Longview Progress Report (May-June 2010)

Texas Parks and Wildlife Comes to AlleyFestTHE POWER OF SOCIAL MEDIA:

FROM THE PRESIDENT 3

MAIN STREET CITY GAINS

NATIONAL RECOGNITION 4

BUSINESS AFTER HOURS

GOES COUNTY-WIDE 5

KEEP LONGVIEW BEAUTIFUL

BEAUTIFICATION AWARDS 6

DOWNTOWN MARKET

ENJOYS SUCCESSFUL SEASON 7

D.C. FLY-IN ON THE HORIZON 8

FORBES & BUTLER

TAKES HOME ADDYS 13

Departments

RIBBON CUTTINGS 10

ANNIVERSARIES 11

NEW MEMBERS 12

LEADERSHIP LONGVIEW 14

CALENDAR 15

Don’t Miss…

Also in this issue…

Leadership Longview ClassBuilds Jennings Park, p. 14

Longview Progress Report is published by:

410 N. Center Street / Longview, TX 75601903-237-4000 / www.longviewtx.com

May/June 2010 Vol. 4 Issue 3

Chamber of Commerce J Convention and Visitors Bureau J Downtown Development

Organizers with Texas Parks andWildlife are taking the show on the

road by partnering with AlleyFest topresent the new Life’s Better OutsideExperience in 2010.

Since 1992, the Texas Parks and WildlifeDepartment and itspartners have producedthe annual Expo as apublic service. Duringthe event’s 17-year run,more than half a millionvisitors of all ages gotto try activities likefishing, shooting,birding, photography, camping, climbing,mountain biking and more with gear andguidance provided. The new Life’s BetterOutside Experience will continue thattradition.

“The mission of the Life’s Better OutsideExperience is to provide hands-on outdoor

The Partnership’s Business Advocacywebsite, www.longviewvotes.com,

recently got a face-lift adding a few newfeatures like email newsletters and quicksurveys. Those changes have resulted inextra traffic to our longviewvotes.comwebsite. In fact, The U.S. Chamber says ourLongview site received nearly 2,000 hits injust one month alone, putting us at the topof the list of all participating chambers

www.LongviewVotes.com Gets National Recognition

activities for families, youth, and childrenwho do not recreate in the outdoors, and tointroduce them to these activities whichcan lead to conservation of our natural andcultural resources,” said Ernie Gammage,TPWD urban outdoors program leader andformer Expo director.

Each event will focus on outdooropportunities in our East Texas region,with information on nearby state parks,good spots to go fishing, paddling,camping and much more. This will alsohelp to connect families to outdoor groupsin their area.

One of the core beliefs is that recreationleads to conservation. By introducingTexans, especially urban Texans, tooutdoor recreation, the outdoors becomesmore relevant to them. Come enjoy Life’sBetter Outside Experience. The exhibitswill be open Saturday and Sunday duringAlleyFest.

with similar websites and initiatives. From the latest political news to the

voting records of your representatives,longviewvotes.com tells you what’s goingon in Austin and D.C. You’ll also find thetools you need to write a letter to thoserepresentatives with just a click of abutton. Check out the longviewvotes.comwebsite so you can Know More and TakeAction.

83496 NL_2009 Prog Rep Template 4/28/10 12:15 PM Page 1

www.longviewtx.com2 May/June


The Power of Social MediaBOARD OFDIRECTORS

Richard AndrewsLEDCO Past Chairman

Edward BanosGood Shepherd Health System

Shane BestTexas Bank & Trust

Cathy CaceJohnny Cace’s

Seafood & Steak House

Jon CoxSTEMCO LP

Dr. Julie FowlerKilgore College - Longview

Keith HoneyAEP Southwestern Electric

Power Company

Anne HugmanHugman Architecture &

Construction

Wes JonesSpring Hill ISD

Jim KendrickLongview Regional

Medical Center

David McWhorterGans & Smith Insurance

Agency Inc.

Dr. Dale LunsfordLeTourneau University

Randy OertelLeTourneau Technologies,

Inc.

