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LOTTE PROFILE 2013
PREPARED WAY
PREPARED WAY
LOTTE 3
Global Strategy 4
Message from the Chairman 6
Vision 2018 10
Global Passion 11
Social Responsibility 18
Financial Information 21
PREPARED WORLD
Business Structure 33
Business Overview 34
Brand & Satisfaction 45
contents
LOTTE PROFILE 2013
PREPARED WAY
The company name ‘LOTTE’ originates from the name Charlotte in The Sorrows of Young Werther, by Goethe.
Like the heroine Charlotte, who was beloved by all, LOTTE seeks to earn the goodwill of customers around the world.
LOTTE is moving toward a better tomorrow.LOTTE is moving toward a better tomorrow.By taking on the challenge of ceaseless innovation,By taking on the challenge of ceaseless innovation,
LOTTE is poised to become one of Asia’s leading conglomerates.LOTTE is poised to become one of Asia’s leading conglomerates.
MISSION
3PREPARED WAY LOT TE
LOTTE contributes to enriching life by providing products and services that are loved and trusted.
Since LOTTE officially entered the food industry by founding LOTTE Confectionery in 1967, it has
become a leader in the Korean tourism and retail industries by establishing some of Korea’s top
hotels and department stores. LOTTE has since extended its reach into such key industries as
petrochemicals and construction. LOTTE is positioning itself as one of Korea’s key conglomerates
based on a wealth of diverse experiences and know-how. Furthermore, it is now growing as a global
conglomerate trusted by customers all over the world, making constant efforts focused on the vision
of becoming one of Asia’s TOP 10 Global Groups by 2018. LOTTE will continue to make customers’
lives richer with its strict quality control and differentiated services.
We enrich people’s lives by providing superior products and
services that our customers love and trust
R&D / support
/ /
/
GLOBAL STRATEGY
PREPARED WAY GLOBAL STRATEGY 5
United Kingdom
RussiaMongolia
ChinaBelgium
Kazakhstan
Uzbekistan
PakistanJordan
India
Myanmar
Japan
Taiwan
Vietnam
Philippines
Malaysia
SingaporeIndonesia
U.S.A.
With enhanced sales organizations and marketing strategies in China, Japan,
Vietnam, India, and Russia, LOTTE Confectionery and LOTTE Chilsung Beverage
are expanding in overseas markets. LOTTE Foods, through the merger of LOTTE
Samkang, LOTTE Ham, Pasteur, and LOTTE Fresh Delica, is promoting overseas
market expansion based on diverse product lines. Having enjoyed great success
in Vietnam, LOTTERIA has entered China, Indonesia, and Myanmar, while Angel-
in-us Coffee has also opened storefronts in China, Vietnam, and Indonesia.
LOTTE Department Store operates branches in Russia and China, has successfully
entered Indonesia, and is planning to expand into Vietnam as well. LOTTE Mart
also continues to increase the number of its stores in China, Indonesia, and
Vietnam. LOTTE’s overseas expansion in retail will be further accelerated with
LOTTE Super stores operating in China, LOTTE Cinema movie theaters in Vietnam
and China, and LOTTE Home Shopping operating in Taiwan, China, and Vietnam.
Since opening the LOTTE Hotel Moscow in 2010, LOTTE Hotel is broadening
its overseas expansion scope to Vietnam, Guam, and China. LOTTE Duty Free is
operating shops in airports and in downtown areas in Indonesia, Singapore, and
Guam. LOTTE Asset Development currently oversees the development of a mixed-
use shopping complex, the LOTTE World Chengdu project in Chengdu, China,
along with the development of the LOTTE Center Hanoi project, a landmark
65-story building in Hanoi, Vietnam.
LOTTE Chemical is actively expanding overseas into the Chinese and Southeast
Asian markets. LOTTE E&C is also successfully operating diverse businesses in
the Middle East, Russia, Japan, China, and Vietnam, while LOTTE Aluminium is
expanding in overseas markets by promoting new businesses in environmentally-
friendly and IT materials.
LOTTE Card is planning to establish a financial company in Vietnam, and has
entered Vietnam, Russia, China, and Indonesia through LOTTE Members. LOTTE
Capital established a Japanese branch as well as Chinese and Indonesian
subsidiaries, while LOTTE Insurance has laid the groundwork for entering overseas
markets with leading insurance companies in China, Russia, and Vietnam.
LOTTE R&D Center has been operating an R&D institute in China since 2009 to
achieve its goal of becoming the top food research institute in Asia, and the
LOTTE Strategy & Insight Center is providing customized solutions by analyzing
domestic and overseas markets. Furthermore, the LOTTE Scholarship Foundation
and LOTTE Welfare Foundation are carrying out international social contributions
in China, Vietnam, Russia, the Philippines, Indonesia, and Laos.
A brand that provides happiness to customers all over the world and builds trust with excellent
products and services – this is what LOTTE aims to be. For over 40 years since its founding, LOTTE has
successfully led a variety of business sectors and persistently developed differentiated capabilities.
As part of its plans for the future, in 2009 LOTTE proclaimed “Vision 2018,” through which LOTTE
aims to solidify its status as a global presence by establishing more developmental strategies.
Even at this moment, LOTTE is making efforts to develop yet more excellent products and services
reflecting the economic conditions and lifestyles of countries into which it has expanded, enhancing
competitiveness in the global market. LOTTE will continue to expand in Asia, offering its superior
benefits to customers there and worldwide.
LOTTE moves forward beyond Asia to the world.
LOTTE started out with the dream of becoming a company that contributes to the national and social
development. For over 40 years since the foundation of LOTTE Confectionery, LOTTE has grown stably
in various fields such as foods, retail, tourism, petrochemicals, construction, and finance, contributing
to Korea’s economic development and enriching customers’ lives. LOTTE continues to take on
challenges focused on stable internal management and the creation of new avenues of growth.
LOTTE have established a new vision of becoming one of the TOP 10 Global Business Groups of Asia
by 2018 and have actively pursued expansion into markets worldwide by enhancing core capabilities.
With differentiated quality and services that satisfy customers, LOTTE will expand its overseas
businesses, which have been concentrated on Vietnam, Russia, Indonesia, China, and India, and will
grow to become a global corporation representing Asia. Moreover, LOTTE will not neglect its social
responsibilities. It works to help those in need, to share with others, and to make the world a happier
place. LOTTE will be dedicated to gaining and keeping the respect and love of the general public,
customers, and stockholders, staying faithful to ethical management, win-win management, and
green management. All LOTTE employees will do their best to achieve these goals by taking on
the challenges we face with passion and dedication. LOTTE will grow into a key global conglomerate
of Asia, with customers around the world reaping the benefits. We look forward to your continued
support as LOTTE makes a powerful move towards becoming a truly global business group. Thank you.
