Results – Event Summary

LOS ANGELESFEBRUARY 18-19, 2017LOS ANGELES CONVENTION CENTER W W W.T R AV E L S HOW S .COM

NATIONAL MEDIA SPONSOR: MAJOR SPONSOR:

Tips1000SUPPORTING SPONSORS:

CONTRIBUTING SPONSORS: PRODUCED BY:BROADCAST SPONSOR:PHOTO BOOTH SPONSOR:

FIND US: /TravelandAdventureShow @TravAdventure /TravAdventure

Experience Pavilion

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

35%

2017

2016

48%52%

<$50k $50k -$75k

$75k - $100k

$100k -$150k $150k+

3% 11% 22% 34% 30%

2017 Los Angeles Travel & Adventure Show

Event Summary

Attendee Gender

Household Income (HHI)

63% Earn Over $100,000 (6% Increase Over 2016)

58% Spend Over $5,000 on Travel (4% Increase Over 2016)

72% in Peak Earning Years 35-65+ (30% Increase in Millennials)

Attendee Age

Travel Expenditure

Event Summary: Los Angeles Travel & Adventure Show

Date: February 18 & 19, 2017

Venue: Los Angeles Convention Center

Location: 1201 South Figueroa Street Los Angeles, CA 90015

Halls: South Halls - 227,000 sq. ft.

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

35%

2017

2016

48%52%

<$50k $50k -$75k

$75k - $100k

$100k -$150k $150k+

3% 11% 22% 34% 30%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

35%

2017

2016

48%52%

<$50k $50k -$75k

$75k - $100k

$100k -$150k $150k+

3% 11% 22% 34% 30%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

35%

2017

2016

48%52%

<$50k $50k -$75k

$75k - $100k

$100k -$150k $150k+

3% 11% 22% 34% 30%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

35%

2017

2016

48%52%

<$50k $50k -$75k

$75k - $100k

$100k -$150k $150k+

3% 11% 22% 34% 30%

Women Men

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

35%

2017

2016

48%52%

<$50k $50k -$75k

$75k - $100k

$100k -$150k $150k+

3% 11% 22% 34% 30%

FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AVELSHOWS.COM

Attendance Summary

Total Attendance: 35,621 34,069

Travel Trade: 3,813 3,722

Travel Agents: 904 897

Press: 230 221

2017 2016

(4.5% Increase in Addendance Over 2016)

Headline Speakers / Stages

Keynote Speakers Included:

In 2017, the Los Angeles Travel & Adventure Show provided updated content, a new speaker lineup, and more actionable advice for attendees.

At the Travel Theater, celebrity travel experts Rick Steves, Peter Greenberg, Andrew Zimmern, Johnny Jet and Pauline Frommer covered 2017 travel trends, booking tips and tricks, as well as inspiration for the 1,000 seat theater’s audience.

At the Destination Theater, attendees received destination-specific advice during 15 intimate thirty-minute workshops. In addition to the Destination Theater, the Savvy Traveler Theater provided travel advice ranging from packing and technology tips, to maximizing reward and credit card points.

From a cultural perspective, attendees were able to get a hands-on “taste” for exotic destinations at the Taste of Travel Theater, which featured local chefs from the metro area on hand to provide cooking demonstrations and samples of cultural cuisines. Opposite the Taste of Travel Theater was the Global Beats Stage, which featured 21 dance performances representing countries from around the globe.

In addition to meeting with our vendors, attendees engaged in activities such as:

+ Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Stage + Travel & Adventure Show “ARIZONA Photo Booth” + Lobby Entertainment Sponsored by FIJI + The Climbing Rock Wall Sponsored by Yosemite + Be A Diver Pool + Mammoth Lakes Big Fish + NBC4 Southern California, The Voice Chair + Camel Rides + Quad Bungee Trampline Jump + San Diego Zoo – Animal Presentation

Rick StevesTravel Writer, Host of Rick Steves Europe and Travel with Rick Steves, Europe Through the Back Door

Andrew Zimmern Three-time James Beard Award-winning TV Personality, Chef, Writer and Teacher

Pauline FrommerEditorial Director of the Frommer Guides and Publisher of Frommers.com

Peter GreenbergEmmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor

Johnny JetEditor-In-Chief, JohnnyJet.com

FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AVELSHOWS.COM

Promotion Summary

Broadcast Television

For the fourth year in a row, the LA Event’s Official Broadcast Partner was NBC. This two-week campaign generated about 17.3 million impressions, while secondary buy KTLA, with it’s #1 rated morning show, produced an additional 8.3 million impressions.

In 2017, a multi-faceted, proven marketing campaign was utilized to ensure that the optimal demographic was reached in Los Angeles and the surrounding areas. All together, the campaign generated over 79 million impressions.

Radio

CBS Radio provided :30 and :15 second ads on both KNX and KRTH during drive time in both the mornings and afternoons. This schedule targeted drivers on their way to and from work – peak listening times on each station.

Digital Campaign

With the help of media partners NBC, KTLA, Los Angeles News Group and CBS Radio, the LA Travel & Adventure Show benefited from tens of millions of digital impressions across multiple devices. This ultra-targeted campaign put digital ads and news stories in front of recipients on their cell phones, computers and tablets, promoting speakers, exhibitors, sponsors and more.