Darrell RachelsEastman Chemical Company,

Texas Operations

Dave SpurrierWells Fargo Advisors, LLC

ADVISORYDIRECTORS

Maxey CerlianoGregg County Sheriff

Charles IrelandCitizens National Bank

Judge Bill StoudtGregg County

www.longviewtx.com

From the President

The Longview Progress Report 3

Recently, I've made up my mind toovercome my fear of working within

the frame work of socialmedia. After severalworkshops, some ofwhich we've hosted atthe LongviewPartnership, I've beguntaking risks with socialmedia platforms andhave found myself to beextremely pleased withthe results!

Step 1: The Partnership hired KimberleyBozeman to help us create our SocialNetworking Communications plan.

Step 2: The Longview Partnership haslinked all of our networks such as Twitter,Youtube, Facebook, longviewchamber.com,longviewvotes.com, visitlongviewtexas.com,etc., to our blog.

Step 3: Utilize our blog, The Business View(www.longviewpartnership.wordpress.com)to message about key advocacy issues, IRSupdates, etc.

Step 4: Set up Fan Pages on Facebook forspecific events in order to take advantageof the advertising feature within Facebook.

Step 5: Utilize YouTube (LongviewPartnership Channel) to promoteLongview, provide member testimonials,showcase events, etc.

Step 6: Utilize LinkedIn (LongviewPartnership Group) to provide weeklyupdates on relevant media releases thatcan help businesses grow and prosper!

The results: FANTASTIC!!!! Examples: a. We hosted our first Women's

Leadership Series for 2010 and overbookedthe luncheon within less than 2 days.

b. We hosted “Customer’s Who Wantthe World” webinar and once againSOLD OUT within one week.

c. Our Downtown Market Fan Pagehad well over 1100 fans within the firstmonth. In April, the Downtown Marketwas launched. Through Facebook weattracted exhibitors, fans and attendees.

d. We advertised Business EXPO onFacebook for 1 month and had 1,498,851impressions. The committee has receivedan overwhelming response from the adand had to add additional exhibitorbooths to meet the demand.

Where can you find the LongviewPartnership and our divisions?

FACEBOOK: Longview Chamber,Downtown Market, Longview

Business Expo, AlleyFest, LongviewConvention and Visitors Bureau, ET Boat,RV & Camping Expo.

LINKED IN: LongviewPartnership Group.

YOU TUBE: LongviewPartnership Channel.

TWITTER: LongviewTexas,LongviewChamber, Longview

KLB, VisitLongviewTX.

WORDPRESS: www.LongviewPartnership.wordpress.com

If you're afraid and/or resistant to thePower of Social Networking, I challengeyou to embrace it! Learn how to make itwork for you and your business.

Kelly HallLP President


STAFF

Kelly HallPresident

[email protected]

Paul AndersonSr. Vice President

[email protected]

Elaine ReynoldsVP Downtown Development

[email protected]

Leska ParkerBusiness Manager

[email protected]

Mary WhittonProgram Coordinator

[email protected]

Mitzi BarnesSpecial Projects Coordinator

[email protected]

Amy TatumCommunity Development

Coordinator903-237-4029

[email protected]

Elton Taylor, Jr.Membership Services

Coordinator903-237-4013

[email protected]

Elena GuilbeauConvention Sales Manager

[email protected]

Margie HarrisTourism Services Manager

[email protected]

Carrie FisherReceptionist903-237-4000

[email protected]

www.longviewtx.com

Strengthening a Strong Economy

4 May/June

The Chairman’s ClubPlatinum

Silver

Longview Receives National

Recognition at Annual Convention

Longview was once again recognizedfor its achievement as a National Main

Street City during the recent annualconvention for The National Trust forHistoric Preservation and Main Street.Representatives of Main Street Cities fromacross the nation met in Oklahoma Citythe first week of May.

