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LOUISIANA OFFICE OF TOURISM COOPERATIVE MARKETING PROGRAM FISCAL YEAR 2021 (JULY 1, 2020 – JUNE 30, 2021) GUIDELINES/APPLICATION

I. Purpose Through the Cooperative Marketing Program (CMP), the Louisiana Office of Tourism (LOT) supports the promotion of tourism in Louisiana by providing grants to eligible entities for the placement of qualifying advertisements/media.

II. Who can apply? Louisiana-based convention and visitors bureaus (CVBs), tourist commissions, destination management organizations (DMOs), and political subdivisions of the state of Louisiana, created and/or authorized to promote tourism within their jurisdictions may apply. Consortia of eligible applicants are not eligible to apply for CMP funding.

III. Eligible Media Only the placement of eligible print, TV/cable, radio, digital, and billboard advertisements (i.e., not production cost) is eligible for reimbursement through the CMP.

ELIGIBLE MEDIA LOGO/MENTION REQUIREMENTS Print (newspapers, magazines, guides, directories whose distribution extends a minimum of 50 miles outside of Applicant’s location)

Inclusion of Louisiana Feed Your Soul logo (“Logo”) on all print advertisements. Minimum logo size is 1”

TV/Cable (must have a coverage area that extends a minimum of 50 miles outside Applicant’s location)

Logo must appear on-screen for a minimum of 4 seconds. Radio (must have a coverage area that extends a minimum of 50 miles outside Applicant’s location)

Advertisement must include the phrase “Visit LouisianaTravel.com to plan your trip today.”

Digital: targeted digital display ads (includes banner ads, video, native display/video); dedicated e-newsletters.

Inclusion of Louisiana Feed Your Soul Logo on all digital advertisements.

Billboards (must be located outside of Louisiana and adjacent to Interstate highway)

Inclusion of Louisiana Feed Your Soul Logo on all billboard advertisements. The minimum size of the Logo on a 48’ x 14’ billboard is 6.5’ x 3.5’.

LTA 2020 - 2021 Marketing Plan. See Attachment E for eligible programs.

All advertisements shall include the Louisiana Feed Your Soul Logo, which shall be used in accordance with the guidelines outlined above for print, TV/cable, radio, and digital advertising. *Co-op print ads purchased from this plan are exempt from this requirement, as the template for LTA co-op ads includes the Logo. Note: 3rd party (advertising agency/media buyer) commission charges are not eligible for CMP reimbursement on advertising/programs purchased from this plan.

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IV. Ineligible Media 1. Excluding approved LTA digital programs listed in Attachment E, placement of

advertisements on social media (e.g., Facebook) is not eligible. 2. Placement of print advertisements in the Louisiana Official Visitors Guide or digital

advertisements on LouisianaTravel.com or its ancillary websites (e.g., AudubonGolf.com) is not eligible.

V. Funding 1. Successful Applicants will be eligible for up to $20,000 in matching funds for the

placement of eligible advertising that runs July 1, 2020 – June 30, 2021. 2. Match percentage is determined by the size of the eligible Applicant’s annual operating

budget. Applicant must provide a financial statement or Applicant’s most recent, approved operating budget available at the time of application.

a. An eligible Applicant whose annual operating budget exceeds $300,000 may apply for and is eligible to receive a 50% match of the total cost of media placement, up to the maximum amount of the award.

b. An eligible Applicant whose annual operating budget is equal to or less than $300,000 may apply for and is eligible to receive a 67% match of the total cost of media placement, up to the maximum amount of the award.

3. The maximum amount funded per Applicant will be determined based on LOT’s FY 2021 budget allocation and the amount of the Applicant’s CMP Proposed Media Plan.

4. Should requests exceed available funding, fewer grants may be awarded or the amount of the grants awarded will be reduced to fit within the amount of funds available.

5. No award will exceed $20,000. 6. Funds will be provided on a reimbursement basis, in accordance with and subject to the

payment terms set forth in Attachment F, Sample Grant Agreement, Item 2, Payment Terms.

