Looking Out For Your Best Looking Out For Your Best InterestInterest

Presented forPresented forYour Name HereYour Name Here

Compliments Compliments ofofNory ZareeNory Zaree

In A Buyer’s MarketIn A Buyer’s Market

Houston, TX Houston, TX 7707777077

14515 Briarhills 14515 Briarhills PkwyPkwy

123 Your Street123 Your StreetHouston, TX Houston, TX 7709577095

Created by Sage Created by Sage ZareeZaree

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Dear Seller,

Are you interested in selling your property? If you still have an interest in selling your property, and have not listed with another real estate broker, then you and I should schedule an appointment to go over a comprehensive plan to sell your property.

We want to earn your business and will do whatever it takes to get the job done!

Each property is different as a result each marketing strategy needs to be different. My job is to remove any possible barrier to a sale and replace it with a bridge to your success. We need to establish your major goals in the selling of your property and asses the best possible plan of attack. With your permission, I would create the widest possible demand for your home through our customized and intensive marketing.

Again, your home is salable and we need to pinpoint: previously sold properties in your area, your direct competition in the area, your home's distinctive selling points, and specific features that could diminish your home's final price. I would like the opportunity to see your home while asking you a few questions about what you want to accomplish. Then I can get started for you.

Sincerely,The Z Team

Introductory Letter

Table of Contents

• Strategically Pricing Your Home• The Selling Process • What The Z Team Can Do For You• Superior Service (What Sells a Home

and Why Did Your Home NOT Sell)• The Right Marketing Strategy• Frequently Ask Questions

Strategically Pricing Your Home…The Effects of Proper PricingThe Effects of Proper Pricing

Courtesy of KW.comCourtesy of KW.com

1. Analyze CMA of Sold Homes in the Area (determining the demand in the area)

2. Analyze CMA of Active Homes in the Area (analyzing the competition)

3. Factoring the Selling Points of Your Home (especially those points that only your home has)

4. Factoring the Weakest Points of Your Home (most commonly in reference to needed repairs)

5. Establishing Your Goal and Targets (mostly establishing your time and yield goals)

6. *Optional* Possibly Hire a professional appraiser

Pricing Your HomePricing Your Home

This is a brief overview as there are literally thousands of different approaches, combinations, and variables that we could use in strategically pricing your home.

Strategically Pricing Your Home…

The Selling Process…Overview of Z Team ServicesOverview of Z Team Services

• Preparing for Sale– Conduct comparative market analysis to

establish a fair market value of your home

– Prepare and complete the listing agreement

– Recommend improvements to maximize your home's value

– Place a lock box on your property

• Communicating with You– Contact you regularly with showing

feedback– Prepare and deliver regular progress

reports to you– Discuss all marketing activities with you

• Marketing your Home– Enter listing information into the MLS– Place a For Sale sign on your property– Notify top local agents of this new

listing– Schedule your home for office tour– Schedule your home for MLS tour– Distribute Just Listed flyers to your

neighborhood– Post your home information on the

Internet– Schedule and hold open houses– Notify all potential buyers with details

of listing– Arrange showings for other agents

• Coordinating the Sale– Pre-qualify potential buyers– Present and discuss all offers with you– Negotiate your transaction with the other

agent– Prepare and finalize the closing

• Other Ways I Can Help– Arrange for an agent to assist you in

your relocation– Recommend a moving company– Provide you with a helpful moving

checklist– Recommend preferred companies for

related services

Outdoors• Keep lawn and shrubbery trimmed, yard free of bicycles

and clutter,keep garden beds weeded and mulched

• Put a flowering pot on the front step and keep it watered• Fill potholes in your driveway and tidy up walkways• Clean off your outdoor furniture• Clean out the garage of everything but cars, if possible• Straighten gutters, mailbox the fence and other things

that say• Fix doorbells, tighten loose door-knobs and oil squeaky

hinges• Repair broken windows and shutters

The Selling Process…Basic PreparationBasic Preparation

Indoors• Clean everything in and out of sight• Shampoo rugs and wax floors• Wipe down walls• Wash window, clean blinds and draperies• Organize closets and cupboards• Create spaciousness, move out furniture that makes rooms looked cramped• Arrange furniture for good traffic flow• Scale down on personal artwork (portraits), posters, signs and family photos (create

an open feeling)• Keep shades and draperies open to admit as much light as possible…but screen out

unappealing views• Make kitchen look warm and welcoming, not chaotic (example: keep sink shining

and free of dishes)• Clean the refrigerator• Keep countertops clear, but not empty• Degrease the oven• Make sure home smells good• Remove debris (dust, flies, moths) from light fixtures• Keep bathroom scrubbed and tidy• Install new washers and drippy faucets

The Selling Process…Basic PreparationBasic Preparation

What The Z Team Can Do For You… Superior ServiceSuperior Service

The Z Team is composed of two major individuals: Nory Zaree & Sage Zaree. They offer unparalleled services though tailored customer service, aggressive buyer

negotiations, and top dollar & specialized marketing.

