7/27/2019 Logo design phase 1

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Logo design Phase I

Mengdi Zhang

Logotype Redesign for ECIR

Color Palette

Competitor’s logos

International House Philadelphia (& alternatives)

Chelsea International House International House Brisbane International House Sydney

7/27/2019 Logo design phase 1

http://slidepdf.com/reader/full/logo-design-phase-1 2/2

Sketch

TypefaceBook Antiqua

  Visually consistent with the logotype;

  Simple, clear, and “stable”, which balances the dynamic style of the logotype;

  The typeface itself looks noble and formal