the endothelium, producing nitric oxide.

The newest ingredients addressing fat content are pep-tides. One of them, tripeptide 1, activates lipolysis, the break-down of fat. Tripeptide 1 functions to mobilize triglycerides, and helps to metabolize fatty acids to carbon dioxide and water. Thus the mass of fatty tissue is effectively reduced. Another new fat-fighting peptide is called acetyl hexapep-

tide-39. It reduces adipogenesis, the maturing of fat cells. This effectively blocks the metabolic pathway in the pro-duction of fat. Studies have indicated that this is achieved by a specific compound that interferes with preadipoctye differentiation. Decreasing the formation of fatty tissue al-lows the natural course of collagen repair to take place. By removing fatty tissue while simultaneously slowing down the replacement of fatty tissue, the body is able to replace the damaged collagen more easily with normal, stronger collagen. This is a continuous process.

As in so many phenomenon related to appearance, an understanding of the structure and function of human skin will continue to reveal both the causes and the cures for conditions that plague clients and practitioners. n

Michael Q. Pugliese is the CEO of Circadia by Dr. Pugliese and the Circadia Institute of Advanced Esthetics. Pugliese and his grand-father, Peter T. Pugliese, M.D., hold in-depth classes on a variety of sub-jects, including cosmetic chemistry and histology of the skin. Pugliese is a licensed esthetician in the state of Pennsylvania, and holds a degree in business management and marketing from Kutztown University.

spa|better new year’s resolutions

THE NEWEST INGREDIENTS ADDRESSING FAT CONTENT

ARE PEPTIDES. ONE OF THEM, TRIPEPTIDE 1, ACTIVATES LIPOLYSIS,

THE BREAKDOWN OF FAT.




spa

BY MARIZZA CONTRERAS

SENSATIONCHOCOLATE ISN’T MERELY AN INDULGENCE—IT IS A TRUE BEAUTY TOOL

LINKED TO HISTORICAL LOVERS AND arousing legends, it is no wonder that chocolate is a favored gift for sentimental expression on Valentine’s Day. Aztec emperor Montezuma and Casanova himself are cited to have had a particular fondness for chocolate and its supposed aphro-disiac qualities. Indeed, chocolate is desirable, yet it usually is reserved as a rare indulgence. It should be enjoyed for more than special occasions or as a breakup go-to fix, for in its true essence, cocoa is very beneficial to the body.

This is not a free license to snag every Milky Way or Godiva box off the shelves, but select forms of cocoa can make for a delicious and nu-tritious treat. Studies show that it offers a range of health benefits, from blood circulation, vision, brain power, heart health and even weight main-tenance. However, this is chocolate consumed in its bittersweet or dark form. On the beauty side,

select cocoa beverages and dark chocolate are high in flavonol antioxidants, which have been found to reduce skin redness and harsh effects from the sun, as seen in a 2007 study published in The Journal of Nutrition.

Many spas and beauty companies have in-corporated chocolate into therapies to transfer this culinary delight into a treat for the skin. But just as with nutrition, it is imperative that prod-ucts aren’t created with synthetics, and instead are actually derived from pure chocolate to truly capture these benefits. A Cocoa Azul Body Treatment at the rooftop Wellness Garden & Spa at The Betsy Hotel in Miami Beach, FL har-nesses both the delicious fragrance and skin ef-fects its clientele craves. It combines exfoliation, reflexology and targeted massage to deliver a pure chocolate concoction. The recipe below represents a comparable version. 4

“All you need is love. But a little chocolate now and then doesn’t hurt.”- Charles M. Schultz

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ROMANTIC ROOFTOP TREATMENTS AT THE WELLNESS GARDEN & SPA AT THE BETSY HOTEL IN MIAMI BEACH, FL

THE WELLNESS GARDEN & SPA OFFERS A MASSAGE UNDER THE STARS THAT INCLUDES CHOCOLATE MARTINIS TO SET A MORE ROMANTIC TONE.


Recipe for Cocoa Azul TreatmentIdeally, all ingredients should be organic.

COCOA PURE CANE SUGAR SCRUB • 1½scoopsrawcocoapowder(arawversionis

criticaltocapturethemostflavonols.exoticoptions, such as dagoba, are ideal)

• ¼cuplavenderoil• ½scooprawcanesugar

Add lavender with cocoa in a bowl, stirring with a spatula until a creamy serum is formed. Then add sugar and mix until the serum has softened the grains enough so as not to be too abrasive on skin.

COCOA CRÈME• 1scooprawcocoapowder• ½spoonfulblueberryextract

andmixedwith2spoonfulswater

• 1spoonfulcocoabutter• 2spoonfulssheabutter• ½cuplavenderoilorsunflowerseedoil

Mix all four ingredients in bowl, stirring well with a spatula. If you are using the lavender oil option, mix it in right before application, as the consistency may be altered if it sits for too long.

ADDITIONAL TOOLS NEEDED • sheetsandotherblankets

for massage table set-up

• bodybrush• hottowels• washclothsandtowelstoremoveproduct

PROTOCOL1. Greet client and secure completed ques-

tionnaire, detailing any current ailments or health concerns. This treatment is not recommended for clients with rashes or open wounds. The question-naire allows you to find out which parts of your client’s body are sore, and identify which areas they would like the treatment to focus on. This will be critical when commencing the reflexol-ogy portion of the massage.

2. Have the client lie face down on table, and cover the body with a sheet or warming blanket. Leave hands and feet exposed.

3. Using a dry spa brush, gently brush palms and soles to remove the first layer of dead skin

cells, focusing on tougher areas and calluses. 4. To set the relaxation tone, begin with a

scalp massage, hitting key trigger points (this process should take approximately five minutes).

5. Apply sugar exfoliation (this process should take approximately 30 minutes). Start with hands, then move onto feet, focusing on the appropriate trigger points based upon be-ginning consultation with client. Cover with a warm towel before moving onto the next area.

6. Clean hands and feet off with a warm, moist towel, covering each area with a sheet upon removal of the exfoliation.

7. Begin crème application via massage (ap-proximately 25 minutes total), starting with the legs and moving up the body, using a combina-tion of Swedish and deep-tissue techniques. The deeper pressure should be concentrated on the rhomboid muscles before moving down the arm.

8. Conclude the treatment, allowing extra time for reflection and questions as needed. Offer dark chocolate bites or a warming cocoa beverage for them to enjoy in the room or a relaxation area.

9. In honor of Valentine’s Day, consider of-fering a couples massage. Offer the treatment outdoors if the weather is nice. The Wellness Garden & Spa offers a Massage Under the Stars that includes chocolate martinis to set a more romantic tone. n

Marizza Contreras is founder and president of Miami City Massage mobile spa and K’Alma, a spa consultation, imple-mentation and manage-ment service. Through K’Alma, she oversees The Well ness Garden

& Spa at The Betsy and Z Spa at the Z Ocean hotels in Miami Beach, FL, as well as Apogee South Beach Condos. For more information, visit www.miamicitymassageinc.com or contact Con-treras at [email protected].

spa|sweet sensation

OFFER DARK CHOCOLATE BITES OR A WARMING COCOA BEVERAGE FOR THEM TO ENJOY IN THE ROOM OR A RELAXATION AREA.


BY DENISE R. FULLER

CUPID APPROVED SPA TREATMENTS

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ROMANTIC PACKAGES, GIFT CERTIFICATES, decadent treatments and getaways are sweet indulgences for spa goers! Top spas entice cou-ples to enjoy exclusive Valentine’s Day services in a tranquil setting, delighting their senses with aromatherapy, chocolate and champagne to cre-ate memories to last a lifetime.

LNE & Spa unveils the sweetest, most luxu-rious spa services to inspire you to create sig-nature romantic rituals for your guests, or to treat yourself and put the advice you give your guests into practice for yourself. You deserve your own day at the spa!

EAU SPA, THE RITZ-CARLTON PALM BEACH, FL SCRUB BAR DUET 30 minutes for $100www.eauspa.comCouples can make beautiful music together as they scrub, polish, cleanse, moisturize and play in a secluded garden with customized scrub kits. Duet includes two complimentary glasses of champagne.

THE SPA AT THE HOTEL HERSHEYHERSHEY, PAWHIPPED COCOA BATH15 minutes for $50www.chocolatespa.comNothing says Valentine’s Day better than Hershey‘s chocolate or spending a day at the Hershey Spa in the namesake town for a Whipped Cocoa Soak, where guests can relax in a frothy chocolate milk tub for a soothing and softening bathing experience!

THE GRAND DEL MAR SPA DEL MAR, CA COUPLES CLASSIC TREATMENT$630 per couple www.thegranddelmar.comTwice as nice! A couples classic massage treat-ment for two at The Grand Del Mar Spa includes a mineral-rich bath, followed by a moisturizing wrap and finished with a 60-minute massage. Guests leave feeling relaxed with silky smooth skin, ready to dance the night away.

OASIS DAY SPA NEW YORK, NYBE MY VALENTINE SIDE BY SIDE FACIAL60 minutes for $230www.oasisdayspanyc.comClients de-stress next to the one they love with this luxurious facial for two. During this total pampering ritual, romantic aromatic oils of rose garden and chocolate fill their senses as they enjoy a customized facial. Paired with scalp mas-sages and foot rubs, this indulgent treatment is a completely relaxing experience for guests. n

Denise R. Fuller is the editor-in-chief of Les Nouvelles Esthétiques & Spa. She is an Australian certified beauty therapist and a licensed esthe-tician, nail technician and body wrapping in-structor for the state of Florida. She has trained spa professionals around the world, owned a skin care distribution company and has been recognized by Cambridge Who’s Who. Fuller founded the National Aesthetic Spa Network, and she is passionate about building relation-ships, developing partnerships, mentoring and networking to create a stronger industry.

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EXOTIC JOURNEYTreat your clients to a magic carpet ride to some of the world’s most beautiful lands with the exotic oils from

Body Drench®. The company introduces three new body lotions sure to send your clients’ senses swirling this Valentine’s Day. The new exotic oil based body lotions are now available in Moroccan Argan Oil, Tahitian Monoi Oil and Indian Neroli Oil. www.bodydrench.com

SCULPTED SOLUTIONHelp your clients look tight and toned in time for Valentine’s Day with the Measurable Difference Lipo-Lotion™, a combination of fat busting, dimple diminishing and skin firming ingredients in one fast-acting lotion created by Chrislie Formulations. The

new Lipo-Lotion provides the extra edge to look more toned, chiseled, sculpted and smooth all over. Caffeine and body contouring technologies in the Lipo-Lotion formula help to visually diminish dimples while effectively firming, tightening and toning stubborn areas like the tummy, tush, love handles and underarm area. The lotion is applied twice a day to areas of concern while massaging the skin with Lipo-Lotion’s high tech built-in massaging applicator in a rotating motion. www.lipo-lotion.com

JUST FOR HIMThe Power Hydrator Aftershave from Mënaji Skincare is the perfect retail product for men this Valentine’s Day. The lightweight balm is infused with chamomile, green tea, vitamin E and aloe, and can be used on elbows, hands and feet as well as the face. Hyaluronic acid increases skin’s moisture level, helps minimize wrinkles and promotes healthy skin with all day protection. www.menskincare.com

SUPPLE HANDSThe newly launched Hands to Heart hand treatment from Goldfaden MD™ produces soft, youthful looking hands for winter and Valentine’s Day. The progressive hand treatment fades dark spots, reduces the appearance of fine lines and instantly smoothes and plumps skin. The formula of CoQ10, niacinimide, glucosamine, retinol, hyaluronic acid and organic red tea gives hands a more youthful appearance while leaving them nourished, protected and supple.www.goldfadenmd.com

CREATE YOUR DREAM SPAMy Spa International is a quality provider of silk blankets, bolster covers, embroidery, face rest covers, sheets, kimonos, pillowcases, quilted blankets, table skirts, saddles, uniforms and wraps for day and resort spas. My Spa International is a leader in design, manufacturing, concept and distribution. www.myspaintl.com


ions aren’t limited to these sites only, so monitoring your brand name across the Web is important.

Content is better than advertisementsInvesting time and/or money to produce great blogs, videos, images and informa-tion that your clients will benefit from will

bring you more long-term gains than any advertisement. This has been true for the past few years, but 2013 will see a lot more impact across all marketing. Search engine optimization is now fueled more by content on your website than fancy tricks behind the scenes.

User-friendly mobile websitesDid you know that 57 percent of people would not recommend a business that has a bad mobile site, and 40 percent will turn to a competitor’s site instead? Combine that with staggering increas-es in mobile phone browsing, and you could be losing a lot of new clients by being less than friendly to look at while on a mobile phone. So get smart!

Photo-addictionIf the success of Pinterest and Instagram has shown you little or no results, think about how Facebook has recently over-hauled its photo application. Photos are taking the stage as important aspects

WE DON’T NEED A CRYSTAL BALL to predict the changes in salon and spa marketing strategy for 2013—the answer is clear. The reality is that spas and salons must embrace social media to create brand awareness for the suc-cess of the business. Here are some definitive realities to be aware of for this coming year.

Reviews and recommendations aren’t going awayAs much as we’d like to pretend that Yelp! and Google Places don’t exist— and that we can actually control what people say about us after they leave the salon, it appears that online reviews are only going to increase and become a permanent part of our world. Take care to promote, monitor and react.

Meanwhile, social media newbie Pinterest has quickly become one of the best methods for generating traffic to eCommerce sites. Why? Because people are seeing what their friends and family “like”—which is the best “recommend-a-friend” campaign ever.

Also, look at changes in Facebook advertising—they are moving away from standard ads with an image, some copy and a link, and are putting more em-phasis on promoting things that other friends have “liked” or interacted with.

Review sites are going to thrive in 2013, but the real lesson here is that opin-

of marketing. Getting comfortable us-ing your smart phone for images and looking for candid moments to utilize in your marketing strategy will increase in importance. n

Valorie Reavis, the founder of Linkup Marketing, is an online and social me-dia marketing specialist. She focuses on search engine marketing for the beauty and spa industry. She can be reached at [email protected].

by Valorie Reavis

business marketing trends for the new year

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Getting comfortable using your smart phone for images and looking for candid moments to utilize in your marketing strategy will increase in importance.


IN 2000, THERE WAS A GREAT DEAL of hype and promise about the Internet’s ability to reach out to the public. The world was different then. Money was falling out of the sky from investors for the funding of new websites, which promised new portals for beauty pro-fessionals and consumer enthusiasts to come together and get the latest information on beauty and products. Those new websites offered cool “how-to” videos that streamed in incredibly slowly via the conventional phone line. Most of these beauty websites had no business model, yet somehow were able to raise hundreds of millions of dollars! These websites launched only to crash and burn just as quickly, leaving inves-tors to take the hit.

Fast forward to 2013Salons and spas have vast potential to be a direct link to consumers via television networks that distribute entertainment and educational programming, inquire about digital coupons and offer valuable beauty information via TiVo, smartphone, tablet and connected television. As beau-ty professionals, we must embrace media and how it can benefit our business. Do not fear the cost—explore the opportu-nity. You may be surprised to learn that you are able to create quality content on a limited budget. Partnering with the media, the spa goer receives relevant in-formation and a broader understanding of your business. Branded content will soon be available on other connected TV platforms for LG, Panasonic and Vizio.

Cable, as well as emerging phone and TV networks will soon follow.

Synchronized beauty has evolved over the past 20 years.

In the 1980s and 1990s, scheduling appointments was done via land based phones. Customers learned of services and products from watching commercials or shows about beauty products. They would then physically come into the doc-tors’ offices, salons and spas to purchase products and services. Technology has come a long way since then!

By 2005, mid-quality video was available on mobile phones, along with basic mobile salon scheduling applica-tions for consumer phones.

Since 2008, with the advent of the iPhone, we now have apps for smart phones and tablets of all sizes and brands. Onboard cameras now make it easier for salon or spa professionals to get an idea of what their customer or patient looks like before they come in for services.

