Local SMS Community Newsletter

8/14/2019 Local SMS Community Newsletter

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Connecting BoPConnecting BoPthroughthrough

Local SMS CommunityLocal SMS CommunityNewsletterNewsletter

Serving Mankind, Smartly !!!


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Let us be clearLet us be clearHalf-educated, unemployed youthHalf-educated, unemployed youth , with, with

no prospect of being integrated into ano prospect of being integrated into abetter future is a prescription forbetter future is a prescription fordisasterdisaster ..

If young people do not have aIf young people do not have a stakestake ininthe existingthe existing social ordersocial order and politicaland politicalorder, if they do not feel there is aorder, if they do not feel there is away for them, why should theyway for them, why should theysacrificesacrifice today for a better tomorrow?today for a better tomorrow?Why should they have an interest inWhy should they have an interest inprotecting theprotecting the stability and socialstability and social

safety of that system?safety of that system?

Ismail Serageldin, Vice President,Ismail Serageldin, Vice President,


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Therefore this project is designed for Therefore this project is designed for

School-college dropped outsSchool-college dropped outsOpportunity less street wandererOpportunity less street wanderer

Socio-politically sadden youthsSocio-politically sadden youthsFinancially backwards youthsFinancially backwards youths

to promoteto promote social entrepreneurshipsocial entrepreneurship in them & help them gainin them & help them gain socialsocialprestige

prestige and enoughand enough m o n e ym o

n e y forfor

livelihood.livelihood.


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Introducing.Introducing.

Local SMS CommunityLocal SMS CommunityNewsletterNewsletter

Winner of Winner of Youth Employment Summit Award Youth Employment Summit Award - 2008 by- 2008 byClintonClinton Global InitiativeGlobal Initiative && Microsoft Microsoft UnlimitedUnlimitedPotential ProgramPotential ProgramManthan AwardManthan Award - 2007 for best e-Content in India- 2007 for best e-Content in India

A social entrepreneurship project byA social entrepreneurship project by

Ravi GhateRavi Ghate


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Figures and my perspectiveFigures and my perspective

As every Mobile operator is busy adding theirown users, why not unite all the users of allthe operators under a single umbrella?

Why not create Location basedIntegrated, Interconnected, InteractiveLocal Community ?

Why not establish a Media of these affiliatedcommunities cooperatively ?

Why notdistribute the Power of Media

amongst the Self employed youths of India?


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My IdeaMy IdeaA self employed youth running a Free SMSnewsletter for the local community (Local community consisting of 1000 mobile usersas members).

He will send Social as well as Promotional SMS to serve the community.

Citizens will be updated free of cost .

He will earn around Rs. 6-10 Thousand everymonth .

(RESULT : 300 communities are working successfully in 21 districts)


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DefinitionDefinition

Its aIts aLocation basedLocation basedCitizen centricCitizen centricInformation & knowledge focusedInformation & knowledge focusedUpdate & alert service throughUpdate & alert service through

SMSSMS

Which is free for the membersWhich is free for the membersAnd which is run by aAnd which is run by a

local social entrepreneurlocal social entrepreneur


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Why LoCoWhy LoCo

To To developdevelop citizens own local-micro mediacitizens own local-micro media To To amplifyamplify citizens voicecitizens voice To bring them To bring them togethertogether under a singleunder a singleumbrella to encourage their participationumbrella to encourage their participation

To To updateupdate citizens with all latest localcitizens with all latest localhappenings on various fronts like social,happenings on various fronts like social,

political, governmental informationpolitical, governmental information To To enhanceenhance affection and oneness in theaffection and oneness in themembersmembers

To To

empowerempower

local school-college dropoutslocal school-college dropouts
http://www.istockphoto.com/file_closeup/object/4661519_newspaper_series.php?id=4661519http://www.istockphoto.com/file_closeup/object/5655019_portable_radio.php?id=5655019


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A : 15 CrB: at homeC:100 + ChD: PictureVanishesE: TV-State

/Cable TV -City

A: 3 CrB: at officeC: unltd websitesD: NewsChangesE: City, Special

area-cause

A: 10 CrB: Home-off C:10 papersD: paperVanishesE: City-Rural

Separate edition

A : 18 CrB: at homeC: 2-4 ChD: AudioVanishesE: City/

District

A : 29 CrB: Always with U

C: 1 messageD: SMS gets stored

E: Micro Location based

A= PenetrationB= Availability

C= Options

D= VisibilityE: Coverage

Why SMS as media
http://www.istockphoto.com/file_closeup/object/5395519_mobile_phone.php?id=5395519http://www.istockphoto.com/file_closeup/object/4661519_newspaper_series.php?id=4661519http://www.istockphoto.com/file_closeup/object/5655019_portable_radio.php?id=5655019http://www.istockphoto.com/file_closeup/object/5368274_black_lcd.php?id=5368274http://www.istockphoto.com/file_closeup/object/5142159_stylish_retro_tv.php?id=5142159


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LoCo MembershipsLoCo Memberships