VI. Documentation Requirements 1. Application Packet – Applicant must submit one copy of each of the following to be

considered for CMP funding. All requested information must be provided. a. Attachment A: Applicant Information b. Attachment B: CMP Proposed Media Plan c. Attachment C: W-9 d. Attachment D (if applicable): Board Resolution. Note: a Board Resolution is not

required if an elected official (e.g., Parish President, Mayor) is the Authorized Official for Applicant.

e. Financial Statement or Applicant’s most recent approved operating budget available at time of application. This is required to verify percentage match eligibility (50% or 67%).

f. Applicant’s most current working media plan available at time of application. This includes all media Applicant plans to run, including media listed on CMP Proposed Media Plan.

VII. Timeline/Evaluation One signed copy of the Application Packet (items a. – f. above) must be postmarked on or before Friday, May 15, 2020, or received via email (CGravel@crt.la.gov) or fax (225.342.1051 – ATTN: Chelsea Gravel) by 4:30 p.m. CT Friday, May 15, 2020. Applications sent via USPS should be mailed to:

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Louisiana Office of Tourism Cooperative Marketing Program/Attn: Chelsea Gravel P.O. Box 94291 Baton Rouge, LA 70804-9291

Applications sent via courier should be delivered to: Louisiana Office of Tourism Cooperative Marketing Program/Attn: Chelsea Gravel 1051 N. Third St., Room 342 Baton Rouge, LA 70802

Applications that are complete and received timely will be evaluated by the LOT to determine whether Applicant and proposed media purchases meet eligibility requirements. The LOT will make every effort to announce awards by Monday, June 29, 2020. VIII. Grant Agreement

1. A grant award is subject to execution of a Grant Agreement. The Grant Agreement will outline the terms and guidelines of the CMP. Terms will include, but will not be limited to, reporting requirements and required use of the Logo on all advertising. See Attachment F: Sample Grant Agreement.

2. Grant awards are based on media listed on Grantee’s Attachment B: CMP Proposed Media Plan. Changes to Grantee’s approved media plan are permitted, but requested changes must meet eligibility criteria and must be submitted in writing and approved by the CMP Program Manager) prior to placement.

3. All records and accounts of Grantee that are related to CMP Grant Agreements are subject to audit by the Louisiana Legislative Auditor and other auditors as described in Attachment F: Sample Grant Agreement, Item 10.

4. Grantee must return the signed Agreement within 30 days of receipt from the State. If the Agreement is not received by the State within 30 days, the grant award may be rescinded.

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ATTACHMENT A: CMP APPLICANT INFORMATION 

LOUISIANA OFFICE OF TOURISM 

COOPERATIVE MARKETING PROGRAM  

FY 2021 (JULY 1, 2020 – JUNE 30, 2021)   

Name of Applicant (Organization):              

Annual Operating Budget:              

Percentage Match Requested            50%                 67% 

Total Amount Requested: $             

Applicant’s Tax ID Number:             

Applicant’s Louisiana Department of Revenue (LDR) Number:             

Applicant’s LaGov Vendor Number:             

Physical Address:             

 

City:                                    State:                  Zip:             

Authorized Official (person authorized to sign application and grant agreement on behalf of Applicant) 

Name/Title: 

Phone Number:                                                 Email:             

Project Coordinator Name/Title:             

Phone Number:                                               Email:             

I have read and understand all guidelines for the Louisiana Office of Tourism’s Cooperative Marketing 

Program. I have the power and authority to submit this application on behalf of the Applicant and to 

enter into any contracts or agreements on behalf of the Applicant. If the Applicant is awarded funding, I 

agree on behalf of the Applicant to comply with all guidelines and terms listed in the application and the 

agreement. I understand that failure to comply will result in disqualification or forfeiture of grant funds. 

