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Location, Location, Locationwhere on earth are you?"
0 Internet Retailing jump– 13th June
1 Client Confidential
Bricks and Mortar Location is Key"
2
Accessibility, Visibility and Customer Profile!
History of IP Data"
3
Evolution of IP data – performance is key"
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Postal code sector enabling local store listing"
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Deliver relevant store locations, content, products based on the users “part of town”!
Connecting your website and user"
6
Local Offerings!
• Regionalised more targeted advertising!• New Store opening, special offers!• Stock availability for your nearest store!
Synergy on website!
• £ $ €!• Local language, changes in delivery costs!
User Experience!
• Personal relevant experience – store locator!• Increase conversion with regionalised offers!
Store Locator example"
7
Online Security"
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Same attention to detail on your Location"
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• Saw an increase of unique visits to their website of 6.2%!!• This resulted in an over all increase in web based store
calls of 22% combining the connection of the location through the website!
Localising the users experience "
10
Contact Information"
"Charlie Johnson!Business Development Director!Digital Element, IP Intelligence division of Digital Envoy!www.digital-element.net!Mobile 0044 7827 830 [email protected]!
11 Client Confidential
