Lost at the Bay

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AT THE BAY

ISSUE 1 Fall 2013

San Francisco’s Top Attractions

Survival Tips

Best Time to Visit San Francisco

MAJORS:Advanced Fashion DesignBeauty Industry Merchandising & MarketingBusiness ManagementDigital MediaEntertainment Set Design & DecorationFashion DesignFootwear DesignGraphic DesignInterior DesignJewelry DesignMenswearMerchandise MarketingMerchandise Product DevelopmentTextile DesignVisual Communications

fidm.edu

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2 Editor’s Note

4 Survival Tips

6 San Francisco’s Top Attractions

14 What to Pack When Going to the City?

18 By the Numbers: San Francisco Tourism

Table of Contents

5 Best time to visit San Francisco?

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I decided to choose

travel as my magazine topic

because I have always loved

the outdoors and since I was

a child my family and I have

always taken trips to various

places. There are many reasons

why people love to travel

whether it’s to get inspired,

to meet new and interesting

people, to try new foods, to

see and experience different

cultures, and or just for

pleasure and adventure. If you

are like me, then all the above

are reasons why you love to

travel. most importantly, I

like to travel for the

adventure and the excitement

that you get from going to a

new place. One city that I like

to travel to is San Francisco

because of the amazing sights

and scenery, the one-of-a-kind

events, world-class food, and

the diversity of the city that

you see and feel when your

there.

My target audience is

people who love to travel,

foreigners who have never

been to San Francisco, and

people who like adventure,

outdoors, and of course San

Francisco. The purpose of the

magazine is to inform travelers

about what to do when they’re

spending the day, night, or

weekend in San Francisco; what

to see, where to eat, important

landmarks, where to shop, to

stay, tours to do, etc.

My magazine

differentiates from the

others because it is a self-

guided travel guide to help you

get around San Francisco; in

the sense it is your handy-dandy

notebook (travel guide) in

case you’re new to the city and

don’t know what to do while

you’re there. It has everything

you need to know from where

are the best places to eat at,

stay, shop, informative tours,

landmarks to see, museums,

and what to do. The overall

message that I am trying to

convey to my target audience is

adventure, outdoors, care-free,

easy, Fun and family oriented.

∞ Sabrina LeLieur ∞

Editor's Note

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Editor: Sabrina LeLieur

Designer: Sabrina LeLieur

Photographer: Sabrina LeLieur

Feedback Crew: Tiffany Matthews,Roya Rubey, Lauren Chun, Jenay Valencia,Samantha Tannenbaum, Cailin Holt

Art Director: Scooter Braun & SabrinaLeLieur

Illustrations: Sabrina LeLieur & Allison Kaye

Research: Natasha LeLieur

Fonts: Adventure, Lino Stamp, Nyala,Heatwave, Futura, Minion Pro

Imagery: table of contents picture (google), 1/2 page Cailin Holt, Bay lights (google), Transportation (SFMTA), Mapof San Francisco (Google), Photographsin San Francisco’s Top Attractions, FrontCover/Back Cover/Inside Cover, What to pack when going to the city pictures

(Sabrina LeLieur)

Publisher: Hunter Hayes

Manager: Justin Timberlake

Editor-In-Chief: Sabrina LeLieur & BusterPosey

Production: Dan Kanter

Lost At The Bay is published by Lost at the

Bay Publishing Corportations at 1500

Stockton St. San Francisco, CA. Copyright ©

2013

AT THE BAY

majorsAdvanced Fashion DesignBeauty Industry Merchandising & MarketingBusiness ManagementDigital MediaEntertainment Set Design & DecorationFashion DesignFootwear DesignGraphic DesignInterior DesignJewelry DesignMenswearMerchandise MarketingMerchandise Product DevelopmentTextile DesignVisual Communications

55 Stockton StreetSan Francisco, CA 94108415-674-5200

San Francisco Campus

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FRISCO or SAN FRAN

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Survival Tips: DO’s 1. Ride a cable car. 2. Visit the parks, especially Golden Gate Park 3. Take a bay cruise 4. Visit Alcatrez 5. Visit Fisherman’s Wharf 6. See the Bay Bridge lights at night 7. Enjoy a San Francisco Giants game 8. Rent a bike to ride across the Golden Gate Bridge

DONT’s 1. Don’t call it “Frisco” or “San Fran” 2. Don’t give money to the homeless, best way is to just say nothing and keep walking 3. Avoid Civic Center after dark 4. Don’t bother parking, it’s expensive and impossible to find parking 5. If you want to be a SF local, then don’t drink Starbucks (Peet’s is what SF is known for) 6. Don’t stare at Gay people 7. Don’t wear shorts or sandals instead dress warm ie pants/jacket 8. Don’t go to the Tenderlion District

DOs and DON’Ts

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When is the best time to visit San Francisco?