 

Authorized Official’s Printed Name, Title 

 

 

                           

Authorized Official’s Signature (person authorized to sign grant agreement)  Date

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ATTACHMENT B: APPLICANT’S CMP PROPOSED MEDIA PLAN  Name of Applicant: _________________________________________ 

For each proposed purchase, state the campaign goals (e.g., increased visitation to XYZ parish; increased traffic to 

website; increased attendance at XYC Festival) and how success will be measured (e.g., occupancy tax, sales tax, 

room nights sold, festival attendance, web traffic).  NOTE:  goal(s) must be measureable.  “Promote XYZ Parish” is 

not an acceptable campaign goal.  

PRINT (MAGAZINE/NEWSPAPER) 

Publication Name           

Ad Size 

Issue Date 

Circulation No. 

Market(s) Total Cost 

Match Requested (50% or 67%) 

LTA Program?  (Y/N)

         

         

         

Campaign Goal(s):           

Measurement(s) of Success:             

BROADCAST (RADIO, TELEVISION) 

Station Call Letters 

Designated Marketing Area 

Spot Length/Frequency 

Broadcast Dates 

Total Cost 

Match Requested 50% or 67%) 

       

       

       

Campaign Goal(s):           

Measurement(s) of Success:           

DIGITAL 

Website Address 

Website Name 

Target Audience Dates Total Cost 

Match Requested 50% or 67%) 

LTA Program? (Y/N) 

       

       

       

Campaign Goal(s):            

Measurement(s) of Success:            

OUT‐OF‐STATE INTERSTATE BILLBOARDS 

Placement Location  City, State      Size Dates Total Cost Match Requested (50% or 67%) 

   

   

   

Campaign Goal(s):            

Measurement(s) of Success:           

***You may reproduce this form, but you must supply all information requested.  

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ATTACHMENT C: W-9 FORM

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ATTACHMENT D: SAMPLE BOARD RESOLUTION (IF APPLICABLE)

(Applicant/Grantee Letterhead)

Meeting of the Board of Directors

of

(Name of Applicant/Grantee)

A meeting of the Board of Directors of ____________________ was held on _____________,

(Name of Applicant/Grantee) (Date)

whereby a resolution was passed authorizing _______________________________________

(Name of person authorized to sign contracts on behalf of the Applicant/Grantee)

TO SIGN ON BEHALF OF THE (Name of Applicant), and by his/her signature, enter into any and all contractual obligations on behalf of the (Name of Applicant).

_____________________________, Secretary or Treasurer

John Doe

_____________________________, President

Jane Smith

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ATTACHMENT E: LTA 2020 – 2021 MARKETING PLAN ELIGIBLE PLACEMENTS/PROGRAMS

*strike-through denotes ineligible media HIGHLIGHED SPONSORS Louisiana Visitors Guide Louisiana Cookin’ Hoffmany Media Power Buy Hoffman Culinary Display Campaign Compass Media’s Girlfriend Getaway Multiple Magazine Insert-Family Travel Planner Fall Travel Newspaper & Online Insert Compass Custom Festival/Event Promotion Compass Content & Click Campaign Compass Digital Display Campaign Compass Digital Outdoor Campaign Compass Display & Social Media Remarketing NEW LTA PROGRAMS LTA’s Digital Visitors Center Program Travel Trade Print & Digital Marketing Campaign PR CAMPAIGN Influencer Campaign Travel Media Group Press Trip Regional Media Blitz RESEARCH OPPORTUNITIES ADARA Impact Campaign AirDNA Solutions Audience Segmentation Analysis & Profile STR Report TV Gray Media TV Promotion OTT Targeting MAGAZINE

Culinary Bon Appétit Food Network Magazine Louisiana Kitchen Culture 64 Parishes Oxford American Lifestyle AARP, The Magazine Garden and Gun Houstonia Magazine Okra Southern Living Co-op Southern Living Travel Directory Ads Texas Monthly Co-op Where to Retire Outdoors BirdWatching Magazine Outside Magazine South Coast Golf Guide Travel AAA Southern Traveler AAA Texas Journey American Road Magazine National Geographic Traveler ROVA Travel 50 and Beyond Where New Orleans

