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LOLs, FAILs and User-Generated Content Scott Porad CTO, Cheezburger Network [email protected] http://scottporad.com http://twitter.com/ scottporad

LOLs, FAILs and User-Generated Content

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LOLs, FAILs and User-Generated Content. Scott Porad CTO, Cheezburger Network [email protected] http://scottporad.com http://twitter.com/scottporad. UGC is the means to an end. The “end” is higher quality content. UGC is Not New. America’s Funniest Home Videos. - PowerPoint PPT Presentation

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Page 1: LOLs, FAILs and  User-Generated Content

LOLs, FAILs and User-Generated Content

Scott PoradCTO, Cheezburger Network

[email protected]://scottporad.comhttp://twitter.com/scottporad

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@scottporad.com | scottporad.com

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@scottporad.com | scottporad.com

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@scottporad.com | scottporad.com

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@scottporad.com | scottporad.com

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UGC is the means to an end.

@scottporad.com | scottporad.com

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The “end” is higher quality content.

@scottporad.com | scottporad.com

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UGC is Not New

@scottporad.com | scottporad.com

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America’s Funniest Home Videos

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Successful UGC is about filtering

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Crowdsourcing is based uponThe Wisdom of Crowds

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SimpleIndependent

DiverseAggregation

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The audience broadcastsback to themselves

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KHXBAI!

Scott PoradCTO, Cheezburger Network

[email protected]://scottporad.comhttp://twitter.com/scottporad