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LONDON OLYMPIC 2012

SOCIAL

GAME

S

CARNIVAL ON SOCIAL MEDIA

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Beijing 2008 was Memorable

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Countdown hasbegun

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ITS ALL

ABOUT

Emotio

ns

Passio

n

Focu

s

Effo

rts

Comm

itme

nt

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But this time somethingnew and extraordinary is

happening

Whats that???

www.simplify360.com

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Facebook the biggestchannel to getconnected with

viewers

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To create opinionleaders and educate

viewers

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Exploring all socialmedia channels

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Twitter engagementsuccess

100 days still to go

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Creating a platformfor viewers to get

connected with theirfavorite athlete

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Success of the newplatform

100 days still to go

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Ensuring interest offollowers and

attracting newmember

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Engagement

Model

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Model to get userengage and visit on

daily basis.

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LEARN

CO C

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CONNECT

LEARN

EDUCATE

CONNEC

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CONNECT

LEARN

EDUCATE

ENGAGE

CONNEC

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CONNECT

LEARN

EDUCATE

ENGAGE

REWARD

CONNEC

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CONNECT

LEARN

EDUCATE

ENGAGE

REWARD

PROMOT

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WELCOME TO LONDON 2012ON

SOCIAL MEDIAAlready reached billions of

people&

100 days still to go

www.simplify360.co

m

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The game has changed & so is themedia

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1 in five couples meet

online

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1 in five couples meet

online Adults spend 15 hrs a week on internet

User spend More than 55 minutes a day on

Facebook

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1 in five couples meet

online Adults spend 15 hrs a week on internet

3 twitters account get activated every second

User spend More than 55 minutes a day on

Facebook

700,000 local business active pages onFacebook

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1 in five couples meet

online

A new members join Linkedinevery second

Adults spend 15 hrs a week on internet

3 twitters account get activated every second

User spend More than 55 minutes a day on

Facebook

83% companies usesFacebook

700,000 local business active pages onFacebook

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1 in five couples meet

online

A new members join Linkedinevery second

Social gamers will buy $6 billion of virtual goods by

2013 93% of marketers use Social Media but how well thats a big

Adults spend 15 hrs a week on internet

3 twitters account get activated every second

Avg 50 Millions tweet

per day

User spend More than 55 minutes a day on

Facebook

83% companies usesFacebook

700,000 local business active pages onFacebook

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Best promotionchannel

Buzz Creation

Athletes gettingconnected to

viewers in real

timeSponsors makingbillions of $ out

of it

LondonOlympic 2012

going viral on

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Million dollar question

How they are doingit?????

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m

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OFFICIALWEBSITE

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OFFICIALWEBSITE

MILLIONS OFBLOGS

BILLIONS OFFAN

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FACEBOOK

PAGE

OFFICIALWEBSITE

MILLIONS OFBLOGS

BILLIONS OFFAN

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FACEBOOK

PAGE

TWITTER

ACCOUNT

OFFICIALWEBSITE

MILLIONS OFBLOGS

BILLIONS OFFAN

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FACEBOOK

PAGE

TWITTER

ACCOUNT

YOUTUBE

CHANNEL

OFFICIALWEBSITE

MILLIONS OFBLOGS

BILLIONS OFFAN

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FACEBOOK

PAGE

TWITTER

ACCOUNT

YOUTUBE

CHANNEL

THE ATHELETE

HUB

OFFICIALWEBSITE

MILLIONS OFBLOGS

BILLIONS OFFAN

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Billion dollar question

How they are gettingbenefits out of it?

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m

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Everythingvia Internet& SocialMedia

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Whats make it

different andsuccessful??

www.simplify360.co

m

Humongous fan followings

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Humongous fan followings

Humongous fan followings

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Humongous fan followings

Viewers can keep track of everything

Humongous fan followings

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Humongous fan followings

Viewers can keep track of everything

Opportunities for sponsors &organizers

Humongous fan followings

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Humongous fan followings

Motivation to athletes

Viewers can keep track of everything

Opportunities for sponsors &organizers

Humongous fan followings

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Humongous fan followings

Motivation to athletes

Viewers can keep track of everything

Opportunities for sponsors &organizers

Reach of the games enhanced

Humongous fan followings

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Humongous fan followings

Motivation to athletes

Viewers can keep track of everything

Opportunities for sponsors &organizers

Reach of the games enhanced

Even before starting of game, its a hit

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Source 1993-1996 1997-2000 2001-2004 2005-2008

BroadcastRights

1.251 1.845 2.232 2.570

GlobalSponsorship

0.279 0.579 0.663 0.866

DomesticSponsorship

0.534 0.655 0.796 1.555

Ticketing 0.451 0.625 0.411 0.274

Licensing 0.115 0.066 0.087 0.185

TOTAL 2.630 3.770 4.189 5.450Olympic Revenue, 1993-2008(in $ billions)

Some of the Sponsors ofBeijing 2008

In 2008 Revenue Increased by 107%compared to 1993

What could be probable no of sponsors and revenueincrease in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of BusinessCases and Applications)

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Numberof

Sponsors are

alreadydoubled

FanFollowing higher

thanany

otherOlympics games

Firsttime

athletesgettingconnect

ed to

viewers

Firsttime

LO2012Home

Rentalsis a

meeting

2012Revenue may

getdoublefrom

previous year.LondonNews

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So get readyThe biggest sports

carnival has arrived onyour

Social Media Account

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m

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In the book ofOlympics

Social Media uses mayget

THE GOLDEN PAGE

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