NEWSPAPER America’s Best Vacations Louisiana Newspaper Program Louisiana Press Content Platform The Atlanta Journal Constitution DIGITAL 225 Magazine Digital (Option 1 only) AARP Digital Campaign ADARA Digital Campaign Canadian Focused Digital Campaign by Madden

Chatbots Country Roads Content Campaigns Device ID Marketing Expedia Group Media Solutions Garden and GunDigital Geofencing Campaing by Madden iExplore (Levels 3 & 4 only) Orange 142 Lesiure and B2B Lead Generation Louisiana News Sites Madden’s Remarketing & Prospecting Display Campaign Maddens Video Marketing Campaign Multimedia Campaign & Sweepstakes Outside Magazine Digital Campaign Search Engine Marketing Sojern Southern Living Online Campaign Texas Montlhy Digital Campaign (Package 3 – 5 only) The Advocate and NOLA.com National Travel Intender The Christian Post Toronto Star Digital Campaign (Package 1 only) TourLouisiana Travel Channel and Food Display Network Campaign TripAdvisor WhereTravelr.com Digital Campaign Meeting Planning Digital Convention South’s e-Media Bundle Group Tour Media’s Eblast Sponsored Content Group Tour Media’s ON Targe Remarketing Campaign Meetings Content Activiation by Connect Meetings and Convenitons/Successful Meetings Campaign Multi-Step Email Campaigns that Engage Meeting Planers DIRECTORIES AND GUIDES AAA Tour Book Louisiana Tax Free Shopping Directory Good Sam RV Travel Guide Series TRADE ADVERTISING Connect Magazine Connect Faith Connect Sports Convention South Destinations Magazine Group Tour Magazine Group Travel Leader Leisure Group Travel LTA Group Planner E-Newsletter (side banner ad only) Meetings Today Reunions SportsEvents SportsTravel Magazine Student Group Tour Magazine GOLF LOUISIANA PROGRAM LA ATTRACTIONS PROGRAM (ad only, not listing) LOUISIANA CHRISTMAS CAMPAIGN (ad only, not listing) LOUISIANA CULINARY TRAILS LA FISHING & OUTDOOR ADVENTURES PROGRAM TRADE AND TRAVEL SHOWS Bank Travel (ad only, not listing) Faith Travel (ad only, not listing) SYTA (ad only, not listing) Travel South Brochure (ad only, not listing) Travel and Vacation Recipe Book (ad only, not listing) AAA E-NEWSLETTER (Side banner ad only) LTA EXPLORES ATTRACTIONS PACKAGE BROCHURE DESIGN VISITOR CENTER DISTRIBUTION

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Attachment F: Sample Grant Agreement Grantee: Grant Amount: PO #:

STATE OF LOUISIANA DEPARTMENT OF CULTURE, RECREATION AND TOURISM

OFFICE OF TOURISM GRANT AGREEMENT

COOPERATIVE MARKETING PROGRAM

BE IT KNOWN, the Department of Culture, Recreation and Tourism, Office of Tourism of the state of Louisiana (hereafter sometimes referred to as “State” or “LOT”) and (legal name of Grant recipient), (address, phone) (hereafter sometimes referred to as “Grantee”) do hereby enter into this agreement (“Agreement”) under the following terms and conditions.

1. Scope of Work

Through the Cooperative Marketing Program (CMP), the Louisiana Office of Tourism supports the promotion of tourism in Louisiana by providing grants to Louisiana-based convention and visitors bureaus (CVBs), tourist commissions, and other eligible entities for the placement of qualifying advertisements in eligible media outlets. The State has provided the Grantee with the list of eligible media outlets within the Louisiana Travel Association (LTA) 2020 - 2021 Marketing Plan (Attachment E of the FY 21 CMP Grant Guidelines/Application), as well as the guidelines for other media outlets that will qualify for reimbursement for the placement of pre-approved advertising. As provided herein, the State agrees to reimburse the Grantee ___% of the cost incurred for purchasing media that is pre-approved by the State, up to a maximum amount of $___________, subject to the following terms and conditions:

A. Grantee shall not proceed under the terms of this Agreement prior to receiving a fully executed copy of this Agreement from the State.