1973 LOTTE Hotel Established
1974 LOTTE International Established
1974 Chilsung Han-mi Beverage Acquired
(currently LOTTE Chilsung Beverage)
1977 Samkang Acquired
(currently LOTTE Foods)
1978 LOTTE Ham & Milk Established
1967 LOTTE Confectionery Established
1968 LOTTE Aluminium Established
1980 Mature Growth 1990 Renewed Growth
(currently LOTTE Foods)
1978 Pyunghwa Construction Acquired
(currently LOTTE E&C)
1979 Honam Petrochemical Acquired
(currently LOTTE Chemical)
1979 LOTTERIA Established
1979 LOTTE Shopping Established
1960 Beginning 1970 Spring
1980 Korea Fujifilm Acquired
1982 Daehong Communications Established
1982 LOTTE Giants Established
1982 LOTTE Corporation Established
1983 LOTTE R&D Center Established
1983 LOTTE LHP Corporation Established
1985 LOTTE Canon Established
(currently Canon Korea Business Solutions)
1987 LOTTE World Business Division Established
1994 Korea Seven Acquired
1995 LOTTE Capital Established
1996 LOTTE Logistics Established
1996 LOTTE Data Communications Company Established
1998 LOTTE Mart Established
1999 LOTTE Cinema Established
PREPARED WAY MESSAGE FROM THE CHAIRMAN 7
General Chairman Shin Kyuk-ho
We will continue
to grow and develop,
emerging as a key
global conglomerate
representing Asia
to the world.
PREPARED WAY MESSAGE FROM THE CHAIRMAN 9
2007 Woori Home Shopping Acquired
(currently LOTTE Home Shopping)
2007 LOTTE JTB Established
2007 Chinese holding company Established
2007 LOTTE Asset Development Launched
2007 8 ‘Makro’ Stores Acquired in China
2008 19 ‘Makro’ Stores Acquired in Indonesia
2008 Daehan Fire & Marine Insurance Acquired
(currently LOTTE Insurance)
2008 KI Bank Acquired
(currently LOTTE PS Net)
2008 Belgium’s ‘Guylian’ Acquired
2009 Doosan Liquor BG Acquired
(currently LOTTE Liquor)
2000 LOTTE.com Established
2000 LOTTE Boulangerie Established
2000 LOTTE Super Established
2002 Dongyang Card Acquired
(currently LOTTE Card)
2004 KP Chemical and KP Chemtech Acquired
2006 Daesan MMA Established
2010 ‘Buy the Way’ Acquired
2010 The UK’s ‘Artenius PTA/PET’ Acquired
(currently LOTTE Chemical UK)
2010 Malaysia’s ‘Titan Chemical’ Acquired
(currently LOTTE Chemical Titan)
2010 China’s ‘Lucky Pai’ Acquired
2010 The Philippines’ ‘Pepsi (PCPPI)’ Acquired
2010 Pasteur Dairy Company Acquired
2010 Pakistan’s ‘Kolson’ Acquired
2010 Hyundai Information Technology Acquired
2012 Hi-mart Acquired (currently LOTTE Hi-mart)
2013 Kazakhstan’s ‘Rakhat’ Acquired
We will emerge as a global business group.
We will offer satisfactionto customers worldwidewith premium productsand services.
Since its founding, LOTTE has constantly grown through the passion and efforts of the employees.
LOTTE has enriched the lives of customers as a driving force for national economic growth and is
bringing about constant innovation instead of resting on its present accomplishments. LOTTE
now aims towards becoming one of Asia’s TOP 10 Global Business Groups. We are working hard to
foster skilled talent and secure differentiated technical capabilities to enhance our competitiveness
in each business field, and we are developing localized management by analyzing economic
conditions and customer lifestyles in overseas markets. We have dedicated ourselves to activities
that contribute to society to fulfill our corporate social responsibility. We are also making efforts
to achieve growth based on sincere, trusting partnerships while developing a range of support
activities for win-win growth. LOTTE is a valued name, beloved by customers worldwide. We
improve the quality of life of our customers with premium products and differentiated services,
enhancing corporate brand value through our many social contributions. We would like to thank all
of you who have continued to care about us and express interest in LOTTE’s efforts.
Chairman Shin Dong-bin
2000 Great Leap 2010 Global Leap
2009 Pakistan’s ‘PTA’ Acquired
(currently LOTTE Chemical Pakistan)
2009 China’s ‘Times’ Acquired
LOTTE has pursued continuous innovation and growth since its founding in 1967. It has built up the group’s capabilities by expanding its
businesses in various fields including food, retail, tourism, petrochemicals, construction, and finance. LOTTE is enhancing its brand value by
modifying its current businesses and developing strategies for global initiatives to lead and manage business in Korea and beyond in a stable
manner. Korea is the home base for the global LOTTE.
PREPARED WAY VISION 2018 11
VISION 2018
Passion is growing.
From Korea to China, Russia, Vietnam, Indonesia, Malaysia,
India, and Japan, a happy life begins with LOTTE.
Our dream begins. The satisfaction of customers worldwide begins.
>> Korea, the home base of global LOTTE.
Core Values Management Policies
LOTTE aims to grow to become one of the TOP 10 Global Business Groups of Asia
by 2018. LOTTE will enhance competitiveness in core businesses and continue to
promote overseas businesses based on our core values and management policies.
the way to Growth
>>
Asia TOP 10 Global Group
>>
>>
PREPARED WAY GLOBAL PASSION 13
LOTTE entered the Chinese market in the 1990s, successfully conducting business in many fields, including food, retail,
petrochemicals, construction, manufacturing, and finance. LOTTE World Shenyang will be a new landmark in China with the
participation of major LOTTE affiliates. Likewise, LOTTE World Chengdu, a shopping complex featuring a department store,
supermarket, shopping mall, hotel, and cinema, is expected to be completed in 2017. Furthermore, LOTTE’s status in China will be
enhanced with localized products and excellent services.
The outcome of our initiatives is greatest on the Asian continent.We offer our best to the most customers. >> China, a stage for achieving even bigger dreams.
Since the 1990s, LOTTE has prepared various expansion strategies with an eye towards the European market. Currently, LOTTE
Department Store, LOTTE Hotel, LOTTE E&C, LOTTE Confectionery, and LOTTE Chilsung Beverage are conducting business in Russia.
LOTTE will successfully engage in such major business areas as retail, tourism, food, and construction to solidify its status in the Russian
market and enrich the lives of Russian customers.
Passion leads to new initiatives. We believe in our potential and welcome new opportunities. >> Russia, the doorwayto a continent of possibilities.