Students

FarmersCitizens

Co-op Sector

Politicians

Businessmen

Women SHG

NGOs, Social Workers

Artisans, Professionals, Workers

1000 members from above categories


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Product/ServiceProviders

Professionals

Beneficiaries Buyers

Voters

Citizens

HumanBeings

Members indifferent roles

LoCo Members in differentroles


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OperationsOperationsConsidering different roles of citizens, differentConsidering different roles of citizens, different

SMS are sent to the community membersSMS are sent to the community members

Types of SMS send Types of SMS send

4.4. SocialSocial5.5. PromotionalPromotional

RatioRatio1:4 = 1 Social= 4 Promotional1:4 = 1 Social= 4 Promotional

No bombarding of SMSNo bombarding of SMSWe send only 1 SMS per week.We send only 1 SMS per week.Maximum 5 promotional SMS per monthMaximum 5 promotional SMS per monthAnnually maximum 60 SMSAnnually maximum 60 SMS


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SMSing is King !Voter Awareness, RTILocal News Birthday Wishes to all membersLocal happenings like cultural programs, lectures, stage shows,Ganeshotsava, Navratri shows, programs on National Days etc.

Water & Power shutdowns & due dates, Telephone bills due datesMunicipal taxes & due datesRoad/Traffic congestion/ Road closuresLocal/Municipal/Sate Government /Indian Government importantannouncements

Local Social activities like Eye Testing,Health checkups & different campsClimate changing alertsLocal Police important instructions Emergency medical services like Blood Wanted etc.

PoliticalPolitical Co-operativeCo-operative CommercialCommercial SocialSocial GovernmentGovernment

alal


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Self-sustainabilitySelf-sustainability

Every Self employed youth take care of his LocalSMS community. So he knows how manypromotional messages to be send againstevery social message . He will recover the freesocial messaging cost by sending promotionalSMS . And he never could be in loss.

Entire money collected @ Rs. 1 to Rs. 5 per SMS

would be the profit of the young man .

What other source can give him this much moneyon one time work of mobile numbers datacollection?


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ScalabilityScalability Just consider

There are 29 Crore mobile users.

We will connect every 1000 users under one Local SMSCommunity.

That means we can give DIRECT self employment to2,90,000 youths in India.

Considering lowest 8-10 % success ratio, we can

definitely provide DIRECT Self Employment to at least30,000 youths in India.

And as mobile users are adding up in millions, we canprovide self employment to thousands of youths fromIndia.

This model can be re licated nationwide.


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Bridging the Digital DivideBridging the Digital Divide In Indian society, an earning member has got amobile phone. Communicating with him/her means youare accessing all members of his family. Now justconsider, if Self Employed Youth sends a Health Camprelated SMS , then the SMS would be discussed amongstall the members and the needy members of the house attends the Health Camp arranged by some NGO. Alsothey will inform their neighbors about the healthcamp.

Or consider a different case, if he sends a SMS stating

that please attend the Spiritual Lecture by some Saint,then the elderly members of the house will definitelyattend the Lecture.

This clearly shows that irrespective of whether the elderlymembers or kids having mobile or not , or literate orilliterate, but we are reaching them through this SMS and


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UniquenessUniquenessIts a first attempt to Its a first attempt to

Offer Self-employment to the 10 th - 12 th Failed undergraduate youths without any huge investment.

Develop a Media , Fruits of which could be shared by all Self employed youths.

Distribute lifelong benefit to Self employed youths for onetime work.

Integrate mobile users of all operators .

Run a Location based SMS newsletter.

Update members through Local News & Happenings speedily.


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Thats not all Thats not all

In the history of India, no one,In the history of India, no one,including Govt of India has tried toincluding Govt of India has tried tobring every household togetherbring every household togetherthrough any communication mediathrough any communication media.i.e - ICT.i.e - ICT

Once you connect every citizen.Once you connect every citizen.

Value added services (VAS) followsValue added services (VAS) follows

ou


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which connects communitiesaffectionately

& now

about Co-operative Business (CoBiz)about Co-operative Business (CoBiz)which will empower the Base of thewhich will empower the Base of the

Pyramid.Pyramid.


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LoCo1000 members

Rural & Urban LoCo

Benefits toUnemployed Youths

Phase IEstablish LoCo Net

LoCo1000 members

Rural & Urban LoCo

Phase IIEnrich with variousproduct & services

Benefits toUnemployed Youths

SE Youths, Institutions

In Phase I : SMSing is the only service. Every Community is a stand alone model.

Top-DownTop-Down approachapproach


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LoCo1000 members

Rural LoCo

LoCo1000 members

Urban LoCo

Phase IIIConnect Rural-Urban

LoCos & CoBIz

Benefits to Youth Groups,

Women SHGsVillage Enterprises

Phase IVProducer 2 Consumer

Benefits to ALLFarmers, Artisans,

Youth Groups,Women SHGs, VLE

Rural BoPas Producer,Entrepreneur,

Service Provider

Urban BoP asConsumer, user,

NationalistCitizens

CCOO--BBII

ZZ

Bottom-Up approachBottom-Up approach

R

U

U

R


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SMSONE Media Services PvtLtd

A 211, Parmar Trade Centre, Sadhu Vaswani Chowk, PuneStation,

Pune 411 001 (MS)

? 4 me


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Local SMS Community Newsletter