DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

LOCAL TOURISM LOCAL TOURISM PRODUCTS AND PRODUCTS AND

SERVICESSERVICES

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

CL’s Strategic LocationCL’s Strategic Location

• Proximity to Metro Manila

• Gateway to the rest of North Luzon from Metro Manila

• The only region that has access to both the Pacific Ocean in the east and China Sea in the west

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Located at the heart of AsiaLocated at the heart of Asia

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Political SubdivisionPolitical Subdivision

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

LOCAL TOURISM SERVICESLOCAL TOURISM SERVICES

- Services you give to a tourist or a customer

- Accommodation establishments, inbound, domestic and outbound travel operators, tourist transportation units, tour guides, etc.

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Accredited Establishments Accredited Establishments as of February 2013

PROVINCE HOTELS RESORTS APARTMEN/HOTELS

APARTELS

PENSIONHOUSES

TOURIST INNS

TRAVEL & TOUR

AGENCIES

TOURIST LAND TRANSPORT OPERATORS

TOUR GUIDES

TERTIARY HOSPITALS

MEDICALCONCIERGES

SPA RESTAURANTS TOTAL

AURORA 0 0 0 0 0 0 0 0 0 0 0 0 0

BATAAN 1 1 0 0 0 0 0 0 0 0 0 0 2

BULACAN 0 0 0 0 0 3 0 4 0 0 0 0 8

NUEVA ECIJA 1 2 0 0 0 8 0 0 0 0 0 0 11

PAMPANGA 8 2 0 1 5 34 4 1 1 2 1 4 65

TARLAC 1 0 0 0 0 1 0 0 0 0 0 0 2

ZAMBALES 0 1 0 0 0 0 1 0 0 0 1 0 3

TOTAL 11 9 0 1 5 46 6 5 1 2 2 4 91

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Available Tourism Services in Region 3 Available Tourism Services in Region 3 as of November 2012as of November 2012

Number of Establishments

Aurora Bataan Bulacan Nueva Ecija Pampanga Tarlac Zambales SubicHotels 0 6 5 8 78 5 15 19Tourist Inns 1 11 6 8 16 0 26 2Lodging houses 12 0 0 0 1 0 0 0Motels 0 0 25 0 27 0 4 0Apartelle 0 0 5 0 16 0 3 1Dormitory 0 0 0 1 5 0 0 0Health & Wellness 0 1 0 1 30 1 7 0Resorts 13 23 60 9 16 3 26 4Travel Agencies 0 0 27 12 79 4 9 Special Interest 0 1 1 1 22 2 28 TRE/Restaurant 0 3 6 1 87 4 80 Shops 3 2 8 10 21 0 32 MICE Centers 0 4 2 1 15 1 8 Land Tarnsport 0 0 1 0 36 1 8 Sea Transport 0 0 0 0 0 0 1 Air Transport 0 0 0 0 16 0 5

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

LOCAL TOURISM PRODUCTSLOCAL TOURISM PRODUCTS

- Necessary for the tourist during their travel activity

- Built or natural attractions, tours and packages, etc.

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Nature based Nature based TourismTourism

Cultural TourismCultural Tourism Sun and Beach Sun and Beach TourismTourism

Cruise TourismCruise Tourism

Shopping, Leisure Shopping, Leisure and Entertainmentand Entertainment

MICEMICE Health and Health and WellnessWellness

Nautical TourismNautical Tourism

The Market-product analysis The Market-product analysis suggests prioritizing Eight tourism suggests prioritizing Eight tourism

products enriching the tourist experience and boosting product diversificationproducts enriching the tourist experience and boosting product diversification

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Central Luzon Tourism ClusterCentral Luzon Tourism ClusterClark International Airport

Tourism Development Areas:

TDA 1: Subic – Clark – Tarlac CorridorTDA 2: Nueva EcijaTDA 2: PampangaTDA 4: BulacanTDA 5: ZambalesTDA 6: BataanTDA 7: Aurora

Theme:

Entertainment/amusement, sports, beach resort, events, MICE, ecotourism, wellness, medical and retirement tourism

Destination and Product Development Mixed used resorts in

Clark, Zambales, Subic Improvement to 16

heritage sites (Php 140 Million)

Linking communities to tourism supply chain

Development Impact 2010: 72,000 jobs 2016: 75,000

additional jobs

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA: 1 Subic-Clark-TarlacTDA: 1 Subic-Clark-Tarlac

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA 2: Nueva EcijaTDA 2: Nueva Ecija

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA 3: PampangaTDA 3: Pampanga