Since the opening of the first LOTTERIA in Vietnam in 1998, LOTTE Confectionery, LOTTE Mart, LOTTE Cinema, Angel-in-us Coffee, LOTTE
Home Shopping, and LOTTE Hotel have entered the market and are highly appreciated by customers in such fields as food, retail, and
tourism. In addition, LOTTE Asset Development is implementing a LOTTE Center Hanoi Project, which will create a Hanoi landmark.
LOTTE plans to promote more diverse businesses based on the success of its current businesses in Vietnam.
>> >>
PREPARED WAY GLOBAL PASSION 15
LOTTE Mart acquired the large Indonesian Makro hypermarket chain in 2008, expanding stores using radical localization strategies. LOTTE
Duty Free became the first in Korea to launch a duty-free shop overseas. LOTTE opened a shopping complex, LOTTE Shopping Avenue, in
Indonesia in 2013, accompanied by the expansion of LOTTE Department Store, LOTTE Duty Free, LOTTERIA and Angel-in-us Coffee. LOTTE
has also acquired the petrochemical company, Titan Chemical in Malaysia. LOTTE will take the initiative in opening new markets.
A dream of change. Endless opportunities unfold.
>> Indonesia and Malaysia, full of hope for tomorrow.
A new experience unfolds. Friendly service fills the heart.
>> Vietnam, where we experience the thrill of growing together.
>>
>>
PREPARED WAY GLOBAL PASSION 17
LOTTE Confectionery has continued to expand its markets through the acquisition of a local confectionary company in 2004 and the
establishment of Choco Pie production lines in 2010. LOTTE maintains continued growth thanks to these efforts, without resting on
current successes. LOTTE will continue its growth by efficiently organizing its sales organizations in India and establishing marketing
strategies that consider local customer needs.
LOTTE Co. Ltd., the parent company of today’s LOTTE Japan, was founded in 1948 as a general confectionery maker. Today it produces
and exports over 200 types of products, making each and every one with dedication and delivering satisfaction to customers. Based
on LOTTE Co. Ltd., LOTTE Japan will broaden its business areas in food, sports/health, restaurants, and services, while also stably
expanding businesses to enhance corporate brand value.
A passion ready to bear fruit. LOTTE is recognized for its differentiated services and premium quality. >> India, a place for continued growth.
Products that embody our sincerest dedication go out into the world. A pleasant dream unfolds. >> Japan, where customers have long enjoyed the satisfaction LOTTE provides.
We deliver love.
We are committed to benefiting our neighbors, believing in innovation and achievement
and making efforts to create a future full of hope.
the way to Love
PREPARED WAY SOCIAL RESPONSIBILITY 19
Social Contributions Believing that love grows when shared, LOTTE carries out activities
to contribute to society in various fields.
LOTTE gives care and support in many areas of society to help everyone fulfill their hopes for a better world. Since
the 1980s, LOTTE has supported immigrant workers, social welfare facilities, and the socially disadvantaged along
with offering scholarships in Korea and abroad by establishing the LOTTE Scholarship Foundation and LOTTE Welfare
Foundation. Moreover, the LOTTE Samdong Welfare Foundation, founded in 2009, consistently supports neighbors in
need, focusing on local communities in Ulsan. LOTTE also encourages education donations from all affiliates through the
Education Donation Bureau, and carries out specialized activities of social contribution with each affiliate, such as home
repairs, youth scholarships, volunteer activities, the one-company one-village partnership, a food bank, visits to sick
children, and fund-raising. Furthermore, LOTTE offers care and support around the world by supporting scholarships
and providing equipment in countries like China and Vietnam, where LOTTE has expanded its markets. LOTTE will
continue to offer hope, care, and support to the disadvantaged and to customers worldwide.
Win-win Growth LOTTE aims for win-win growth, communicating, innovating,
and developing with our partners.
LOTTE believes that it is important to communicate, innovate, and establish efficient cooperative relationships with
partners, growing together through these means. LOTTE included an action plan for the group’s major policies in 2010
and created an official promotion office to actively implement this belief. The Win-win Growth Promotion Office provides
cyber education with the LOTTE Group Win-win Growth Course so employees can get a sense of the need for win-win
growth, and LOTTE opened a Win-win Growth Academy in 2010, offering over 400 courses to enhance capabilities with
partners. Moreover, diverse initiatives are being made, such as publishing the first win-win growth report in Korea to
share the win-win growth performance of each affiliate. LOTTE is also doing its best to ensure local community growth
and global win-win growth. We are actively bringing in regional specialties from relevant areas to contribute to the
revitalization of the local economy and maintaining global win-win growth by entering overseas markets with excellent
partners. LOTTE is opening a future of win-win growth through these diverse efforts.
PREPARED WAY SOCIAL RESPONSIBILITY
Environmental Management LOTTE is carrying out various activities to pass down a clean,
green environment to the next generation.
LOTTE is conducting various activities to prevent environmental pollution and restore polluted parts of the environment
in the belief that we must provide a clean, green natural environment for the next generation. With the goal of being a
leading company in global sustainability management by 2018, LOTTE has established an environmental management
system at the group level and set up specific business policies. The LOTTE Group operates an exclusive department
and systematically manages environmental activities by selecting executives and relevant staff at each affiliate, to
implement environmental management at the corporate level. LOTTE companies have led environmental protection
activities with various campaigns that can be carried out with clients and partners as well, focusing on retail affiliates.
LOTTE are also achieving low-carbon green growth with a voluntary green purchase agreement with the Ministry of
the Environment. Affiliates such as LOTTE Chemical are making efforts to protect the environment by continuously
developing environmentally-friendly products. LOTTE will continue to take the initiative in responding to climate
change to become a sustainably green company through continuous green business R&D.
Financial Information
Growth
Sales ∙ Profit
Investment
Global Business
Global Network
M&A
Market Share
Store Network
Landmark Business
This material is meant to aid in understanding the company, and was
produced based on the company’s own interpretation of present
conditions. Consequently, actual results may differ according to the
business environment and mid-to -long-term plans. Individual investors are
thus responsible for making their own investments related to this content.
