Upload
scottmcmurtry
View
231
Download
2
Embed Size (px)
DESCRIPTION
Visual Rhetoric
Citation preview
!"#$"%&"'())*(
+,,-(./$0(!123#4/25(647$(8799(:2(;9%,2$(;99($4"(<73(
87=-(>,?@($4"(A1995(
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB(
!"#$%"&'(&)*$+#,"&-&
........................................................................(
& /&0,,1&"#23*4&0%$&5%#*57*58&%0&*#&,+$1*,$9&&
&
/#&#%%7,&0*5+1&"#$+:;0+11*58&<+=7&<,1%:&9>??;0%$&@,&#%&$,+1*A,,&@%"#&+3#&
=6+$+=#,$*A+#*%5&%0&)*$+#,"&0+56%%49&&B$*,0&$,0$,"6,$&*0&C%2D$,&5%#&0+@*1*+$&:*#6&E$,,7&
@C#6%1%8CF&G*"C362"&:+"&+&7*58&:6%,&8%4"&325*"6,4&*5,&+0#,$1*0,&<C&
=%@@+54*58&6*@&#%&0%$,H,$&$%11&+5&,5%$@%2"&<%214,$&23&+&6*11(&%51C&#%&:+#=6&*#&0+11&
<+=7&4%:5&,H,$C&"*581,&#*@,9&&G233%$#*58,&)*$+#,"&*5&@C&1*0,#*@,&6+"&3$%42=,4&+&
"*@*1+$&$,"21#9&&I%&@+##,$&:6+#(,&<+11&*"&4%%@,4&#%&,54&23&<+=7&+#,&<%##%@&%0&
#6,&6*119&&G%@,#*@,"&J+1@%"#&,H,$C&C,+$K(&C%2&5,H,$&@+7,&*#&H,$C&0+$&239&&L5=,&*5&
+:6*1,&J#6*"&C,+$(&1+"#&C,+$(&-MMNK(&C%2&!"#$%&&$,+=6,&=$,"#&%0,&6*11(&<2#&
21#*@+#,1C&C%2&:%5D#&<,&+<1,&#%&#+"#,,&"2@@*#9&&/5&%2$&=+",(,$,D"&+&<*8&OP-Q&
,#=6,4&*5,&8$%254&+#,&#%3&%0,&6*119&&!11&:,&:+5#&#%&4%&*"&#+7,+#&<%214,$&#%&
#6,&3,+7&+54&4$*H,&*#&$*86#$%286,&OP-(Q&8$*54&*#&+8+*5"#,&"%*1&25#*1,&OP-Q&
<,=%@,"&25$,=%85*A+<1,(&+54,5(&*0&:,&6+H,,&,5,$8C(&#%"",&<%214,$&%H,$,&
%#6,$&"*4,&+54&0%11%:&*#&*5#%&)1+C%00&R+549&&S,&:,$,&&'(%)*"$%+&#%&$,+=6*58,&#%3&*5&
T?-T9&&B2#(&+"&+1:+C"(&*#&:+"5D#&#%&<,9&&&
& /&4%5D#*57&C%2&5,,4,&4,#+*1"&0$%@&+5C&%0,&1+"#&-'&8+@,"9&&U2"#&75%:&
#6+#&:,DH,&:%5&#:%&%0,@&+54&1%"#&-T9&&V+7,&*#&+:+C(&3,%31,F&
&
&
,-).+,&I+#"D&4,=*"*%5&#%&"62#&4%:5&G#,36,5&G#$+"<2$8&+#&->M&*55*58"9&&&
&
&
&
/#&:+"&%51C&+&@+##,$&%0&#*@,9&&W,&6+"&+&N9?P&XY!&"*5=,,&<$,+79&&G,H,5ZA,$%Z,*86#9&
&
J!2#6%$D"&5%#,F&/DH,&=%@,&4*"#2$<*581C&=1%",&#%&4%*58*"9&&[%5D#9K&
&
\,"(&/&4%9&
&
V6+#D",&"3*$*#9&
&
XH,$C&=%231,&%0&@%5#6"(&W2$41,&3$%@%#,"&+&5,:&25%00*=*+1&#,+@&"1%8+59&&G*5=,&+<%2#&
,+$1C&!282"#(&*#D"&<,,5&O]*5*"69Q&&\,+6(&+<%2#+#9&
&
S6,5&C%2D$,&0$%@&)*##"<2$86&+54&C%2&8%&#%&),55&G#+#,(&%5,&%0&C%2$&3$*@+$C&
=%5=,$5"&*5&1*0,&*"&6%14*58&<$+88*58&$*86#"&%H,$&C%2$&)6*1+4,136*+Z<$,4&=%11,+82,"9&&
L5&U21C&TP(&:,&:,$,&]L^YVXXI&E!_XG&!WX![&L]&VWX_9&&/&:+"&"%&1%%7*58&0%$:+$4&
#%&@+7*58&+11&7*54&%0&O`-N?&_/RR/LI&LIR\&BL^EWV&\L^&VWX&GXaLI[&BXGV&
B!GXB!RR&VX!_&/I&)XIIG\Rb!I/!cQ&=%@@,5#"&25#*1&5,d#&",+"%5(&:6,5,CD4&
"2$,1C&$,1%+4&+54&=1*3&2"&<C&T?&8+@,"9&&e*""%",%286#"&8%%4<C,9&&/D11&f2"#&6+H,&#%&