2013 and beyondIn the near future, we can expect to see a heavy rise in the use of tablets and smart televisions, with high definition cameras that connect consumers directly to their es-thetician, massage therapist or physician for treatment and product recommendations.

In the distant future, projected ho-lograms (like those seen in Star Wars) will eventually make their way into living rooms in order to provide the profes-sional and consumer with a 3D view of products, devices and consultations for new treatments available.

Who would have imagined ...The world has changed in major ways. Today we have apps for smart phones, tablets and connected television. Consumers now have a variety of ways that they can stay connected and syn-chronized, with the latest videos on products and treatments, along with special last minute savings, all based on brand preference and GPS location.

Who could have imagined that the world would have ended up this way—offering beauty enthusiasts and consum-ers new ways to schedule a last min-ute treatment or get that killer deal just around the block? Technology can make everyone’s life easier and encourage a consumer who is on the fence to make a last minute purchase. If used correctly, technology should be embraced and welcomed, because it will end up gen-erating more revenue for all! n

Rob E. Angelino, is the CEO of Beauty TV®, Hairlab®, Beauty MD® and United Global Media Group, Inc. He serves as a beauty and technology thought-lead-er for various hedge funds. Angelino is also involved with his charities Hair for the Troops and Hair for the People, which donate free hair transplant sur-gery to those in need. He also served on the advisory board of Quasar Biotech, makers of The Baby Quasar, from 2009-2011. Angelino can be reached at [email protected].

by Rob E. Angelino

business|beauty and beyond

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by Dale Turner

fall in love with your banker

cials while standing in the teller line! Most banks offer free online banking, which enables you to check balances, make payments and transfer funds 24 hours a day from the convenience of your home or office. Remote deposit enables you to make deposits by scan-ning checks from your desktop comput-er. Most banks have a night depository where you can deposit cash at any time.

These are all resources you can use to do your banking on your time. Banks are investing millions of dollars in tech-nology to make banking more conve-nient for you. In most cases, there is little to no cost for accessing the bank’s resources.

3. REDUCE BUSINESS EXPENSES ... THIS SOUNDS TOO EASY, RIGHT? Of course you want to spend less than you did last year! Many people buy into the cliché philosophy that you have to spend money to make money. This erroneous belief gets many spa own-ers and directors in trouble. The easi-est money to make is money you don’t have to spend!

Review your bank statement with a critical eye. Many spa owners have “legacy expenses” all over their balance sheet. There are numerous monthly auto debits for long abandoned advertising programs, memberships to clubs and Groupons. These expenses, which may have been a good idea at one time, have outlived their usefulness. Those small ex-penses add up quickly. Eliminate them

2013 CAN BE THE YEAR YOU STOP THE insanity! Make a New Year’s resolution that will help you become more profit-able, once and for all.

Here we are again at the begin-ning of a New Year, a time when hope abounds that we will see a financial breakthrough. This hope carries through until approximately January 7th, when the reality that nothing has changed hits home. You are in the same financial rut you were in last year! The definition of insanity is continuing to do the same ac-tivities and expecting a different result. Here are five New Year’s resolutions that will make a difference in your finances and the profitability of your spa in 2013.

1. REVIEW YOUR CASH FLOW WITH YOUR BUSINESS BANKER.“How do my customers pay me?” “How do I pay others?” These are core questions for a good conversation about cash flow. An hon-est discussion with your banker will allow them to recommend solutions that will get you paid quicker and delay your deadlines for paying others.

2. SPEND LESS TIME IN LINE AT THE BANK.Nothing makes a business owner more insane than seeing a long line at the bank. A long line means that either they (or an employee) will be losing time that can be spent doing something that actually makes them money. I haven’t seen too many estheticians doing fa-

and you will add more to the bottom line. “Sacred cow expenses” are those things that should work, you just know they will work ... but somehow they never do. Remember the definition of insanity! Understand what sells in your spa. The fact that you like it does not mean that your clients will. Identify your necessary expenses, and make sure you know how they affect your bottom line. Cuts may be necessary. However, be careful not to cut too deep.

Recently, a spa’s front desk manager concluded that the $500 per month that the spa was spending on radio advertising was a waste of money. She came to this determination because clients who were asked how they had heard about the spa often responded that they saw the website. The know-it-all front desk manager badgered the spa owner into dropping their advertis-ing since it “obviously” was not work-ing. The result was a dramatic drop in gross sales within three months. The spa found that $500 (radio advertising) per month yielded $10,000 in profit. Once the spa resumed radio advertis-ing, sales immediately increased.

4. REVIEW YOUR BANKING AND CREDIT CARD PROCESSING FEES. Recent changes in banking regulations have limited how and where a bank can make money. Cost can be substantially reduced and even eliminated by con-solidating all of your financial services

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into one institution. For example, is “free checking” really free? You might not have a service charge, but you could be paying a higher cost for other services, such as processing fees for checks and ATM use. By consolidating all of your banking services, you can use one product to offset the minimum balance requirement for a premium account. As a result, you will have products that provide more benefits at a lower cost. Credit card processing has historically been like the Wild West of banking. Slick salespeople tie you into long term contracts with Draconian early termination fees. The best time to negotiate your credit card processing is two months before the end of your existing contract. Be prepared to provide two months worth of statements for the merchant representative to analyze. Obtain several bids and compare them against one another. The larger banks have their own processing, which gives them more flexibility on pricing. It also allows you to bundle your banking services for overall cost savings. Point of Sale (POS) machines are becoming

more popular for small business. They are expensive to pur-chase, however they provide inventory control and reporting capabilities that will save you time and money. If you have a spa with a robust retail business, the savings may be well worth the upfront cost.

5. RESOLVE TO MAKE YOURSELF CREDIT FRIENDLY.My favorite line on any given day is this: “I want to apply for a business loan.” Often, the applicant is a highly optimistic person with a great business idea that they are sure will make them millions of dollars. And they want me to help them make it happen. The first question I ask in every one of these cases is: “How is your personal credit score?”

More than ever before, banks today are looking at very specific single criteria when considering a business loan application. Being at the brink of insolvency will do that to you! As a result, the ability to fog a mirror and have a posi-tive credit score does not get you credit. You actually have to demonstrate your qualifications. Your personal credit score is the best way to determine how you will pay the business debts. If your personal credit score is below 700, your banker can advise you on ways to improve the score.

Follow these simple steps to stop the insanity and en-sure a happy and prosperous 2013! n

Dale Turner is a 25-year veteran of the financial services industry. He is a vice president and branch manager of a bank in New Castle, PA. Turner specializes in helping small business owners with their cash flow and in-vestment needs. As a co-owner of Mary Turner Day Spa, he has helped build a lucrative, debt-free spa that is expanding their business. For business or financial ques-tions, email Turner at [email protected].

business|fall in love with your banker


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DEVELOPING YOUR CAREERSTEP 1: UNDERSTAND YOURSELF!

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IS DEVELOPING YOUR CAREER ON YOUR list of New Year’s resolutions for 2013? If so, the ideas presented in this article may be of assistance to you.

Let’s face it, life is short—much too short to be wasted in a career that doesn’t make you happy or leaves you feeling unfulfilled. Most of us spend more of our waking time at work than we do engaging in hobbies or with family and friends. If for no other reason than this, work should be rewarding and enjoyable. The nature and quality of one’s career figures heavily into their overall well-being, so it is important to identify what kind of work you most want to do, and start now to develop a strategy that includes the necessary steps that bring you closer to your dream job.

Consider this. Do you ever hear a successful person say, “I’m miserable and I absolutely hate what I do?” And have you ever met someone who was considered to be very accomplished, but really wasn’t very good at their core re-sponsibilities? Probably not. When one’s work provides happiness and satisfaction, plus the opportunity to showcase what one does well, it typically translates into career achievement.

A primary action for making your career dreams a reality is to take a personal inventory. When you have a clear sense of what matters and what appeals to you when it comes to your work, you can use that data to set goals and create a plan. 4

BY LORI HUTCHINSONAND BRENDA K. HELPS


business|developing your career

Personal reflection and contemplation take time. It takes discipline as well as courage, by requiring us to take a deep, honest look at our-selves. You can get started in this process with a simple exploration exercise. On a notepad, list what you like and what you don’t like within your current work activities.

Consider the following questions:• Whatactivitiesbring

me the most satisfaction?• WhichtasksdoIdreadand

tend to procrastinate on? • Whattakesmeoutofmycomfortzone,but

enables me to exceed even my own expec-tations once I adapt to the challenge?

• Whichtasksdrainorfuelmyenergy?• Whatreallyholdsmyattention?• Whatismymosteffectiveworkstyle?• Whataremyvaluesinregardstowork?

Once you have a sense of what your prefer-ences are within the work you are currently en-gaged in, you can then explore why you feel this way about each task. This can lead to insights about your strengths, skills and intellectual in-terests—ultimately determining the kind of work you want to focus on in the future.

It has been said that an individual’s person-ality is fully formed by the age of five. It is prob-ably difficult to remember what you liked best at age five, but think back to when you were in junior high, between the sixth and eighth grades. What activities did you naturally do well then? What gave you the most pleasure? Which school subjects did you perform best in? Perhaps these memories can provide clues about your natural gifts and talents. This is important

information, as most people discover that they really love to do the things they know they are naturally good at. We believe that a person’s greatest potential for happiness and success occurs when they have keen awareness about their innate talents and abilities, and a job that provides unlimited opportunities for them to put these strengths into practice.

If you are currently employed, you may have a belief or expectation that your development is your company’s responsibility. The truth is that you are responsible for the career you create. Careers are earned and built, and some would even say they are designed. It is important to recognize that successful careers are more than just a series of jobs held over a period of time. Your career is really the physical manifestation of the relationship you hold with important as-pects of yourself. Your career represents your relationship with all of the things that make up your professional persona, such as:

Values: These are things that are important to you, such as achievement, status or autonomy.

Interests: The things you really enjoy doing, such as creative endeavors, physical activities, and how and where you like to socialize.

Personality: These are your personal char-acteristics and traits, including what makes you unique, your motivational drives, your individual needs and your attitudes.

Skills: These are the tasks or activities you have mastered or done very well. They could be things such as establishing processes, strate-gic thinking, conducting analysis, working with technology or evaluating a staff member and providing a performance review.

Understanding one’s own values, interests, per-sonality and skills requires self awareness, which is crucial to career development. We believe that the more self-aware you become, the stronger position you are in to fully leverage your values, interests, personality and skills in a way that benefits you, both personally and professionally.

You have to know yourself to grow yourself! Self awareness—or lack of it—directly impacts the choices and decisions you make regarding your career, as well as your professional image and persona. Self awareness is a critical aspect of effective leadership, and it is essential to be-ing able to market yourself successfully in your chosen field.

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YOU CAN GET STARTED IN

THIS PROCESS WITH A SIMPLE EXPLORATION

EXERCISE. ON A NOTEPAD, LIST

WHAT YOU LIKE AND WHAT YOU

DON’T LIKE WITHIN YOUR CURRENT

WORK ACTIVITIES.


business|developing your career

The following are some self-assessment instruments that may help you discover what your natural talents are:• DiSCProfile• KierseyTempermentSorter• Meyers-BriggsTypeIndicator• Strengthsfinder2.0• CareerLeverageInventory• EmotionalIntelligenceQuotient(EIQ)Here are some websites to investigate:• www.iMapMyCareer.com• www.kiersey.com• www.meyerbriggs.org• www.mindtools.com• www.discprofile.com• www.businessballs.com• www.authentichappiness.sas.upenn.edu• www.careersystemintl.com

Our goal is to inspire you to find the time to consider your talents and your career focus, and how you can grow so you can achieve your dream position. Taking the time to understand yourself well is the first step in the career de-velopment process, and a smart investment in your future! n

Lori Hutchinson worked for 15 years in hospitality human resources man-agement at three prop-erties in California prior to founding Hutchinson Consulting in 1993. Hutch-inson Consulting is a hos-pitality management re-

cruitment firm. In 2012, Hutchinson founded OurSpaCommunity.com.

Brenda K. Helps has worked for Miraval Hold-ing, LLC, since 2005. It is owned by Steve Case (founder of America On-line), and is the corporate management entity for the renowned Miraval Resort & Spa in Tucson, AZ. In her

role as senior vice president of human resources, Helps focuses on creating systems and strategies that strengthen Miraval’s unique culture.

UNDERSTANDING ONE’S OWN VALUES, INTERESTS, PERSONALITY AND SKILLS REQUIRES SELF AWARENESS, WHICH IS CRUCIAL TO CAREER DEVELOPMENT.

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SUCCESS STRATEGIES

HOW HAPPY WERE YOU WITH YOUR business results last year? As we enter a new year, many people are making new goals and resolutions with the hope that this year will be better than last year. Here are a few strategies to guarantee success for the upcoming year.

CHANGE: Don’t be afraid of change. Sure it’s difficult and uncomfortable, but it is neces-sary if you want to gain new results or take your business in a new direction. New results require new action. Take a look at your menu, your guest experience, your process, your overall operation and your marketing efforts. Assess your business and note what requires change. A great book about change is Who Moved my Cheese? by Spencer Johnson, M.D. Read it and share it with your team to encourage them to go with the flow and not fight change. The most difficult type of change is transforming negative attitudes into

positive ones. If you have negative people on your team, now is the time to encourage them to either become positive or to leave. Negativity will drag you down so deep that it will drown you and your business. It is something you cannot afford. Start this New Year fresh with a positive, can do attitude and produce dynamic results! Have a “Catch me doing something positive!” contest, and you will see how quickly positivity can flow in your work place!

PLAN: People don’t plan to fail, they fail to plan. Planning is a key factor to the success of any business.

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THE MOST IMPORTANT PLANS TO HAVE ARE

YOUR MARKETING AND FINANCIAL PLANS.


The most important plans to have are your marketing and financial plans. Create an annual marketing plan and calendar to help ensure continual traffic flow into your spa and increase your capacity. If you are operating your business without a marketing plan, you are missing out on your true potential. Most people think mar-keting is the same thing as advertising, or that it is costly. These beliefs are not true. There are many economical marketing strategies you can implement within your marketing mix to keep you busy while maximizing your revenue! There are many “in-spa cross marketing” opportuni-ties you can partake in, such as an internal TV channel featuring a silent loop promoting all your products and treatments. Use spa dollars to cross promote between departments. Run monthly promotions to convert one treatment into two. We teach over 50 economical market-ing mixes. The opportunities are already there! You just need to plan, then you need to imple-ment your plan.

As for your financials, you must have an an-nual budget to help you set goals and keep you within certain financial ratios. Business owners want to be financially healthy. To do that, it is essential to know your numbers, monitor daily performance and manage your finances with a budget. By planning, you are creating a map—a blueprint to chart a successful path.

LEARN: Learning is a never-ending pro-cess! As Stephen Covey said in the 7 Habits of Highly Successful People, you have to continu-ally “sharpen the saw.” The minute you stop learning, you cripple business growth. Consider hiring a business coach or tap into business CDs. Attend seminars and webinars and read books to help you remain focused and stay on track. The more you learn, the more you will earn!

PERSIST: Never give up. Remember that persistenceparalyzesresistance!Keeptryinguntil you reach your desired results. Life is full of speed bumps, but you can’t let them stop you frommovingforward.Keepyourgoalsinfrontof you at all times. Focusing on them will help you stay strong and be persistent.

INNOVATE:Keepreinventingyourselfand your business. As Albert Einstein famous-ly said,“If you always do what you always did, you will always get what you always got.” Don’t get stuck in the same old rut. Innovation gives you a competitive edge, allowing you to keep your offerings fresh. Your role as a leader is to stay up to date with the latest trends, technology

and products in order to fulfill consumer needs and demands.

MEASURE: To improve performance, you mustmeasure.Knowyournumbers,challenges,strengths and opportunities. Measure often, just as it is done in sports: every move the play-ers make is tracked and measured. They watch tapes, they adjust the game plan, they practice and practice until they perfect their actions. The same applies to any business.