Newspaper

The LA Travel & Adventure Show partnered with the Los Angeles News Group, running ads in all of their papers within the three weeks leading up to the event. Along with ads in the Sunday editions of the LA Times, travelers all over the LA area were exposed to Travel & Adventure Show ads in 10 different newspapers.

Unparalleled Media Coverage

In the weeks leading up to the event in in the days before, PR efforts yielded TV segments, print and online features, radio interviews and segments, and Friday morning “Media Morning” segements with KTLA, NBC, and CBS.

www.LATravelShow.comCopyright © 2017. Unicomm, LLC. All Rights Reserved

FEBRUARY 18-19Los Angeles Convention Center

Use promo code LAT212 and you’ll pay only $11.

Regularly priced tickets are $15. Children 16 & UNDER

FREE. All children under 16 need to be accompanied

by a parent/guardian at all times. One coupon per

person per day. Cannot be combined with any other

offer. Photocopies accepted. Registration required for

all show activities.

Use Promo Code: LAT212 (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site.

$11*ONLINE

Before They Went There……They Came Here

Scheduled to Appear:

Plus... – Thousands of Destinations – Dozens of Travel Seminars – Hundreds of Destination Experts – Culinary Demos

– Win Prizes – Show Only Travel Deals – Hands on Activities and more...

NEXT WEEKEND!

Tips1000

NATIONAL MEDIA SPONSOR: MAJOR SPONSOR: SUPPORTING SPONSORS: CONTRIBUTING SPONSORS:

Experience Pavilion

Rick StevesHost of Rick Steves’

Europe

Andrew ZimmernTravel Channel Host

Pauline FrommerEditorial Director, Frommer Guides

Peter GreenbergCBS Travel Editor

Johnny JetEditor-In-Chief, JohnnyJet.com

FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AVELSHOWS.COM

www.LATravelShow.com KIDS 16 ANDUNDER FREE!

Scheduled to Appear:

Use promo code LAT205 and you’ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities.

FEBRUARY 18-19Los Angeles Convention Center

Before They Went ThereThey Came Here

+ Find thousands of travel options+ Visit hundreds of exhibits+ Speak directly to destination experts+ Over 50 seminar programs featuring

travel experts+ Exclusive travel deals+ See culinary demonstrations

Find Your Next Vacation At The Travel & Adventure Show

Use Promo Code: LAT205 (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site.

$11*ONLINE

Andrew ZimmernTravel Channel Host

Rick StevesHost of Rick

Steves’ Europe

Copyright © 2017. Unicomm, LLC. All Rights Reserved

Tips1000

NATIONAL MEDIA SPONSOR: MAJOR SPONSOR: SUPPORTING SPONSORS: CONTRIBUTING SPONSORS:

Experience Pavilion

“We have been partnering with the Travel & Adventure Show Series for 15 years now. We find them to be the best source for getting our message out to the traveling consumer population across the country. The consumers in attendance here are well vetted, well traveled, they know what they want, they’re ready to buy, but most importantly, they want to speak to someone who actually lives in a destination and who’s an expert in what the destination has to offer.” – Stacey Mitchell, Florida Keys & Key West

“We have been participating with the Travel & Adventure Show for many years – we’re one of the charter participants. It’s a great show to be participating in. We’ve seen a lot of growth, double digital growth, out of California, so this is a great opportunity to reach the California visitor.” – Kim Riddle, Aruba Tourism Authority

FACEBOOK:

Within one week leading up to, and including, the Los Angeles event, The Travel & Adventure Show Facebook advertising campaign targeted LA travelers, promoting event speakers, sponsors and exhibitors. These posts reached 294,000 users, while creating 328,000 unique Impressions and engaging 7,532 users drawing more attention to the event.

TWITTER:

By engaging celebrity speakers, local and nationalbloggers and industry professionals, @TravAdventurecreated 47.1k impressions. The LA hashtag, #LATravelShow, was used in over 160 posts by 130users, reaching over 400,000 people and createdover 650,000 impressions

INSTAGRAM:

The #LATravelShow reached over 210,000 Los Angeles area Instagram users and creating 365,000 impressions. #LATravelShow was used in over 200 posts throughout the week by LA Travel & Adventure Show attendees, resulting in over 15,000 likes/ video views and over 800 comments.

Promotion Summary – Continued

FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AVELSHOWS.COM

I NTE R E S TE D I N E X H I B ITI N G /S P O N S O R I N G :

P : 2 0 3 - 8 7 8 -2 57 7

E : S A LE S @T R AV E L S HOW S .COM

W W W.T R AV E L S HOW S .COM

NATIONAL MEDIA SPONSOR:

TipsTipsTravel

.com10001000PRODUCED BY:

SAN DIEGOJANUARY 13-14, 2018

WASHINGTON D.C.JANUARY 20-21, 2018

CHICAGOFEBRUARY 10-11, 2018

SF/BAY AREAFEBRUARY 17-18, 2018

LOS ANGELESFEBRUARY 24-25, 2018

PHILADELPHIAMARCH 10-11, 2018

DALLASMARCH 17-18, 2018

DENVERMARCH 24-25, 2018

Join Us Next Year In These Markets

FIND US: /TravelandAdventureShow @TravAdventure /TravAdventure