Localaudiences.Bigresults.

Takeadvantageofbigopportunities foryourbusinesstoConnectwithCanada’sShoppers

Allguideandtipinformationcontainedinthisdocumentisnon-bindingandisprovidedsolelyforinformationalpurposes.

NationalreachmeetslocalprecisionWeareexpertsineverynookandcrannyofCanada– fromthesmalltowntothebigcities.Withover120 localcommunitiesonKijiji,it’seasytospeakdirectlytocustomersinyourneckofthewoods.

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• Getbigengagementandbigresults• Targetmorepreciselyacrosslocalmarkets• Benefitfromtailoredsupportfromourexpertconsultants

• Discovernewcustomersandopportunitiesforyourbusiness

TheBestofAdmarkt• Nosignupfees,nomonthlyfeeminimums• EasytounderstandCost-Per-Clicksoyoucontrolyour

budgetandspendperad• Visualbrandingthroughtheentireuserjourney,rightfrom

thesearchresultspage• Drivetrafficviae-commercesite,phone,emailinquiries,

orwalk-ins• Easy-to-useAdManagertomonitoryouradlistings,

budgets,andbids• AccesstoAdmarkt supportforassistanceandexpert

guidance(admarkt_support@kijiji.ca)

Righttime,rightaudience,rightplaceOurtargetedsolutions meanyou canconnect toaspecific groupofpeople, designed foryourobjective. Makesure therightpeople see youradsattherighttime.

IncreasetheMarketingVoiceforyourProducts

1.LinkedKijijiAccount 3.AdManager

• YourAccountisActive• ImportMyKijiji ad listings already onyouraccount• Createoreditad listings• Pushyouradsto‘active-live’ vs.‘paused’

DrivingvisibilitywithKijijiBuyers

AdmarktAdManager- Guide

“YourAccountisActive” AdContent&Budgets

2.Profile

AdImportOption

1.LinkedKijijiAccount

Youhavelinked yourKijiji accounttooffer thebenefitsof Admarkt AdManager

AdditionalSeller information:•YourPublicName - Offers youtoprovideabrandorlocationnamethataidsdiscoveryfrombuyers.•Yourbrandorlocation’sprimarywebsite– drivesbuyerdiscoveryandengagement

2.MyAccount

Logininat: admarkt.kijiji.ca‘MyAccount’linkprovidesaccesstoAdmarkt &Kijijiprofile

Addimagestoyourprofile. Thiswillenhance yourSearch listingad,View-Item Page ofallproductsonKijiji,plusyourSeller HomePage.

Option: ImportyourcurrentKijiji adsintoAdmarktAdManager tokick startyourcampaign

Additional Information:• Public name• Address• Website URL

Public Name

Public Address

AdvertisingsolutionsthatworkManageallyouradlistingsinAdmarkt AdManagertodrivemaximumreachwithbuyers

1 2 3

Browse&SearchdiscoverablebybuyersonKijiji

View-item-Pagesprovideadditionalproductdetailsandsellercontactoptions

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DefineadlistingsinAdManagerinterface

3.AdManager

Summary AdStatisticsThisarea showsthesummarystatisticsforalladsthatwereliveduringtheselected timeperiod.- Daily,weekly, monthly…

Create New Ads‘PostAd’buttonallowsnewadstobecreatedbyseller.NewadsdisplayintheAdManager withpreview functionandlive/pausecontrols

AdContentEditClicking on the AdtitleallowseditingofallAdcontent,plusexpanded Budgeteditandviewfunctions.The smallmagnifyingglassallowsyoutopreview yourView-item-Page layout.

QuickBudgetEditsHere youcanmakequickCost-Per-Clickandtotalspendlimit(Budget) changesper ad.

Changestobudgetcanalsobemadeinthe ‘AdContentEdit’option.

3.AdManager

CreateReportYoucandownload.csvorexcel reports fortheselected timeperiod

GoLiveButtonUse toggle buttontomoveadsactive (livevisiblead)ortopausestatus(notvisibletobuyersonKijiji)

ViewAdsYoucanusethese linkstoviewallyouradlistingsorjusttheonesthatare live,paused,ordeletedFYI:cannotrecover deleted ads AdLevelStatistics

showsstatisticsforeach ad.Note:Adperformance isalignedtoCTRfortheAd

Delete/RemovethisAdFYI:cannotrecoverdeleted ads

ChangeMetricPercentage changeshownforeachdatapointvs.thesamepriorperiod.(todayvs.yesterday, orthisweekvs.lastweek)

You’reafewsimplestepsawayfromconnectingtoyournextcustomerwithAdmarkt.