LEAD: When you are a great leader, others will follow. As a leader, you must have a clear vision of what you want your business to be. Describe your vision in great detail. Set stan-dards, structure and systems to help you lead and manage the team.

PROMOTE: Self-promotion should be a habit that you and your team practice! If you don’t promote yourself and your business, who will? We are always surrounded by people. Carry your business card with you at all times and be open to offering it to people you come into contact with. Turn your business card into a promotional tool by printing“A Gift For You” on the back to make it easier to pass out to people. Simply introduce yourself and then say “I have a gift for you!” The gift can be an eye treatment with a facial, or a complimentary mini back treatment with a client’s first massage. This will turn your business card into a valuable promotional tool!

All of these strategies have been proven effective and lead to positive results. Get moti-vated—and make 2013 your best year ever! n

Dori Soukup is an execu-tive coach, author, pro-fessional speaker and the founder of InSPAration Management. She speaks globally in conventions and hosts public and pri-vate seminars. Her Spa BizTools and strategies

have helped thousands of spa professionals ex-perience exponential growth and profits. She can be reached at [email protected].

business

LIFE IS FULL OF SPEED BUMPS, BUT YOU CAN’T LET THEM STOP YOU

FROM MOVING FORWARD.


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WHEN SPA GOERS THINK ABOUT A SPA, THEY THINK ABOUT THE experience a spa provides. Imagine a beautiful building and grounds, well appointed treatment rooms, top quality equipment and the best products possible. However, if the experience is not up to the guest’s expectations, you have lost not just one guest, but many other poten-tial guests—no matter how beautiful your spa is. The question then becomes this: What are the touch points my guests are experiencing? To get the answer, put yourself in your spa guest’s slippers, so to speak. What exactly are my guests experiencing from my spa staff?

That elusive one percentWe can all create a job description, but it’s that intangible, almost un-measurable quality that makes a good employee a truly outstanding employee, and contributes to making a difference in the guest’s expe-rience each and every time, for each and every guest.

Think about the touch points in your spa: the contact point, moments of truth point and branding points. Each of these are a point of contact with a guest. Does my spa team have what it takes to make those touch points all that they can be?

Think about those intangible qualities that often go unnoticed and unrecorded in performance evaluations—yet make a major impact on the overall spa experience. Then ask yourself this question: Does my spa team give that extra one percent that makes the difference?

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dreamCREATING A SPA

team

BY ALISON HOWLAND

EXEMPLARY EMPLOYEES FOR YOUR SPA



Standards and intangiblesIn looking at creating a dream team, we’ve all heard the cliché quotes:

There is no “I” in TEAM (Together Each A chieves More). But what is a team? What defines not only a team, but a spa owner’s dream team?

Jeff Haden has ghostwritten more than 30 nonfiction books for some of the bright-est innovators and leaders in business today, including some that reached number one on Amazon’s bestseller list. He wrote an article entitled “9 Traits That Make Great Employees Outstanding,” in which he describes a couple traits that he feels contribute to the creation of a “dream team,” making that one percent make a big difference:

They are a little bit “off.” The best em-ployees are a little different (quirky, sometimes irreverent, happy to be unusual), but in a really good way. People who are not afraid to be dif-ferent stretch boundaries, challenge the status quo, and often come up with the best ideas. Who are the people on your team who stretch the boundaries, making a strong contribution to the improvement of your spa’s experience?

They ignore job descriptions. The smaller the company, the more important it is that em-ployees think on their feet, adapt quickly to

shifting priorities and do whatever it takes—regardless of role or position—to get things done. Who are the team members at your spa who always do what it takes to ensure the best pos-sible guest experience?

They praise others in public. Few things can boost morale more than praise from a peer, especially a peer you look up to. Outstanding employees recognize the contributions of oth-ers, especially in group settings where the im-pact of their words is even greater. Who is always offering praise to teammates and thanking them for their help?

They start work on time. What does “on time” mean? Walking in the front door on time? Getting to your desk on time? Outstanding em-ployees start working when the workday starts; they don’t get their coffee, hang around and chat, check their personal email ... they hit the ground running, on time. Who among your staff is the first one in the spa and last one to leave?

They “tinker” around. Some people are rarely satisfied—in a good way—and are con-stantly playing around with something. This may entail reworking a report, tweaking a process or experimenting with a different workflow. Who on your team is constantly wanting to grow, improve and make a difference?

Spa dream teamGreat employees follow processes, protocols and standards. But if you are wanting to build a dream team and set your spa apart from the competition, seek to find and develop outstand-ing employees who go a step further. These are employees that find ways to make those pro-cesses even better, not just because they are expected to, but because they just can’t help themselves. These are the type of employees who make up a spa dream team. n

Alison Howland is pres-ident of Spa Success Consultants, Inc. She develops spas and their businesses, help-ing them with marketing and branding strategies, management, education and sales. Howland has successfully opened spas in nine countries, writes articles for a variety of industry publica-tions and frequently speaks at trade events.

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WHO ARE THE TEAM MEMBERS

WHO ALWAYS DO WHAT IT TAKES TO ENSURE THE BEST

POSSIBLE GUEST EXPERIENCE?


business

BY TEDDY LESTER

ARE YOU STARTING YOUR NEW year with a vacancy for a new employee? Are you looking for someone who is ea-ger to learn and needs his or her first big break? Do you need a person with a plethora of ingredient knowledge? Do you want someone who is trained in the hottest treatment on the market? Have you considered hiring a recent spa school graduate?

The U.S. Bureau of Labor Statistics re-ports strong potential job creation for mas-sage therapists and estheticians through 2020, as a result of increased growth in the spa industry. In fact, the Bureau in-dicates a 25 percent increase in the job market for skin care specialists from 2010 through 2020, and a 20.1 percent pro-jected growth in employment for mas-sage therapists during the same period.

KarenCoyle,vicepresidentofoper-ations for Woodhouse Day Spas in San An tonio, TX has experience hiring recent graduates. “That personality is key when hiring someone newly out of school,” she says. “Working with someone that can be molded and really understand our company’s culture is integral to our success at the Woodhouse.” When hir-inganewgraduate,Karenandherteam

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ACCESS TO EXCELLENT EMPLOYEES


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look for passion, that “special spark” that the person took from whatever he or she learned in school. They believe that person has a commitment to grow and better themselves for the benefit of the guest, which is what makes a true professional.

With the growing demand for anti-aging treatments and other specialty modalities, where is a spa director or spa owner going to find talent with the necessary skills to perform these servic-es? Look no further than your local communities to see what school administrators are doing to provide students with the most up to date and advanced training available. Spa schools are well aware of the skills needed for their graduates to be able to compete for jobs in the marketplace, and many have been answering the call of the industry by updating their curriculums, facilities and career development departments.

For example, Marinello Schools of Beauty, with 62 locations nationwide, offers programs including a masters esthetics with laser certifica-tion, advanced facial and body treatments and advanced workshops throughout the year on topics such as Jessner’s peel, microdermabra-sion and multiple specialty makeup programs. “We have revised many of our programs to in-

clude spa services and techniques that make the students more marketable and ready to work in thespaindustry,“remarkedKarynLaitis,vicepresident of academic and student development at Marinello. “Our team revised the manicuring program to include a natural nails program that caters to resort/hotel and destination proper-ties. We use well known spa industry products in our natural nail program, so that our students are using the same products that are used in the spas. The other component we have added to our programs is an emphasis on soft skills, includ-ing a focus on client consultation and home care to increase retail sales. The ultimate objective is to make sure students are high on the hireability list.” Marinello Schools has a corporate advisory board and an advisory committee at each loca-tion comprised of spa and salon owners, industry experts and vendor partners, which helps them keep their offerings fresh and relevant to the current needs of the industry.

“My students are well trained in many mo-dalities, with several classes dedicated to aro-matherapy, hydrotherapy and other intensive hands-on experiences so that they are well pre-pared,” says Melissa Mosher, program director at Miller-Motte College Wilmington, NC. “We do not teach that there is just one way to do something, so that graduates can be open to a spa’s protocols once they graduate. Miller-Motte, a Delta Education school, strives for well pre-pared professionals that have soft skills as well as hard skills, who are able to speak the indus-try language and understand the importance of treatment table etiquette.” Mosher also works closely with vendor partners to develop train-ing programs to make sure students are ready for the demands of the real world. Specifically, she works with vendor partners on retail selling methods and skills for massage therapists. She continuously seeks input from people working in the industry to ensure that her students are well prepared and sought after by local spas.

Heritage Education, with headquarters in Denver, CO, is one of just a handful of schools that offers an associate’s degree in esthetics, pro-viding14monthsofintensivetraining.Knowingthe rigorous demands required for entering the skin care profession, the Heritage program concentrates heavily on skin care ingredients, advanced chemical peeling and the equipment necessary to perform the latest in skin care treatments. The majority of Heritage schools

Look no further than your local communities to see

what school administrators are doing to provide students with the most up to date and advanced training available.

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also offer a wet room for training students in hydrotherapy and body wraps. “Students graduate with over 1,260 hours of experience, including 13 weeks working in a student run/supervised clinic learning how to offer services and upsell additional treatments, which allow most students to devel-op relationships with clients that may follow them into their

careers,” explained Beth Phillips-Shelton, esthetic program managerattheHeritageKansasCitylocation.Phillips-Sheltonworks with her team to make graduates hirable by teaching them how to sell and how to build and nurture client rela-tionships. She instills in them the importance of continuing education to stay updated on the most current and upcom-ing industry trends.

So as one can see, spa schools are really answering the call for the industry’s needs. However, we must all continue to work

together to help the schools understand what skills are needed to provide a steady stream of well qualified graduates to enter the workplace. Schools are challenged with having a minimal number of hours to meet the requirements of state licensing regulations while also trying to manage the needs of the spa community. As industry ambassadors, we must all communi-cate effectively so that our schools are well supported, and well aware of our passion to provide best in class treatments and experiences for our patrons. When possible, whether it is a trade show event, a manufacturer education class, an advanced education class provided by an industry thought leader or even a local networking event at a spa, please be sure to provide your local school leaders with input so they can help to shape the future our industry in the most positive ways possible.

How can you tap into the employment pool at your local school? Most schools have a person or a group of people that is dedicated to matching students with potential em-ployers. So many times, the schools will be contacting your spa to make those connections. If you are in need of an im-mediate hire, reach out to the schools in your area and ask when their next graduates are about to enter the workforce. It is also a good idea to build a relationship with that school, and even mentor some students while they are still in school. This will allow you to get to know the potential spa profes-sionals and work with them one on one, which may lead to you offering them a position once they become licensed.

Many of your vendor partners also work closely with schools in your area. Be sure to ask your sales representative about your local educational facilities, and even utilize them as part of your network to gain access to the school. They will prob-ably understand if the school also has a strong retail training program that could be very beneficial in your decision to work side by side with that school. You may also learn that the local school is using products already in your spa, so that the graduates may come with existing product knowledge and experience, saving you time and money in training costs.

Be sure to schedule a tour and meet with the school direc-tor or owner. Perhaps you will even be able to work together to match the needs of your spa with a school partner in your neigh-borhood. What a winning combination for everyone involved! n

Teddy Lester is the vice president of brands and education for Universal Companies. He understands the im-portance of building long lasting re-lationships with clients, and is dedi-cated to helping the sales team at Universal Companies provide excel-lent customer service. Lester is also committed to working with Universal Companies’ education team to develop a best-in-class educational outreach program for customers. He can be reached at [email protected].

business|access to excellent employees

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Schools are challenged with having a minimal number of

hours to meet the requirements of state licensing regulations

while also trying to manage the needs of the spa community.



INDUSTRY DEREGULATIONWHY YOU NEED TO CAREBY MELINDA TASCHETTA-MILLANE

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THE DICTIONARY DEFINES “DEREGULATION” as an act that removes government regulatory controls from an industry. These controls include standards of training, licensing and safety mat-ters, among others.

Believe it or not, the problems faced by the beauty and wellness industry are not primarily about saving money for the states. Myra Irizarry, director of government affairs for the Professional Beauty Association (PBA), wishes it were that sim-ple. “Let’s look at the deregulation scare we had this year in Indiana,” she says. “Indiana was willing to give up more than $900,000 in state revenue by deregulating our industry! What state can af-ford to give up that kind of revenue? This is a huge point because it means that an argument regarding revenue is not going to go very far.”

”We find that there is a national theme for less regulation and interference, streamlining government processes and cutting back on bu-reaucratic red tape,” she continues. “While I can certainly agree that streamlining government processes is a positive move, and we do need to work on consistency among our industry in regard to school hours, continuing education, license mobility, testing and number of licenses, I do not agree that we throw out the whole sys-tem and allow for a free-for-all to practice in the industry, which will devalue the profession and jeopardize the health and safety of consumers.”

According to director of education for Associated Skin Care Professionals Susanne Schmaling, there is absolutely no doubt that de-regulation—which would completely get rid of cosmetology boards—remains a big issue. She points out that in most states, regulation of esthet-ics is done by cosmetology boards, so estheticians do need to pay attention.

What’s at stake?What’s at stake here? According to Irizarry, your career. “Even if a deregulation bill may not have been introduced in your state, please realize that it only takes one successful bill to set precedent for the rest of the states. You have to get up, get angry and show everyone what you stand for,” she stresses. “Professionals in the beauty indus-try have passion—they value their careers, they take pride in their education, they do so much more than make a person look pretty. Don’t al-low those who are uneducated about your career

field to pass legislation because they feel you do nothing more than cut hair or give facials. Not understanding what you do is no excuse—though it is easy to claim that.”

“There are legislators out there who do not believe there can possibly be any risk to a con-sumer if beauty professionals do not receive any type of formal education, take an exam or are even licensed,” Irizarry continues. “Take a look at the Institute for Justice. It is publicly making a case against occupational licensing in states, and it is using the beauty profession as an example. We should be focusing on doing more for our industry to elevate the profession so many care for, but now we find that we must stop and defend the industry. For most beauty professionals, their career is much more than an occupational field. It is a long-term, legitimate career. Everything as you know it is at stake.”

What you can doSkin care professionals in all states need to know what is going on with the industry. “Every estheti-cian needs to be aware of what is going on in their state, but we have to be really careful about how we approach this,” says Schmaling, adding that when many estheticians hear that their scope is under attack, they panic and react instead of being proactive. “If you don’t have a logical argument prepared before you approach your state board, it can shut down all communication. What I’m hearing from the board administrators is that they prefer to have associations, or groups of people, come together with a clear position statement that logically outlines why they are opposing the proposed changes.”

Schmaling suggests that the industry should start mirroring the medical associations and mas-sage boards, because they are used to dealing with that level of professionalism. “This is one of those times where everyone needs to be work-ing together,” she says. “It’s time to put egos in check and pull estheticians together to start communicating. We all need to contribute. And whether that’s through networking, via the Internet or joining an association—I don’t care what asso-ciation, they just need to join something that can be representative of more than just themselves. That amount of volume and people opens doors when talking with legislators and administrators.”

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“INDIANA WAS WILLING TO GIVE UP MORE THAN $900,000 IN STATE REVENUE BY DEREGULATING OUR INDUSTRY! WHAT STATE CAN AFFORD TO GIVE UP THAT KIND OF REVENUE?” -MYRA IRIZARRY

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Suzanne S. Warfield, founder of the National Coalition of Estheticians, Manufacturers/Distri-butors & Associations (NCEA), believes that no organization can function by itself. “Advocacy is a process,” she explains. “It takes everybody coming together to identify the problems and positions, and then getting that information to the decision-makers. Advocacy is not just paying an association fee. It’s an ongoing process. We as a profession need to be licensed because it promotes ethical behavior and it protects the consumer.”

Irizarry says the number one way for the in-dustry to work on this issue is to stick together. “Estheticians, stylists, nail technicians, barbers—everyone needs to mobilize as one united front,” she says. “A state legislator does not see the difference between one type of beauty profes-sional compared to the next. When they propose deregulation, it will impact everyone. United, we are much harder to pick off and tear apart—we have to show the states that we have it to-gether, and we are an industry of professionals. Also, keep your states informed if you hear of a

bill.” She suggests that one way to do this is to let your government affairs team at PBA know what is happening in your state so it can help your state launch a campaign.

