Jieying Shi and Sean Go Fall 2012, GEOG C188, Section 105&106

Acknowledgements: Thank you to Professor Radke for offering insightful

suggestions during our presentation, and the talented group of GSIs who promptly

take the time to answer our questions and concerns.

Conclusion: Limitations - Keep in mind that the suitability

analysis is only as good as its model and its attachments, some of

which may actually be worth more than others in real life.

Additionally, we may have omitted some of the key factors that

construction analysts would have considered.

Introduction

Client: The Walt Disney Company - “Disneyland will never be completed.

It will continue to grow as long as there is imagination left in the world” –

Walt Disney. Further, Disney’s constant innovation in movies and TV series

and acquisition of substantial companies such as Marvel and Lucas film also

present numerous opportunities for new rides, shows, and parades.

City Background: San Francisco is the most densely settled large city

(population great than 200,000) in the state of California and the second-

most densely populated major city in the United States. It is sad that in a big

city like San Francisco, we do not own a Disneyland park since Disneyland

is the happiest place on earth. We want to build a Mini Disneyland Park by

the Bay (with an ocean view).

Goal: To find the optimal location to construct a new Disney-Sea within the

San Francisco bay area which is 0.5 miles in diameter. (Note: Hong Kong

Disneyland – the smallest Disneyland has an area of 68ac = 0.10625mi²).

. Method I Network Analysis: A network analysis is necessary to find areas which are

close to important facilities. A walking distance of 0.25 miles to police

stations and hospitals will be performed.

Method II Suitability Analysis: Our suitability analysis considers the following 4

opportunities and 6 constraints.

Composite Constraints Map:

Composite Opportunities Map:

Note: Surrounding water bodies have an suitability of 1 but realistically ocean

area cannot be built on.

Suitability Map

Suitability Analysis: The optimal area to locate the mini-

Disneyland is within the area with a suitability of 4 (in

fluorescent blue) and ideally encompassing the green ranges

within a 0.5 mile diameter. The middle-southern tip seems like

the ideal place to locate. However, this area is surrounded by a

mosaic of different suitability weights – areas of green

(favorable) and orange (negative). Northern treasure island also

looks like an ideal location as it is mostly and consistently

green (favorable weight of 2).

Results:

This map layers a public transit network analysis on top of the

suitability map to show locations that are suitable based on the used

constraints and opportunities and have good access to public transit –

a primary method of travelling to Disney. Southern site selected to

build Disney seems to be within range of the public transit access

(shown in purple). While treasure island does not have access to

public transit, it is not uncommon for Disney to build its own private

transportation such as the Disney monorail and supplementary shuttle

services that aim at increasing its market capitalization. Disney

construction would also bolster economic growth as it can generate

employment and act as a catalyst for other industrial developments in

transportation, hotel, and tourism.

Locating a Disney-Sea/Land in San Francisco

Sources: Metropolitan Transportation Committee, Professor Radke’s Past

Labs, USGS Data Sets, San Francisco Data Catalog, Cal-atlas Data Sets

Projection: California State Plane Zone III NAD 83

Brief Flow-Chart