1.ChooseyourRegionand

CategorytoPostanadlisting

3.Uploadhighqualityphotos

5.GoLive

Simpleandeffective:PromotedListingsonKijiji

2.Writeacompellinganddetailedad

4.Defineyouradlistingbudgetand

CPCtodrivevisiblity frombuyers

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IncreaseyourReachtoCanadianShoppers

4.CreatingAds 6.KijijiBuyerVisibility

YourAdsareTopofeachPageYourAdsarevisible basedonRelevance, nottimepostedYourAdsappearwhereyouwant(Geo&Category)

DrivingvisibilitywithKijijiBuyers

Addingcontent &location WhereAdmarktprovidesanAdvantage

5.Budget

Set,Edit,GO!

AdmarktAdManager- Tips

4.CreatingAds

DefineYourAdRegion:Set theLocation(geographic region)where youwantyourAd toappear infrontofKijijiBuyers

DefineYourAdCategory:Set theCategory where youwantyourAdtoappear infrontofKijijiBuyers

DefineYourAdContent: Set theprice, contactseller information,andproductdescriptiontointerestKijijiBuyers.

4.CreatingAdsTipsYourAdRegion:Admarkt allowsyoutopostanAdinabroader geographic regionthantraditional KijijiAds.

YoucannowPosta‘SingleAd’ forKijijiBuyerDiscovery:

1) acrossCanada;or2) Province-wide; or3)continuetopostAdsinavery specific localregion

(CityofToronto,orLethbridge…)

Buyersbrowsingorsearching foryourproductsinthesebroaderregionsoranyspecific sub-regionofyourAd-regionwill seeyourAds.i.e. CityofTorontobuyerswill seeOntario-wide postedadsinthesearchresultspage.

ThisflexibilityoffersyoutheabilitytopostfewerAdswiththebroadestreach. Connectwithyourbuyerswhereyouofferservice.

4.CreatingAdsTipsAdCategory:YourAdwillbediscoveredbyKijijiBuyerswhen theybrowseorsearch intheproductcategoryyouspecified inyourAdpost.

RelatedCategories:• YoumaypostyourAdinarelated or secondarycategory toreach thebroadest

Kijijibuyergroup.

• Remember - Yourproductmustalign tothese ‘related categories’ andnotbespamposts.

i.e.PostinComputers&ComputerAccessories (if/as relevanttoyourproduct)

4.CreatingAdsTipsAdContent:ThemostimportantpartofyourAdisthecontentyouprovide toBuyers.

AllContentprovided inyourAdissearchable onKijiji…soensureclarity andimportantkeywordsareutilized.

• Provideaclear Titledescription oftheproductbeingpromoted(recommend 35-40 characters)

• Don’tuse‘all-caps’whenaddingcontent

• Bespecific inyourcontenttoattract buyers• Considercontent toattractbothbuyersBrowsingacategory or

Searching• ConsiderhowyourAdwill lookonmobile, tablet&desktop

platforms.

• Usemultiple productphotos,witha strongleadproductimage• Usetextoverlay for‘sale’or‘special’notations

• Providea‘call-to-action’ inyourdescription toengage theBuyer• contactme, buy-now,visitour store,on-sale,etc…

5.BudgetControlling yourAd’svisibility onKijiji iseasywithAdmarkt.

Consider theamount youarewilling tospendtocreatehighvisiblityforyouradandsellyourproduct.

Youmayspendlessbutitwill offeryouabudgetguide.

• Seller brand/logo inclusiononeachAd• TopofPagehighvisibility positions• Guaranteed relevant Adpositionswithinmainsearch

listings (nolessthan25%ofalladsperpageare forAdmarkt listings)

• AdpositionsthroughouttheKijijiBuyerbrowseorsearchexperience (pg1,2,3….26,27…)

Admarkt provideshighvisibility Adpositionsonallsearchresultpages:

5.Budget Guide

DefineYourAdBudget: Set the totalspendyouwillallocate totheproductAdyouare posting.WhenorIfthisamount isreached thisAdwill ‘pause’.

