Local Tourism in the Conditions of Economic Crisis

8/8/2019 Local Tourism in the Conditions of Economic Crisis

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LOCAL TOURISM IN THECONDITIONS OF

ECONOMIC CRISIS


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ABSTRACT

Economic crisis -is an intensively mediated conceptduring the past years- it issues with the situation when

the business medium confronts with the perspective of a

fundamental change, usually sudden and unexpected,

that threatens to significantly disturb the present socio-economic perceptions and the daily practice.

History shows that the biggest challenges provide the

biggest opportunities. Today world leaders are

working together in ways that would have beenunimaginable at any time in the past, to coordinate and

collaborate on their economies, their climate response

and their development agenda.


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Tourism

One of the most comprehensive definition of

tourism, generally accepted worldwide, is

the Swiss Professor Dr. W. Hunziker:

"Tourism is all the relationships and

phenomena resulting from the movement and

stay of persons outside their home, as long

as the movement and stay are not motivatedby a permanent establishment and any

gainful activity. "


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The importance of tourismdevelopment

the multiplier effect;

the training effect, stimulating production in other

areas; means to diversify the economic structure of a

country;

a way for higher recovery of all categories of

resources; a solution to mitigate inter-regional imbalances;

It generates new jobs, thereby helping to alleviate

unemployment


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Tourism in the current economic

crisis

The global economic crisis has affected tourism

industry; its understood that tourism will not stop butwill flow in a different way. Most of the travel andtourism involves unrestricted expenses so duringeconomic breakdown people would want to securethemselves thus covering essentials for living. Even

then, tourism will not die out, there will be change inthe traveling behavior of the people, and therefore thetourism and hospitality businesses have to adopt adifferent strategy to survive in this situation.


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Romanian summer tourism in

2009 Although not official yet, because the statistics

appear delayed, is clear to everyone that summer

tourism suffered this year from the economiccrisis.

This year, the crisis has changed the behavior of

tourists, who spend less money on vacations, they

opted for smaller holidays, on the end of the

season and have turned more attention to domestic

destinations;


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2009 Seaside tourists travel budgets have decreased

during this period, prompting them to seek stays at

affordable prices and have fewer claims on theclassification of hotels;

Also, the economic agents from tourism have

adapted to new conditions and were not operated

weekly tariff increases, as last year;


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2009y managers of hotels have launched promotionaloffers to attract more tourists and provide an

optimum occupancy rate;

y Despite all these negative effects involved, theeconomic crisis has had a beneficial effect on the

Romanian tourism, namely that for the first time

hotel managers and representatives of travel

agencies shook hands, they have collaborated, theyhave become more flexible, more dynamics in terms

of prices and marketing policy.


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Incentive measures for reducingeffects of the crisis

y Creation, maintenance and development of jobs intourism sector by making educational andvocational programs for the hospitality industry;

y Tourism can benefit greatly from the investments

in infrastructurey Remove all obstacles to tourism development (tax

cuts);

y Improving travel facilities;

y

Development of financial systems to supporttourism businesses;

y Improve tourism promotion and enhancement ofimportant events


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Opportunities for the tourism sectorHistory shows that the biggest challengesprovide the biggest opportunities. Today

world leaders are working together inways that would have been unimaginableat any time in the past, to coordinate andcollaborate on their economies, theirclimate response and their developmentagenda.


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Opportunities for the tourism sector

The current crisis brings several opportunities for thetourism sector:

to reinforce tourism resilience and economic importancethrough stronger investment in human resources, in

better market knowledge and in technology andinnovation;

to maximize the value of tourism in developing

countries where the sector is for many one of the major

sources of employment and foreign earnings;

to rethink the existing growth models and embrace theprinciples of sustainable development and the

transformation to the Green Economy;

to increase cooperation between all stakeholder as well

as regional and subregional cooperation.


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B

ibliographyHAPENCIUC ValentinSTANCIU PavelCONDRATOV Iulian (2009). Relaunching OfRomania's Tourism - The

Controversy of Safe Tourism duringGlobal Economic Crisis. Revista de

turism 7/2009

IOAN COSMESCU Economia turismuluiWORLD TOURISM ORGANIZATION (2009) www.unwto.orgMIRCEA DRGHICI (2009) Impactul crizei economice asupra

industriei ospitalitiiwww.touristmedia.ro

www.dailybusiness.ro; www.standard.money.ro; www.wall-street.ro

www.gardianul.ro; www.stiri-turism.com

Documents

Local Tourism in the Conditions of Economic Crisis