21
PREPARED WAY SOCIAL RESPONSIBILITY
Growth
1967 1990 2000 2010 2018
313
200
62 2010
472009
73 2011
82 2012
90 2013(E)
Sales ∙ Profit
2010 2011 2012 2013(E)
61,760
3,850
72,940+18%
4,620+20%
82,350+13%
3,520-24%
90,300+10%
4,800+35%
2010 2011 2012 2013(E)
1990 2000 2010
87.552.0
63.5
1
3
5
7
9
2
4
6
8
10
1
3
5
7
9
2
4
6
8
10
1
3
5
7
9
2
4
6
8
10
1
3
5
7
9
2
4
6
8
10
1
3
5
7
9
2
4
6
8
10
1
3
5
7
9
2
4
6
8
10
2322
Assets (1) Net assets
(2) Debt ratio (3) CAGR 14% (3yrs) 16% (10yrs)
CAGR 7% (3yrs) 15% (10yrs)
Sales M/S 2010 2011 2012 2013(E)
Food 11% 10% 9% 10%
Retail 37% 37% 40% 41%
Tourism · Services 15% 17% 18% 15%
32% 31% 28% 29%
Finance 5% 5% 5% 5%
Sales M/S 2010 2011 2012 2013(E)
Food 11% 11% 14% 14%
Retail 37% 36% 48% 39%
Tourism · Services 6% 7% 12% 12%
39% 38% 18% 29%
Finance 7% 8% 8% 6%
◦ Business Ranking in Korea ◦ 2012 Financial State Unit: Trillion KRW, % ◦ Sales Unit: Billion KRW
◦ Operating profit Unit: Billion KRW◦ Group sales Unit: Trillion KRW
Growth Status Annual sales and operating profit
LOTTE is ranked 5th among Korean business groups based on assets,
maintaining a stable financial structure in net assets and debt ratio.
Based on intensive investment in core businesses, successful M&A and global management,
LOTTE has maintained an annual average sales growth of 16% and an operating profit growth
of 15% for the past 10 years.
Source : April 2013 Fair Trade Commission announcement (late 2012) Note : excluding public enterprises, ⑴ fair asset ⑵ total capital ⑶ finance companies
Source: LOTTE ▒ Food ▒ Retail ▒ Tourism · Services ▒ Petrochemicals · Construction · Manufacturing ▒ Finance Source: LOTTE
LOTTE Founding
Vision Proclamation
Petrochemicals ·Construction ·Manufacturing
Petrochemicals ·Construction ·Manufacturing
PREPARED WAY SOCIAL RESPONSIBILITY
Investment
7,480
4,820
7,000
6,740
2010
2011
2012
2013(E)
29% 2%10% 44% 15%
8% 58% 14% 19% 1%
13% 47% 17% 2%21%
31% 2%10% 49% 8%
Global Business
7,3608,530
9,320
11,500
2010 2011 2012 2013(E)
2524
2012 Global sales
CAGR 16%
Sales M/S 2010 2011 2012 2013(E)
Food 14% 12% 12% 12%
Retail 36% 36% 38% 40%
49% 50% 48% 45%
Others 1% 2% 2% 3%
Investment and planning Global business performance
Based on a stable financial structure, LOTTE is expanding investment in core businesses
and overseas projects and concentrating on developing new avenues of growth.
LOTTE is expecting its global business to exceed 11 trillion KRW focusing on VRICI * countries
in 2013. LOTTE is making efforts to achieve this by developing experts in each overseas location
and standardizing and localizing global business.
* Vietnam / Russia / India / China / Indonesia
◦ Investment plan Unit: Billion KRW ◦ Global sales Unit: Billion KRW
◦ Regional portion of overseas business
◦ Main investment details
Source: LOTTE ▒ Food ▒ Retail ▒ Tourism · Services ▒ Petrochemicals · Construction · Manufacturing ▒ Finance
Source: LOTTE ▒ Food ▒ Retail ▒ Petrochemicals · Construction · Manufacturing ▒ Others
Food
Retail
Tourism
entering new Asian markets
discount stores in Southeast Asia
complexes in Korea and overseas
alliance
reinforcing health food business
outlets, shopping complexes, H&B, etc.
reinforcing overseas expansion of duty free shops
generation plant construction projects
Petrochemicals ·Construction ·Manufacturing
9.3 trillion KRW
United Kingdom
Russia
Pakistan
China
India/etc.
Vietnam
Philippines
Malaysia
Indonesia
Petrochemicals ·Construction
31%
8%
7%
6%
4% 2%2%
12%28%
PREPARED WAY SOCIAL RESPONSIBILITY
Global Network M&A
China confectionery/beverages/department store/
hypermarket/supermarket/petrochemicals/
construction/hotel/fast food/TV shopping/
cinema/IT/capital/others
Russia hotel/department store/confectionery/
trade/others
Vietnam hypermarket/hotel/fast food/confectionery/
others
India confectionery
Indonesia department store/hypermarket/fast food/
petrochemicals/duty free shop/IT/others
Malaysia confectionery/petrochemicals
Pakistan confectionery/petrochemicals
U.K. petrochemicals
Philippines confectionery/beverages
Belgium confectionery
Japan fast food/beverage
Jordan construction
Mongolia construction
Myanmar fast food
Uzbekistan petrochemicals
Kazakhstan confectionery
Singapore confectionery/duty free shop
Taiwan confectionery
U.S.A hotel/petrochemicals/
beverages/trade
M&A
37%Organic growth
63%
82
422008
2012 25 15
2726
Division 2009 2010 2011 2012 2013
Food Doosan Liquor Pasteur Dairy Company Chungbuk Soju Rakhat (Kazakhstan)
Kirin Food Burger King (Japan) Kolson (Pakistan)
PCPPI (Philippines)
Retail Times (China) GS Retail CS Retail
Buy the Way 2 stores Grand Mart
AK Duty Free Shop Hi-mart
Lucky Pai (China)
Petrochemicals LPPTA (Pakistan) LCUK (U.K.)
Sambark Dacc
Titan Chemical (Malaysia)
Others MYbi EB Card Legend Hotel (Vietnam)
Global business state Growth initiatives
Based on the VRICI * countries, LOTTE is engaged in over 20 businesses in 19 countries worldwide,
while also promoting entry into ‘Post VRICI’ countries such as the Middle East, South America,
and potential countries in Southeast Asia.
* Vietnam / Russia / India / China / Indonesia
LOTTE is pursuing balanced growth by integrating M&A with organic growth.
United Kingdom
Russia
Belgium
Uzbekistan
PakistanJordan
India
Malaysia
Singapore
U.S.A.
◦ M&A performance
Hyundai Information
Technology
◦ LOTTE growth engine analysis Unit: Trillion KRW
Source: LOTTE
Myanmar
Mongolia
Kazakhstan
China
Japan
Taiwan
Vietnam
Philippines
Indonesia
PREPARED WAY SOCIAL RESPONSIBILITY
Source: LOTTE (based on July 2013) Note: ⑴ department store + Young Plaza + Outlet ⑵ CS retail included ⑶ Buy the way included ⑷ ( ): LOTTE JAPAN
M/S 1st
Market Share Store Network
2928
Industry Business Field M/S
Food Confectionery 40%
Ice cream (1) 54%
Beverage 40%
Burger 51%
Retail Department store 44%
Supermarket (2) 50%
Online shopping mall (3) 34%
Home appliances store (4) 49%
Petrochemicals (5) Ethylene 26%
PET 45%
MEG 78%
Tourism Hotel (6) 22%
Duty free shop 55%
0 50 100
Business fields with top M/S
LOTTE has secured top M/S competitiveness in Korea
with concentrated development of core business fields and products.
