LO1: To recall the 5 P’s of Marketing

LO2: To discuss how shops promote their services and advertise

LO3: To work in groups to come up with a name, logo and slogan for your card making enterprise

www.thebeeprogramme.com

Session 4: Retail and Marketing

Financial Literacy Scheme

High Street Shopping

What can shops do to encourage people to visit?

For example:

Advertising Shop signs

Special offers

Unique items Tailored services

Our Card Companies

When designing and promoting a product, companies often use the ‘5 Ps of Marketing’. What do you think these might be?

MARKETING

PeopleProductPlacePricePromotion

People

•Managing Director•Finance Director

• Responsible for finances and money

• Responsible for designing the product

• In charge of the company as a whole and ensuring teamwork

• Responsible for making the product well known and desirable.

Can you match the job roles to their descriptions?

•Director of Marketing and Sales•Product Designer

Product

LogoCompany Name

Purpose

Product

PurposeBirthdays

Christmas

Religious occasions (e.g. Eid, Hanukkah)Thank You

Congratulations (e.g. exams, new job)

Get Well Soon

New Baby

Valentine’s Day Anniversary

PlaceNow you have thought about the design of your cards, it’s time to plan how to sell them.

When and where will your sale be?

What resources will you need?

Which charity will the proceeds go to?

Price

• Profit and Loss• What affects the price you charge?

Cost to make the cards Price customers are willing to pay

• What's the aim? To make a profit for charity!

Promotion

Slogan

Company name &

logo

Posters and advertising

Card design

Summary

• What are the 5 Ps of Marketing?

• What is your Company Name?

• Between now and next session you need to finalise your designs and begin making your cards – next session we will be able to put the finishing touches to them and get selling!