Also, all estheticians need to understand the basics of legislative processes in their respective states. “They need to understand the difference between statute and rules,” Schmaling stresses. “They also need to understand what their exist-ing scope of practice is. And I can’t believe so many people don’t know.”

Schmaling feels that public awareness of the profession is at an all-time low. “We have to edu-cate the public and we have to educate our ad-ministrators,” she states.

Warfield agrees. “The esthetician’s future is no longer just about getting a great education—it’s about becoming an advocate to protect what is already ours that others are trying to take away,” she stresses. “We as estheticians must not only seek advanced education and learn to further our profession, we also have to take everything we learn and truly present ourselves as profes-sionals. This means every esthetician needs to be aware of how we look online, be aware of the terminology used, be aware of how we present ourselves and if we are working outside the scope of practice. This is what is drawing attention.”

The bottom line is that without regulation, the industry basically can turn into the Wild West. “If deregulated, these professionals wouldn’t have to go through training,” says Schmaling. “From an esthetic standpoint, if something is deregulated, that means the scope of practice goes away. And so most everything that we do will be moved over to medical supervision. You probably could get away with basic facials, but I guarantee that if there is deregulation, it would help the argument that our services should be under physician supervi-sion. I have not heard a public safety argument in regards to deregulation, because if anything, that’s what the boards are using to try to fight it.”

Irizarry points out that the health and safety of the consumer will be placed at risk if unedu-cated, unlicensed individuals decide that there is not much to mixing chemicals and applying them to a person’s skin. “Just think of everything that a licensed professional is able to do. Now imag-ine a person without any training and education working with a client, using sharp instruments and chemicals. What can you see happening? The spread of diseases? Chemical burns? Severe injuries? I am going with all of the above,” she warns. “What about liability insurance, what will it cost to cover an unlicensed, untrained indi-vidual? Is that even possible? Are they report-ing their income or paying taxes? Today there is a system in place for the consumer; there are boards in place to oversee consumer health and safety. If deregulation occurs, the system is eliminated. Additionally, can professional-only products be sold in a state that has deregulated? Will schools remain open? Health and safety risks will increase while the value of the beauty professional is decreased.”

THE HEALTH AND SAFETY OF THE

CONSUMER WILL BE PLACED AT RISK

IF UNEDUCATED, UNLICENSED INDIVIDUALS

DECIDE THAT THERE IS NOT

MUCH TO MIXING CHEMICALS AND

APPLYING THEM TO A PERSON’S SKIN.

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business|industry deregulation

How to take actionIrizarry suggests taking action by getting involved, learning who your elected officials are and tak-ing the time to introduce yourself. “Send them a letter and let them know you are a constituent in their district,” she urges. “Legislators are people just like you and me. We should take the time to communicate with them and educate them about the profession. In addition, communicate with each other, and be open to working with all beauty professionals. And remember that your PBA government affairs team is here as a resource and a source of support.”

Schmaling agrees that it’s a matter of getting people involved, and communicating with each other. “People need to look beyond just their own business, and be more concerned about the profession as a whole,” she says. So for Step 1 in moving forward, Schmaling recommends doing some self-reflection. If you are dedicated to the profession, then you need to follow a code of ethics. The NCEA has published an established code of ethics for estheticians.

Step 2 entails reaching out and commu-nicating with other organizations—join an as-sociation, and do whatever you need to do to network. Step 3 is to attend trade shows. Find some way to stay updated in the industry. For Step 4, Schmaling recommends attending cos-metology board meetings. If you are not able to, at least understand the process, and find out how to obtain the minutes. Always be aware of what is happening in your state.

“There are a lot of really smart estheticians out there who really care about what they are doing, they just don’t understand the process,” Schmaling says. “Each individual situation is going to be different, but I think that we can agree that our scope is under attack, and if we can at least agree on that, then the rest can be worked out.”

Warfield recommends the following 10 steps to getting involved and protecting your future. “Protecting your future as an esthetician is not just aboutmakingmoney,”shesays.“Knowwhatyourprofessional licensing, state regulatory boards and legislators are doing.”

1. Bookmark your state regulatory board’s website, and check it on a monthly basis for the following:

• Finddatesforboard meetings you can attend.• Meetthemembersof your state regulatory board.

• Downloadboardminutesfor any meetings you don’t attend.

• Reviewanypressreleasesthat are available.

• Downloadandreviewrulesand regulations on a biannual basis.

2. Sign up to receive your state regulatory board’s e-bulletins.

3. Join a state or regional association to network with esthetician licensees in your state.

4. Join a standardized political advocacy group to get involved.

5. Be sure you are a registered voter—and make sure you vote!

6. Meet your state’s elected officials, and educate them and their staff members about what an esthetician is. Offer them a compli-mentary treatment.

7. Ask them to alert you about bills regard-ing esthetician licensing.

8. Find out how your state legislature is struc-tured, and learn how bills can be introduced into your House or Senate.

9. Get nationally certified and be better pre-pared for the future.

10. Understand the BIG PICTURE. As im-portant as it is for you to know what is going on in your state, find out what national advocacy issues will affect your licensure if you decide to move to another part of the country.

“It’s time to get educated,” says Warfield. “The facts are the facts. Protecting your future as an esthetician is not just about making mon-ey.Knowwhatyourprofessionallicensing,stateregulatory boards and legislators are doing.”

The message to take away here is that the industry has to agree on a professional level. According to Schmaling, that means having the best practices and following a code of ethics. “It doesn’t matter what organization it is—as a profession we need standards, and we need to agree on those standards.” n

Melinda Taschetta-Millane is an award-winning writer and editor who has specialized in the professional skin care industry for the past 18 years. Formerly the editor-in-chief of a profes-sional skin care magazine, she is now a freelance contributor for spa industry publications, and works as the editorial director for the health care division at Scranton Gillette Communications. Taschetta-Millane is based in Chicago.

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GET NATIONALLY CERTIFIED AND BE BETTER PREPARED FOR THE FUTURE.


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JACK OF ALL

TRADES... AND MASTER OF NONE

FOR THREE WEEKS IN SEPTEMBER EACH year, the small city of Puyallup, WA hosts the largest fair in our state. The Puyallup Fair began in 1900 and continues to go strong today, more than 100 years after its inception. It consistently ranks in the Top 10 of the largest fairs held in the United States, with well over one million visitors. As a youth, I remember that my fam-ily looked forward to the Puyallup Fair all year, and we would all visit it together, spending at least a weekend shuffling through every square inch of the activities. There are concerts held every day and night, a seemingly endless sea of fair food offerings, daily rodeos, livestock and farming competitions, games and rides for the kids. My father’s favorite part was the four (at least) large barns full of vendors selling their wares. He loved to sift through all of the differ-ent new innovations, watch the demonstrations and listen to their crafty sales pitches—which was sheer entertainment in itself.

We never left the fair empty-handed, as my father would always end up with some sort of gadgetry that could be used for no less than four different purposes. One year it was a vegetable slicing device that could also mince and chop, be disassembled and used as a platter, and then made into a sealed container to store the left-overs in. Another year it was a vacuum cleaner that could be converted into a leaf blower, an air compressor, a car painting system and an air filtration system. Regardless of how intrigu-ing the multiple uses of the item seemed at the time, the vacuum cleaner was ultimately a vacuum cleaner, and the vegetable slicer was a vegetable slicer. In addition, the quality of each of the gadgets was questionable, if not downright poor. Not only did you end up with

a very expensive vacuum cleaner, you were also stuck with one that did not effectively fulfill its primary purpose. Paying a premium for a multi-use device has proven to be a bad investment time and time again. My father described this type of multi-use device as a “jack of all trades and master of none.” Yet year after year, he would fall prey to yet another gadget at the fair!

Skin fairsSkin care conventions are not so different from the Puyallup Fair. Yes, they are focused on skin for the most part, but the philosophy is the same. Each year importers, distributors and manufacturers conjure up “new and improved” multi-use combo technology to wow the pro-fessional into believing that this time they have put together the ultimate mixture within one device that is going to change their business forever. The sales pitch goes something like this: Because you are receiving four service options in one single device, you can easily afford to pay a premium price and still come out ahead. Just like my father at the Puyallup Fair, there are many who fall prey to this sales pitch each year.

Specialized technologyDon’t get me wrong, innovation in technology is absolutely the way forward with regards to skin care. However, purchasing multi-use devices is always a losing proposition. What we need as skin therapists is well built, focused and proven technology that performs day in and day out, ensuring that our clients receive the most pro-gressive and consistent benefits possible. In short, we want to work with companies who specialize in the technology that they represent.

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business|jack of all trades

This is no different than our clients who seek us out because we specialize in skin care, as opposed to having a facial from a person who cuts hair, does a bit of interior design and can also help them with their taxes!

Technology, agility and stabilityA key element to take into consideration when purchasing a skin care device is its agility and stability. Agility is defined as how quickly or how applicable it is to move the device from room to room, or from one environment to another.

Another benefit of zeroing in on specialty tech-nology from a well qualified supplier is that they are generally manufactured to the highest of quality standards, and made as lean and compact as possible. Should you have multiple rooms or locations, this agility allows you to split up the individual technology accordingly and gain the most “bang for your buck” from each device. If all the technology is wrapped up in one device, this type of agility is impossible, and will liter-ally put you out of business should you need to have maintenance done on the device, as you will have nothing to work with.

Qualifying a specialized supplierHow do you qualify a specialized supplier? To be-gin with, work with companies that have a proven history. Look at their website and brochures, and make sure that the information you are receiving from the sales representative is consistent with this information. Do they really specialize in tech-nology? If a company states that they launched in the 1970s, ask the representative to tell you the story and identify the founders and owners of the company.

Efficacy and clinical studiesAsk for the evidence, efficacy and clinical stud-ies. If they have nothing of their own, it becomes questionable how—or if—the research and de-velopment was really performed. This then leads you down the next pathway. Where is the de-vice manufactured? Only work with the direct manufacturer of the device and/or an authorized distributor of the manufacturer. Make sure it is someone who maintains complete transparency of their relationship. Steer clear of those com-panies who will not disclose who the manufac-turer is, where the manufacturing process occurs and how specifically the development process takes place.

VerificationBe wary of imported devices that are manufac-tured without any oversight, quality control or safety certifications. How do you know whether or not any of this exists? Request the actual cer-tifications from the sales representative. The fol-lowing is a quick breakdown of what you should be looking for:

• ISO 9001 Certification: Verifies that a com-plete business quality system exists.

• ISO 13485 Certification: Verifies that a spe-cific quality system that focuses on medical device manufacturing exists. This standard is now also harmonized with the FDA’s Good Manufacturing Practices.

• CE Safety Testing Certification: The CE mark verifies that the device has been test-ed to all applicable safety thresholds. Each device should possess its own CE Safety Testing Certification.

Remember that having these symbols post-ed on a website or sales brochure is not valid

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THE CE MARK VERIFIES THAT THE DEVICE HAS BEEN TESTED TO ALL APPLICABLE SAFETY

THRESHOLDS. EACH DEVICE SHOULD POSSESS ITS OWN CE SAFETY TESTING CERTIFICATION.


evidence that they exist. Always ask to see the actual certificates.

Peer referencesA great way to check out a company is to ask for references. Call the references and ask about their experience with the company and the tech-nology. Then ask your peers, other suppliers and industry experts what they know about the company that you are considering doing busi-ness with. You will find that the world of skin care is very tight knit, which means that you typically do not have to look far to get the skinny on most companies. Another way to find good, unbiased references is to search online for other skin thera-pists offering the services. Note how much they charge, how they have it listed on their menu and what other technology they combine the service with. Then, call and ask them how the technology and company has worked for them. When do-ing this research, note that you will gain the best information from skin therapists far enough out of your area to ensure that you are not viewed by them as “competition.”

Customer serviceYes, everybody is as nice and helpful as can be when they are collecting your money. But how are they after the sale? This is another good question to ask your references. Customer ser-vice as a whole is something that seems to barely exist in our dicey, high paced culture, and the world of skin care is no different. Remember that you need to work with a definitive and de-pendable partner who will be with you every step of the way, regardless of how big or small their question or concern.

EducationIs the person responsible for carrying out your education the same person who sold you the device? If so, this is a red flag. Does the com-pany have an education department that will be there for you during and after the sale on an ongoing basis? Work with a company who has enough infrastructure to have a legitimate education department, made up of individuals who are directly employed by them full time, who educate as their profession and have the credentials to support this position.

Let’s face it, at one point or another in life most of us have bought into something that

was advertised as the four-in-one cure-all. For me, it was the miracle workout machine that I now use as a coat rack. It seemed like a good idea at the time, while the reality of the matter is that the best investments I have made in my life were with companies who specialize in what they manufacture and in what they do. They were there for me when I needed them. The good news is that these types of companies are truly the diamonds in the rough, and their glimmer can be easily picked out from a distance!

As skin therapists, it is not every day that we make large technology investments, and we must remember that they need to be recognized as just that—investments. Always take the time to perform your due diligence and research, be smart and keep it simple. n

David Suzuki, president of Bio-Therapeutic, Inc., has been an active li-censed member of the esthetics industry for more than 18 years. He is an authority on tech-nology and regulatory issues, including FDA

submission and acquisition. Suzuki serves as an advisor to institutions and state boards, writes for numerous industry publications and journals and conducts educational seminars and classes. E-mail him at [email protected] or visit www.bio-therapeutic.com.

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CUSTOMER SERVICE AS A WHOLE IS SOMETHING THAT SEEMS TO BARELY EXIST IN OUR DICEY, HIGH PACED CULTURE, AND THE WORLD OF SKIN CARE IS NO DIFFERENT.


A LIFE REMEMBEREDPatrice Dickey, a longtime contributing writer for LNE & Spa, passed away in September of 2012, just shy of her 57th birthday. Dickey was a registered corporate coach, certified wellness

coach, certified radical manifestation coach, founder of C-Champ (for people on the healing journey through cancer), a registered yoga teacher and reiki level practitioner. She loved to travel and share her expertise with LNE & Spa readers in her numerous Spa of the Month features. Dickey has enhanced the spa and wellness industry with her shared experiences. She will be greatly missed!