Domestic and overseas store network
LOTTE is expanding brand awareness and creating synergy effects
by establishing over 12,000 stores in Korea and overseas.
Source: LOTTE Note: Based on 2012 sales
⑴ LOTTE Confectionery+LOTTE Foods ⑵ Based on Big3 ⑶ LOTTE.com+LOTTE iMall ⑷ Based on Big4 ⑸ Based on domestic production capacity
⑹ Based on annual room sales
◦ Overseas
No. of LOTTE stores in Korea and overseas: 12,156
Total 11,248
◦ Korea
No. of stores
LOTTE Hi-mart 333
LOTTE Super (2) 918
LOTTE Cinema 95
7- Eleven (3) 7,262
No. of stores
T.G.I Friday’s 45
Natuur (ice cream) 223
UNIQLO (SPA) 105
No. of stores
LOTTE Hotel 7
LOTTE Duty Free 9
LOTTE Department Store (1)
42
LOTTE Mart 104
No. of stores
LOTTERIA 1,109
LOTTE Boulangerie 142
Angel-in-us Coffee 782
Krispy Kreme Doughnuts 72
Vietnam Russia Indonesia China Japan Singapore Myanmar Guam Total
LOTTE Hotel 1 1 (1) 3
LOTTE Duty Free 2 2 1 5
LOTTE Department Store 1 1 3 5
LOTTE Mart 4 32 105 141
LOTTE Super 10 10
LOTTE Cinema 8 10 18
LOTTERIA 154 21 15 (454) 1 645
Angel-in-us Coffee 4 4 4 12
Burger King 69 69
Total 171 2 60 147 524 2 1 1 908
There is a world prepared just for you. There is a world prepared just for you.LOTTE is creating a world of reliable products and premium LOTTE is creating a world of reliable products and premium
services, a beautiful world where everyone can be happy.services, a beautiful world where everyone can be happy.
Landmark Business
30
Multi-complex with gross area
of 1.5 million m²
LOTTE World Tower (Jamsil, Seoul)
Department store, hotel, cultural facilities, shopping
mall, etc.
2014_ Open luxurious department store,
shopping mall
2016_ Complete final construction
Upper level) 6-star hotel, office, observatory,
state-of-the-art global business complex
Lower level) Northeast Asia’s biggest multiple
tourism and shopping complex linked with
LOTTE World
Facilities
Completion
LOTTE Center Hanoi(Vietnam)
Department store, hotel, office, etc.
2014_ Complete construction,
Will be operated for the next
50 years
Shenyang Project (China)
Theme park, hotel, department store,
cinema, etc.
2014_ Open department store, cinema
2017_ Complete final construction
New Concept Complex Mall Project
LOTTE is increasing corporate brand value through skyscraper construction,
joint overseas expansion of retail, tourism and leisure, and new concept complex mall construction.
123 above ground floors
Height 555m
65 above ground floors
Height 268m
PREPARED WAY SOCIAL RESPONSIBILITY
33
LOTTE Confectionery *
LOTTE Chilsung Beverage *
LOTTE Foods *
LOTTERIA
LOTTE Asahi Liquor
LOTTE Boulangerie
LOTTE LHP Corporation
•••
LOTTE Shopping *
LOTTE Department Store
LOTTE Mart
LOTTE Super
LOTTE Cinema
LOHB’s (H&B Division)
LOTTE Hi-mart *
Korea Seven
LOTTE Home Shopping
LOTTE.COM
FRL Korea
•••
LOTTE Chemical *
Daesan MMA
Seetec
KP Chemtech
Sambark LFT
LOTTE E&C
LOTTE E&C CM Business
Headquarters
LOTTE Aluminium
LOTTE Aluminium Engineering &
Machinery MFG Division
Canon Korea Business Solutions
Korea Fujifilm
••• ‛ * ’ Listed company
LOTTE Hotel
LOTTE Duty Free
LOTTE World
LOTTE JTB
LOTTE Asset Development
LOTTE Corporation
LOTTE International
LOTTE Skyhill C.C.
LOTTE Data Communications Company
Hyundai Information Technology *
Daehong Communications
LOTTE Logistics
LOTTE PS Net
LOTTE Giants
•••
LOTTE R&D Center
LOTTE Academy
LOTTE Strategy & Insight Center
LOTTE Scholarship Foundation
LOTTE Welfare Foundation
LOTTE Samdong Welfare Foundation
•••
LOTTE Card
LOTTE Insurance *
LOTTE Capital
MYbi
EB Card
•••
/
/
R&D / support
/
LOTTE started its food business in 1967, when LOTTE Confec-
tionery was founded. LOTTE continues to produce top prod-
ucts in the industry based on efficient marketing and brand
strategies, exporting diverse products such as confections,
beverages, and liquor around the world.
LOTTE thoroughly manages the safety of foods through the
LOTTE R&D Center and has maintained the world’s highest
level of quality and safety by acquiring environmental, quality,
and safety-management system certifications at all business
sites, as well as the Hazard Analysis Critical Control Points
(HACCP) certification.
LOTTE’s representative food brands, including Xylitol, Pepero,
Ghana Chocolate, Koala’s March, Chilsung Cider, Let’s Be, Mil-
kis, and Chum-churum, are all enjoying consistent popularity
throughout the world. The franchise businesses, LOTTERIA,
Angel-in-us Coffee, and Natuur, have added pleasure to the
lives of customers worldwide.
LOTTE’s food business will further solidify the market com-
petitiveness of its current business fields while LOTTE also
continues to develop new businesses and reinforce its over-
seas operations, with an eye to becoming the best-loved food
company in the world, not just in Asia.
Providing the taste of love. Making fresh,
clean foods like homemade foods. Sharing
good food for everyone’s happiness.
Setting out into the world with brand
competitiveness
LOTTE Confectionery LOTTE Confectionery is a company spe-
cializing in various confectionery products such as chewing
gum, candies, biscuits, snacks, pies, chocolate, and ice cream,
all of which are popular throughout China, Vietnam, India, and
Russia. By 2018, it will grow to become Asia’s number-one con-
fectionery company in the global market by enhancing com-
petitiveness of current products and developing new products.