B. To be eligible for CMP funding, qualifying advertisement(s) must run in eligible media outlets July 1, 2020 - June 30, 2021.

C. Only the cost of media placement of the advertisement (i.e., not production cost) is eligible for CMP funding.

D. To be eligible for CMP funding, advertisements must be submitted to the CMP Program Manager Chelsea Gravel (cgravel@crt.la.gov) for approval prior to placement.

E. Use of the State’s official tourism logo (“Logo”) in print, TV/Cable, Digital, and Billboard ads, and inclusion of the phrase “Visit LouisianaTravel.com to plan your trip today!” in radio ads, shall comply with the terms of this Agreement.

F. Grantee will be notified of any changes to the Logo. G. Subject to the additional restrictions included herein, advertising specifications and

media outlets eligible for CMP funding are limited to:

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ELIGIBLE MEDIA LOGO/MENTION REQUIREMENTS Print (newspapers, magazines, guides, directories whose distribution extends a minimum of 50 miles outside of Applicant’s location)

Inclusion of Louisiana Feed Your Soul Logo on all print advertisements. Minimum Logo size is 1”

TV/Cable (must have a coverage area that extends a minimum of 50 miles outside Applicant’s location)

Logo must appear on-screen for a minimum of 4 seconds

Radio (must have a coverage area that extends a minimum of 50 miles outside Applicant’s location)

Advertisement must include the phrase “Visit LouisianaTravel.com to plan your trip today.”

Digital: targeted digital display ads (includes banner ads, video, native display/video); dedicated e-newsletters.

Inclusion of Louisiana Feed Your Soul Logo on all digital advertisements.

Billboards (must be located outside of Louisiana and adjacent to Interstate highway)

Inclusion of Louisiana Feed Your Soul Logo on all billboard advertisements. The minimum size of the Logo on a 48’ x 14’ billboard is 6.5’ x 3.5’.

LTA 2020 -2021 Marketing Plan. Eligible programs are noted in Attachment E of the FY 2020 CMP Application/Guidelines.

All advertisements shall include the Louisiana Feed Your Soul Logo, which shall be used in accordance with the guidelines outlined above for print, TV/cable, radio and digital advertising. *Co-op print ads purchased from this plan are exempt from this requirement, as the template for LTA co-op ads includes the Logo. Note: 3rd party (advertising agency/media buyer) commission charges are not eligible for CMP reimbursement on advertising/programs purchased from this plan.

2. Payment Terms The State agrees to reimburse the Grantee up to __% of the cost for the placement of pre-approved advertising in eligible media outlets that is purchased in compliance with the terms of the Agreement and the CMP Grant Guidelines, up to the maximum amount of $___________. The CMP Program Manager or her supervisor, successor, or designee will ensure that all CMP Grant Guideline requirements are met prior to authorizing the release of any payment. To receive up to __% reimbursement for the placement cost of pre-approved advertising, up to the maximum amount of $_______, the Grantee shall submit to the State an original, numbered invoice(s) (see Exhibit B, Sample Invoice) for up to __% of the Grantee’s total pre-approved advertising placement costs incurred and include the following documentation:

A. Proof of Reimbursable Charge from Vendor: legible vendor invoice reflecting date of publication/run, description of charge, and dollar amount. If placing advertising through an advertising agency/media buyer, invoices from both the agency/media buyer and the

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media outlet (e.g., Southern Living) must be provided. Note: the LOT will not reimburse ad agency/media buyer commissions charged on programs purchased from the LTA 2020—2021 Marketing Plan.

B. Proof of Implementation: proof that advertising was placed and that guidelines for proper use of the Logo were followed. Documentation may include:

i. Print: ad placement tear sheets ii. TV/Cable: affidavits/log reports indicating actual broadcast times and

name of ad that ran. iii. Radio: affidavits/log reports indicating actual broadcast times and name

of ad that ran. iv. Digital: screenshots of ads v. Billboard: “Proof of Play” report from vendor vi. Other: (CMP Program Manager will determine if proof is acceptable.)

