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Handout
with Bill Gardner
LogoLoungeIdea Generators:
Symbolism
LogoLounge Idea Generators: Symbolism with Bill Gardner2 of 18
Balls, Spheres, Globes, Orbs, Planets
Ring, Eternity, Unity, Perfection, Cycle of Life, Wholeness Completion, Unbroken, Continuous
Shape for Crests
Unifying Enclosures Radiance, Glow, Halo, Aura, Dispersion, Distribution
Perfected Invisible Container
Vortex, Swirling, Stirring, Spinning, Spiraling
Portal, Peep Hole, Window, Passage Way, Entry Point
Perfected Visible Container
Circles:
Geometric Shapes
LogoLounge Idea Generators: Symbolism with Bill Gardner3 of 18
Architecture, Shelter, Dwelling
Favicon, App Button, Icon Diamond, Unstable
Metaphor for Man, Stability, Not of
Nature
Field of Application, Containing Device
Structure, Container, Safe, Protection
Geometric ShapesSquares:
LogoLounge Idea Generators: Symbolism with Bill Gardner4 of 18
Recycled, Green, Environmental
Mountainous, Summit, Peak, Altitude
Pyramid, Epic, Pinnacle, Scheme
Pointy, Unfriendly, Strongest Shape, Stability
Forward Pointing, Play, Onward, Motion, Ahead, Future
Upward Pointing, Delta, Change, Up, Stable
Downward Pointing, Warning, Danger, Yield,
Instability
Geometric ShapesTriangles:
LogoLounge Idea Generators: Symbolism with Bill Gardner5 of 18
Aspirational, Goals Law Enforcement, Might, Military, Security, Protection
Fame, Noteriety, Entertainment
Superlative, Achievement, Excellence, Best, Rating
Stellar, Heavenly, Radiance, Light, Direction
Nationalism for Multiple Nations, Patriotism
Diversity of Stars, 4 Point, 6 Point, 7 Point, Etc.
SymbolsStars:
LogoLounge Idea Generators: Symbolism with Bill Gardner6 of 18
Heritage, Teamwork
Authority, Official, Collectives Crest, Coat of Arms Protection, Law Enforcement
SymbolsShields:
LogoLounge Idea Generators: Symbolism with Bill Gardner7 of 18
Human Touch Medical, Clinical Perspective, Corporate Concern
Love, Hope Caring, Support, Emotion Connectivity, Togetherness
SymbolsHeart:
LogoLounge Idea Generators: Symbolism with Bill Gardner8 of 18
Knowledge, Eternity, Passion, Lamp of Learning, Education
Medicine, Medical Care, Life Support, Neutrality
Religious, Cross, Crucifix
Bad Attitude, Causing Trouble, Retro, Street Culture
Exceptional, Plus, Superlative, Addition
Burning, Cooking, Hot, Destruction
Multiplication, Times, X, The Spot, Here
SymbolsFire:
Cross:
LogoLounge Idea Generators: Symbolism with Bill Gardner9 of 18
Direction, Pointing, Pathways
Discussion, Speech, Communication
Digital Location, Here, Place, Search and Find
Archers Arrow, On Target, Accuracy
Visual Conversation
Play, Motion, Forward, Speed
Dialog, Conversation, Multiple Voices
Speech Bubble:
Locator Arrow:
SymbolsArrows:
LogoLounge Idea Generators: Symbolism with Bill Gardner10 of 18
Interconnected, Synergy, Pathways, Process, Woven
Mechanical Solutions, Measured, Regimented,
Imaginative
Freedom, Flowing, Nimble, Flexible, Pathway, Breezy,
Light, Reflective
Links, Bands, Closure, Loops, Motion
Mobius, Optical Illusion, Impossibility, Imaginative
Solutions, Infinite
Strands
LogoLounge Idea Generators: Symbolism with Bill Gardner11 of 18
Infinity, Continuous, Process, Journey, Power
Pathway, Route, Flowing, Looping, Refined, Engaging
Cause, Support, Honor, Solemn, Remembrance
History, Heritage, Awarded, Respected
