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Natacha Johnson
Christian Louboutin Shoe Signing
Make 10,000 people aware of a special shoe signing event at Books & Books on Lincoln Rd taking place in 6 weeks and to get at least 300 people to attend.
SMART GOAL
CALENDAR/TIMELINE
Prepare for book signing
Get everything in order and ready for signing
Book Signing
My strategy is to set up a stand on Monday, Wednesday, and Friday up until the shoe signing to handout informative flyers for the upcoming event. The stands will be set up at Lincoln Rd, Design District, Bal Harbour Village of Merrick Park and Aventura Mall. Also I will have a billboard in Downtown Miami by the south beach bridge so people can see it on there way to and from the beach.
STRATEGY
Age- 18 and up
Gender- Male & Female
Income- $3,000 and up
Education-
Ethnicity- All ethnic backgrounds
Occupation- Business, Retail, Music Industry,
TARGET CUSTOMER
PRODUCT
ShoesRange from $625 and up
EventFree!!!!!!
PRICE
EventBooks & Books Lincoln Rd Mall Miami Beach, FL
Flyer StandBal Harbour Shops
PLACEMENT
Design District
Aventura Mall
Lincoln RdVillageOfMerrickPark
PROMOTION
Exclusive Shoe Signing You Don’t Want To Miss!!!!!!
Where- Books & Books Lincoln Rd Miami Beach, FLWhen- October 30Time- 7PM
• Flyers• Billboard
• Billboard was effective thousands of people see it everyday for the 6 weeks
• Flyers brought awareness and people from 5 different locations in Florida
• Budget was efficient and there were no problems
• 6 weeks was enough time
MEASURING THE RESULTS
$3,500 to spend$1,200 for the Billboard for a month $600 for the flyers
$3,500-$1,200$2,300
$2,300- 600$1,700
BUDGET
Money Left Over
$1,700
Budget paid for all expenses and money was left over.