C. Six-Month Report: Grantee is required to submit a status report by January 11, 2021, that lists CMP ads that ran July 1 - December 31, 2020, for which Grantee has requested or will request reimbursement from the State.

D. Final Report: A final report that summarizes the results of the CMP using the goals and measurements stated in Grantee’s CMP application must be received by the State by June 30, 2021. Grantee must follow format shown in Exhibit A: Sample Final Report, of this Agreement.

E. Grantee may submit invoices to LOT as advertising is placed. However, Grantee’s final invoice will be held until Grantee’s final report has been received and approved by the CMP Program Manager.

3. Contract Monitor

The Contract Monitor for this Agreement is Chelsea Gravel, or her supervisor, designee, or successor.

4. Taxes Grantee is responsible for payment of all applicable taxes from the funds to be received under this Agreement, identified under Federal Tax Identification number ______________________.

5. Term of Grant Agreement This Agreement shall begin on July 1, 2020, and shall terminate on June 30, 2021.

6. Entire Agreement/Order of Precedence Clause This Agreement and Exhibits A and B, which by this reference are incorporated herein, together with the Guidelines and addenda issued thereto by the LOT, and the application submitted by the Grantee, constitute the entire Agreement between the parties with respect to the subject matter. In the event of any inconsistent or incompatible provisions, this signed Agreement (excluding the Guidelines) shall take precedence, followed by the provisions of the Guidelines, and then by the terms of the Grantee’s application.

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7. Termination for Cause Should the State determine that the Grantee has failed to comply with the Agreement’s terms, the State may terminate the Agreement for cause by giving the Grantee written notice specifying the Grantee’s failure. If the State determines that the failure is not correctable, then the Agreement shall terminate on the date specified in such notice. If the State determines that the failure may be corrected, the State shall give a deadline for the Grantee to make the correction. If the State determines that the failure is not corrected by the deadline, then the State may give additional time for the Grantee to make the corrections, or the State may notify the Grantee of the Agreement’s termination date. If the Grantee seeks to terminate the Agreement, the Grantee shall file a complaint with the State.

8. Termination for Convenience The State may terminate this Agreement at any time without penalty by giving thirty (30) days’ written notice to the Grantee of such termination or by negotiating with the Grantee a termination date. Upon receipt of notice, the Grantee shall immediately discontinue work and the placing of orders for materials, facilities, services, and supplies in connection with the performance of this Agreement. The Grantee shall be entitled to payment for deliverables in progress, to the extent the State determines that the work is acceptable.

9. Fiscal Funding Clause The continuation of this Agreement is contingent upon the appropriation and availability of funds to fulfill the requirements of the Agreement. If insufficient monies are appropriated to provide for the continuation of the Agreement, or if such funding is reduced by government action and the effect of such reduction is to provide insufficient monies for the continuation of the Agreement, the Agreement shall terminate on the date of the beginning of the first fiscal year for which funds are not appropriated. Grantee acknowledges that the funding for this Agreement is subject to legislative or administrative action, such as mid-year budget reductions, which could result in a mid-year reduction of funds available to fund this Agreement, which may require amendment or termination of this Agreement.

10. Audit Any authorized agency of the state government (e.g. Office of the Legislative Auditor, Inspector General’s Office, etc.) and of the federal government has the right to inspect and review all books and records pertaining to services rendered and/or activities carried out under this Agreement for a period of five (5) years from the date of final payment under the prime Agreement and any subcontract. The Grantee and subcontractor, if any, shall maintain such books and records for this five-year period and cooperate fully with the authorized auditing agency. The Grantee and subcontractor shall comply with federal and state laws authorizing an audit of their operations as a whole or of specific program activities. Any quasi-public agency or body as defined in La. R.S. 24:513 A (1)(b) shall designate an individual who shall be responsible for filing annual financial reports with the Legislative Auditor and shall notify the Legislative Auditor of the name and address of the person so designated (La. R.S. 24:513 H (2)(a)). Pursuant to La. R.S. 24:513(J) (1) (c), the financial statements of the Grantee shall be audited as follows:

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Amount received in revenues and other sources in any one fiscal year

Audit requirements

$75,000 or less Not required to have an audit but must file a certification with the legislative auditor indicating it received $75,000 or less in funds for the fiscal year.