The recommended time to visit San Francisco is between the months of September-November because hotel rates drop and the temperature warms up during this time. If you go between March-May you beat the toursist rush but temperatures are a lot cooler; June-August is the peak of when the everyone is drawn to it because its summer and there hoping for nice weather. December-February is fairly chilly unless you dont mind temperatures in the low 50s and the fog which makes it colder.

Trying to figure out how to get around the city?

If you dont mind the water or boats then step aboard a ferry ride; Blue & Gold Fleet, Golden Gate Ferry, or the San Francisco Bay Ferry. If you’re not a water person then we have plenty of other land options, for example, you can take the famous cable cars, MUNI F-Line, buses, MUNI Metro, Bike, Walk or BART. These are all great and cheap ways to get around the city.

More information about transportation visit: sanfrancisco.travel/transportation

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KEY: Average High

Average Low

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San Francisco's Top

Civic center Lombard Street Pier 39

Union Square Japanese Garden Ghirardelli Square

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Must See Attractions

Bay Bridge Alcatrez Chinatown

Ride a cable car Golden Gate Bridge Symphony Hall

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CIVIC CENTERHome to San Francisco’s City Hall and surrounded by equally important-

looking buildings, Civic Center is the city’s main site for culturally significant

activity. Flanked by an opera house, a library, a museum, and two plazas,

this esteemed-seeming neighborhood is known to become seedy after sunset.

Located in the heart of the city, Civic Center is easy to get into (or out of )

thanks to multiple MUNI and BART lines

War Memorial Opera House Louise M. Davies Symphony Hall

Heart of the City Farmer’s Market

Bill Graham Civic Auditorium

Asian Art Muesum

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It was named after promoter Bill Graham.

The arena holds 7,000 people and was built in

1915 as part of the Panama–Pacific International

Exposition. In 1920, the auditorium hosted the

1920 Democratic National Convention. The arena

has hosted concerts by many famous artists,

spanning many different genres.

The hall has about 2,739 seats, opened

in 1980 as the home of the San Francisco

Symphony. Collaboratively designed by

architects and acousticians to create an

auditorium that allows sound to rise to

its very top.

Home of the San Francisco Opera and

San Francisco Ballet, the War Memorial

Opera House opened in 1932 with

TIME magazine declaring it “…a house

made possible by all the people of San

Francisco.” the 3,146-seat auditorium

is available for special presentations,

lectures and concerts.

Is one of San Francisco’s premier

arts institutions and home to a world-

renowned collection of more than

18,000 Asian Art treasures spanning

6000 years of history.

It is an independent non-profit farmers

market. They are known as “The People’s

Market” for our diversity and grassroots, family-

like cooperation model. Been around for 30

years and are open:

Wednesdays 7am-5:30pm; Sundays 7am-

5pm; and Fridays 7am-2:30pm.


2. 4. 5.

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GOLDEN GATE PARKGolden Gate Park is every San Franciscan’s beloved backyard. Almost

every recreational activity is available: hiking, running, golf, baseball, fishing,

and more. Even children playparks and on rainy days there are plenty of

indoor things to do and see; California Academy of Sciences, the Aquarium

and many more. Stay awhile and explore this beautiful park.

Provides visitors from around the world

with an opportunity to experience the natural

beauty, tranquility and harmony of a Japanese-

style garden. Includes: an arched drum bridge,

pagodas, stone lanterns, stepping stone paths,

native Japanese plants, serene koi ponds

and a zen garden. ( Japanese Tea Garden San

Francisco)

MUST EAT RESTAURANTS IN GOLDEN GATE PARK

Jenny’s Burger RestaurantIzakaya Sozi Restaurant

Marnee Thai Restaurant

Crepevine RestaurantDurty’s Nelly PubArt’s Cafe

Lavash Restaurant Yum Yum Fish Restaurant

Japanese Tea Garden1. California Academy of Sciences2.The California Academy of Sciences

is a multifaceted scientific institution

committed to leading-edge research, to

educational outreach, and to finding new

and innovative ways to engage and inspire

the public. With over 40,000 animals,

ranging from sea animals to jungle animals

and everything in between (CA Academy of

Sciences)Golden Gate Park Aquarium 3.