CAREER RESOURCE The Allied Health Association is proud to announce the launch of its free beauty industry job board. Designed especially for the beauty industry, this new job board is dedicated to providing information about job openings nationwide. All posts are reviewed before going live to ensure that only jobs related to the spa and salon industry are posted—eliminating spam and unauthorized junk emails. This new industry related job board makes the process of finding a technician or a position more simplified and centralized. The job board is dedicated to making sure spa and salon owners, managers and staff have access to the latest in industry news, updates and information about hiring a new candidate.www.alliedhealth.net

SUSTAINABILITY COLLABORATIONPCA SKIN® has teamed up with graduate students from Arizona State University (ASU) in an effort to maximize their corporate environmental effort. After interviewing employees and assessing current company practices, the ASU student team was pleased to find many measures already in place that support sustainability in shipping and packaging. PCA SKINremainsdeterminedto continuously increase sustainability moving forward.www.pcaskin.com

ENVIRONMENTAL INITIATIVEÉminence Organic Skin Care has announced an exciting new global initiative the company began on November 26, 2012. For every product sold, a tree is being planted. For each one of their active organic or Biodynamic products that is purchased, a portion of the proceeds will go

toward planting a tree to help clean up the air and support the world’s natural resources. In the first year of the program, Éminence is estimated to plant the equivalent of more than 1,000 football fields of trees. www.eminenceorganics.com

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COMMERCE, TRADE, INDUSTRY AND PEOPLE

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SNETWORKINGCONNECTIONSPamela Springer, director of National Aesthetic Spa Network (NASN) for Arizona, hosted a two-day educational symposium on

November 3-4, 2012 at The Skin & Makeup Institute of Arizona. The NASN event was filled with enthusiasm, connecting with other professionals and encouraging one another. All attendees received a gift bag filled with great samples. Since 2004, the goal of NASN has been to facilitate an educational venue for spa professionals to learn from each other, build their careers and network. www.nasnbiz.com

LEADERSHIP CHANGEGeorge Powell-Lopez will step down after a three year term as president of the Florida Spa Association (FSA). His term will end on January 1, 2013, when he will join the team at

Red Door Spas in New York City. His role will be taken over by Susanne Holbrook, director of spa operations for the Americas for the Americas Continental Lodging team. With more than 30 years experience in the industry, Holbrook is seen as an industry leader, and is widely credited for her vision in moving the Ritz Carlton spa brand forward and producing outstanding financial results. www.floridaspassociation.com

STUDENT COMPETITIONSavannah MillerofSayre,OK,anda former high school and college/postsecondary student at Western Technology Center in Sayre, will represent the United States in Leipzig, Germany in the Beauty Therapy competition during the biennial WorldSkills Competition. Sayre will compete as a member of the United States “WorldTeam.” The 42nd international event will be held July 2-7, 2013. Miller won the right to compete by earning the gold medal in Esthetics during the SkillsUSA Championships in June 2011. She has also successfully completed other qualifying prerequisites prior to being chosen for the team.“I’m most interested to see the international standards for my craft and the beauty industry,” she says. “Every country has different beauty standards, and it is interesting to see how the different cultures play out in the industry,” said Miller.www.skillsusa.org

REWARDING RECOGNITION MINDBODY, a global provider of online business management software for the beauty, health and wellness industry, is recognized as a leading job creator by Inc. Magazine’s inaugural Inc. Hire Power Award. The award celebrates private companies at the forefront of American job creation. MINDBODY is ranked number 73 among the top 100 job creating companies in the country and in the beauty, health and wellness industry. The winners appear in Inc. Magazine’s December/January issue. www.mindbodyonline.comwww.inc.com

GEAR UP FOR SUCCESS!Dori Soukup of has launched the Spa Business Success program as the latest installment of her InSPAration Management series.

The program consists of monthly access to a live tele-seminar to gain knowledge about how to improve your financial health. It teaches you how to tap into leadership

skills, insight strategies and systems. Those who order the program receive monthly tele-conference calls with the ability to submit questions, access to a members-only web page, a beautiful CD case, monthly CDs, business tools, forms and a transcription of the tele-seminar. www.insparationspamanagement.com


E-COMMERCE WEBSITE Christina Cosmeceuticals launched their first U.S. e-commerce website created exclusively for licensed esthetic professionals this summer. The user-friendly site allows members to order products and supplies, and is a resource for all the spas and estheticians. “By offering an e-commerce site to our spa customers, it allows them to order when they have the time to order, whether at the spa or at home,” says Joe Contorno, president and CEO of Christina-USA. “Additionally, the site is a great resource for the esthetician, offering resource guides and videos of treatments, performed by founder CHristina Zehavi herself.” https://shop.christina-usa.com

GIFTS FOR CELEBRITIESAdvanced Rejuvenating Concepts founder Tina Zillmann gifted many television celebrities with the company’s Clinical Skincare System at the 2012 pre-Emmy party in September. The famous stars took home gifts targeted to their specific needs including anti-aging, hyperpigmentation, acne or sensitive skin. Below, Zillmann stands with Days of Our Lives star Deidre Hall. www.ARCSkinCare.com

LENDING A HELPING HANDLeading New Jersey beauty manufacturer DePasquale Companies donates more than $160,000 of needed essentials to victims of Hurricane Sandy in the New York and New Jersey area. DePasquale loaded three donation trucks full of much needed personal care and

grooming product essentials to help alleviate some of the burden for many families as they started to rebuild their homes and lives. Donations were sent to three different locations for distribution. “The storm hit home for us,

literally,” said Carmen DePasquale, founder and owner of DePasquale Companies. “We are in the business of making people look and feel their best. We can give victims some necessities needed to get them feeling just a bit more like their old selves.” www.depasqualethespa.com

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#2. Look to spa for wellness.The essence of spa is prevention of ill-ness by using the elements of nurture and nature. Yet the quest for wellness is of-ten outside of the spa experience. Anne Bramham, founder of Advanced Spa Therapy Education Certification Council (ASTECC) asks, “Are we as an industry disowning our own tool box of healing therapies in the quest for wellness? If we as an industry don’t believe in the healing power of ‘spa,’ what message are we conveying to the consumer? At their core, spa treatments help bring us back into balance. “The technical term is ‘homeostatis’—defined as the ability of the body to seek and maintain a con-dition of equilibrium within its internal environment when dealing with external changes like toxins or stress. Authentic spa treatments help the body heal it-self—the essence of wellness.”

#3. Create customized wellness packages.Combining truly therapeutic spa treat-ments with complementary services such as acupuncture, meditation and wellness coaching creates the ideal scenario for holistic healing. Integrated packages such as monthly visits with a nutritionist and coach, facial or massage services and take-home wellness programs will reap tangible benefits that will keep your clients coming back.

Goal-oriented, customized packages that offer personal support, accountabil-ity, guidance and practical tools will help integrate wellness into clients’ everyday lives. Successful wellness programs lead to tangible results, such as sustainable lifestyle changes and a renewed sense of health and well-being. n

WELLNESS PROGRAMS IN DAY

spas are on the rise. A quarter of the spas in the U.S. now offer wellness programs such as weight loss, detox and stress man-agement. Yet health and wellness pro-grams still represent only one percent of total spa revenues (ISPA 2012 U.S. Spa Industry Study).

When looking at these figures, I am reminded of this quote: “If you want to save the world, you have to survive in the world.” Here is some advice to help you profit from providing wellness programs in your spa.

#1. Cut through the confusion.“Spas suffer from a tremendous lack of identity,” says Mary Bemis, a founding board member of the Washington Spa Alliance and the blog, Insider’s Guide to Spas. “Adding wellness to the equation just adds to the confusion. The word ‘well-ness’ means too many things to too many people. My advice to spas is to figure out what you stand for—if wellness fits with that identity, integrate it into your core offering. If not, proceed with caution.”

Clients are often confused as to what your wellness program entails. Clarify your offering and let it be a thread that weaves its way through every aspect of your spa. The Weekly Guided Meditation Program at Rasa Spa in Ithaca, NY pro-vides a great example of clear brand mes-saging. For a $5 drop-in fee, the 30-min-ute classes include guided visualization, seated meditation and readings. Extra touches include heated hand towels and aromatherapy spritzers. The retail bou-tique sells meditation books and acces-sories, and clients can donate and borrow books in the meditation library.

Nancy Griffin has been committed to spa education and marketing for 20 years, starting with her master’s de-gree in hospitality and management from Cornell University. She found-ed SpaTrade, SpaExec and Contento Marketing Group, and recently launched Bloom™, Effective Training Solutions for Spas and Salons. Griffin is an ad-visory board member of University of California, Irvine’s spa and hospitality management program, and a board member of the Advanced Spa Therapies Education Certification Council.

by Nancy Griffin

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BY JUDITH CULP

SALISHAN SPA AND THE

ALLISON INN & SPA IN OREGON

WHEN YOU THINK OF A GREAT DESTINA-tion for a resort spa, Oregon is probably not the first place that pops into your mind ... but you just might get a delightful surprise if you come to this corner of the Pacific Northwest. I recently had the privilege to sit and chat with the spa directors of two nationally acclaimed spas, and they shared gems of information that we can all benefit from.

Salishan Spa & Golf ResortFor sheer jaw dropping beauty and majesty, there is nothing quite like the Oregon coast. Natives and tourists alike have long made the trek over the coastal mountains to relax, play and

enjoy the miles of beaches that are protected for public use. With vistas that stretch as far as the eye can see and an ocean that can either be raging or as smooth as glass, the feel is as it was hundreds or thousands of years ago. In the midst of this sits a property called Salishan, built adjacent to the Siletz Bay, about two hours from Portland. Salishan is an Audubon Cooperative Sanctuary and a forest preserve that covers 250 acres of land. Salishan is all about the “view.” When the spa was added to the hotel and golf course in 2005, it was constructed so that guests could experience not only the benefits of a spa but the magic of the views. The approximately 9,000 square foot space includes a men’s area, a women’s area and some shared relaxation ar-eas. The outdoor pool is shared, and swimwear is required. The result is a completely Zen fo-cused experience.

Becoming a Condé Nast top rated spa (ranked number 12 in the nation, tied with Wynn Las Vegas) is an illustrious accomplishment the Salishan Spa has achieved; however the location of Salishan Spa makes this recognition even more of a feat. Spa director Don Richardson notes that it is far easier to start a spa in a place where there are similar types of spas nearby. Spas are like art galleries; people tend to go where there are several, and then visit several while they are

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there. Although the management was told they wouldn’t last six months due to the seasonal na-ture of tourism on the Oregon coast, Salishan has been profitable ever since it opened its doors. The effect of the recession on Salishan Spa has been little to none.

I talked at length with Richardson about how they have survived and prospered. He explained that the vision and backing by the owners came first. If you are going to do a world class resort spa, you cannot cut corners in the design, construction and all the details that make it “right.” The next step is finding the right staff. Each member of the team must embrace the same philosophy, and they must love and embrace where they live, in addi-tion to providing top quality services. Employees at Salishan make good money, but they make 80 percent of their wages in the summer months. “Our Christmas season is July,” Richardson told me. Everything about the Salishan Spa had to be flexible, with the ability to expand and contract with the seasons. The staff are not required to sign non-compete clauses because management knows they need to do whatever is necessary to carry themselves through the slow winter months.

Coastal winter weather can range from merely grey skies to raining by the bucketload. Almost every year the coastal highway experiences at least one or two closures due to slides from the

steep mountains that rise up sharply from the coast, or from a road undermined by too much water. If an occasional winter guest wants to drop in for an unscheduled treatment, consideration is given by management as to how far the employee would have to drive, and under what conditions. Management’s level of concern for staff was im-pressive, and its position is sound, as driving on the narrow two lane roads can indeed be treacherous.

“Some of my team would have to drive 45 minutes across low lying areas that routinely have storm flooding issues, or come down from up in the mountains,” explains Richardson. “I can’t lose sight of the big picture and risk them.” This

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The Allison Inn & Spa has exceeded expectations, and has already received top honors in Travel + Leisure’s 2012 World’s Best Awards.

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scenario is rare, but management has planned for it by offer-ing complimentary use of the facility to the guest. That being said, the locals have embraced Salishan, and now Christmas holidays and Valentine’s Day are getting more attention. Some of the staff have been with the spa since it opened; there is very low turnover. They love what they do and where they live. The fact that the area has limited shopping does not bother them in the least.

“We definitely cannot be a cookie cutter type spa, and what works for spas in Las Vegas isn’t going to work on the Oregon coast,” Richardson told me. She explained that vendors have to be flexible as well, not just the spa staff. “We don’t do busi-ness with vendors with minimum opening orders or minimum reorders,” he explains. “Our inventory has to expand for sum-mer and contract for winter because we focus on more natural products with a shorter shelf life.” They test new products during the slow winter months to make sure they are a good match for their specific way of doing things. “It can be a great product, but if it doesn’t work with your equipment or technique, then it’s not for you.” His last tip is to remember why you are there. At Salishan, the staff is there to pamper people. When they opened, they catered to a clientele that was 90 percent female and 10 percent male. Now it is 60 percent female and 40 per-cent male. The golfers have definitely discovered the wonders of the spa and the benefits of pampering! Want to take a look at Salishan? Visit www.salishan.com. It’s worth a trip to Oregon!

The Allison Inn & SpaAbout 30 minutes from Portland is the blossoming town of Newburg, home of George Fox University. The area is known as the gateway to northern Oregon’s wine country. While there are wineries all over the state, there are literally dozens of them clustered fairly close together in this particular region, and tourism is booming. It is here that the The Allison Inn & Spa, a privately owned property, is located. While the spa at The Allison hosts many tourists, there are also quite a few people who visit the spa from Portland for day or weekend getaways. Opened in August of 2009, The Allison Inn & Spa has exceeded expectations, and has already received top honors in Travel + Leisure’s 2012 World’s Best Awards, being named the number one hotel spa and number 12 resort in the continental United States. It is an amazing distinction for such a new spa. I was

excited to connect with spa director Tara Sanders and discover the secrets behind the spa’s success. First came the tour. The spa is 15,000 square feet, with both separate and shared areas for male and female guests. About 25 percent of the guests are male. It is configured so that a portion of the spa can be rented out for private events, an opportunity that major com-panies like Nike and Intel have taken advantage of.

As with Salishan, no efforts had been spared to create a tranquil setting with amenities abounding. Sanders com-mented on the fact that they had a lot of non-revenue pro-ducing area. But those spaces allow them flexibility to cater to private events and to continue with their normal guest routines. In addition to the spa itself, there is a 1,000 square foot fitness center complete with a diverse selection of high-tech equipment.

The Allison does not focus on individual holidays, but rather works with the hotel to create overnight packages in a roman-tic setting. They have a diverse array of treatment options and include a wine influence in all their services. The spa works as an integral part of the hotel rather than independently doing their own marketing. This gives Sanders more time to focus on her team. From its inception, the owners have brought in the most experienced people to help them achieve their goals. To be successful, Sanders says it is important to get input about what you do from the best experts in your field. You can’t af-ford not to. One area they addressed was pricing. “You need to keep prices reasonable, and then raise them when you have earned it.” The Allison offers a one-hour massage for $95, a lower price than most resort spas charge. Sanders emphasizes that a business must first earn their reputation. “You have to make a safe, warm, inviting place,” she explains. “It’s all about your staff. They are the people the client will connect with.”

Sanders recommends interviewing for as long as it takes to find the right fit. You have to find that “perfect” person who not only has the amazing skills you want, but the personality and mindset that matches what you do. They must be totally people oriented and committed to pampering.

I asked Sanders what last tip she would like to share with LNE & Spa readers. ”Find your niche! Focus on what you do best and the people who will use it,” she advises. For more information about The Allison, visit www.theallison.com. If you love spas, wine and food, add The Allison Inn & Spa and the surrounding area to your bucket list! n

Judith Culp is an NCEA certified CIDESCO Diplomat. She is a contribut-ing editor for Milady’s Standard Esthetics: Advanced. Culp is also a teacher and the president of the NW Institute of Esthetics, which offers basic and advanced skin care training. Contact her throughwww.nwinstitute.estheticsnw.com or via email at [email protected].

Salishan Spa pedicure

SKIN’SSECONDCHANCE



BY BRYAN REEVES

AWAKENING FOR THE NEW YEAR

HUMANITY IS CURRENTLY GOING through a profound and powerful awak-ening. We have been asleep for millen-nia, believing we are separate from the planet and from each other. The suffer-ing and destructive behaviors brought about by our deep (though false) sense of disconnection from even our own authentic selves is a burden our world can no longer afford to bear.

The spa industry is perfectly posi-tioned to help steward humanity through this awakening, to help us “re-member” our connection to life, to the planet, to each other ... and to our own already complete, brilliant selves.

Since ancient times, the spa experi-ence has existed explicitly to care for the human body, mind and spirit—the complete trinity of human experience. You literally hold the entire well-being of humanity in your caring hands.

Now, as we continue to live in ways that are making both ourselves and the planet increasingly ill, we simply must wake up from this delusion that consumes us. The stakes are becoming too high.

Let me illustrate my point with a per-sonal story. In 2010, I spent 10 months touring North America with five other guys, the members of a music band called Here II Here, which I managed at the time. Cooped up tightly in an SUV for months, I spent countless hours in the backseat, hunched over my laptop,

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What does this really mean? What can the spa industry actually do to help people feel more connected to them-selves and the larger world around them?

Albert Einstein once famously point-ed out that we cannot solve a problem from the same mindset that created it.

