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LOTTE GRS
April, 2018
&
Contents
1. Introduction
2.Brand Overview
3.Business
- Domestic
- Global
4. Master Franchising
Korea’s Leading Global Conglomerate
60 affiliate companies
$110 billion revenue (2016)
5th biggest enterprise in Korea
LOTTE contributes to enriching life by providing products and services that are loved and trusted. Since LOTTE officially entered the food industry by founding Lotte Confectionery in 1967, it has become a leader in the Korean tourism and retail industries by establishing some of Korea’s top hotels and department stores. LOTTE is positioning itself as one of Korea’s key conglomerates based on a wealth of diverse experiences and know-how. Furthermore, it is now growing as a global conglomerate trusted by customers all over the world, making constant efforts focused on the vision of becoming one of ASIA’s TOP 10 Global Groups.
LOTTE
Introduction
Introduction
LOTTE GRS operates over 6 F&B brands. $1.25 Bn Total Sales / 2,200 Stores
2000s
1970
~80s 1990s
2000s
2010s
• Lotteria Co.,Ltd
established
• Entered
Vietnam
• Launched
Angel-in-us Coffee
• Acquired
√ T.G.I Fridays,
√ Krispy Kreme
• Entered MF
√ Indonesia(DI)
√ Myanmar(MF)
√ Cambodia(MF)
√ Mongolia(MF)
Introduction
History
‘2018
※Announced New company name (LOTTERIA → LOTTE GRS)
Brand Overview
Brand
Overview
• Create new foodservice trend & customer satisfaction
Brand Value
Customer Target
• All ages
Brand Differentiation
• Distinguished taste fit for Asians
• Comfortable & cozy diner and products
• Friendly and warm store environments
Product Concept
• Korean QSR with an Asian taste
Bulgogi, Shrimp, Chicken Burger
Product. Distinguished taste fit for Asians
Brand Overview
Brand Overview
Store design. Friendly and warmly store environments
37%
26%
15%
14%
6%
1.4%
1,351
450
1,100
300 210
113
LOTTERIA
Store Shares Market Shares
√ launched in 2000
√ 727 Stores
√ launched in 2004
√ 141 Stores
√ launched in 1992
√ 29 Stores
√ launched in 2014
√ 7 Stores
√ launched in 2014
√ 11 Stores
Domestic Business
Domestic Business
• Provide highest level of training to educate overall know-how for restaurant operation
Training Course
BOC Basic operation 10days
SOC Store operation 15days
BMC Overall Store Management :
P/L, Staff managing 9days
Total 34days
Well trained Staffs
※ New Market : Mongolia(2018)
Country Vietnam China Indonesia Myanmar Cambodia Kazakhstan Laos
Type D.Investment D.Investment D.Investment MF MF MF MF
Year ‘1998 ‘2008 ‘2011 ‘2013 ‘2014 ‘2015 ‘2016
Brands LOTTERIA
Angel in us
LOTTERIA
Angel in us
LOTTERIA
Angel in us LOTTERIA LOTTERIA Angel in us LOTTERIA
Store Lotteria : 224
Angel in us : 5
Lotteria : 9
Angel in us : 5
Lotteria : 25
Angel in us : 3 Lotteria : 19 Lotteria : 5 Angel in us : 5 Lotteria : 2
Laos (from 2016)
Vietnam (from 1998)
China (from 2008)
Mongolia (from 2018)
Kazakhstan (from 2015)
Myanmar (from 2013)
Cambodia (from 2014)
Indonesia (from 2011)
Global Business
Global Business
Myanmar
Global Business
Cambodia
Global Business
Laos
Global Business
Indonesia
Global Business
China
Global Business
Schedule 1 Year
1st mth 2nd mth 3rd mth 4th mth 5th mth 6th mth 7th mth 8th mth 9th mth 10th mth
Market Research
Business Plan
Term sheet
Master Franchise
Agreement
Organize Company
(Lotteria)
System Set up
Training Course
Construction & Interior
First Store opening
6 months
Master Franchising
Business Process
Web page : www.lottegrs.com
Tel : +82-2-709-2072/1030
Fax : +82-2-709-1171
Email : [email protected], [email protected]
LOTTE GRS : 47, Hangang-daero 71-gil, Yongsan-gu, Seoul, Republic of Korea