DefineYourAdCPC: Set thecost-per-clickfortheAd. Thiswilldefine the level ofAdvisibilitywithKijijiBuyers,placingyourAdcloser toPage-1themorecompetitive yourspend.

‘Optional’- DefineYourDaily: Youhave theoptiontodefine thedailymaximumbudget spendforeachAd. ThiscontrolstheperdayspendfortheAd,within thetotalAdbudgetyoudefinedabove.

ControlyourAd’svisibilitybydefiningthetotalspendperAd(AdBudget),andthelevelofAdvisibilityyouwant(CPC)

5.BudgetTipsTotalAdBudget:

TheTotalAdBudget issetforeachAdyoucreate intheAdmarkt AdManager.

• Youwillwant tosetanAdBudget inAdmarkt thatdefines theamountyouarewilling tospendtosellyourproduct.

i.e.Youaresellinga$800bikeandcomfortable tospend$50toreachKijiji buyerstoward that sale.

• TheAdBudgetwill beconsumedwitheachclick (CPCvalue)youreceive fromaninterestedbuyer onKijiji. Thisclicktakes thebuyer toyourView-item-Page tolearnmoreabouttheproductandoffervarioussellercontactoptions(call,email, text,buyonline…)

• Remember - Youonlypayperclick.• WhentheBudgetrunsout,theAdwillpause

• AdBudget’s canbeadjustedorchangedatany timethroughtheAdmarkt console,andwhenanAdispaused(removed frombuyervisibility)thebudgetwillnolongerbeconsumedasnoclicksfrombuyerswilloccer.

TheAdvantage withAdmarkt… TheAdBudget isnottimebound,butrather related toeachAd,andwillensure theAdyouarepromotingstayslivewithhighKijijiBuyervisibility.

TheAdvantage withAdmarkt… Acompetitive CPCwillprovidealong-term, cost-effectivebuyervisibilityonKijiji. CPCcanbeedited atanytime toensuremaximumexposure.

Cost-per-Click(CPC):

TheCost-per-Click(CPC)issetforeachAdyoucreateintheAdmarkt AdManager.

• Adscreated inAdmarkt are partofavisiblityauction. TheCPCdefinesvisiblity.

• TheCPCforeachAdiscompared totheCPCforallseller’s Adswith thesametargeting (category +location).

• Thehigher theCPCthemorevisible theAd. AmorevisibleAdmeansyourproductAdisclosertotheTopofSearch ResultsPage-1duringaKijijiuser’sbrowseorsearch.

• The lesscompetitive theCPCforanAd(orcloser tothe floorCPCpriceof$0.01)thefarther fromtheTopofPage-1.

• AllAdmarkt Adsare visibletoKijiji buyersiftheyareset to‘active’ andhaveavailable AdBudgets. Thepage orposition-on-the-pagetheyappear willvarybasedonCPCprice.

5.BudgetTips

CanadianshoppersandsellersturntousfirstProportionofCanadianswhobought/sold/tradedinthelast6months*:

*ENVIRONICS, DECEMBER 2015

35%

29%

23%

17%

9%

21

TheycometousbecausetheyloveusWearethesecond most admired internet/socialmediabrand inCanada, behind onlyGoogle'.

Almost 70%*ofCanadians havepositivefeelings aboutKijiji. Maybethat ’swhysomanyofthem keepcoming backagain,andagain.Andagain.

1LEGER,2015, *ENVIRONICS, DECEMBER 2015

“Itfostersthelocaleconomy.”

“It’slocal,regularpeoplemakingandsavingmoney.”

“It’sveryaccessible.”

“Givingproductsasecondlife...That’sacoolexchange.”

“I’mdoingsomethinggoodforsomebodyelse.”

We’rereadytointroduceyoutoyournextcustomerCanada iswaitingforyouonKijiji. Letushelp you reachamuch largeraudience, generatenewsales, andhelp youdiscover newopportunities.

AdmarktWebsite

admarkt.kijijiforbusiness.ca

AdmarktConsoleadmarkt.kijiji.ca

AdmarktSupportadmarkt_support@kijiji.ca1-866-545-4546 (EN)|1-844-654-5454 (FR)

AdmarktFAQkijijiforbusiness.ca/en/faq/