DNA, Life, Science, Past-Present-Future, Beginning,
Ancestry
Strands
LogoLounge Idea Generators: Symbolism with Bill Gardner12 of 18
Diverse Geometry, Blending, Complexity from Simplicity,
Mathematical
Mosaic, Diversity to Unity, Strength in Numbers,
Synergy, Building Blocks
Pixels, Technology, Digital, Sum of the Part Greater than
the Whole
Triangles, Engineered Solution, Puzzle Parts,
Strength, Transparencies
Parts
LogoLounge Idea Generators: Symbolism with Bill Gardner13 of 18
Radial, Explosive, Burst, Diffusion, Radiance
Orbiting, Orderly, Ring, Incircle
Unity, Many Act as One, Every Part Essential
Order from Chaos, Random Solutions,
Symbiotic
Integrated in Environment, A Sense of Place, Spacious,
Reactive
Resting, Settled, Comfortable, Orderly
Motion, Trajectory, Sequenced, Process, Passage of Time
Regimented, Purposeful, Single Minded, Unison
Parts
LogoLounge Idea Generators: Symbolism with Bill Gardner14 of 18
Friendly, Fast, Flight, Happy, Singing, Tweets
Learned, Wise, Vigilant, Nocturnal, Keen Sighted
Wild, Aggressive, Vicious, Hibernating, Territorial
Loyal, Mans best Friend, Protectorate, Companion
Indigenous, Playful, Freedom, Fast, Mothering,
Bouncy
Elegant, Graceful, Clamorous, Ugly to Beautiful, Nurturing
Aquatic, Playful, Exotic, Friendly, Dangerous
Clever, Sly, Quick, Alert, Beautiful, Serious
Obviously every animal comes with different attributes. These associations are limitless as are the number of animals we could use to represent them. For the purpose of this guide, we are showing those animals we have used in the video but never limit yourself. Consider the attributes of your client and determine those animals, entities, or stories that reflect these same qualities. Chances are you have discovered a good subject to base your logo on.
Similes
LogoLounge Idea Generators: Symbolism with Bill Gardner15 of 18
Royalty Peace
Democrats Nationalism Savings
Symbolic Animals:
Similes
LogoLounge Idea Generators: Symbolism with Bill Gardner16 of 18
Cold, Improbable, Humorous, Monstrous, Dangerous, Imaginary
Mechanical, Futuristic, Surrogate, Robotic, Digital
Aquatic, Fun Loving, Exotic, Part Human, Swimmer
Rebirth, Rejuvenation, Second Chance, Heritage,
Beautiful, Fire
Speedy, Strong, Hunter, Human and Horse, Hybrid
Mythology:
Similes
LogoLounge Idea Generators: Symbolism with Bill Gardner17 of 18
A Book and a Worm for well... A BookWorm
A Dog and a Shopping Cart for a device that fetches
shopping carts.
A Horse and a Cog Wheel combine to make a WorkHorse
An Elephant and a Car For a self washing car wash
Allows you to hybridize an animals attributes with that of an in animate object. This allows you to demonstrate a clients product blended with the attributes of an animal.
SimilesTransformational
LogoLounge Idea Generators: Symbolism with Bill Gardner18 of 18
A healthy apple goes for a brisk walk (Eat this and it’s
as good as a workout)
A rental car gives you a wink and a smile (You’ll
enjoy the ride)
A Cat wearing Glasses (The writers here don’t take themselves too seriously)
A Carpenter Ant holding Construction tools (Industrious as an ant and well equipped)
A Beaver with her own coffee mug (Commune and coffee
with nature and friends)
Combining human qualities and an animate or inanimate object together to create a Hybrid Solution.
SimilesPersonification