The Z Team is composed of Nory Zaree, an aggressive hardliner with over 25 years sales experience. Nory is on the forefront of every transaction. Through his extensive

background, he takes a proactive approach to the selling of your home. His job is to select the best buyer, negotiate the best price, and ensure that you, the seller, are

happy and comfortable with every aspect of the sale.

His son, Sdjad "Sage" Zaree, a marketer with an Economics/Marketing Degree from St. Edwards that has provided consistent successful marketing campaigns for several

Real Estate boutique agencies in New York. Sage properly asses your home for highest possible price, develops the best marketing strategy for your home, and

ensure maximum exposure for your property.

Our Philosophy : “Each home is different, so should each Marketing Strategy”

The Z Team Gets the Job Done by:• Quality Control • Updating the Seller• Customized Marketing

• Offers a Poor or Mediocre MLS Listing, Including all Other Marketing Aspects

• Provides a Detailed MLSWhich Exemplifies The Home’s Assets and Underplays its Pitfalls

Superior Service…Quality ControlQuality Control

Average BrokerAverage Broker The Z TeamThe Z Team

Wha

t Not

To

Do

• Contacts the Seller 2 to 3 Total Times– Once to Acquire Listing– Once to Renew Listing– Once for Possible Closing

• Keeps the Seller Up to Date About all Changes in: – Strategy– Listing Price– Other Key Aspects

Superior Service…Updating The Seller Updating The Seller

Average BrokerAverage Broker The Z TeamThe Z Team

Limit Their Personal Time in the Hopes of Getting Lucky

Works Towards the Shortest Amount of Time on Market

• Run of the Mill Marketing for Every Home (if any)– Post MLS– Put For Sale Sign in Yard– Hold 1-2 Open Houses

• Tailoring Each Home to a Specific Marketing Strategy(see The Right Marketing Strategy)

Superior Service…Custom MarketingCustom Marketing

Average BrokerAverage Broker The Z TeamThe Z Team

Limit Their Marketing Dollar in the Hopes of Getting Lucky

Works Towards the Highest Possible Price at Close

The Right Marketing Strategy…Competitive MarketingCompetitive Marketing

• Price your home strategically to be competitive with the current market and current price trends.

• Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

• Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

• Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

• Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

• Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

• Create a massive web presence through high traffic sites such as trulia.com, realestate.yahoo.com, homeseekers.com, zillow.com and more.

• Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

• Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

• Include your home in our company/MLS tour to allow other agents to see your home first hand.

• Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns.

• Create an Open House schedule to promote your home to prospective buyers.

• Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

• Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

The Right Marketing Strategy…Custom MarketingCustom Marketing

• Determining The Key Aspects of Your Home and Emphasizing Them to Potential Buyers

• Evaluating The Correct Demographic That Would be Interested in Those Key Aspects

• Directing and Tailoring Our Marketing to The Correct Demographic Audience

• Establishing the Best Possible Marketing Medium to Reach our Core Demographic

• Distinguishing the Best Marketing Mediums That Are Reaching our Core Audience and Updating Those That Are Not—To Ensure Maximum Exposure

I don't want to pay an agents commission. Won't I net more money if I sell my home alone?It would appear that way. But according to statistics, the median selling price of a home sold by owner was 15.4% less than agent-assisted transactions*. That means in most cases, agents pay their own commissions, and sellers still receive more money than if they had done all the work themselves. So typically with an agent, you net more money and free yourself from all the paper, details and legalities involved throughout the process.Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. Even if you choose to sell your home without assistance, I would still be happy to advise you about specific improvements that will increase your home's marketability and value.If I listed with you, how would you advertise my property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. As part of my 14-step marketing plan, I will customize a marketing plan to reach buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail.Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home.What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on the market value of your home.What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.

Source: The 2004 National Association of REALTORS® Profile of Home Buyers and Sellers

Seller FAQsSeller FAQsFrequently Asked Questions…

Thank You For Your Time

Call Now For a Full Presentation

(713) 203-7007