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Program created 1989
First designations September 1989
Local groups propose routes for
consideration
25 Designated Byways
Local community groups manage and direct the byway
Major components included: Organization and management of the byway Identification and evaluation of byway resourcesAccess and capacity issues Interpretation and protection of resourcesDevelopment of infrastructureMarketing and promotionFunding and financingImplementation strategies Coordination Evaluation and monitoring
Grant FundsOver $14 million
Designations11 America’s Byways
ISTEA –
MPO, TPRNew partners to consider
Re-energize and stabilize the local byway organizations
Provide professional planning assistance
Help identify and evaluate their resources
Teach them to protect their resources
Goal: Develop essential services to sustain public use at levels desired by local community residents, the tourism industry, and recreation resource managers.
Interpretive planningBrochure development Resource protection MarketingISTEA grants and funding
Organization building Visioning and goal setting Byway management planning Creating partnerships Public involvement strategies
Information on funding, visioning, interpretation, resource protection, marketing
Analysis of Visitor Data (1993)Byways Traffic Analysis – Interim Report (l996)Byway Visitor Survey – Summary of Findings (1996)Economic Impact Study – Interim Report (1996) Marketing Strategy (2000)Byway Resource Protection – A Manual of Methods and Techniques (2000) Design and Planning Manual – A primer for Byway Communities (2000)The Impact of Scenic Byway Designation on Selected Tourism Businesses (2001)Assessing Best Practices for Colorado Scenic and Historic Byways (2003)Colorado Grassroots Training Program (2003)America’ Scenic Byways – The Colorado Report (2004) Tourism with Tradition – Interpreting Cultural Qualities (2004)Byway Market Niche Research Study (2009)
Byways with the most aggressive agendas have three similar elements:
1. A big vision
of what they want their byway to be2. They are focused
on their
agenda 3. And they have a leader
–
either a strong individual or a big collaborative that speaks through a single voice.
Hospitality training with a kick
Interpretation
Resource Protection
Traveler Ethics
Grand Circle Association Marketing ProjectColorado, Utah, New Mexico, Arizona, Nevada¼ of all nationally designated bywaysTravel Planner, website, Marketing Plan
Geo-Tourism ProjectTrail of the Ancients Map Guide
The mission of the National Scenic Byway Foundation (NSBF) is to foster cooperative opportunities that will grow and sustain byways for future generations.
The vision of the National Scenic Byway Foundation is that Byways will be recognized and valued worldwide for their distinctive experiences, stories and treasured places.
Goals: •
Educate the public about byways •
Conduct research to benefit byway programs and organizations •
Develop partnerships with units of government, not-for-profit and for-profit sectors •
Communicate with byway stakeholders •
Celebrate byway achievements •
Ensure fiscal and programmatic accountability of the organization
Sally Pearce904 Cook Street
Denver, CO 80206 [email protected]
303-355-4460www.nsbfoundation.com
www.coloradograssrootstraining.org