Your Aquarium of the Bay exploration

begins in Discover the Bay, featuring the

distinctive ecosystems that support an

incredibly wide variety of marine life.

In eight exhibits featuring over a thousand

aquatic animals, you will learn about the

creatures that make their homes in the Bay.

Golden Gate Bridge4.After 10 years of oppostion from

everyone, funding was finally secured from

A.P. Giannini. The bridge opened in 1937,

and has been an emblem of San Francisco

and America’s icon on the Pacific ever

since (San Francisco Travel)

1.2.3.4.

5.6.7.8.


1. 2. 4.

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Ghirardelli Square

Shops & Amenities

ElizabethW

Gigi + Rose

Helpers Bazaar

Jackson & Polk

Lola of North Beach

Lola Toy Stop

One of a Kind

Peekadoodle Kidsclub

Yap Wraps

Food & Wine

Ghirardelli Soda

Fountain and Chocolate Shop

Kara’s Cupcakes

Loris Diner

McCormick and Kuleto’s

The Pub

Vom Fass

Wattle Creek Winery

FISHERMAN’S WHARF

Ghirardelli Square

Pier 39

The Ghirardelli family ran

a chocolate factory here from

1859-1962. It is now home upscale

shops and eateries. (See panel)

A certain aura of authenticity still clings to San Francisco’s old wharf area, but you’ll

have to look closely to find the historic details - mostly, it has overwhelmed by tourism.

Nevertheless, it’s fun to get a walkaway crab cocktail and a chunk of sourdough bread,

and to sidestep the crowds to check out the few remaining fishing boats that still haul

in their daily bounty. And after all, what’s so bad about taking home a few San Francisco

souvenirs?

Is a 45-acre waterfront complex and is

a gathering place for millions of locals and

tourists. Home to 14-full service restaurants,

90+ shops, and popular attractions. It is also

home to a 5-acre waterfront park. It is also

known for its spectular views of the Golden

Gate Bridge, Bay Bridge, Alcatrez, and to the

famous California sea lions.

Boudin BakeryHome of the famous chain

of San Francisco sourdough

breadmakers. Stop by to try the

distinctive crusty round loaf, best

enjoyed warm from the oven with

plenty of butter.

USS Pampanito

Aquarium of the Bay We are passionate about

providing fun and unforgettable encounters with our natural world in ways that ignite both wonder and conservation. We do this from our 50,000 square foot building at the heart of San Francisco’s history and culture. We are nestled in the shadow of Coit Tower and Telegraph Hill on Fisherman’s Wharf at PIER 39, along the City’s “Walkable Waterfront.”

You can tour its interior and get an idea of what life was like for the crew during WWll.

Alcatraz

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Former military and federal prison and now visitors can get up close view and glimpse of life on the island. Offer day and night tours. Must see attraction

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San Francisco’s Top Attractions6.

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LOMBARD STREETLombard Street is known as the “Crookest Street” in the World. There are 253

steps on the left side and 249 steps on the right side of the street. There are 8

switchbacks and 12 flowerbeds with over 2000 blue and purple hydrangeas. The

street is used throughout the day and also for weddings, exhibits, and other special

events. It is one of the most popular and photographed areas in the world. 1033

Lombard Street was the first recorded residence of the Calvin Nutting Family in 1850.

163rd Year Anniversary 1850-2013

COIT TOWER/TELEGRAPH HILL

Coit Tower was built in 1933 on top of the 285ft high

Telegraph Hill, which in between Fisherman’s Wharf and

the Financial District. It was built with the finds from

Lillie Hitchcock Coit and when she died she left 1/3 of

her fortune and they came up with the Coit Tower; which

is a memorial for both Lillie Hitchcock Coit and the San

Francisco firemen. The interior is full of murals that

depict life in Calfornia during the Great Depression. At

the top of the Coit Tower is an observation platform with

spectacular 360 views over San Francisco.


