1.1Hoa Sen Group was established on August 8th 2001 and Mr. Le Phuoc Vu is chairman of the board of directors. Hoa Sen group produce steel sheet, purlin, pipe and plastic pipeLong termdirectionVision: Become a leading economic group in building material field in Vietnam and in the region with a sustainable development strategy that focuses on traditional products such as coated steel sheet, steel, plastic and is based on building and developing core competitive advantages: vertically integrated value chain; distribution - retail network; strong, friendly and community - oriented brand; unique governance system and corporate culture as well as pioneering in technological innovation investment in order to maximize added value for shareholders, employees and society. Mission: Provide products with international quality and reasonable prices under the Hoa Sen brand in order to meet customers’ needs and contribute to changing the country’s architectural landscape and developing the community.

 In summary, it can be seen clearly that the vision of Hoa Sen group is very specific because it provide a target in the future and the mission support for vision of Hoa Sen to help them how to achieve vision through quality and price of product. Moreover, Mission of HSG also specific because it provide clearly purpose that demand customer and developing the community and objective is quality product and suitable price for customer Short-term directionGoals of HSG is that produce 1 billion steel, earn 1 billion usd and net profit after tax 1000 billion VNĐObjective of HSG: In next two or three years HSG increase a number retailer from 150 to 300 or 400 in all country and HSG also increase number of steel to export a lot of country in the world. Moreover, in 2016 to 2018HSG will build new factory in Nam Can zone industrial in Nghe An with ability producing steel pipe 100,000 tons / year; PPGI 150,000 tons / year; Galvanized steel / aluminum alloy 400,000 tons / year, cold rolled steel 400,000 tons / year to enough supply for domestic and foreign market.In summary: Goals of HSG present about the number product and profit and objective also provide how to help HSG achieve goals thourgt some activities such as increase a number of sell and build some new factory to increase profit. Thus, It can be seen clearly that Objective support goals very closely to help HSG develop strongly.

the author obvious clearly that the short term support for long term direction because the long term direction show the general objective of HSG about increase a society and become leader economic group in building material field in Vietnam and in the region and about short term direction show the way to help HSG achieve long term direction by giving some activities with deadline clearly including build new factory or provide target quality of sell around two years.1.2in this task I would like to provide two problem of Hoa Sen group including : decreasing price of steel and interest increase 20%.

HSG is famous and big company in steel market. Thus, they have a large steel market, however, they also consider price to compete with the other company as a result it is important problem with HSG to maintain their company. Therefore, HSG apply the strategy clock to create their strategy strongly. In detail, HSG have high market but they also want to keep a lower price to deal with the other competition so HSG in number 3 in strategy clock. For example, in 2010 to 2011, HSG meet problem about increasing interest rate, namely, the interest rate increase 20% and exchange rate go up 10% so it effect a lot with production cost of HSG. Hence, The leader of HSG will use short term capital to invest medium-term to control the cost of production as a result HSG will maintain price with lower price to compete with the other company.