Cities chosen as National Main StreetCities must show above averageperformance in 10 categories. Theselection criteria focus on planning, staffand volunteers, preservation ethic, trainingand program assessment. Longview’sMain Street Program was honored alongwith the other Texas cities and Main Street

Cities across the country. “The Longview Main Street Program has

worked very hard this past year and thisrecognition is well earned by our manyvolunteers that put in the hours to helpimprove our downtown business district.Our Main Street Program is working torevitalize downtown Longview and tocreate a sense of place that belongsuniquely to Longview. This effort ispossible only because of the commitmentand hard work of our volunteers on ourcommittees, and the support received fromthe City of Longview.” said Paul Anderson,Main Street Manager and Sr. Vice Presidentof the Longview Partnership.


www.longviewtx.com

Providing Networking Opportunities


Business Af ter Hours Goes County-wide in June

The Longview Partnership is collaborating with theKilgore and Gladewater Chambers of Commerce for

what is hoped to become an annual tradition -- a jointBusiness After Hoursnetworking event with allthree of Gregg County'sChambers of Commerce.Hosted by the East TexasPump Jacks at Driller Parkon Tuesday, June 8 from 5-7pm, members of all threechambers will benetworking and enjoyinggreat entertainment, as thePump Jacks kick-off their2010 season at home.

Don't miss out on this valuable opportunity to buildpositive business relationships with companies throughout

Gregg County and its surrounding areas. A recordBusiness After Hours crowd is expected, so make plansnow to attend. Chamber members interested in promoting

their companies to the largenumber of attendees shouldconsider contributing a doorprize for the drawing.

For more information onBusiness After Hours, contactMember Services CoordinatorElton Taylor (903.237.4013 [email protected]).The Partnership is now postingvideo clips from the after hoursnetworking events on itsYouTube channel

(www.youtube.com/longviewpartnership). See you after hours!

Attendees networking at the April Business After Hours event hosted byLongview Rodeo.


www.longviewtx.com

Strengthening a Strong Economy

6 May/June

Keep Longview Beautiful Thanks our Monthly Winners

Keep Longview Beautiful’s (KLB) beautification effortshave paid off! KLB received 2nd place in the

Governor’s Achievement Award Contest. The Governor’saward is administered by Keep Texas Beautiful.Longview competed against other Texas cities of similarpopulation size.

The Governor’s Achievement Award recognizes 1st, 2nd,and 3rd place award recipients in each populationcategory. There are 10 population categories. Only thefirst place winner received a TxDOT approved projecttotally $270,000.

The application consists of a 6 page written summary ofall events, projects, and activities that relate to litter

Keep Longview Beautiful Places 2nd in GCAA Awards Contestabatement, youth education, and beautification for 2009.

“Over the past 20-plus years, community leaders haveworked toward developing an award winning educationand beautification program for Longview,” saidcoordinator Amy Tatum. “Their tireless efforts have onceagain been recognized by Keep Texas Beautiful. Oursincere appreciation goes to the volunteers’ long termcommitment.” KLB won first place in the GCAA awards in1980. Lee Wain Pursley is the founding member of KLB,which began in 1979.

If you would like to help fund the education,beautification or cleanup efforts of KLB, contact AmyTatum at 903.237.4029 or [email protected].

McGough & McGough Dental Excellence

Hanson Pipe & Precast, Inc.

First Christian Church

The Princeton ClubHampton Inn and Suites - North

Telco Plus Credit Union

Congratulations to the businesses and churches who have received a Keep Longview Beautiful monthly beautification award in the past 6 months!


www.longviewtx.com

Promoting the Community


The Promotions Committee launched thefirst Downtown Market in March. With

much anticipation of how the vendor turnout would be and how well it would beattended, the first season proved to besuccessful.

“From the response of the vendors to thevisitors that came to shop, manycompliments were received,” said KimDroege, Promotions Committee Chairman.

Holding the Market on the same Fridaysas the Spring Brown Bag Concerts atHeritage Plaza helped both events drawmore people into downtown Longview.The enthusiasm for these Main Street eventsremains high.

The Downtown Market will return in thefall with a location and time to be announced.

