A logo is a unique identifying symbol. A logo represents and
embodies everything a brand or group signifies It also provides
immediate recognition A logo is the keystone of a companys visual
identity.
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Types of Logos Wordmark (or logotype): the name spelled out
using unique typography or lettering
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Types of Logos Lettermark: the logo is created using the
initials of the brand name
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Types of Logos Abstract symbol mark: a representational visual,
relating to a real object modified abstractly Radiology company
Coffee company
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Types of Logos Nonrepresentational symbol mark: pictorial
visual that symbolizes the brand
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Types of Logos Pictorial symbol mark: Representational image
that symbolizes the brand
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Types of Logos Combination mark: a combination of words and
symbols
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Visual Identity Visual and verbal articulation of a brand or
group, including all pertinent design applications Letterhead
Business cards Packaging
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Visual Identity
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Logo Design Tips Simplicity Milton Glaser, the legendary
graphic designer best known for the "I Love New York" logo, says
that it has to do with simplicity. "You want to move the viewer in
a perception so that when they first look at [the logo]...they get
the idea, because that act between seeing and understanding is
critical."
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Logo Design Tips Make it Unique Stay away from overly used
icons, like globes and arrows. And according to graphic designer
David Airey, you should keep in mind that a logo doesn't need to
say what a company does. "The Mercedes logo isn't a car. The Virgin
Atlantic logo isn't an aeroplane. The Apple logo isn't a
computer."
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Logo Design Tips Make it Adaptable Strong logos translate well
across different mediums. Will your logo evoke the same meaning on
a business card as it will on a billboard? "Keeping the design
simple allows for flexibility in size," writes Airey. "Ideally,
your design should work at a minimum of around one inch without
loss of detail."