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Louisa MursellProjects Director
Phone: 416-827-2774 / 1-866-701-2774 Email: [email protected]
www.transportationoptions.orgwww.welcomecyclists.ca
© 2013 Transportation Options
CYCLE TOURISM DESTINATION DEVELOPMENT
& THE GREENBELT ROUTE
Cycle Tourism Development - In Ontario – In the Greenbelt - Key factors: • Partnerships • Infrastructure • Info & Marketing• Transportation Options • Services & Businesses
PARTNERS IN DEVELOPMENT
•Local & Business Community
•First Nations Communities
•Organizations
•Town / Municipality / County / Region
•Tourism – DMO & RTO
•Provincial – MTCS & MTO
•Champions & Leaders
INFRASTUCTURE• Mapping the route • Existing & new infrastructure• Connections • Signage • Bike Parking• Itineraries - Day trippers/weekenders
vs end to end/multi day
INFO & MARKETING• Cycling MapsRegional & Ontario • Websites & Digital• In Print • Media & Advertising
Marketing & Promotions•Cycling Events•Consumer Shows •Ontario Cycle Tourism Info Centre
TRANSPORTATION OPTIONS
• Cycle in / cycle out• Bike rentals & tours
SERVICES & BUSINESSESTourism Assets on or Near Greenbelt Route• Accommodations • Food Services• Attractions• Bike Stores
Certified Bicycle Friendly
The Greenbelt Experience
What is the Welcome Cyclists Network?• Goal is to create a network of cycle friendly businesses that together enhance the regions cycle tourism product• Comprehensive program• Individual business profile / collective profile• Economic development• Target end users – visiting cycle tourists and local cyclists Promoting cycle tourism & bicycle friendly businesses in Ontario
775+ participating locations - 26 regions •
Welcome Cyclists WorkshopSample Workshop Agenda
1. Welcome, Introduction & Overview2. Welcome Cyclists Network Program 3. Industry Standards & Criteria Checklist4. Promotional & Marketing Opportunities5. Who Are Cycle Tourists?6. Why Welcome Cyclists?7. Why Our Region?
Guest Speakers8. Destination Development9. Next Steps10. Q&A - Networking
2 hour program, option for networking time
Network Participants Benefits• Workshop & Tool Kit • Product knowledge• Access to growing cycle tourism market• Potential for group marketing opportunities• Formation of a larger network in region
NETWORK PARTICIPATION• Workshop Attendance• On-line Registration
Criteria Checklist
www.welcomecyclists.ca
Welcome Cyclists Locations Offer: • Secure bike lock-up area• Local cycling information• Use of basic bicycle repair tool set (accommodations only)• Healthy, local food options (where served)• Rest area and water (attractions)
Certification Criteria
Checklist
www.welcomecyclists.ca
Welcome Cyclists Network& Workshops
• 36 workshops • 1060 attendees
•Niagara Region•County of Frontenac•Greenbelt & GTA Regions: Hamilton, Halton, Peel, York, Durham, Northumberland •Peterborough, Kawartha Lakes (RTO8)•The Great Waterway (RTO9)•Manitoulin & LaCloche Foothills•Haldimand & Norfolk • Haliburton Highlands• Grey County & Simcoe County• Renfrew County/Ottawa Valley• Windsor, Essex County
Businesses and regions already participating• Niagara - 117• Hamilton - 27• Halton - 32• Peel - 12• York - 11• Durham - 77• Kawarthas & Northumberland - 65
• Program launch 2010• New workshops January / February 2014 • Planning and outreach to begin in November • Information to be presented on Greenbelt Route
2014 Greenbelt Welcome Cyclists Workshop Series
Louisa MursellProjects Director
Phone: 416-827-2774 / 1-866-701-2774 Email: [email protected]
www.transportationoptions.orgwww.welcomecyclists.ca
© 2013 Transportation Options
CYCLE TOURISM DESTINATION DEVELOPMENT
& THE GREENBELT ROUTE