Downtown Market AlleyFest Music 2010Friday, June 4

6:30 p.m. - Richard Stuart & One Night Stand

8 p.m. - Curtis Grimes10 p.m. - Little Texas

Saturday, June 56 p.m. - Teazur

8 p.m. - Not Exactly Dylan10 p.m. - Blue Oyster Cult

AlleyFest Music 2010Friday, June 4

6:30 p.m. - Richard Stuart & One Night Stand

8 p.m. - Curtis Grimes10 p.m. - Little Texas

Saturday, June 56 p.m. - Teazur

8 p.m. - Not Exactly Dylan10 p.m. - Blue Oyster Cult


The Longview Partnership Presents …

Shut Up & Sell:Ditch Discounts and Sell Value

to Boost Your Bottom Line

When: 11:30 a.m. to 1:15 p.m. Tuesday, May 11Where: Longview Partnership, 410 N. Center St.

Cost: $15 includes light lunch - Call or e-mail today!903.237.4000 or [email protected]

Who: Chamber Members Only — Classroom Cap 50 People

MOTIVATE YOUR SALES TEAM IN TODAY’S TOUGH ECONOMY• Ways to change your team from excuse-driven

to action-driven• How to present your price confidently

• Ways to sell value: Ditch discounts for quality

SELLING VALUE - NOT PRICE: WHAT YOUR SALES TEAM NEEDS FOR SUCCESS

• Fear no more: How to overcome asking for a higher price

• Raising your staff morale: Keys to success• Keys to identifying the real object: and solving it

KEYS TO SHOOT DOWN PRICE OBJECTIONS: TURN FAILURE INTO SUCCESS

• Proven ways to lower the importance of price with customers

• Low-cost ways to rewarding ourstanding sales reps• Secrets that make or break the deal:

What you need to know.

SPEAKER: Colleen Stanley is president ofSalesLeadership, Inc. She frequently speaks on sellingvalue and overcoming price objections. She is a monthlycolumnist for national Business Journals, co-author of“Motivational Selling” and author of “Growing GreatSales Teams: Lessons from the Cornfield.”

www.longviewtx.com8 May/June

Strengthening the Local Economy

Longview Business LeadersHead to Washington D.C.

Armed with Public Policy statements, more than15 business leaders will taking their messagestraight to Capitol Hill for the bi-annual DC Fly

In. The Fly In takes place May 17-19. This year’s attendees will get to hear the latest news on

the hot button issues like immigration, healthcare, energy,and transportation. Meetings have been scheduled withSenators John Cornyn and Kay Bailey Hutchison as well asCongressman Louie Gohmert.

The Business Advocacy Committee hosts the event everyother year with trips to the State Capitol in between.

Pictures and videos of the DC Fly In will be posted tothe website during and after the trip onwww.longviewchamber.com.

83496 NL_2009 Prog Rep Template 4/28/10 11:46 AM Page 8

www.longviewtx.com The Longview Progress Report 9


10 May/June www.longviewtx.com

Ribbon Cuttings & Groundbreakings

Carter BloodCare recently moved into its new facility in thebustling Longview Towne Center retail development.

Carter BloodCare is located at 3080 N. Eastman Road, Ste 112.Call 903.757.2474.

Edward Jones Financial Advisor Stoney Thomas has moved fromhis old office on Hawkins Parkway to a new space on JudsonRoad.

Edward Jones - Stoney Thomas is located at 2304 Judson Road,Ste C. Call 903.234.8087.

Get relieved of stress and tension at Going Green MassageTherapy, now located at Bill Owens Parkway & Loop 281.

Going Green Massage Therapy is located at 2631 Bill OwensParkway. Call 903.212.2387.

A grand opening celebration was recently held for Gold RushMercantile & Trading Company.

Gold Rush Mercantile & Trading Company is located at 2309Gilmer Road, #101. Call 903.291.0991.

No more driving to Dallas or Houston for designer clothing andaccessories. Morgan Abbigail has it right here in Longview!

Morgan Abbigail is located at 1505 A Judson Road. Call 903.240.8811.