0+11&<+=7&%5&G23,$&B%:1&f%7,"&+54&+==,5#&@%=7*589&
&
G@+11,"#&+54&@%"#&4,3$,""*58&3$%8$,""&,H,$c&!11&$*86#c&
&
S6,5&+&#,+@&*"&3,$=,*H,4&#%&<,&%H,$+=6*,H*58(&*#"&@+5+8,$&*5,H*#+<1C&8,#"$%:5&
*5#%,&O_+5+8,$&%0,&\,+$Q&4,<+#,9-&&W2$41,&=1,+$1C&0*#+#&@%14&0%$,&0*$"#&0%2$&
@%5#6"9&&G*5=,,&=%11+3",&<,8+5(%286(&6*"&,d#$,@,1C&g2,"#*%5+<1,&*5Z8+@,&
@+5+8,@,5#&6+"&4$+:5&=$*#*=*"@&0$%@&+11&=%$5,$"9&&\%2&=+5D#&4%*58"&1*7,&<$*58&
[+5*,1&_=a2#=6,5&*5#%&+5&,d#$+Z*55*58&#*,&8+@,&%5,&$%+4&J1,+H*58&U%,1&W+5$+6+5&
*5,&<2113,5(&#%&<%%#K&+54&,d3,=#&#%&=%@,&%2#&:*#6&J+K&+&:*5(&+54&J<K&C%2$&"#$+#,8*=&
$,32#+#*%5&*5#+=#9&&V6,$,D"&+1"%,&*4,++#&6,D"&5%:&3$,"*4,4&%H,$&#:%&=%5",=2#*H,&
=+H,&*5"(&+54+#&@+C<,&6,&=+5D#&7,,3&+&#,+@&0%=2",4&0%$&+5&,5#*$,&",+"%59T&&\%2&
75%:(&32"6,@&#%&O0*5*"69Q&&/&3,$"%5+11C*57,&1+##,$&*4,+&*"&BG(&<2#&/&=+5D#&
4,0,54&@+5C&%0&#+=#*=+1&@%H,"&6,&@+7,"9&&&&
&
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&-&S6*=6&*"&+&"#23*4&+:+$4(&<,=+2",&C%2D$,&%51C&8%*58&#%&:*5&*#&*0&C%2&@+5+8,&+&#,+@&%0&8%%4&31+C,$"+#&@+7,"&%$&8,#"&=1%",&#%&@+7*58,&31+C%00"(&+54&@%"#&@+5+8,$"&,@31%C&,g2+11C&<+4&"#$+#,8C$%286%2#,&C,+$9&V6,$,&"6%214&<,&%5,&O_L\Q&+:+$4&0%$&+11&%0&_RB(&+54&*#&"6%214&8%&#%&U%,&_+44%5&,H,$C&"*581,&C,+$9&&&&T&Y*86#(&<,=+2",&+11&6*"&T??N&a%1%$+4%&Y%=7*,"&#,+@&4*4&:+"&:*5&-'&%0,*$&0*5+1&->&8+@,"(&#+7,,&%5,Z8+@,&31+C%00&0$%@,&)+4$,"&#%&",*A,,&:*14&=+$4(&+54,5&":,,3,&0*$"#&#:%&$%254"&%0,&3%"#",+"%59&
&
&
V6,&G*"C362"&+5+1%8C(&,@<,11*"6,49&&!1"%&+&"1C&+5#*Z+1=%6%1&+<2",&)G!9&
&
V6,&O"6*#(,$,D"&5%#&,H,5&+5C#6*58&#%&1%%7&0%$:+$4&#%&5,d#&C,+$(&,*#6,$Q&@%@,5#9&
&
&
/&75%:&f2"#&+&0,:*58"&+<%2#&6%:&/&:*11&$+*",&@C&=6*14$,5F,C&:*11&<+#&1,0#Z6+54,4(&
#6,C&:*11&1,+$5&+&",=%54&1+582+8,(&+54,C&:*11&5%#&@+f%$&*5&6*"#%$C(&0%$&E%4D"&"+7,9&&
L6(&+54,CD11&<,&5*=,&3,%31,(&/&"233%",9&&B,*58&+&)*$+#,"&0+5;4,0*5*#,1C&%3#*%5+19&&
)%""*<1C&,H,5&4*"=%2$+8,49&
& S,&"#+54&+#&N'ZNh&+0#,$&8,##*58&#+7,5&#%,&:%%4"6,4&<C,&!"#$%"&1+"#&
5*86#9&&NZ-9&&/#&:+"&+"&<+4&+"&*#&"%254"9&&L2#"*4,&%0&+&E+$$,##&U%5,"&6%@,$(&:,&=%2145D#&
4%&+5C#6*58&+8+*5"#&W%2"#%5D"&",H,5&3*#=6,$"9&&JXd=,3#&"#$*7,&%2#&-T&#*@,"&+54&:+17&
#:*=,9K&&U,00&R%=7,&8+H,&23$,,&$25"&*5&0*H,&<,0%$,&8*H*58&:+C&#%&UZ_+=(&:6%&*5&6*"&
0*$"#&+33,+$+5=,&"*5=,&<,*58&4,@%#,4&#%&$,1*,0&:%$7&0+*1,4&#%&$,=%$4&+&"*581,&%2#9&&W,&
0+=,4&0%2$&6*##,$"F&U2"#*5&_+d:,11&J6%@,&$25K(&U,4&R%:$*,&J6*#&<C&3*#=6K(&B$,##&
S+11+=,&J#$*31,K(&+54&B$*+5&B%82",H*=&J:+17K9&&W*"&",=%54&6+10&=%214&5%#&8,#&+5C&
:%$",9&&V6,&"+@,&=%214&<,&"+*4&0%$,&#,+@&+"&+&:6%1,9&
&