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    IntroductionThe Department of Posts functioning under the brand name India Postis is a

    government operated postal system in India; it is generally referred to within

    India as " the post office" .Postal services are the means of getting connected

    with people all over world. In India, there is a seperate governmentdepartment looking after the management, operations and functions of postal

    requirements in the country. There are various post office in all most every

    region of India where people personally contact the concerned authority for

    their need of postal service. Today, with the arrival of private companies in

    this sector, the queries of Indian postal requirements are handled by them.

    Few famous private companies working under the line of postal services for

    corporate associates, business houses as well as individuals are DHL, Blue

    Dart, Blazeflash & other famous firms. Postal services are not only limited

    to sending letters. It has crossed its functional activities like courier services,

    parcel delivery, sending money orders, parcel courier services, speed post,

    air courier, registered post, postcard, stamps, fedex and other postal services.

    HISTORYThe Indian postal system developed into an extensive, dependable

    and robust network providing connectivity to almost all parts of

    India, Burma, the Straits Settlements and other areas controlled by

    the British East India Company. Based on the model postal systemintroduced in England by the reformer, Rowland Hill, postal

    services were provided at a low cost and enabled the smooth

    functioning of the administrative machinery of the British Raj. The

    Imperial Posts co-existed with the several postal systems

    maintained by various Indian states, some of which produced

    stamps for use within their respective dominions, while British

    Indian postage stamps were required for sending mail beyond the

    boundaries of these states. Telegraphy and telephony made theirappearance as part of the Posts before becoming separate

    departments. After the Independence of India in 1947, the Indian

    postal service continues to function on a countrywide basis and

    provides many valuable, low cost services to the public of India.

    The worlds first stamps were called the Penny Blacks. They were

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    issued in Great Britain by Sir Rowland Hill in 1840. The Scinde

    Dawk stamps were issued just 14 years after the first postage

    stamps were introduced in the world! So, they date back to a time

    when the postal system was still in its infancy. This first postal

    stamp the Penny Black featured a portrait of Queen Victoria . Itgot its name from the fact that it cost one penny and was printed in

    black ink. The first association of stamp collectors was founded in

    1856 in the United States . It was called the Omnibus club. Its

    members, however, were encouraged to collect not only stamps

    but also a wide variety of objects including bugs!

    One hundred and fifty years after the postal services came to the

    Asian continent, the India postal system with 1,55,618 post offices

    and over 5,66,000 employees working in unison, is considered thelargest postal network in the world. Indias postal system was

    initially based on the model that the British left behind. But, the

    British model was designed essentially to transmit administrative

    orders. The Indian system broadened the vision of the postal

    system to reach the entire population of the country.

    SWOT ANALYSIS 1.STRENGTHMore products in comparison to SBI and PNB

    More branches, more facilities

    More employeesMore services

    Good facilities to customers

    Strong Network

    Cost EffectiveSecurity /Safety with respect to deposits

    Efficient Manpower

    2. weaknessNo advertisements

    Not provide loan to consumer

    Unchanged working cultureJob stress among employees

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    Lower rate of interest on deposits as competors

    3.Opportunity

    In rural and urban areasIn vendoring field

    In developing Indian economy

    In developing communication to other countriesIn developing good rapport with people

    Increasing number of customer

    Inflationary marketTechnological advancement

    4.Threat

    Courier services

    A lot of courier companiesInsurance companies

    Banking sector

    Customer dissatisfaction

    Increasing market share of competitors

    If we compare the SWOT Analysis of Indian Postal Services with its Competitors'Strategy to increase their market share, we would come to know that the ' strength' of

    Indian Postal Service is very strong and if it makes certain changes in its policies it can

    remove its 'weakness' and can easily overcome from the 'threat' situation.

    If there is a 'problem' in the relationship among the family members, it can be removedonly by painting the heart of the family members rather than painting the walls of the

    house. In a company, family means the relationship between:

    relationship between:i.- Top Level Management,

    ii.- Middle Level Management,

    iii.- Lower Level Management, andiv.- The Customer

    objectivesDepartment of Posts is committed to providing universal access to basic postal services in

    the country at affordable prices. Its objectives are to:-

    Ensure availability of basic postal services in all parts of the country, including tribal,

    hilly and remote areas.Provide efficient reliable and economic service.

    Provide value added services according to market requirements.

    Modernize the services to handle the growing volume of work with efficiency andthereby enhance customer and employee satisfaction.

    Be a forward looking organization, and

    Generate more resources and improve financial performance.

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    services1.postal service

    a.Speed Post

    The very high speed express service for letters and documents.

