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1www.travelzoo.co.uk
Localisation & Personalisation
Joel Brandon-BravoManaging Director UK, Travelzoo
2www.travelzoo.co.uk
TRAVELZOO UK 2016 REVENUE BY SOURCE
Website & Search
Newsletter
3www.travelzoo.co.uk
BUT WE CAN ALSO LOOK AT MARKETS & TRENDS
4www.travelzoo.co.uk
REGIONALISED TOP 20
5www.travelzoo.co.uk
LOCAL > SPA DRIVE > DB&BSpa Day deal sent to local market (offering overnight) and Overnight DB&B offering spa day
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USING LOCATION - POSTCODE
7www.travelzoo.co.uk
RIVER CRUISE SALE ALERT
Generic:
+ 96,091 emails+ 7 calls+ 21.05% open rate+ 1.2% CTR+ 1,129 clicks+ 0.080% unsubscribe
Summary of results:
+ 8 x Calls PT+ 10 x CTR+ 80% lower unsubscribe
River cruise clickers:
+ 39,633 emails+ 24 calls+ 56.80% open rate+ 11.3% CTR+ 4,484 clicks+ 0.016% unsubscribe
8www.travelzoo.co.uk
The Objectives:
+ Promote BA luxury Holidays with Business class flight.
+ Reach: 650,000 London & SE (Plus targeted audience send for luxury)
NEWSFLASH™ CASE STUDY: BRITISH AIRWAYS
The Results:
+ Total Direct clicks generated: 43,882+ 3,820 came from 527K generic members, 0.7% CTR
+ 39,872 came from 131k targeted members, 30.4%
9www.travelzoo.co.uk
DEVICE & LOCATION > OPTIMUM UX
+ Top 20
+Website
+ Destination features
Inspiration
+ Book directly with Travelzoo
+What to do in- destination
Destination
+ Restaurants
+ Entertainment
+Mobile Focus
+ Spa
+ Activities
Transaction
10www.travelzoo.co.uk
'Travel App of the Week'
The Sunday Times
Hotel online booking
PERSONALISING THE PAYMENT – ONE CLICK STYLE
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BEHAVIORAL & LOCATION MODELLING
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Errrrr…seriously?
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CAN WE LEARN FROM SOCIAL?
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CAN WE LEARN FROM FASHION?
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AND DELIVER IT FOR TRAVEL?
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FIRST WE LAUNCHED NEW DIRECT BOOKING DEALS
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21www.travelzoo.co.uk
Joel Brandon-Bravo
UK Managing Director
@j_brandon_bravo
http://solutions.travelzoo.com/uk/
joelbrandonbravo.wordpress.com
CONTACT DETAILS
21www.travelzoo.co.uk
