Los Angeles | London | New Delhi Singapore | Washington DC Cracking the discovery code? A Scholarly Publisher Perspective Martha Sedgwick Executive Director

Los Angeles | London | New DelhiSingapore | Washington DC

Cracking the discovery code? A Scholarly Publisher Perspective

Martha SedgwickExecutive Director of Product Innovation, SAGE





Understanding discovery

Open web search

Library search

Academic / A&I search

Within SAGE’s universe


SAGE Knowledge Case Study

Bounce rate Pages / visit Visit length

Open web 85% 1 0:40

Library 29% 4 4:88

Academic 26% 6 3:02


1. Open Web Search


Open Web Search

Usage / Traffic Source

Open webLibraryAcademicSocial mediaDirectUnknown / other


Open Web Search: what we are doing

● Regular audits to monitor search engine optimisation● Product dashboards with SEO metrics● Development roadmaps with SEO goals● SEO standards compliance - structured mark-up &

semantic enrichment● Strong relations w. search engines● Internal SEO analyst


2. Library search – what we know

● Discovery Services

● Catalogues

● A-Z Lists

● Research Guides


Library discovery – what we are doing● Dedicated Library Discoverability Analyst

● Regular feeds to vendor systems with full text & metadata

& KBART lists to knowledge bases

● Standards work – ODI NISO working group, KBART , PIE-J and industry collaborations

● Strong relations with discovery vendors

● Focus on metadata improvements

● Widgets & LibGuides

● Discovery checklist for customers and discovery evaluations for low-use institutions


Cross-sector research

-1.2

-1

-0.8

-0.6

-0.4

-0.2

2.22044604925031E-16

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

Control EDS Primo Summon WCL


3. Academic / A&I search

● “Power” users

● Use case: deep research, building expertise

● Standards compliance & leadership inc. encouraging A&I services to cover relevant titles

● Google Scholar relations

● Development roadmaps with targeted goals

● Product dashboards with targeted metrics


4. Integrated SAGE product offering

● Cross-product interlinking driven by semantic analysis● Faceted search through controlled vocabulary tags● Editorial influence in search results for some products


● Social sciences discipline collections (120-200 hours at launch)

• Q1 2015 Launches: Education, Media & Communication, Counselling & Psychotherapy

• Q4 2015 Launches: Business & Management, Psychology, Criminology & Criminal Justice

A Case Study: Bringing teaching, learning, and research to life

• The majority of video in each collection is exclusive, and includes high definition video newly produced by SAGE, with coverage of contemporary issues.

• Some of the key features and functionality include: transcription; video clipping, embedding, and close captioning.


Core Video Discovery Use Cases

Teaching Faculty● Uses the same DVD he’s used every year● Search YouTube for a clip● Asks librarian for a video clip

Student● Search Google for information on a topic● Search YouTube for a clip● Access LMS (e.g. Moodle) for a clip

Institution: UCLAAge: 58

Likes: Data, currencyDislikes: Seeing funding

dwindle

Institution: UIUCAge: 21

Likes: Feeling like an expert.Dislikes: The time research

takes


Discovery Challenges

● Text-based content

● Standards & protocols

● Library discovery & cataloguing

● Multi-channel approach

● YouTube


Discovery Plans

● Abstract creation● Extensive Metadata – 124 fields per video● ISBNs & DOIs● Knowledgebase (ERM) data● MARC records● Library discovery indexing● Test: YouTube snippets to drive referrals


Some things we need to focus on….

● Metadata – quality & compliance

● Standards – advocacy & adoption

● Transparency – cross-sector cooperation

● Partnerships – co-development


Thanks!

Documents

Los Angeles | London | New Delhi Singapore | Washington DC Cracking the discovery code? A Scholarly Publisher Perspective Martha Sedgwick Executive Director