    Speed Post links more than 1200 towns in India, with 290 Speed

    Post Centres in the national network and around 1000 Speed Post

    Centres in the state network. For regular users, Speed Postprovides delivery anywhere in India under contractual service.

    Speed Post offers a money-back guarantee, under which the Speed

    Post fee will be refunded if the consignment is not delivered within

    the published delivery norms.

    b.ePayment

    The most convenient way to pay your bills under one roof. With its

    tremendous reach and expertise India Post specializes in

    acceptance of payments across the counter and their consolidation.e-Payment is a Many to One service through which bills

    (telephone, electricity, etc.) paid by customers in post offices are

    electronically consolidated.

    c.Logistics Post

    A brand new service from India Post great for sending parcels and

    large consignments across the nation and around the world.Logistics Post manages the entire distribution side of the logistics

    infrastructure from collection to distribution, from storage to

    carriage, from order preparation to order fulfilment. Logistics Post

    is an ideal service for sending large consignments including multi-

    parcels, just-in-time parcels, bulk-break consignments and goods

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    of any weight. While Parcel Post offers weight up to 35 kg,

    Logistics Post has no weight limit. Logistics Post offers not only

    physical logistics services but also provides comprehensive supply

    chain management services, leading to improvement in the service

    level efficiency. where is the details rates?

    d.Business Post

    Total pre-mailing solutions including collection/printing, inserting,

    and addressing.

    e.Media Post

    Advertisements sent by media companies on Post cards, letters,walls of post offices, letter boxes, stationary etc and received by

    millions of peoples.

    f.Direct Post

    Distribution of advertising materials directly to prospective

    customers.

    g.Postal Life Insurance

    Postal Life Insurance was started in 1884 as a welfare measure for

    the employees of Posts & Telegraphs Department under

    Government of India dispatch No. 299 dated 18-10-1882 to the

    Secretary of State. Due to popularity of its schemes, various

    departments of Central and State Governments were extended its

    benefits. Now Postal Life Insurance is open for employees of all

    central and state government departments, nationalized banks,public sector undertakings, financial institutions, local

    municipalities and Zila Parishads an Educational Institution aided

    by the Government.

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    HLL should take over Indian Postal Service

    HLL is the Indian Giant. It is one company that can make anything

    profitable, then why not Indian Postal Service. Some reasons why

    this might be beneficial for both sides.

    HLL can enter the retail revolution in a big big way. Indian Postal

    Service has over 154,000 offices all across the country. Most of

    them don't utilize the space efficiently. HLL can put retail plans

    into them very very efficiently.

    HLL is one of the biggest advertizers in the country. It spends over

    1000 crores in advertising. It can advertize in all these offices,

    moreover it can provide envelopes, customized stamps, and many

    other forms of advertising.

    Supply chain management benefits for HLL.

    Indian Postal Service is almost dead. The courier service has

    virtually killed it, maybe with its dynamic nature HLL can provide

    the insight which Indian Postal Service needs.

    HLL can modernize Indian Postal Service in a big way. Althoughattempts have been made to do so earlier by IPS itself but they

    have not been really succesful.

    The money deposited in post accounts can be invested by HLL in

    its businesses and give better returns.

    The only reason why HLL would probably not want to take this up

    is because of the inefficiency of a government setup present in the

    Indian Postal Service. The 593,878 employees of Indian Postal

    Service seem more of a burden rather than an asset, and the land,the location, the positioning are the only things which add value.

    Still the Indian Postal Service seems to be the most underutilized

    portion of the government with the maximum.

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    MISSION STATEMENT OF INDIA POSTTo provide high quality mail, parcel and related services in India

    and throughout the world; to be recognized as an efficient and

    excellent organization exceeding the expectations of the customers,

    employees and the society; to perform the task by:

    Total dedication to understanding and fulfilling customer's

    needs

    Total devotion to providing efficient and reliable services,

    which Customers consider to be value for money.

    Total commitment to providing challenging and rewarding

    career for every employee.

    Total recognition of the responsibilities as a part of the social,

    industrial and commercial life of the countryTotal enthusiasm to be forward looking and innovative in all

    areas.

    conclusionIn conclusion, it can be said that the ability of India Post to

    compete in the rural segment will depend on the extent with which

    such new initiatives are pursued with more intensive use of

    infrastructure. The decline of the conventional letter mail is aknown phenomena. This trend is not confined to India Post alone,

    but other similarly placed countries also face similar challenges.

    However, innovative restructuring, right sizing along with new

    initiatives may reduce the extent of financial loss and that is the

    bottom line all of us have to aim at.