Any practice that arises from our current global paradigm of scarcity eco-nomics and disconnection from life will only continue driving humanity toward a thoroughly uncomfortable reckoning. This means using products (and pack-aging) that are not eco-friendly; giving employees work that leaves them ex-hausted and feeling less valued than clients; and offering questionable treat-ments that might attract more income but makes dubious contributions to ho-listic wellness while wasting resources. These are examples of choices being made today that drive us closer to the com-

working on emails, creating flyers and re-viewing agreements. After a particularly long drive from Salt Lake City to Portland, about nine months and 21,000 miles into the journey, I awoke in a springy hotel bed, unable to move my entire torso or lift my head.

I was 37, athletic and otherwise healthy. But that morning, I awoke to find myself essentially paralyzed from the waist up.

After a few moments of feeling ter-rorized by the thought that I might have spinal meningitis, I quickly realized that wasn’t the problem. No, I was now ex-periencing the brutal consequences of ignoring the warning signs my body had been sending me during the road-wearying weeks before that moment. Increasingly sharp pains had been worm-ing their way deeper into my stiffening neck. Each time I stumbled out of the truck for a bathroom break, I was noticing my lower back growing more and more sore. Also, one of my band mates had recently pointed out that my shoulders would hover incessantly up toward my neck; it required a concentrated effort on my part to relax and keep them down.

Finally, paralysis was my body’s last-ditch way of putting its foot down (ac-tually, both of my feet), and demanding that I account for the gross negligence of my choices. I had been living out the mindset of “Go! Go! Go!” Meanwhile, I had been completely ignoring my body’s needs. This went on until one morning, when a serious crisis came crashing down and literally laid me flat on my back.

I believe humanity is approaching a similar crisis right now. At this moment, we can still get out of bed, but the pain is spreading through our collective body ... and it’s growing weary of being ignored.

Our global community’s unfolding environmental and economic crises are evidence of our profound disconnect from the true needs of our wondrous bodies and our awareness of Earth’s unfathomable abundance. Instead of fo-cusing on all the incredible miracles that

support daily life on this planet, we live imprisoned inside these stressful mental stories of scarcity and disconnection that yield all kinds of debilitating and even life threatening behaviors.

We are in the midst of a destructive dream, and we are not doing anything truly constructive about it.

The spa industry can help us avert an otherwise inevitable paralysis simply by serving to reconnect humanity, person by person, to its collective body through connection to ourselves, to each other and to the planet.

Our problems will only be solved by an entirely new mindset that relates

to our planet and our collective body, as well as

our individual bodies.

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ing paralysis. Sadly, many people make these choices countless times every day.

It would be naive to propose formu-laic solutions to overcome these chal-lenges. As Einstein might say, our prob-lems will only be solved by an entirely new mindset that relates to our planet and our collective body, as well as our individual bodies, from a completely dif-ferent perspective. Otherwise, we are just rearranging deck chairs on the Titanic.

Fortunately, new mindsets arise ef-fortlessly when we simply begin asking ourselves radically different questions.

As fascinating humans, the typical questions we ask in framing our solutions are based on the scarcity paradigm of survival by accumulation. • “Howcanmybusiness

be more profitable?” • “HowcanIgetmore

out of the little I have?” • “HowcanIbeatmy

competition?” • “HowcanIgetmorepeopleto

buy my current products?” This is why we are in the mess we are

in; there is generally minimal consider-ation for how the entire community—our staff, local people, distant people, the oceans, the air, even our own selves—are affected by our choices.

What paradigm—and what ques-tions—is your business built upon?

Consider this. While each spa has its own unique vision, what if the fun-damental raison d’etre for your spa was to ensure that all who walk through its doors on any given day—clients, manag-ers, staff, the mailman and you—quickly discover themselves in a space that hon-ors them as an irreplaceable, invaluable part of the local and global community? What if this was true for all spa-related products and services? What if this were true for every business on the planet?

To inspire this enticing reality, where both our local and global communities are deeply cared for, we could ask our-selves questions that address our inces-sant hunger for authentic experiences of connection and love. People all over the world are simply starving for expe-

riences that make them feel genuinely welcomed, appreciated, loved, seen and cared for at every level of their being.

Take a few minutes and sit with these mindset shifting questions: How can your business truly serve the needs of your entire community? Which choice(s) would most likely bring you genuine satisfaction, inspiring you and your employees today to provide the best services, products and experiences for your clients (for which genuine success would be a natural outcome)? Do your business practices honor not only the authentic needs of your clients, but also your staff? What is your relationship to the local and global community? Have you even thought about this? What do the actions of your business clearly re-veal about your business philosophy?

The essential point is this: If you choose to live in the current paradigm which breeds fearful, scarcity-based questions—such as how can you sur-vive, then humanity as a whole cannot be deeply served by your efforts, and you cannot either. Even if your business ultimately succeeds by externally mea-

surable criteria, the initial questions pro-grammed into the journey set it up for struggle and friction. Many businesses that operate from this mindset still fail within a short time anyway, like sick lemmings that drop dead before they can hurl themselves off the cliff with the rest of the frantic, misguided herd.

However, should you take on the more empowering questions that arise from a mindset of genuine service and connection to the whole community (such as “How can we all thrive?”), you will inevitably and quickly begin to create experiences that do exactly that—gen-uinely serve everyone, including your-self, by inspiring authentic connection. Undoubtedly, there is an absolute abun-dance of potential customers (and staff) ravenously hungry to live in THAT world!

Shifting paradigms take a great deal of courage, mostly because old ways of thinking often die hard, and we can meet resistance before the larger com-munity adopts the new way of thinking. Nonetheless, asking more inspiring, life-affirming questions can powerfully guide us into new, sustainable, abundant and even joyful ways of being that our current mindset is not programmed to address.

Waking humanity up from its destruc-tive dream will require nothing less than you—yes you, the one reading this ar-ticle—diving into such empowering ques-tions and then bringing to life the inspired answers they reveal. Take some time to-day to sit with the questions raised here. They just might hold the key that unlocks humanity’s salvation ... they surely hold the key to your own! n

Bryan Reeves lives and works in Los Angeles, CA, where he blogs for The Daily Love and produces transforma-tional entertainment events with inter-national luminaries such as the Dalai Lama’s Oracle of Tibet, Eckhart Tolle, Deepak Chopra, Don Miguel Ruiz and more. Reeves is currently writing his first book. For more information, visit www.ManagingTheMagic.com.

Do your business practices honor not only

the authentic needs of your clients, but also your staff?

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BY KATHY KAEHLER

DON’TSTRESS OUT ...

www.LNEONLINE.com • Page 103

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... STRETCH IT OUT!

ALTHOUGH THE QUESTION OF WHETHER or not stretching helps prevent injury is a hotly debated topic, the numerous other benefits of stretching are far reaching. Stretching is a vital part of the fitness triangle made up of cardio, strength and flexibility. With its ability to reduce stress as it increases flexibility and range of mo-tion, the healthy habit of stretching should be a component of everybody’s lifestyle.

Regardless of what kind of career you have, tight and sore muscles come with the job de-scription. Massage therapists tend to stand for long hours doing the same movement over and over again, which can create tension and stress in the body. Sitting for hours, as front desk spa professionals do, will create the same problem. Understanding why it happens and how to avoid it is key to keeping your body loose and relaxed.

Let’s start with flexibility. When we are young, our bodies can go in many different directions at the same time. Sitting cross-legged or do-ing splits when we get older may seem utter-ly impossible. This is because as we age, our muscles gradually become shorter and tighter, reducing our overall flexibility. These limitations can make us more susceptible to muscle and joint injuries. Improved flexibility helps us stay limber. No matter what age we are, working on our flexibility will improve it. Stretching in-creases blood flow to muscles, which is why we feel better on the days that we stretch.

How many times has someone hugged you or given your shoulders a squeeze and said, “Wow, you are tense!” Have you ever felt like your shoul-ders were so tense that it was as if they were sit-ting right below your earlobes? That is tension.

Stress causes your muscles to contract, becoming tense. This tension can have negative effects on every part of your body from head to toe. Gentle stretching exercises relax tense muscles associated with stress. Also, since stretching is an exercise, it has endorphin-boosting effects, improving your mood and the way you feel in general. If you have ever used a foam roller to roll your body out, you know what I am talking about. Pressure point mas-sage can also be the key to helping your muscles release or reduce tension.

Below are some of my favorite “go to” body stress relievers that you can use if you don’t have access to a foam roller or massage therapist. You can do them anywhere, anytime. You don’t need anything but your body and the ability to slow down, breathe and hold the stretch.

Do these stretches in the order they are pre-sented here. Getting your body warm is a very important component of proper stretching. Allow yourself at least five minutes to do this. Once you experience the relief and comfort that fol-lows, you will understand why stretching is the best way you could possibly spend five minutes.

1. FULL-OUT PLANK POSE: Get into pushup position, hands and toes pressed to the floor. Pull the belly in tight, squeeze the butt muscles and press shoulders toward your waist. Hold for 30 seconds of deep breathing.

2. CAT STRETCH: Drop to your hands and knees. Pull your belly button in toward the spine and round the back. Tuck the chin in toward the chest. Hold and then release, and gently go

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in the opposite direction. Tilt the pelvis slightly, sticking the butt out and looking forward. Hold for a few seconds, then repeat. Repeat at least five times. Keep the movement slow and gentle.

3. CROSSOVER STRAIGHT LEG STRETCH: Lift your hips and press into the feet. Keep your hands on the floor in the shape of a teepee tri-angle. Hold that pose for a few seconds. Walk your hands in toward the feet, then slowly roll up to stand up. Cross one foot over the other and slowly roll down until your hands reach the floor or your shoes. Feel the release in your lower back as you hang down and feel a deep stretch in the sides of your legs. Keep pressure on the heel of the foot that is in back ... after about 30 seconds or more of holding the belly button in and squeezing the butt cheeks, come back up and switch sides.

4. SIDE STRETCH: Standing tall, reach one arm over the head and bend to the side, stretching your sides. Hold for 30 seconds, and repeat on the other side.

5. CHEST STRETCH: Standing tall, clasp your hands and fingers together behind you and lift them up. Stretch the chest and front of shoulders while holding in the belly and squeezing the back. Hold for 30 seconds, then release and repeat.

All done! Millions of people struggle with chronic pain. Stretching is an excellent way to release the tension and tightness. You can live a more com-fortable daily life and increase your flexibility just by doing these simple stretches before or after your workout, or you can do them on their own. Do them when you are traveling, after a trade show, before you go to work or just be-fore you go to bed.

When you make stretching a habit, you will notice a difference in how your body feels. n

Kathy Kaehler is a life-style expert, best-selling author, celebrity train-er and spokesperson. She was a fitness corre-spondent on the TODAY Show for 13 years, and has also appeared on Good Morning America, Access Hollywood and Keeping Up With the Kardashians. Kaehler has authored seven books, and is a contributing writer to many popular publications. Kaehler’s mission is to “change the way America eats, one kitchen at a time.”

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YOU CAN LIVE A MORE COMFORTABLE DAILY LIFE AND

INCREASE YOUR FLEXIBILITY JUST BY DOING THESE SIMPLE STRETCHES BEFORE OR AFTER YOUR WORKOUT, OR YOU CAN

DO THEM ON THEIR OWN.


AN APPLE A DAYThe Organic Stem Cell Serum from New Age Skincare is formulated using revolutionary phyto-stem cell technology to rejuvenate the skin and reverse the signs of aging. Special green apple stem cell serum is the key ingredient in this anti-aging breakthrough formula that not only delays the onset of lines and wrinkles, but also increases the longevity of skin cells, leaving the skin looking more youthful. www.newageskincarenow.com

ROSY REPLENISHMENT The Organic Wild Rose 24 Hour Moisturizing Cream from Lavera is a rose infused moisturizing cream that nourishes skin day and night, leaving it with a soft, light feel. It goes on perfectly under makeup, while the Organic Wild Rose and Organic Macadamia Nut work together to deeply moisturize skin and reduce dry lines. www.lavera.com

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ECOFRIENDLY SKIN AND SPA PRODUCTS AND THERAPIES

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SFITNESS FUN!Introduce your clients to Hoopnotica, the most cutting-edge fitness trend of the new year. Fun, technique and weight loss are all packaged into the 1.5 pound TravelHoop, an adult-sized fitness hoop that breaks apart into six segments for easy portability and storage. The TravelHoop & DVD combo is the perfect retail item to display in January as your clients get moving on their New Year’s resolutions. www.hoopnotica.com

ROMANTIC SCENTSAppeal to guests who are looking for the perfect gift to enjoy with their sweetheart this Valentine’s Day with 100 percent natural soy candles from The SOI Company. With special Valentine’s Day scents like Love Spell Divine, Goddess and a delicious Chocolate Truffle, candles from The SOI Company bring an eco-friendly touch of warmth and romance to any setting. the SOI Company offers special packaging and a variety of sizes. www.TheSoiCo.com


EXOTIC FRUIT SMOOTHIEYour clients can prepare for Valentine’s Day with the Papaya Smoothie Body Scrub from Bio France Lab, made with papaya extract, which removes dead skin cells with sugar and Dead Sea salts. It is suitable on any skin type.www.biofrancelab.com

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ENCHANTING RUBDOWNThe Shree Rose Body Massage Oil from Au Naturel Ayurveda soothes and calms skin while doing wonders for the spirit and soul. The floral oil nourishes, moisturizes, revitalizes and rejuvenates the skin. Featuring the exotic aroma of rose, it is the perfect retail item for your shelves this Valentine’s Day season. www.aunaturelayurveda.com

BOTANICAL BLEND The Lavender, Rose Geranium & Ylang Ylang Soap from John Masters is a super moisturizing soap that works for both the face and body. The bar is formulated with organic olive oil and cupuacu butter to provide ultimate hydration. Lavender, rose geranium and ylang ylang essential oils provide a lingering floral scent while soothing and moisturizing skin for radiance from head to toe. Key ingredients include certified organic palm and coconut oil, lavender, rose geranium, ylang ylang and vegetable glycerin. www.johnmasters.com

BEAUTY IN BLOOMDr. Hauschka Skin Care is proud to announce their support of the Terra PLC Dmask Rose Farm, a new fair trade initiative in Ethiopia sourcing organic Damask rose essential oil, a key ingredient in the Dr. Hauschka range. Damask rose essential oil from Ethiopia will be used in the formulations of nearly all Dr. Hauschka products, including Rose Day Cream, Rose Body Oil, Rose Body Moisturizer and many of the lip and eye cosmetics. Purchases on products featuring these ingredients help support the growth of this fair trade effort in Ethiopia, as well as Dr. Hauschka’s other rose cultivation projects around the globe.www.drhauschka.com

ECOFRIENDLY SKIN AND SPA PRODUCTS AND THERAPIES


AH, NEW YEAR’S RESOLUTIONS. We promise to go to the gym daily. We promise to stop ordering a vanilla latte every morning before work. We resolve to volunteer our time to a worthy cause. But while we’re making our list of resolutions, let’s not forget about our hands and nails!

Our hands do a lot of work, after all, so here are a few simple ideas for 2013 to take better care of our hands and nails. Use these tips yourself and share them with your clients!

Moisturize, moisturize, moisturize!Keep your hands, fingernails and nail beds well moisturized, especially in dry, cold climates. This can help minimize dry, peeling skin that can lead to hangnails. Soaking nails in olive oil for 10 minutes works wonders! It moisturizes the nail plate, promotes growth and strengthens them at the same time. If possible, don’t wash the oil off, just massage it into your hands and nail beds. Petroleum jelly is another good moisturizer, because the fats it contains can penetrate through the layers of skin; while the jelly can prevent the air from drying out the skin.

Properly maintain cuticles.Avoid picking your cuticles, as this can be habit forming and cause damage. Once a cuticle becomes visible, snip it off immediately with a good pair of nail scissors. Dry, ragged cuticles are not a pretty sight. Push back your cuticles regu-larly with an orange stick or cuticle tool.

