Why innocentive@Work?

• Tap your internal brainpower before looking outside.

•Solve problems quickly without re-inventing the wheel.

•Keep highly sensitive Challenges “inside” the company.

•Encourage collaboration and build community throughout the company.

• Make the most of your existing R&D resources.

• Motivate and reward employees for thinking outside the cubicle.

• Easily migrate unsolved Challenges to the InnoCentive Open Innovation Marketplace.

Looking for innovation? Look inside. You know what you need to grow your bottom line and set your organization apart: a

steady stream of game-changing innovations. But where do these big ideas come from? Who’s best qualified to solve your organization’s toughest challenges and turn them into your greatest opportunities? The fact is, many of the most challenging problems you face can be solved internally – as long as you have the right tools and technology to get these challenges to the right people.

InnoCentive@Work is the fast, easy and cost-effective way to harness the collective intellectual power of your best and brightest people. It provides an open forum where everyone in your organization is encouraged to collaborate on your most pressing organizational challenges via a secure, easy-to-use web-based portal. It rewards indi- viduals from anywhere in your company for their contributions toward solving your most pressing problems. And it gives you the ability to unleash breakthrough innovations designed to drive growth and profitability – in less time and for less money than you ever thought possible.

innocentive@Work: innovate how you innovate. the Problem Large, fast-growing organizations have a wealth of knowledge and

talent. Unfortunately, it’s often difficult to access because of geography, departmental communication silos, retirements or functional barriers. Collaboration is limited to team members assigned to individual problems, potentially leaving those with the best insights outside the loop.

the Solution InnoCentive@Work is a private online community hosted by InnoCentive that exists completely within the confines of your organization. Unlike conventional collaboration software, it connects individual experts from all areas of your company in an open innovation environment that enables cross-fertilization of ideas. This comprehensive suite of offerings makes it easy for you to build an internal web-based community of motivated problem solvers. It transforms the way you approach and practice R&D, Product Development or Marketing so you can make the most of your most valuable resources to solve your toughest challenges. All Challenge content is treated as highly confidential so your proprietary information is secure and because it’s hosted by InnoCentive, there’s minimal impact on your IT resources.

Solvers who provide the most valuable input based on active involvement, fresh thinking, and business impact are rewarded with cash, prizes, or points, as part of an internal recognition program.

At the end of the discussion period the Seeker reviews the details and decides which Solvers have made the greatest contributions toward solving the problem.

The entire discussion is fully open and available for all Solvers to read and contribute. Solvers are encouraged to critique and build on each other’s ideas and thoughts, dramatically increasing the speed and quality of final solutions.

“Let’s talk.” “Great Idea.” “Thanks.”A Seeker identifies a Challenge and works with InnoCentive’s Client Services team to define it, articulate it, and post it on the InnoCentive@Work website.

Each Challenge is connected to an open internal forum that makes it easy for Seekers to communicate freely with Solvers. Solvers can engage in intellectually stimulating problem solving while earning rewards and recognition.

“I have a problem.” “I have a solution.”

H o W I T W o r k S

About innocentive

InnoCentive is on a mission: to change the way business and non-profit organizations innovate. We believe in the power of open innovation, and the wisdom of working together, to speed the development of break-through ideas that touch every human life.

We harness the collective brainpower of the world’s most creative minds – from within and beyond the walls of your organization – to transform what is into what could and should be. The InnoCentive open Innovation Marketplace connects you to a global network of scientists, inventors, engineers, researchers, and business people who thrive on solving the world’s toughest challenges. And InnoCentive@Work unites experts from all areas of your company in an open innovation environment that enables cross-fertilization of ideas.

In both cases, you have access to a deep pool of highly educated thinkers who are entrepre-neurial in spirit, rich in knowledge, and fueled by a passion for making a difference. Most important, they are capable of creating more new ideas, more solutions, and more break-throughs than any one team can possibly produce on its own.

By connecting you to this wellspring of crea-tivity, knowledge, and experience, and guiding you through the process, InnoCentive can help you make the most of your internal r&D organization and accelerate innovations from mind to market.

Founded in 2001 by the venture capital arm of Eli Lilly, InnoCentive is now the world leader in prize-based open innovation.

© 2009 InnoCentive, Inc. All rights reserved. InnoCentive and InnoCentive@Work are registered trademarks of InnoCentive Inc. 4/09.

innocentive gets you off to a fast start. Since InnoCentive@Work employs a Software-as-a-Service model, we can get your

organization trained and your open collaborative environment up and running in as little as 90 days.

Step one – InnoCentive’s technology team works with you to integrate and configure InnoCentive@Work to operate through your intranet. At the same time, our Client Services team helps define the scope of your program, train your organization, and establish internal policies for integrating open innovation into your existing processes.

Step two – InnoCentive helps you create and prioritize a pipeline of pressing problems and establish a process for approving Challenges, reviewing submissions, and using rewards to motivate participation. We even help Challenge owners or Seekers write the Challenge text to be posted on the InnoCentive@Work website.

Step three – We educate internal Innovation Champions to help exploit the full power of the InnoCentive@Work process. These Champions ensure that the Challenges your team is collaborating on are aligned with your organization’s strategic priorities.

Step Four – InnoCentive supports you on an ongoing basis to continually balance your need for innovating internally with the potential of tapping into external resources to increase the diversity of your Solver base through InnoCentive.com.

think inside out. Once you have established an open environment and shifted your organization’s cultural

perspective on sharing ideas and innovations, it’s easy to extend your innovation initiatives and move your Challenges outside the walls – from InnoCentive@Work to The InnoCentive Open Innovation Marketplace.

We’ll work with your Seekers to anonymize and redefine their internal Challenges for public disclosure – where they can be solved by any of the 175,000+ members of InnoCentive’s global Solver network. So you will have some of world’s best and brightest minds working to help you design a better product, create a life-saving medical breakthrough, or make life better for millions.

take the next step. Ready to learn more about InnoCentive@Work? Contact us today at Sales@InnoCentive.

com or call 866.812.7339. And capitalize on the power and potential of your most valuable asset – your people.

We work with you to customize the InnoCentive@Work interface with your logo, colors and imagery, to provide a consistent user experience for your employees.

innocentive, inc. 201 Jones Road, Waltham, MA 02451 USA • Tel 866.812.7339 • www.innocentive.com