Loco Wine for the Wild

2010 Pairing

Casey JohnsonADVE 495

Summer 2010Project 2

Creative Brief

• Target Audience: Beer/Liquor drinkers ages

21+; foodies

• Promote the Loco Wine for the Wild 2010

Pairing

– Wine and recipe tasting and live rock bands

– Consumers submit recipes- 10 finalists get 2 free

tickets to the show

– Cameras given to finalists

– Tweet to promote

Mini-Site

Mini-Site Content Plan

Mini-Site Content Plan

Mini-Site Content Plan

Mini-Site Content Plan

Mini-Site Site Map

Creative Slides

Creative Slides

Creative Slides

Social Media

Social Media-

Facebook

Mini-Site Content Plan

Creative Slides

Creative Slides

Social Media-

Twitter

Mini-Site Content Plan

Creative Slides