Help weak nails. Weak fingernails are a fairly common com-plaint. You can improve the strength of your clients’ nails by working from the outside in. Calcium plays an important

role in the formation of nails. Taking a calcium supplement on a regular basis can help other body systems carry out the functions that have a direct impact on the growth, strength and health of nails. Nail weakness can also be attributed to a lack of iron in the body. Load up on foods rich in iron such as lean red meat, seafood, beans, lentils, whole grains, spinach, tofu and green vegetables.

Don’t forget the rubber gloves.Rubber gloves are a must when do-ing dishes or cleaning. Water and harsh cleaning substances remove the fats that are needed to strengthen nails, and will cause them to become dry very quickly. Rubber gloves are a great tool to protect your nails from damage. So get your-self a cute pair of gloves and keep your manicure looking great longer!

Pay attention to nail color.Nail coloration says a lot about the health of your nails and other issues happening in your body. There are a few key things to watch for. Pale, dull nails or white spots could indicate a lack of iron, which can lead to anemia. Blue/gray nails may be related to heart or lung diseases, while greenish nails denote a bacterial or fungal infection. Pay close attention to what your nails are telling you, and check in with a doctor when necessary.

Strengthen nails. Help strengthen nails with a special nail strengthening polish or a DIY soak. Mix three teaspoons of apple cider vinegar, 1 egg yolk and 3 teaspoons of olive oil together well and store in the refrigerator. Use the mixture frequently by applying it onto the nails and surrounding tissues with a cotton ball, or soak your nails beds for 10 min-

utes. Rub it in, and allow it to sit for one hour. Wash your hands and apply a good hand cream.

Say no to sharing nail tools. Resist the urge to let anyone use your nail file. It is important to stress to your client that they should not be sharing files with their children or other relatives. This tool is a porous germ-trapper. Keep yours to yourself and replace it often.

Go in for regular manicures.Taking care of your nails will not only make them look beautiful, it will promote nail growth. Make a manicure part of your regular salon appointment sched-ule, along with haircuts, color and waxes.

Try a new nail trend. These days, nails are as much of a fash-ion accessory as your handbag, shoes, scarf or necklace. You can change your nails as often as you change outfits. Let your nails display your personal sense of style. Have some fun and step outside your comfort zone with some of the new trends, such as a sideways French mani-cure or stylish caviar nails.

Now let’s toast to a happy, healthy 2013 with beautiful nails! n

Katie Saxton is the founder of Custom Nail Solutions. She is a renowned blog-ger and a regular contributor to tele-vision, radio, print and online media on topics of nail beauty, nail care and nail trends. Custom Nail Solutions of-fers custom nails that fit each individu-al’s unique nail beds. Find out more at www.CustomNailSolutions.com.

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It’s a New Year around the globe, a time for making resolutions. Experiment with new trends and create fresh looks for the New Year!

On the eyes: Lids are swept with a gold shadow. Next, ebony and smoke liners are applied to the edges of the upper lid. Lips are shaped with a Merlot crème lip glaze.

BY PAMELA TAYLOR PHOTOGRAPHED BY DAREN THOMAS

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RENEWAL

IN PARIS


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On the eyes: Lids are white-washed with a pure white shadow. A blend of berry and taupe eye shadow shades the upper crease. Inner rims of the lower lid are lined with a white crème liner pencil. Lips are shaped with a crimson and berry lip glaze.

HAIR: BARBARA LHOTAN STYLIST: VANESSA SOLOURI

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An application base preps the face. Blue-black eyeliner is applied to the upper eyelids, mimicking the return of the cat eye liner, toned down.

BRACELET: DEBBIE MERLE

DESIGNS @ NORDSTROM

NEW YORKnewsPamela Taylor is a recog-nized authority in editorial print and fashion makeup. Known for her Hydration Technique, she is an inter-nationally published author, educator and speaker on current makeup trends and techniques. Taylor boasts an extensive celebrity cli-entele. She is owner and di-rector of the Pamela Taylor Makeup Academy in New York City, where she is based. For more information, visit www.makeupclub.com or call 212.620.5792.

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AND MARTINIS

BY AUSTINE MAH

THREE-DIMENSIONAL NAIL POLISH AND the martini inspired manicure create the fashion forward nail treatment that is the NEW caviar apple martini manicure.

Just what is caviar and the caviar manicure?Caviar is defined as the salted roe of large fish, the pickled roe of sturgeon. The very word “cavi-ar” brings to mind the best of the best, the finest and most exquisite food in the culinary world. Indeed, a mass of processed salted fish eggs is the quintessential exotic delicacy.

The caviar nail is created using a three-di-mensional nail polish that has been seen on fashion runways and in magazine editorials. The look is that of caviar, small masses of circles on a painted nail bed. To create the look, apply one to two layers of base coat and pour on seed beads, micro beads or even diamond carats to give the nail a caviar textured appearance. The base coat will function as a glue to hold the di-mensional product onto the nail bed, thereby creating a fashionable statement in minutes.

An apple martini manicure too!The classic cocktail is a spirited drink, shaken or stirred. To start, use apple scented manicure prod-ucts and a hand soak prepared in a cocktail shaker,

poured into an oversized martini glass. Exfoliate with an apple exfoliation treatment, and use an apple hand cream to moisturize and massage. Serve your manicure tools on a cocktail tray to design a cocktail-inspired manicure. Blend apple oil into your hot towel treatment and complete the apple theme with fresh apples or apple juice.

Mix and serveBegin your service with the apple martini mani-cure, and end with the caviar polish for a com-plete caviar apple martini manicure.Step 1: Shape and file.Step 2: Soak.Step 3: Groom cuticles.Step 4: Massage.Step 5: Hot towel treatment.Step 6: Apply 1-2 base coats.Step 7: Apply a three-dimensional product onto the wet nail, and gently press product into the nail.Step 8: Dry.

Tips and tricks: When applying the three-dimensional product, place a tray to capture the extra product, not adhering to the nail to save for another use. Apply a clear top coat to the tip of the nail to help hold the three-dimensional product in place for a day or two longer.

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With bright and bold color combinations reminiscent of the 1980s and nails inspired by vampires and Bond girls, the worlds of cinema and fashion are great inspirations for an in-dulgent caviar manicure. The new combination of the two in a full service treatment brings the cocktail inspired nail treat-ments to a new level of dynamic, three-dimensional beauty. n

Austine Mah is a licensed esthetician, an NCEA certified professional and an ITEC beauty specialist. She serves as managing editor of PCI Journal and is a regular contributor to a variety of pub-lications. Mah is president of Austine Inc., a consulting firm for the beauty industry. Contact her at 310.926.9266 or visit www.austineinc.com.

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MANICURES AND MARTINIS BEAUTY BARS across the country have been serving their “martinis and manicures,” a time for cocktailing and pampering, for many years. Nail technicians perfect polish with a mini manicure while the clients focus on drinking and gossiping. A $10 treatment and cocktail combination is the only spa service provided at this bar. www.thebeautybar.com

BEVERLY HILLS PAINT SHOP is a salon for hand and foot rejuvenation. Their simple philosophy is this: “Pay close attention to what your hands and feet really need, and then make sure you’ve got the right solution to meet the need.” The full service treatments at this salon range from the “Shaken, Not Stirred Manicure” for $31 to the “Ritas and Rocks Pedicure” for $49.50. www.paintshopbeverlyhills.com HOLLYWOOD NAILS AND SPA in Frisco, TX offers a version of the apple martini manicure for $28. Hollywood Nails and Spa is a full service treatment spa offering its signature ingredients inspired by the apple martini. www.hollywoodnailsandspafrisco.com

The Beauy Bar, New York, NY

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FROM AWARD SHOW SEASON TO Fashion Week and beyond, as beauty ma-vens we must be ready to execute the lat-est in makeup trends. This tutorial shows you how to create beautiful, flawless skin and sultry eyes fit for an Oscar winner! 4

BY CHANTAL SAUVIGNON-SOTO

RED CARPETready

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Step 1: Preparing the skinGently and thoroughly cleanse the skin to remove any traces of makeup. Once the moisturizer has been absorbed by the skin, apply the primers. Use both a face primer and an eye primer. Face primers are great because they fill in fine lines and reduce the appearance of pores, thus enhancing the overall look of the makeup. Eye primers keep eye shadows and liners from creasing and running, and they also make the colors more vibrant. Finally, apply foundation using a founda-tion brush for an even application.

Step 2: Sculpting the faceThe general goal of sculpting is to im-prove the shape of the face. Usually, the

idea is to sculpt the face into a more oval shape. My model Natalia has remarkable skin texture, and very little sculpting is necessary to make her face more pro-portionate. When I say “sculpt,” I mean balance the face using highlights and shadows. When I think in terms of art, highlights are used to “bring forward” or make anything you like stand out, and shadows “recede” or push back any ar-

eas you do not want to stand out. The same notions apply to makeup. Apply a highlighting cream foundation on top of the cheekbones, bridge of the nose, center of the forehead, brow bones (top and bottom), cupid’s bow and chin. With a dark cream foundation, I shadowed un-derneath the cheekbones, jawline, hair line, temples and the sides and tip of the nose to shorten and refine it. Shape the eyebrows, and define them with a medium brown eyebrow pencil. Set with an eyebrow powder.

Step 3: EyesBlend all highlighting and contouring with foundation to create a signature color harmonization. This simply means that

RED CARPET MAKEUP IS MEANT TO BE FUN AND

LONG LASTING, BUT MORE IMPORTANTLY IT SHOULD REFLECT YOUR CLIENT’S PERSONALITY.


Follow with a soft pink blush on just the apples of the cheeks to brighten her complexion. Line the lips with a red lip liner and apply a neutral red lipstick. I completed the look by styling Natalia’s gorgeous mane into a sexy and modern side-swept style. For my male model Sasha, I completed a basic male makeup application with eyebrow grooming, light foundation to even out his skin tone, contouring and bronzer.

Red carpet makeup is meant to be fun and long lasting, but more important-ly it should reflect your client’s personality. Keep the formality of the event in mind, and make sure your client is comfortable with what you have done. Being knowl-edgeable and prepared with the latest trends will keep you busy and ahead of the game. Finally, take the time to listen to your client’s needs and wants, which will help you design the perfect look that is comfortable, elegant and très chic! n

Chantal Sauvignon-Soto is an expert in the artistry of makeup. She has become a distinguished name in the fashion and beauty industry. A self-taught artist, she has worked at both Miami and New York Fashion Week, and her edito-rial collabora-tions with top agency models and photogra-phers have appeared on numerous mag-azine covers. Sauvignon-Soto’s work can also be seen on celebrities in films, tele-vision, commercials and theater. She is the founder and blogger of The Beauty Scoop. For more information, visit www.chantalsauvignon.com.

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all the colors transition softly into each other with no visible lines or harsh color-ing. Natalia has beautiful, sexy, almond shaped eyes, and I have decided to play them up. Add a small amount of loose powder onto the lids before applying the eye shadows. This trick—along with using an eye shadow primer—helps to make the eye shadows stick to the eye and last longer. Concealer underneath the eyes will brighten and correct any darkness.

Next, apply the first eye shadow, a warm bronze from lash line to crease. Add a dark brown into the crease to ac-centuate the eyes. Rim the upper, inner and lower lash line with black eyeliner, and set it with a black eye shadow for longevity. Using a small smudging brush,

smudge the liner into her top and bot-tom lash line, concentrating the dark-est amount of color at the outer corner of the eyes, creating a softly diffused smoky effect. Apply individual lashes to the eyes to intensify the look. Add two coats of black mascara to the top and bottom lashes. To finish the eyes, add shimmery beige eye shadow to the in-ner corners of the eyes and brow bone to highlight and brighten.

Step 4: Finalizing the lookSet the foundation using a large powder puff and a loose translucent powder. Add a bronzing powder to the cheek-bones, jawline, temples and forehead to give the skin a healthy glow and depth.

MAKEUP AND HAIR:

CHANTAL SAUVIGNON-SOTO

PHOTOGRAPHY:

PAUL COBO PHOTOGRAPHY

STYLIST: FREDELINE CHARLOT

MODEL: NATALIA ZENINA,

RUNWAYS TALENT AGENCY

MALE MODEL: SASHA VISLOBOKOV,

CAROLINE GLEASON MANAGEMENT


EYE OPENERThe water-resistant, long wearing Luxury Lash Mascara from Advanced Mineral Makeup lengthens, strengthens and volumizies lashes with lash-building polymers and vitamins A, C and E, seaweed protein and algae extracts. The mascara creates fuller, photo ready lashes without flaking, clumping or smudging.www.advancedmineralmakeup.com

CLEAN AND CLEAROffer your guests a premium choice for getting every trace of makeup off their skin. The Gold Gentle Make-Up B.B Remover from Cosmé Proud preserves moisture and delivers antioxidant power. It is formulated with the precious, miracle beauty oil from the powerful Baobab (B.B), which permeates skin to remove impurities while hydrating dry skin. www.cosmeproud.com

BOLD FINGERTIPSThe beautiful Custom Nail Solutions are the perfect tool for women looking for an ensemble that will help them glow this Valentine’s Day. The nails are customized to match each woman’s unique nail beds, and are guaranteed to last a lifetime. The Impression System & One Set of Custom-Fit Nails includes 10 finger trays, two spoons, one yellow impressions material, one white impressions material, an instruction sheet, maintenance system and the Custom Nails. www.customnailsolutions.com

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SWRAPPED TREASUREIntroduce your clients to something new and exciting! The Valentine’s Day Designer Wraps from Nail Rock offer soft, girlie pastel hues

that create the perfect design for date night. With messages like “Crazy Love,” “Sweet Angel” and “Forever,” the wraps will sweep them away into a world of romance! One pack includes a nail buffer and a cuticle pusher. www.nailrock.com


MAKEUP, TOOLS AND TRENDS

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CONDITIONING BOOST Condition and coat lashes with Grande Mascara. The formula is made with an exclusive peptide to condition and enhance results that have been achieved by GrandeLASH-MD. www.grandelashmd.com

TOTALLY KISSABLEWhat’s a more important part of the face to beautify for Valentine’s Day than the lips? HydroPeptide Lip Plumper Fuller Smoother visibly reduces the appearance of lines on the lips, increases lip volume and improves the definition of the lip line from the first application. An exotic fruit extract helps maintain healthy capillary walls and promotes better blood circulation to the lip area, while tripeptide-29 builds and repairs collagen and damaged skin to give lips a plumper, smoother appearance. The cool, refreshing scent of strawberry is the perfect aroma to apply to the lips before going to sleep. www.hydropeptide.com

LUSCIOUS LASHESKelly Lash Mink Extensions is a professional line of eyelash extensions that create longer, fuller, natural looking lashes without the weight and discomfort often associated with strips and clusters, says the company. Kelly Lash specializes in individual lash extensions that dramatically change a woman’s appearance while being undetectable. They are available in a wide variety in terms of length, thickness and curl to achieve a personalized look every time. Kelly Lash Mink Lashes are synthetic, and they look and feel like real mink lashes without the allergens. www.kellylash.com

MAKE THEM SPARKLE! Osmosis Skincare introduces the scented Opal Body Shimmer, a delightful enhancement to the Osmosis Colour collection that is perfect for Valentine’s Day. Your clients can dust their faces and bodies for an all-over glow to give them that extra shimmer for a special night or anytime during the cold winter months! www.osmosisskincare.com

MORE NEWS


UNIQUE INNOVATIONVault’s new premiere line of lip glosses requires only one hand to uncap, apply and recap via a patented retractable delivery system. Vault Lip Gloss delivers vibrant color that creates a supple, voluminous pout. Formulated with natural ingredients from the Pacific Coast, including jojoba oil and vitamin E, Vault’s lip glosses work to hydrate and enrich lips. They are available in 16 shades. www.vaulticon.com

MAGNIFYING MASCARADouble the effects of mascara with the PureLash Extender & Conditioner from jane iredale — THE SKIN CARE MAKEUP®. In addition to thickening lashes, it prevents them from splitting and breaking, makes them stronger and encourages them to grow longer. It acts as a primer for mascara and extends its wear. It can be used on eyebrows and worn alone at nighttime as a lash treatment. www.janeiredale.com

ONE COAT WONDERThe new Prim and Polished collection from Seche® includes six highly pigmented, seasonal shades for a lasting manicure from a leading professional nail brand. The one-coat formula ensures that the client’s manicure dries in three minutes or less with Seche Vite™ Dry Fast Top Coat. They are Timeless Style, May Be Modest, Casually Cool, Dainty Decadence, Simple Yet Significant and the namesake, Prim and Polished. www.seche.com

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CALENDAR OF EVENTS

JANUARY 6-72-Day “Stin-tensive” Training: Advanced Skin Histology, Analysis and Treatments

by Skin Script Skin Care.Tempe, AZ. 580.543.1121.