LOTTE Chilsung Beverage Leading the beverage industry in
Korea, LOTTE Chilsung Beverage exports a variety of products,
including juices, coffee, and mineral water. It is enhancing the
brand value of core products and creating new growth engines
to make itself a global, comprehensive beverage and liquor
company. The company’s liquor business holds the top rank in
customer satisfaction and soju exports with well-developed
technical skills and outstanding quality. It is also promoting
new growth with the beer business.
LOTTE Foods LOTTE Foods is Korea’s representative general
food company, newly established with the merger of LOTTE
Samkang, LOTTE Ham, Pasteur, LOTTE Fresh Delica, and Welga.
To create foods that can be enjoyed and trusted by customers,
the company is striving for strict quality control with the latest
facilities. It enjoys a high level of recognition by customers for
its ice cream, dairy products, materials, fats, food service, meat
processing, and groceries. The company is making constant ef-
forts to provide healthier, more pleasant meals.
LOTTERIA LOTTERIA is maintaining growth by leading the
food-service business in Korea. It is striving to enter the ranks
of Asia’s top three franchise companies through such brands as
Krispy Kreme Doughnuts, TGI Friday’s, Angel-in-us Coffee, and
Natuur, while also actively conducting business overseas in
Vietnam, Indonesia, and Myanmar.
LOTTE Asahi Liquor LOTTE Asahi Liquor imports and sells beer
and Japanese rice wine. By importing competitive products
such as Asahi Beer, the company is maintaining the top market
share for imported beer in Korea. It will build a solid foundation
as a leading imported liquor company in Korea through market
expansion and marketing.
LOTTE Boulangerie LOTTE Boulangerie is a bakery company
widely loved by customers for the excellent products it pro-
vides in Bonespé, Bonespé Bread Café and Frangast, all the
while aiming to create a good food culture.
LOTTE LHP Corporation LOTTE LHP Corporation organizes the
display of LOTTE foods products, distributes and expands allot-
ted space, provides useful information at retailers, and creates
a synergy effect by collaborating with distribution channels.
PREPARED WORLD BUSINESS OVERVIEW 35
LOTTE Department Store LOTTE Department Store has po-
sitioned itself as the number-one department store in Korea
under the slogan Young and Fashionable. To grow interna-
tionally into a global top retail company, it continues to add
stores in China while penetrating new markets in Vietnam
and Indonesia.
LOTTE Mart LOTTE Mart is a global retail company bringing
customers happiness. It has over 240 stores in China, Indo-
nesia, and Vietnam as well as Korea and is working hard to
accomplish its goal of becoming Asia’s top retailer by 2018.
LOTTE Super LOTTE Super is Korea’s top supermarket and has
achieved continuous growth. It provides fresh, safe products
through an optimized logistics information system. It is appre-
ciated for the value it provides in the Chinese market as well.
LOTTE Cinema LOTTE Cinema is a multiplex movie theater
chain entirely built with domestic technology. It is building
multiplex chain networks in Korea as well as China and Viet-
nam, while also actively participating in the production of
films and musical performances with LOTTE Entertainment
and Charlotte Theater.
LOHB’s LOHB’s is a health and beauty retail brand providing
beauty and cosmetic products as well as a variety of health
products. Customers can enjoy one-stop shopping in diverse
categories, and discerning customers freely select products
on their own in the Select Zone.
LOTTE Hi-mart LOTTE Hi-mart is Korea’s largest electronic
goods store, with over 330 stores nationwide. Through
LOTTE’s systematic retail infrastructure, Hi-mart provides cus-
tomer-oriented retail services and is creating a new paradigm
for the distribution of electronic products.
Korea Seven Korea Seven, which operates 7-Eleven, is the
first convenience store brand to develop permanent discount
marketing, providing differentiated services for customer
satisfaction and gaining continuous popularity based on fast
foods and a variety of other products.
LOTTE Home Shopping LOTTE Home Shopping provides a
variety of products through its TV channel. It is exporting TV
home shopping technical skills and business know-how to
such countries as Taiwan, China, and Vietnam. It will continue
to carry out its overseas business successfully to grow into
Asia’s number-one global home shopping company.
LOTTE.COM LOTTE.COM is Korea’s first online shopping mall
and has led the industry with steady growth every year. It
provides Internet and mobile services, while also promoting
new projects such as a shopping-mall agency business and
product diversification.
FRL Korea FRL Korea develops business as the brand man-
ager for the global SPA brand Uniqlo, expanding the business
with the goal of opening a total of 300 stores in Korea.
Widely distributing the fruits of the
makers’ dedication. Sharing emotions
through excellent products and services.
Spreading happiness from heart to heart.
LOTTE has led Korea’s retail industry with differentiated
products and advanced distribution systems. It is achiev-
ing recognition both offline and online through TV home
shopping, Internet shopping malls, and mobile malls by
constantly enhancing its distribution system and infra-
structure.
Founded in 1979, the LOTTE Department Store is by far
Korea’s number-one department store, widely loved by
customers in the major cities of Korea as well as overseas
in such countries as Russia, China, and Indonesia. LOTTE
Mart has also grown into one of Korea’s leading retail
companies by continuously expanding in such overseas
markets as China, Vietnam, and Indonesia, while LOTTE
Super is also developing business in China. Korea Seven,
which introduced 7-Eleven to Korea, is also building trust
with a broad variety of products and great services.
As Korea’s first online shopping mall, LOTTE.COM is lead-
ing the industry through continuous growth since its
foundation, while LOTTE Home Shopping is also enhanc-
ing competitiveness using diverse media such as TV, the
Internet, mobile service, and catalogs.
LOTTE will integrate the competitiveness of each affili-
ate to constantly develop new growth engines and leap
forward as a global retail company by actively promoting
overseas businesses in China, Vietnam, and Indonesia.
Moving ahead with devoted service and
outstanding systems
37PREPARED WORLD BUSINESS OVERVIEW
LOTTE has contributed to the development of the Korean
tourism industry with competitive affiliates including
LOTTE Hotel, LOTTE Duty Free, LOTTE World, LOTTE Asset
Development, and LOTTE Skyhill C.C., providing pleasure
and satisfaction for customers around the world.
Established in 1973, LOTTE Hotel is Korea’s world-class
hotel brand as well as the largest hotel chain in Korea, and
is also a successful performer in such overseas markets
as Russia and Vietnam. LOTTE Duty Free provides the
best products and services to domestic and international
customers with Korea’s largest network of branches. The
LOTTE World Tower project, which is to be completed in
2016, will be one of Korea’s most popular tourist attrac-
tions as a complex combining tourism, retail, and culture,
equipped with a skyscraper, hotel, luxurious department
store, and shopping mall. Moreover, Busan LOTTE Town will
contribute to the development of various tourism projects
and national industry as well as the creation of jobs.