Top of Lombard Street

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Market Street Area Union Square AreaMarket Street is an important thoroughfare in San Francisco, California. Begins at The Embarcadero in front of

the Ferry Building at the northeastern edge of the city and runs southwest through downtown, passing the Civic

Center and the Castro District, to the intersection with Corbett Avenue in the Twin Peaks neighborhood.

Market Street is the boundary of two street grids. Streets on its southeast side are parallel or perpendicular to

Market Street, while those on the northwest are nine degrees off from the cardinal directions. Market Street is a

major transit artery for the city of San Francisco, and has carried in turn horse-drawn streetcars, cable cars, electric

streetcars, electric trolleybuses, and diesel buses. Today Muni’s buses, trolleybuses, and heritage streetcars (on the

F Market line) share the street, while below the street the two-level Market Street Subway carries Muni Metro and

BART. While cable cars no longer operate on Market Street, the surviving cable car lines terminate to the side of the

street at its intersections with California Street and Powell Street.


1. Ferry BuildingThe Ferry Building redevelopment represents approximately

65,000 square feet of first floor Marketplace space, and an

additional 175,000 square feet of premium second and third floor

office space. The Marketplace, organized along the central Nave,

provides a distinctive space for bringing together the greater Bay

Area’s agricultural wealth and renowned specialty food purveyors

under one roof. The exterior and main public hall have been

restored to their original grandeur for use by ferry passengers

and the public at large.

“The waterfront without the Ferry Tower would be like a birthday cake without a candle” -Herb Caen, columnist for the San Francisco Chronicle

2. Transamerica pyramindStands at 853 ft, the tallest building

in San Francisco and the 4th tallest

building worldwide. It is located in the

Financial District, at 600 Montgomery

St. Use to be the company’s

headquarters but they moved, but

serves as Transamerica’s logo and is

strongly identified with the company.

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Market Street Area Union Square Area

1. 2. union squareChinatownThis densely populated neighborhood

is full of markets, exotic temples, and

ethnic restaurants and shops, it’s like a

city in a city - and a place every visit to

San Francisco must include.

Union Square is the heartbeat of San

Francisco itself -- ever changing, eternally

celebrating, yet firmly rooted in its glorious

past. Union Square was reborn. It’s the

obvious place to meet, enjoy coffee, or just

let the world go by. Featured are a large

central plaza with a terraced performance

state and lawn seating...four grand entrance

corners bordered by signature palms...a

café pavilion with outdoor seating...visitor

information and ticketing services...and

four magnificent light sculptures.


Chinatown Sights1.2.3.4.

5.6.7.8.

Chinatown Gate

Portsmouth Square

Old Chinese Telephone Exchanges

Temples

Stockton Street Chinese Markets

Chinese Six Companies

Chinese Culture Center

St. Mary’s Square

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Warm clothes, comfortable shoes to walk inand dress in LAYERS.. Its better to have more than less.

WHAT TO PACK WHEN GOING TO THE CITY?

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1. Tennis Shoes- Comfortable shoes for walking

2. Boots- Comfortable for walking but in case you want to change your look a bit

3. Sandals-to go out to the club or dinner something fancy

4. Pants- it is always cold and you don’t want to be a “tourist”

5. Scarf- to keep your neck and face warm for those late night outings

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6. Socks- you need socks for your shoes

7. Shirts- you need clothes

8. Jacket- to keep with you in case you get cold

9. Sweater- for a night out

10. Windbreaker- for those extra cold nights

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0

100,000

500,000

1 million

By the Numbers: San Francisco Tourism

Total tourists: 16.35 millionInternational tourists: 2,872,000Europe: include United Kingdom, Germany, and France 1.5 millionAsia: includes China, Japan, Ukraine, Russia 800,000Austrailia: 228,000

UK france germany Japan china austrailiaukraine russia

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"No city invites the heart to come to life as San Francisco does. Arrival in San Francisco is an experience in living" ~William Saroyan

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“Leaving San Francisco is like saying goodbye to an old sweetheart. You want to linger as long as possible” ~Walter Cronkite

COME TAKE A TOUR OF ALCATRAZ AND EXPERIENCE THE BEAUTY, HISTORY, AND INFAMY OF ALCATRAZ ON THE SAN FRANCISCO BAY

FOR MORE INFORMATION VISIT WWW.ALCATRAZ.COM

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