JANUARY 7Product According to Skin Type and Condition (Webinar)

by Bio-Therapeutic.Seattle, WA. 800.976.2544.

Skin Biology 101by Sanitas Skincare.Louisville, CO. 303.449.1875.

JANUARY 8Treating Sensitive Skin

by Sanitas Skincare.Louisville, CO. 303.449.1875.

JANUARY 13Skin Biology & Chemical Peel Seminar

by PCA Skin. Los Angeles, CA. 877.PCA.SKIN.

Full-Spectrum Reiki for Beauty Professionals: Integrated Reiki Spa Treatments

by Linda Bertaut at Bertaut Beauty. Pasadena and San Francisco, CA. 626.405.0424.

HydroPeptide Product Training Seminar

by HydroPeptide. Webinars held Mondays at 10 a.m. PST. www.hydropeptide.com/webinars.

Seasonal Peels and Unusual Actives

by A Natural Difference Skincare.Encinitas, CA. 888.568.3150.


by A Natural Difference Skincare.Long Beach, CA. 888.568.3150.


by A Natural Difference Skincare.Seattle, WA. 888.568.3150.

West

JANUARY (ONGOING)Advanced Chemical Peels with Skin Assessment

by A Natural Difference.Encinitas, CA. 888.568.3150.

Advanced Chemical Peels with Skin Assessment

by A Natural Difference Skincare.Long Beach, CA.888.568.3150.


by A Natural Difference Skincare.Seattle, WA. 888.568.3150.

Antiqua Prima Level I Introductory Classes

by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4.Distance learning available. continues


JANUARY 22Hot Stone Body Techniques


JANUARY 27Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin.Newport Beach, CA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar

by PCA Skin.San Diego, CA. 877.PCA.SKIN.


by PCA Skin.San Francisco, CA. 877.PCA.SKIN.

JANUARY 27-28Advanced Professional Skincare Education

by Circadia by Dr. Pugliese.Los Angeles, CA. 800.500.1886.


by PCA Skin.Denver, CO. 877.PCA.SKIN.


by PCA Skin.Sacramento, CA. 877.PCA.SKIN.

JANUARY 20-21Advanced Professional Skincare Education

by Circadia by Dr. Pugliese.Santa Clara, CA. 800.500.1886.

JANUARY 21Brazilian Waxing Techniques


Peel Fundamentals: A Hands-on Course

by PCA Skin.Sacramento, CA. 877.PCA.SKIN.


by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

JANUARY 14Discovering Bio-Therapeutic: Hand-held, Accent and Lead Technologies





by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

Sanitas Chemical Peel Trainingby Sanitas Skincare.Louisville, CO. 303.449.1875.

JANUARY 15Sanitas Product Knowledge Training



calendar|west



by PCA Skin.Newport Beach, CA. 877.PCA.SKIN.

FEBRUARY 10-11Advanced Professional Skincare Education

by Circadia by Dr. Pugliese.Phoenix, AZ. 602.682.7598.

FEBRUARY 11Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin.Scottsdale, AZ. 877.PCA.SKIN.

Advanced Speed Sugaringby Sanitas Skincare.Louisville, CO. 303.449.1875.


by PCA Skin.Denver, CO. 877.PCA.SKIN.


by PCA Skin.San Diego, CA. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin.Seattle, WA. 877.PCA.SKIN.

Skin Biology 102by Sanitas Skincare.Louisville, CO. 303.449.1875.

FEBRUARY 5Sanitas Product Knowledge Training


FEBRUARY 10Skin Biology & Chemical Peel Seminar

by PCA Skin. Denver, CO. 877.PCA.SKIN.



Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin. Salt Lake City, UT. 877.PCA.SKIN.


by PCA Skin. San Diego, CA. 877.PCA.SKIN.


by PCA Skin. San Francisco, CA. 877.PCA.SKIN.

Selling Systemsby Sanitas Skincare.Louisville, CO. 303.449.1875.

JANUARY 29Sanitas Signature Anti-Aging Lifting Massage Technique


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by PCA Skin. Riverside, CA. 877.PCA.SKIN.

Sanitas Chemical Peel Trainingby Sanitas Skincare.Louisville, CO. 303.449.1875.

FEBRUARY 26Advanced Hyperpigmentation Treatments


Central

JANUARY(ONGOING)Advanced Chemical Peels with Skin Assessment

by A Natural Difference Skincare.Dallas, TX. 888.568.3150.

HydroPeptide Product Training Webinar

by HydroPeptide. Webinars held Mondays at 12 p.m. C.S.T. www.hydropeptide.com/webinars.E


by PCA Skin. Chicago, IL. 877.PCA.SKIN.

FEBRUARY 18Peel Fundamentals: A Hands-on Course

by PCA Skin. Las Vegas, NV. 877.PCA.SKIN.


by PCA Skin. Seattle, WA. 877.PCA.SKIN.


by PCA Skin.Walnut Creek, CA. 877.PCA.SKIN.

Pro Master Bridal Makeupby Sanitas Skincare.Louisville, CO. 303.449.1875.

FEBRUARY 19Reflexology Technique Lab



by PCA Skin. Riverside, CA. 877.PCA.SKIN.

FEBRUARY 25Inside the bt-nano (Webinar)



by PCA Skin. Newport Beach, CA. 877.PCA.SKIN.

The Bt-accent Line (Webinar)by Bio-Therapeutic.Seattle, WA. 800.976.2544.

FEBRUARY 12Advanced Speed Sugaring


FEBRUARY 14Extraction Lab



by PCA Skin.Las Vegas, NV. 877.PCA.SKIN.


by PCA Skin.Seattle, WA. 877.PCA.SKIN.


by PCA Skin. Walnut Creek, CA. 877.PCA.SKIN.

calendar|west|central

CALENDAR OF EVENTS



by A Natural Difference Skincare.Fort Lauderdale, FL. 888.568.3150.


by A Natural Difference Skincare.Philadelphia, PA. 888.568.3150.


by A Natural Difference Skincare.Wilmington, DE. 888.568.3150.

Antiqua Prima Level I Introductory Classes

by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4.

HydroPeptide Product Training Webinar

by HydroPeptide.Webinars held Mondays at 1 p.m. EST.www.hydropeptide.com/webinars.

Knowledge is Power Seriesby A Natural Difference Skincare. Cooper City, FL. 888.568.3150.


by PCA Skin.Minneapolis, MN. 877.PCA.SKIN.


by PCA Skin. Peoria, IL. 877.PCA.SKIN.


by PCA Skin.Peoria, IL. 877.PCA.SKIN.

East

JANUARY (ONGOING)Advanced Chemical Peels with Skin Assessment

by A Natural Difference Skincare.Atlanta, GA. 888.568.3150.


by A Natural Difference Skincare.Columbus, OH. 888.568.3150.


by PCA Skin.San Antonio, TX. 877.PCA.SKIN.

JANUARY 21Peel Fundamentals: A Hands-on Course

by PCA Skin.San Antonio, TX. 877.PCA.SKIN.


by PCA Skin.Chicago, IL. 877.PCA.SKIN.


by PCA Skin.Dallas, TX. 877.PCA.SKIN.


by PCA Skin.Dallas, TX. 877.PCA.SKIN.


by PCA Skin. Chicago, IL. 877.PCA.SKIN.

calendar|central|east

continues



by PCA Skin.New York, NY. 877.PCA.SKIN.

JANUARY 21Peel Fundamentals: A Hands-on Course

by PCA Skin. Charleston, SC. 877.PCA.SKIN.


by PCA Skin. New York, NY. 877.PCA.SKIN.


by PCA Skin. Boston, MA. 877.PCA.SKIN.

FEBRUARY 4-6Calm, Cool & Clear - Treating Reactive & Sensitive Skin Types & Electrotherapy - Master Class With Lydia Sarfati (3-Day Academy)

by Repêchage. Secaucus, NJ. 800.248.SKIN.


by PCA Skin. Indianapolis, IN. 877.PCA.SKIN.


by PCA Skin.Columbus, OH. 877.PCA.SKIN.


by PCA Skin.Philadelphia, PA. 877.PCA.SKIN.


by PCA Skin.Columbus, OH. 877.PCA.SKIN.

JANUARY 14-16Become an Esthetic Superstar! Skin Science From the Lab, Facial Massage & Anti-Aging Treatments - Master Class With Lydia Sarfati (3-Day Academy)

by Repêchage.Secaucus, NJ. 800.248.SKIN.


by PCA Skin.Charleston, SC. 877.PCA.SKIN.

Seasonal Peels & Unusual Actives

by A Natural Difference Skincare. Atlanta, GA. 888.568.3150.


by A Natural Difference Skincare. Columbus, OH. 888.568.3150.


by A Natural Difference Skincare. Fort Lauderdale, FL. 888.568.3150.


by A Natural Difference Skincare. Philadelphia, PA. 888.568.3150.


by A Natural Difference Skincare.Wilmington, DE. 888.568.3150.


by PCA Skin. New York, NY. 877.PCA.SKIN.

calendar|east

CALENDAR OF EVENTS



by PCA Skin. Charlotte, NC. 877.PCA.SKIN.


by PCA Skin. Orlando, FL. 877.PCA.SKIN.

FEBRUARY 25Get Rid of Age Spots & Sun Damage With Professional Solutions for Hyperpigmentation & Anti-Aging



by PCA Skin.Charlotte, NC. 877.PCA.SKIN.


by PCA Skin. Orlando, FL. 877.PCA.SKIN.


by PCA Skin. Washington, DC. 877.PCA.SKIN.


by PCA Skin.Washington, DC. 877.PCA.SKIN.

FEBRUARY 10-12Advanced Skin Care Training - Skin Support for Oncology Patients

by Oncology Skin Therapeutics.Charlotte, NC. 828.252.8400.


by PCA Skin. Indianapolis, IN. 877.PCA.SKIN.


by PCA Skin. Atlanta, GA. 877.PCA.SKIN.

FEBRUARY 1830 Minutes to Beauty - Express Treatments to Grow Your Retail Sales



by PCA Skin. Atlanta, GA. 877.PCA.SKIN.


by PCA Skin. Washington, DC. 877.PCA.SKIN.

calendar|east

The International Congress of Esthetics and Spa, Miami Beach 2013April 7-8 • Miami Beach, FL1.800.471.0229

The International Congress of Esthetics and Spa, Dallas 2013May 5-6 • Arlington, TX1.800.471.0229

The International Congress of Esthetics and Spa, Long Beach 2013September 29-30 • Long Beach, CA1.800.471.0229

The International Congress of Esthetics and Spa, Philadelphia 2013October 27-28 • Philadelphia, PA1.800.471.0229

TRADE SHOWSSponsored by Les Nouvelles

Esthétiques & Spa and Dermascope


*Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or out-side the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not neces-sarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

advertisers’ indexReader

Service No.PageNumber

5 ................ A Natural Difference ................................................www.anaturaldifference.com ......................................... 232

34 .............. Allied Health Association .......................................www.alliedhealth.net ..................................................... 209

8 ................ Beautiful Image ......................................................www.beautifulimagellc.com .......................................... 183

36 .............. Bellaire Industry .....................................................www.bellaireindustry.com .............................................. 189

6,7 ............. Bio-Therapeutic .....................................................www.bio-therapeutic.com ............................................. 139

39 .............. BioBliss ...................................................................www.biobliss.com.......................................................... 173

79 .............. Bioslimming ...........................................................www.bioslimming.com .................................................. 335

81 .............. Circadia by Dr. Pugliese .........................................www.circadia.com ......................................................... 101

132 ............ Darphin ..................................................................www.darphin.com ......................................................... 159

80 .............. Dermafile ...............................................................www.dermafile.com....................................................... 296

57 .............. DermaSwiss ............................................................www.dermaswiss.com ................................................... 245

116 ............ Dr. Jeff ....................................................................www.dr-jeff.com ............................................................ 248

11 .............. Edge Systems ..........................................................www.HydraFacial.com ................................................... 201

2-3 ..............Éminence Organic Skin Care .................................www.eminenceorganics.com ........................................... 157

40 .............. Equipro ..................................................................www.equipro-bty.com ..................................................... 242

68 .............. Hale Cosmeceuticals ................................................www.halecosmeceuticals.com ....................................... 133

33 .............. Hydropeptide .........................................................www.hydropeptide.com .................................................. 278

24-25 ........ International Congress of Esthetics and Spa, The .......dallas.skincareshows.com ..................................................

14-15 ........ International Congress of Esthetics and Spa, The .......miami.skincareshows.com ..................................................

131 ............ Jojoba Company ..........................................................www.jojobacompany.com ............................................. 108

13 .............. Lady Burd .....................................................................www.ladyburd.com........................................................ 119

97 .............. Le Mieux ......................................................................www.lemieuxcosmetics.com ......................................... 294

29 .............. Lucrèce Physicians’ Aesthetic Research ...................www.lucrece.com .......................................................... 263

53 .............. MEG 21 ........................................................................www.meg21.com .......................................................... 344

19 .............. Osmosis ..................................................................www.osmosisskincare.com ............................................ 111

21 .............. PCA Skin ......................................................................www.pcaskin.com .......................................................... 110

113 ............ Pibbs Industries ...........................................................www.pibbs.com ............................................................. 129

9 ................ Rapidlash .....................................................................www.rapidlash.com ....................................................... 224

101 ............ Rejuvi Laboratory ..........................................................www.rejuvilab.com ........................................................ 149

31 .............. Rhonda Allison ..............................................................www.rhondaallison.com ................................................ 190

56 .............. Saian .......................................................................www.saian.net ............................................................... 165

17 .............. Shira ..............................................................................www.shirausa.com ......................................................... 249

32 .............. Tecniche ........................................................................www.tecniche.com ........................................................ 153

No animal testing / cruelty-free

Contact [email protected]

www.jojobacompany.com

1-800 - 2 JOJOBA ( 1-800-256-5622 )

Available in Pesticide-Free andUSDA Certified 100% Organic

Shown: 1-oz, 125ml, 250ml and litre

(1-oz available in pesticide-free only)

Not Shown: Half Gallon and Gallon

Our HobaCare® 100% Pure Jojoba: The Professional’s Choice Aestheticians, massage therapists, and aroma therapists use our HobaCare Jojoba on their clients and, most flattering of all, on themselves. They know our jojoba is absolutely pure; it has no fillers, additives or preservatives. And, it’s incredibly versatile. Use our HobaCare Jojoba for:

• removing make-up, facial massage, and deep-cleansing the skin • all massage modalities requiring direct contact with the skin

• revitalizing hair and scalp

• enriching the skin after a shower or bath

• providing soothing relief from psoriasis

• conditioning and softening cuticles

• soothing skin after exposure to the sun

• blending essential oils (our website has many useful recipes)

HobaCare is non-allergenic. It does not stain, and does not clog pores or turn

rancid. Our Jojoba has an indefinite shelf life.

Pure and safe for everyone’s skinno animal testing / cruelty-free

no animal testing / cruelty-free

Pure & Safe for even a newborn’s skin

Available in Pesticide-Free and

100% Pure Jojoba: The Professional’s ChoiceAestheticians, massage therapists, and aroma therapists use our HobaCare

They know our jojoba is absolutely pure; it has no fillers, additives or preservatives.

for even a newborn’s skin

The Jojoba CompanyThe Original Jojoba Company

Since 1994



Documents

LNE & Spa - January 2013