Page Pub & Pizzeria is more than just an after five spot. Grablunch as well as dinner from their full restaurant menu.

Page Pub & Pizzeria is located at 2647 Bill Owens Parkway. Call 903.297.8122.


The Longview Progress Report 11www.longviewtx.com

One Year

PetSmart #1862

Longview Radiator & Automotive

Encompass Home Health

America's Best Value Inn & Suites

Texas Bank

Scooter Central

Panther Creek Ranch, LP

Hispanic Community Yellow Pages

Which Wich

Five Years

Cypress Interactive

Ten Years

Eastman Estates

FastSigns/Gregg Sign Company

Twenty Years

First Baptist Wee Learn Center

Thirty Years

Dillard’s

Kennith Graves & Associates PC

Forty-Five Years

Cooper Optical

Anniversaries

May 2010 June 2010

Five YearsAngelina College Procurement

Assistance Center

Brown’s Shoe Fit Company

East Texas Symphonic Band

Eastman Credit Union

Little Animal Hospital

Shore Freeman Mills PC

Smotherman’s Scenery Inc.

SOS Staffing

Winston/Royal Guard Corporation

Ten Years

Highway 80 Rescue Mission

Fifteen Years

Flint Hills Resources

Sonitrol Security Systems

Twenty-Five Years

Longview Independent School District

Fifty-Years

Ruff Realtors

Fifty-Five Years

Darby Equipment Company

One Year

Going Green Massage Therapy

Longview Professional Staffing

Stebbins Aviation Inc.

Metlife Securities

Intelligent Software Solutions

Anytime Fitness - South Longview

McAlister's Deli

TRAN - Texas Rehab Action Network

The Mud Hut

American Habilitation Services

Pike Blakely Enterprises LLC

East Texas Child Advocates Inc.

Longview Arboretum / East TexasGardens, Arboretum, Conservation

Rodney D. Young Insurance

Texas Best Smokehouse /TCI Royale Inc.

East Texas Food Bank

Texas Home Health



www.longviewtx.com


12 May/June

The Longview Partnership Chamber of Commercewould like to welcome the following new members:

4 Minute FitnessClay Copeland

913 NW Loop 281, Suite 281Longview, TX 75604

(903) 387-0862

A-SAF-T-BOXCharles Carter

1742 Callahan RoadLongview, TX 75602

(903) 757-8484

Beacon Hospice at Margaret’s HouseChristy Black

5016 Gilmer RoadLongview, TX 75604

(903) 553-0035

Brownrigg Insurance Agency, Inc.Stacey Adair

303 W. Austin StreetMarshall, TX 75670

(903) 938-8888

Doctor’s NutritionJanet Lewis

408 E Loop 281 Ste CLongview, TX 75605

(903) 663-1008

Family Healthcare/ Care Plus of East TexasMary Ellen Morton

2010 Bill Owens ParkwayLongview, TX 75604

(903) 247-3400

Inzer Advance DesignsPam Payne

124 W Tyler StreetLongview, TX 75601

(903) 236-4012

Jobs at Able LLCRodney Lemons

P O B ox 86Judson, TX 75660

(903) 7589-4299

Metabolic Research CenterKatrina Hutchins

103 W Loop 281 Ste 418Longview, TX 75605

(903) 663-6776

MJs Music & DanceBrenda Judkins

1604 Ferndale StreetLongview, TX 75604

(903) 806-8202

Norris Cylinder CompanyJohn Wulff

4818 W Loop 281Longview, TX 75605

(903) 237-7634

Papa John’s PizzaDanny Rivers

618 N High Street Ste 10Longview, TX 75601

(903) 553-0283

Pro-Motions of East TexasGaylon Butler

114 E Niblick StreetLongview, TX 75604

(903) 759-1151

Simpson Capital LLCDavid Simpson1 South Main

Avinger, TX 75630(903) 562-1234

TCIM Service Inc.Richard Jinks

2835 E Cotton StreetLongview, TX 75602

(903) 757-1500

Texas Special Children’s Projects, Inc.Billy Hill

513 N FredoniaLongview, TX 75601

(903) 236-7300

TWFG Insurance ServicesRobyn Kay

2814 Bill Owens Parkway #200Longview, TX 75605

(903) 759-5244

Winterfield United Methodist ChurchReverend Rita Sims

2616 Tryon RoadLongview, TX 75605

(903) 753-4825



Longview Wins Ag ain …

The Longview Partnership is pleased to announce thatForbes&Butler Visual Communications was awarded