More than $75,000 but less than $200,000 The Grantee shall obtain an annual compilation of its financial statements, with or without footnotes, in accordance with the Louisiana Governmental Audit Guide. At its discretion, the legislative auditor may require an audit of the Grantee’s books and accounts.

$200,000 or more but less than $500,000 The Grantee shall obtain an annual review of its financial statements to be accompanied by an attestation report in accordance with the Louisiana Governmental Audit Guide. At its discretion, the legislative auditor may require an audit of the Grantee’s books and accounts.

$500,000 or more The Grantee shall obtain an annual audit.

11. Liability The Grantee shall indemnify and hold harmless the State against any and all claims, demands, suits, and judgments of sums of money to any party for loss of life or injury or damage to person or property growing out of, resulting from, or by reason of any intentional, reckless, or negligent act or omission, operation or work of the Grantee, its agents, servants, or employees while engaged upon or in connection with the services or activities performed by the Grantee hereunder.

12. Assignment The Grantee may assign its interest in the proceeds of this Agreement to a bank, trust company, or other financial institution. Within ten (10) calendar days of the assignment, the Grantee shall provide notice of the assignment to the State and the Office of State Procurement. The State will continue to pay the Grantee and will not be obligated to direct payments to the assignee until the State has processed the assignment. Except as stated here, the Grantee shall transfer an interest in the Agreement by assignment, novation, or otherwise, only with prior written consent of the State. The State’s written consent of the transfer shall not diminish the State’s rights or the Grantee’s responsibilities and obligations.

13. Discrimination Clause The Grantee agrees to abide by the requirements of the following as applicable and amended: Title VI of the Civil Rights Act of 1964 and Title VII of the Civil Rights Act of 1964; the Equal Employment Opportunity Act of 1972; Federal Executive Order 11246; the Rehabilitation Act of 1973; the Vietnam Era Veteran's Readjustment Assistance Act of 1974; Title IX of the Education Amendments of 1972; the Age Discrimination Act of 1975; the Fair Housing Act of 1968; and the Americans with Disabilities Act of 1990. The Grantee agrees not to discriminate in its employment practices, and shall render services under this Agreement without regard to race, color, religion, sex, sexual orientation, national origin, veteran status, political affiliation, disability, or age in any matter relating to employment. Any act of discrimination committed by

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the Grantee, or failure to comply with these statutory obligations when applicable, shall be grounds for termination of this Agreement.

14. Force Majeure Neither party hereto shall be liable to the other party for any failure, inability, or delay in performing its obligations under this Agreement if caused by an act of God, war, strike, lock-out, fire, terrorism or threat of terrorism (or any security measure connected thereto), or any other events or circumstances not within the reasonable control of the party affected, whether similar or dissimilar to any of the foregoing, but due diligence shall be used in mitigating any losses.

15. Public Purpose The public purpose of this Agreement is to support the promotion of tourism in Louisiana by providing funding to Grantee for the placement of qualifying advertisements/media.

16. Governing Law This Agreement shall be governed by and interpreted in accordance with the laws of Louisiana, including but not limited to La. R. S. 39:1551-1755; rules and regulations; executive orders; standard terms and conditions; and the specifications listed in this Agreement.

17. Applicable Law This Agreement shall be governed by and interpreted in accordance with the laws of the state of Louisiana. Venue of any action brought with regard to this Agreement shall be in the Nineteenth Judicial District Court, parish of East Baton Rouge, state of Louisiana.

18. Ownership All records, reports, documents, and other material delivered or transmitted to Grantee by State shall remain the property of State and shall be returned by Grantee to State, at Grantee's expense, at termination or expiration of this Agreement. Copies of all records, reports, documents, or other material related to this Agreement and/or obtained or prepared by Grantee in connection with the fulfillment of the terms of this Agreement shall become the property of State, and shall, upon request, be returned by Grantee to State, at Grantee's expense, at termination or expiration of this Agreement.