LOTTE’s service companies are making efforts to provide
the best services for customers in fields such as telecom-
munications, trade, marketing communication, distribu-
tion and sports. The IT companies are conducting service
businesses in various industries, while distribution and
financial service companies are enhancing competitive-
ness through the infrastructure of the LOTTE Group.
Working to become the global leader of the
tourism and service industry
/
Gives you that special feeling.
Provides rest and relaxation with optimized
services. Works to make this moment the
best time of our customers’ lives.
LOTTE Hotel LOTTE Hotel is a hotel and resort chain with
global competitiveness. With a variety of subsidiary facilities
and efficient marketing, it has opened premium hotels and re-
sorts in major cities of Korea including Seoul, Jeju, and Busan,
as well as Russia, Vietnam, and Guam. It will become a leading
global hotel brand by opening over 40 premium hotels and
business hotels in major cities around the world by 2018.
LOTTE Duty Free LOTTE Duty Free has the largest number of
duty-free shops in Korea as well as an online shop. It was the
first in the industry to succeed in overseas expansion to Sin-
gapore, Indonesia, and Guam, and it will continue to pioneer
new global markets.
LOTTE World LOTTE World is the world’s largest indoor theme
park and is visited by over six million people every year. It
will broaden its business, adding Gimhae Water Park, LOTTE
World Tower aquarium and observatory, and Shenyang
Theme Park in China to achieve its goal of becoming one of
the world’s top five theme parks.
LOTTE Buyeo Resort LOTTE Buyeo Resort is a complex for
shopping, leisure, and culture. It includes a hotel-class con-
dominium that is equipped with a premium outlet store,
swimming pool, and Skyhill Buyeo C.C. along with other
facilities and programs. It will be ranked as one of the world’s
foremost resort complexes.
LOTTE Jeju Resort LOTTE Jeju Resort provides customers
with luxurious accommodations called Art Villas as well as a
full compendium of facilities and services for leisure, enter-
tainment, and recreation.
LOTTE JTB LOTTE JTB is a travel and tourism agency with the
advantage of access to the LOTTE Group’s tourism and distri-
bution infrastructure as well as JTB’s global network of over
170 affiliates. Using the infrastructure and network, LOTTE
JTB provides differentiated high-class travel services, making
it one of the world’s leading travel agencies.
LOTTE Asset Development LOTTE Asset Development con-
ducts businesses such as real estate development, shopping
mall operation, asset management, and financial consulting
services. It will grow as a global integrated asset development
company by focusing on mixed-use development and asset
management.
LOTTE Corporation LOTTE Corporation is currently in charge
of the construction of the 123-story skyscraper and landmark
building, LOTTE World Tower and LOTTE World Mall. The com-
pany plans to build a multiple complex of tourism, retail, and cul-
ture made up of the finest hotel and offices, a luxury department
store, a shopping mall, and various entertainment facilities.
LOTTE International LOTTE International is making efforts to
provide competitive products at reasonable prices for con-
sumers through the SCM (Supply Chain Management) solu-
tion. The company is importing various products through its
systematic global network and is exporting excellent prod-
ucts around the world.
39PREPARED WORLD BUSINESS OVERVIEW
41PREPARED WORLD BUSINESS OVERVIEW
LOTTE Skyhill C.C. LOTTE Skyhill C.C. has opened golf
courses and resorts in Jeju, Gimhae, Seongju, and Buyeo.
Working toward becoming Korea’s number-one golf and
leisure company, LOTTE Skyhill C.C. is maximizing cus-
tomer services and developing professional talent.
LOTTE Data Communications Company LOTTE Data
Communications Company leads the development of
knowledge information in such industries as retail, manu-
facturing, construction, chemistry, and financial services.
The company is growing with customers through maxi-
mized IT efficiency and development.
Hyundai Information Technology Hyundai Information
Technology provides a total solution for corporate infor-
mation in various business fields. With its differentiated
technical skills, it leads IT information services and will
secure its position as a renowned IT service leader.
Daehong Communications Daehong Communications is
an integrated marketing communications company spe-
cializing in advertising, media management, sales pro-
motion, digital marketing, sports marketing, and public
relations. It helps customers as a Best Marketing Partner
through its successful marketing experience.
LOTTE Logistics LOTTE Logistics is a logistics company in
charge of internal and external distribution for the LOTTE
Group. It has continued to expand in overseas markets
since the establishment of local venture in China, and will
expand the scope in third-party logistics as well as other
new projects to become one of Korea’s top three logistics
companies.
LOTTE PS Net LOTTE PS Net provides financial services
through ATMs and automated financial systems. It will ac-
tively use the LOTTE ATM infrastructure to provide more
diversified benefits and services for customers.
LOTTE Giants LOTTE Giants is a professional baseball
team based in Busan, South Korea, and one of the original
franchises of the Korea Baseball Organization league.
LOTTE Giants will continue to improve their skills, expand
facilities, and strengthen fan services in order to express
gratitude for the fans’ steadfast love.
LOTTE’s finance business is a new growth engine to lead the
future of LOTTE Group. LOTTE Card has grown into a leading
credit card company by joining forces with the card sector
of the LOTTE Department Store. Newly launched after the
acquisition of Daehan Fire & Marine Insurance in 2008, LOTTE
Insurance has solidified the foundation for growth, recording
the highest growth in sales in the industry just one year after
its establishment, which led to an expansion of its sales force.
LOTTE Capital is a comprehensive finance company providing
diverse financial services based on reliable business infrastruc-
ture. MYbi Card and EB Card are also increasing the value of
smart cards, using the financial networks of the LOTTE Group.
LOTTE Card LOTTE Card is Korea’s representative credit card
company associated with a distributor. LOTTE Card is popular
among customers for the service network that integrates the
entire infrastructure of the LOTTE Group. The company is also
actively carrying out business overseas through LOTTE Mem-
bers. Moreover, it will build a top lifestyle financial network by
integrating lifestyle financial services and customized infra-
structure.
LOTTE Insurance LOTTE Insurance provides insurance and
financial services, including long-term insurance, auto insur-
ance, and other property insurance products. It aims to grow
to become Asia’s leading insurance and financial company by
constantly securing market competitiveness and expanding
overseas markets.
LOTTE Capital LOTTE Capital is a total financial provider, offer-
ing a variety of financial services for companies and individual
clients. It has been actively engaged in overseas expansion
in Japan, China, and Indonesia and is growing into a global
credit provider that achieves win-win growth with clients.
MYbi/EB Card MYbi and EB Card offer automatic bus-fare
payment systems and other electronic payment systems for
daily life, based on radio-frequency smart-card technology.
Now the company has added a function that allows custom-
ers to accumulate LOTTE Members points by using the Cash-
bee Card, which is a joint prepaid transportation card brand.
