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Panel Discussion:Taking Advantage of
Local SearchWill Hanke
Claim Your Local Business Listing
http://www.google.com/local/add/
http://listings.local.yahoo.com/
https://ssl.bing.com/listings/ListingCenter.aspx
The Yellow Pages are Dying
Ranking Locally is Ranking Nationally (Eventually)
Make Some Onsite Changes
•Add Geographical Locator to some Title Tag(s)•Update Your Contact Page Info•Include a Map and Driving Directions (Text)•Add GL’s to your META Descriptions•Blog about local events/news related to your biz•Mention local landmarks in posts•Don’t forget about multiple spellings, zip codes
Marketing Suggestions
Run/add analyticsUse call tracking or special URLsAsk your customers for reviews Geolocated Link buildingClaim your profile on GBL, Yahoo Local, etcAdd a blog to your siteConsider cutting out Yellow Page spending