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA 4: BulacanTDA 4: Bulacan

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA 5: ZambalesTDA 5: Zambales

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA 6: BataanTDA 6: Bataan

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

TDA 7: AuroraTDA 7: Aurora

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Inventory of Tourism ProductsInventory of Tourism Products

Aurora Bataan Bulacan Nueva Ecija Pampanga Tarlac ZambalesHistorical Sites 3 8 20 3 34 3 4Local Wonders 3 5 11 12 31 11 9Special Interest 0 1 0 0 4 3 17Natural 34 11 24 11 3 9 25Park 2 6 3 4 11 5 7Religious 1 1 7 2 6 1 2Churches 1 7 11 2 19 3 2Land Mark 1 9 16 6 38 3 2Museum 0 0 3 3 7 2 3Cultural 0 0 0 0 2 0 1

Tourism Sites in Central Luzon

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Milestones for TourismMilestones for Tourism

• Subic-Clark-Tarlac ExpresswaySubic-Clark-Tarlac Expressway• North Luzon ExpresswayNorth Luzon Expressway• DMIA Terminal (Expansion program)DMIA Terminal (Expansion program)• Subic International Airport (Intl Resort)Subic International Airport (Intl Resort)• Subic International Seaport (New product)Subic International Seaport (New product)• North Rail Project (on hold)North Rail Project (on hold)• Foreign Investments (Hotels, Resorts)Foreign Investments (Hotels, Resorts)

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

What DOT-RIII Has DoneWhat DOT-RIII Has Done

Skills Enhancement ProgramsSkills Enhancement ProgramsAirport Reception Unit in DMIAAirport Reception Unit in DMIADomestic Promo Program with BudgetDomestic Promo Program with BudgetNorth Phils Tourism Fair (SM City Clark)North Phils Tourism Fair (SM City Clark)Sales Missions (Domestic/Overseas)Sales Missions (Domestic/Overseas)Production of BrochuresProduction of Brochureswww.visitmyphilippines.comwww.visitmyphilippines.comWeb App on Smartphones (VisitMyPhilippines)Web App on Smartphones (VisitMyPhilippines)Tourism Road Infrastructure Program (DPWH)Tourism Road Infrastructure Program (DPWH)

Road Projects : Road Projects : 2013 – 24 endorsed, 6 Funded2013 – 24 endorsed, 6 Funded 2014 – 36 endorsed2014 – 36 endorsed

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

What DOT-RIII Has DoneWhat DOT-RIII Has Done

• New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, BNPP, Pawikan, Bataan Economic Swamp Bird Watching, BNPP, Pawikan, Bataan Economic Zone, Papal Shrine, etc.)Zone, Papal Shrine, etc.)

• Pilgrimage Site in San Jose, TarlacPilgrimage Site in San Jose, Tarlac• Nayong Pilipino sa ClarkNayong Pilipino sa Clark• Data gathering (visitor arrivals)Data gathering (visitor arrivals)• Directory of tourism resourcesDirectory of tourism resources• Tourism Enterprise Zone (identification)Tourism Enterprise Zone (identification)

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

What Needs to be DoneWhat Needs to be Done

Develop New Tourism Products (Clark, Subic, Tarlac, and beyond)Develop New Tourism Products (Clark, Subic, Tarlac, and beyond)Develop Tourism Circuits (North Phils)Develop Tourism Circuits (North Phils)Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Strengthen LGUs’ Role in Product Enhancement and Marketing (Local

Government Code)Government Code)Standards Setting and Accreditation (Tourism Services)Standards Setting and Accreditation (Tourism Services)Hotel / Resort ClassificationHotel / Resort ClassificationProtection of Environment (Mt. Pinatubo, etc.)Protection of Environment (Mt. Pinatubo, etc.)Visitor Information System (Visitor Friendly)Visitor Information System (Visitor Friendly)Local Tourism Organizations (CVBs, TCs, ATOCEL, etc.)Local Tourism Organizations (CVBs, TCs, ATOCEL, etc.)Foreign and Local Investments and IncentivesForeign and Local Investments and IncentivesTourism Road Infrastructure Program (DPWH)Tourism Road Infrastructure Program (DPWH)Data Gathering and Visitor StatisticsData Gathering and Visitor StatisticsStrengthen roles of tourism stakeholders (hotels, travel agencies, etc)Strengthen roles of tourism stakeholders (hotels, travel agencies, etc)Manpower / skills enhancement program (tour guides)Manpower / skills enhancement program (tour guides)Sales missions (foreign and domestic)Sales missions (foreign and domestic)

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Thank you