Providing various financial services to enrich
the lives of our custemors
Fulfilling your dreams.
Providing financial services with clarity
and courtesy. Walking the right path
from belief to growth.
/
/
LOTTE has been contributing to the development of the
domestic petrochemical industry since its entrance into
the field in the 1970s. LOTTE Chemical, newly launched
through the merger of Honam Petrochemical and KP
Chemical, has achieved vertical integration of raw materi-
als and products through continuous expansion of facili-
ties and business. It will not only focus on core domestic
businesses but will also expand overseas to China, South-
east Asia, Pakistan, and Uzbekistan, among other places,
while continuously striving to develop new projects.
LOTTE’s construction business is displaying outstanding
capabilities with technologies developed over a 40-year
period. It will further enhance its capabilities in the new
growth engines of plants and skyscrapers while also pio-
neering such new markets as Africa by actively pursuing
private capital development projects.
LOTTE has secured competitiveness in manufacturing by
continuously developing specialized businesses for each
affiliate, such as LOTTE Aluminium, Canon Korea Business
Solutions, and Korea Fujifilm. It will be specialized fields
of manufacturing with core technical skills developed
through R&D, through which it will secure a dominant
position in the domestic market.
Succeeding in global business with well-
developed capabilities
LOTTE Chemical As LOTTE Group’s flagship petrochemical
company, LOTTE Chemical is made up of subsidiaries includ-
ing LOTTE Chemical Titan, LOTTE Chemical Pakistan, KP
Chemtech, and Sambark LFT, as well as the affiliates Daesan
MMA and LOTTE Mitsui Chemicals. It produces basic petro-
chemical materials, intermediates, and synthetic resins, also
focusing on new mega-trend businesses such as functional
materials, environmentally-friendly products, and energy-
storage devices. LOTTE Chemical has also established a
strong foundation overseas with LOTTE Chemical Pakistan,
launched in 2009, and with the 2010 acquisition of Malaysia’s
Titan Chemical. KP Chemtech produces PET, nylon resins
and yarn, striving to become the world’s foremost company
with new engineered plastic technologies. Sambark LFT
produces products that make use of thermoplastic long-fiber
reinforced resins, and Seetec provides all utilities, logistics
services, and R&D services related to hydrogen, oxygen, and
nitrogen. Daesan MMA produces MMA and PMMA, striving
to be a leader in the high-value added portion of the petro-
chemical market. LOTTE Chemical maximizes its business
capabilities through synergies between subsidiaries and af-
filiates in order to become Asia’s best chemical company.
LOTTE E&C LOTTE E&C is a general construction company
that has received recognition for its capabilities in housing,
plants, civil engineering, multiplex facilities, and skyscraper
construction. It is currently focusing on developing new
technologies with the new growth engines of development
projects, plant engineering, and skyscraper construction.
LOTTE E&C CM Business Headquarters LOTTE E&C CM Busi-
ness Headquarters works toward reduction of construction
costs and improving quality from design to construction. The
company is persistently enhancing outsourcing and conduct-
ing overseas projects.
LOTTE Aluminium LOTTE Aluminium specializes in packag-
ing materials. It produces a variety of products including
aluminum foils, flexible packaging, cans, PET bottles, and
corrugated-board boxes, and is diversifying its business scope
to include environmentally-friendly materials and IT materials
as well as high-performance products.
LOTTE Aluminium Engineering & Machinery Mfg. LOTTE
Aluminium Engineering & Machinery Mfg. is making constant
efforts to maintain its position as the leader in the industry
through continuous technological innovation in the fields of
automatic vending machines, showcases, air-conditioning and
heating systems, parking facilities, and other total solutions.
Canon Korea Business Solutions Canon Korea Business So-
lutions provides customized, integrated solutions in office
equipment. It has improved Korea’s office environments with
state-of-the-art office equipment and is currently striving for
new business expansion and increased exports.
Korea Fujifilm Korea Fujifilm provides total imaging solutions
involving film and photographic equipment. It is producing
industrial products and bringing its capabilities to bear in
new business fields such as life science and cosmetics.
43PREPARED WORLD BUSINESS OVERVIEW
Contributing to the world’s development.
Changing the world with excellent products.
Giving customers greater value through
diversified, highly productive businesses.
R&D /supportMaking the world a more convenient,
happier place. Discovering a broader
world in various fields. Preparing for the
future with dedication and insight.
PREPARED WORLD BUSINESS OVERVIEW
LOTTE has started a dream and taken on challenges that are
turning into happiness for many people around the world. We promise
always to be prepared to help create a better life for everyone.
LOTTE is enhancing its R&D business to build growth infra-
structure and support businesses for social development.
The R&D business leads the development of the LOTTE
Group with ongoing studies in such fields as food R&D,
food safety, human resources, and economic prospects.
Moreover, the support business offers a variety of services
in social contributions such as scholarships and welfare,
providing help to those in need.
LOTTE R&D Center The LOTTE R&D Center is in charge of
the future development of the LOTTE Group’s food business.
It will secure its position as Asia’s best food R&D center with
constant product R&D and safety inspections of products.
LOTTE Academy The LOTTE Academy is devoted to improv-
ing the capabilities of the employees of the LOTTE Group.
It is striving to establish a foothold that will enable it to be-
come a global business group by improving leadership.
LOTTE Strategy & Insight Center The LOTTE Strategy &
Insight Center suggests directions the LOTTE Group should
take in various fields of business and provides efficient
solutions for reaching its objectives. It is developing core
capabilities of the LOTTE Group with various investigations
and studies on economic prospects and with industry
analysis and global market research.
LOTTE Scholarship Foundation The LOTTE Scholarship
Foundation provides scholarships for outstanding talent
and those in need. It will contribute to balanced develop-
ment in society through a gradual expansion of educa-
tional welfare for low-income earners.
LOTTE Welfare Foundation The LOTTE Welfare Founda-
tion is providing support for social welfare centers, foreign
workers and the socially neglected classes. It will focus
more on providing support for the disadvantaged in areas
where there is no welfare.
LOTTE Samdong Welfare Foundation The LOTTE Samdong
Welfare Foundation is conducting various welfare projects
around Ulsan. It will contribute to creating a bright and
happy society by actively providing support for the socially
neglected classes, welfare centers, cultural projects, and
welfare programs.
Developing differentiated capabilities
in each field
We see a new future as leaders
of our age and culture. We create a rich and rewarding
life through innovation and original thinking.
trust
We promise to provide convenient services
and reliable products. The value of the trust of
our customers opens the way to a secure and happy future.
The value of happiness increases for everyone
around the world. With the pleasure we feel together,
we create a warm and bright society.
