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Istanbul , 10 May2013
About Praktiker Tr LogisticsDomestic_ Market Locations
GeneralGeneralEstablished at : 1998
Store : 11
Employee : 764
OperationalOperationalSku : 40.000
Sales Area(m2) : 84.800
Network Design
Supply Chain Execution
Supply Chain Planning
Supply Chain Execution
Praktiker TR IT SystemsGeneral Overview
HDS
Supplier (Domestic)
Procurement L
ogistics
Transshipment
Logistics demand
Store and
Franchise
Supply Chain Strategy of Praktiker TrPosition of Logistics Department within Praktiker TR Supply Chain System
Logistics Service Providers
Outsourcing of logistics services
Customer Tele & Web Sales
Home Delivery
Store Supplier (Abroad)
Inbound Logistics
Tailored Network
Warehouse Management
Reverse Logistics
Import Logistics
Logistics Department
Supply Chain Execution
Supply Chain Planning
Supply Chain Execution
Payment TracingPayment Program Planning Logistics Cost ManagementLogistics Cost Control Calculating unit cost for each imported productCalculating import product profitability
Cost Management
Shipment Capacity PlanningWarehouse Capacity ForecastingCustoms Broker Perf. ControlLSP Performance ControlProduct Flow ControllingStock Level ControllingReverse ManagementTransshipment Management
Logistics ManagementOrder PlanningOrder TracingOrder Status ReportingShipment Capacity ForecastingImport Budget ForecastingSupplier Performance AnalysingArrival Time To Store Reporting
Order Management
Supply Chain History of Praktiker Tr
Logistics Management System (LMS)
%96 of delivery has no palletized,
There was no shipment schedule,
Late arrival to the store,
(between 13.00 -16.30 p.m)
Averagely, 25-30 delivery per store per day,
Averagely, LTL truck usage,
Non competitive transportation cost,
Previous Supply Chain StructureGeneral Overview Direct Shipment Network (Supplier Driven)
Indefinite lead time
Long product acceptance duration per delivery
High unloading complexity
High- level of defective and missing delivery
High level of inventory at stores
High level of broken and damage
Previous Supply Chain Structure
Negative Effect of Direct Delivery to the Stores
Supplier
Supplier
Supplier
Supplier
Supplier
Supplier
Supplier
Store
Store
Store
Store
Store
Supplier driven logistics
~ 400 suppliers ~ 100 LSP+ Package Carriers (National) + (Local)
11Stores
Store
Store
Chaos at the ramps No scheduled deliveries No transparency No standardized processes
Lost sales Lost reputation
c
Previous Supply Chain Structure
Direct Shipment Network (Supplier Driven)
Chaos at the ramps Manual handling efforts Used facilities Used transport equipment
Before and afterwards: Effects and changes
New Supply Chain Structure
Improvements achieved by Praktiker Procurement Logistics
Previous Supply Chain Operation Re-Structured Supply Chain
Disturbution Center
Supplier
Supplier
Supplier
Supplier
Supplier
Supplier
Supplier
Store
Store
Store
Store
Store
Retail Stores
Store
Cross
Docking
Milk Run
Milk Run
Cross
Docking
Direct Shipment
Tailored Network
Supplier
Store
Milk Run
Supplier Store
Store
Store
Store
Store
Supplier
Supplier
Supplier
Supplier
Supplier
P1
Supplier Retail Stores
Direct Shipment Network
StoreP7
New Supply Chain Structure
Re-Structured Supply Chain (Transportation Network)
SubjectPrevious System
(Lack of DC with inventory)Distribution Center (DC) with
inventory
Supplier to Customs (Import) Push Push
Distribution Center to Store (Import) Push Pull
Delivery Order Generation Based on Anticipation Based on Real Demand
Delivery Frequency (Import) Only 1 Times 5 Times
Stock Place Store Warehouse
Number of Stock Place 10 Store + 2 Warehouse 2 Warehouse
Stock Management Regional Central
Stock Rotation Rate Limited High to Almost
Who sales Opportunity Limited High to Almost
Home Delivery Non Competitive Cost More Competitive Cost
New Supply Chain Structure
Re-Structured Supply Chain (Distribution Center DC)
Praktiker’s Supply Chain System
Fulfilling customer‘s needs of Praktiker
Prioritized delivery and receiving of Praktiker to stores and franchise
Transparent delivery process without interim storage
Standardized dispatch process with reduced freight damages
No additional cost due to freight costs exchange
Increased customer satisfaction
Higher goods availability
Equal costs
Advantages for suppliers
New Supply Chain Structure
Supplier Advantages of Re-Structured Supply Chain
Thank you Thank you
for your interest and timefor your interest and time
Praktiker Yapı Marketleri A.Ş.Praktiker Yapı Marketleri A.Ş.
[email protected]@praktiker.com
www.praktiker.com.trwww.praktiker.com.tr