with two bronze ADDY’s for the design of the newLongview Community postersand Downtown brochure. Thecommunity posters, which aredisplayed in the Amtrak stationand Partnership lobby, promoteLongview’s culture, events andlifestyles to our visiting guests.

The downtown brochure ismade available to thoseinterested in traveling to oralready visiting Longview, aswell as included in visitorsbags given to conference andspecial event attendees. The Longview Convention andVisitors Bureau is proud to be partnered withForbes&Butler for creation of billboards, brochures,

magazine advertisements and other promotional materials.Forbes&Butler won 12 awards overall at the annual

American Advertising Federation of Shreveport-BossierAddy Awards Banquet. Thiscompetition is the first of athree-tiered nationalcompetition conductedannually by the AmericanAdvertising Federation.

The AAF’s ADDY Awardshonor creative excellence inadvertising and cultivate thehighest creative standards inthe industry. Forbes&Butler isa full service advertising andgraphic design company

specializing in the creation and production of marketingmaterials, owned and operated in Longview by HollyForbes and Jason Butler since 2001.


Holly Forbes, Jason Butler, Jim Tilley and Paul Anderson display theaward-winning work of design firm Forbes and Butler of Longview.


www.longviewtx.com

Community Leadership and Development

14 May/June

This year’s LeadershipLongview class chooseto create a park in

memory of District Judge BillJennings at the SeeSawChildren’s Place. Once the classdecided on their class project,plans were underway. Thegroup consulted with localexpert Mike Spencer withNoah’s Ark and Playgrounds tocreate a five-phase park tobenefit children who attend theSeeSaw Children’s Place. Theclass began fundraising effortsand to date raised over $26,000.This year’s class completedPhase I.

The project was a perfectexample of communitypartnering. Students from EastTexas Christian School, whereJennings had been acommunity leader for manyyears, assisted LeadershipLongview in making the park areality. Members of theGreggton Rotary Club werealso instrumental in purchasingand installing a piece ofequipment for the park.

The playground will be usedon a daily basis and consists ofdifferent types of equipment. Itincludes an X-Wave, a WiggleWalk, A Tri-Spring Fling, aRocking Rider and a TripleRock. The park will be a greatinvestment in regards toeconomic development andincreasing property values. Adedication of the park was heldon Thursday, April 22 withlocal dignitaries as well asJennings’ family present.

Leadership Longview Builds Park in Memory of Bill Jennings


MAY4 11:30 a.m. Business Expo/ Leadership Longview

Graduation at Maude Cobb Activity Center

6 Noon Business Advocacy Meeting at LP

7 Noon KLB Board Meeting

10 5:30 p.m. GLG Task Force at Development Services Building

12 Noon Leadership Longview Committee Meeting

14 11:30 a.m. Member2Member Orientation Session - LP

17-19 Washington DC Fly In

24 3:30 p.m. LP Executive Board Meeting

26 Noon One Hundred Acres of Heritage Main Street Advisory Board Meeting

27 4:00 p.m. LP Board Meeting

JUNE

3 Noon KLB Executive Board Meeting

4-6 AlleyFest in Downtown Longview

9 Noon Leadership Longview Committee Meeting

11 11:30 a.m. Member2Member Orientation Session - LP

14 3:30 p.m. LP Executive Board Meeting

17 4:00 p.m. LP Board Meeting

CALENDAR



410 N. Center StreetLongview, TX 75601

903-237-4000www.longviewtx.com

PRSRT STDU.S. POSTAGE

PAIDPERMIT NO. 82LONGVIEW, TX


Documents

Longview Progress Report (May-June 2010)