19. Amendments Any alteration, variation, modification, or waiver of provisions of this Agreement shall be valid only when it has been reduced to writing, executed by all parties, and approved by the CMP Program Manager.

20. Ethics Grantee must be knowledgeable of and abide by all applicable provisions of federal, state, and local law, including the Louisiana Code of Governmental Ethics La. R.S. 42:1101 et seq.

21. Documentation Upon completion of this Grant Agreement, or if terminated earlier, copies of all records, reports, worksheets, documents, or any other materials related to this Grant Agreement shall become the property of the State. The Grantee must keep all materials for a minimum of five years from

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the termination or expiration date of this Grant Agreement. All original documentation must be readily available for review by the State at its discretion.

22. Remedies Any claim or controversy arising out of this Agreement shall be resolved by the provisions of La. R.S. 39:1672.2 – 1672.4.

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THUS DONE AND SIGNED AT _________________, Louisiana, on the ____ day of ______________, 2020. WITNESSES: ____________________________ _________________________________ Witness 1 signature Type Name of Authorized Person Type Authorized Person’s Title ____________________________ Type Name of Grantee Organization Witness 1 printed name Type Contact Information (email, phone number) ____________________________ Witness 2 signature ____________________________ Witness 2 printed name THUS DONE AND SIGNED AT Baton Rouge, Louisiana, on the ___ day of ______________, 2020. WITNESSES: Department of Culture, Recreation, and Tourism ____________________________ _________________________________ Witness 1 signature Doug Bourgeois, Assistant Secretary Office of Tourism ____________________________ Witness 1 printed name ____________________________ Witness 2 signature ____________________________ Witness 2 printed name THUS DONE AND SIGNED AT Baton Rouge, Louisiana, on the ___ day of ______________, 2020. WITNESSES: Department of Culture, Recreation, and Tourism ____________________________ _________________________________ Witness 1 signature Nancy Watkins, Undersecretary ____________________________ Witness 1 printed name ____________________________ Witness 2 signature ____________________________ Witness 2 printed name

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Exhibit A, Sample Final Report

Grantee: XYZ Convention and Visitors Bureau Grant Award: $20,000.00 Reimbursement Requested: $20,000.00

PRINT (MAGAZINE/NEWSPAPER)

Campaign Goals (as stated in application): Increase visitation to XYZ parish. Measurements of Success (as stated in application): Year-over-year occupancy tax collections. Results/Summary. Was (were) goal(s) met? If not, were there any outside factors that could have contributed to failure to meet stated goal(s)? (Baseline measurements must be provided.) Results: Occupancy tax collected in XYZ Parish July 2020 – May 2021 was $26,000. Occupancy tax collected the same period the prior year (July 2019 – May 2020) was $24,200. Summary: Goal was met. Occupancy tax increased 7.44% over the same period the prior year. TV/Cable

Station Call Letters

Designated Marketing Area

Spot Length/Frequency

Broadcast Dates

Total Cost Match Requested

KDFW-TV Dallas/Ft. Worth :30, 2x day Oct. 1-15, 2020

$5,000.00 $2,500.00

WXYR-TV Austin :30, 2x day Oct. 1-15, 2020

$5,000.00 $2,500.00

Campaign Goals (as stated in application): Increase attendance at the Roller Skate Festival Measurements of Success (as stated in application): Year-over-year festival ticket sales Results/Summary. Was (were) goal(s) met? If not, were there any outside factors that could have contributed to failure to meet stated goal(s)? (Baseline measurements must be provided.) Results: TV ads promoted the 2020 Roller Skate Festival. Attendance at the 2020 Festival was 5,000, compared to 6,100 in 2019. Summary: Goal was not met. Ticket sales decreased 18% in 2020 over 2019. One factor that may have contributed to the decreased attendance was inclement weather on the first day of the 2-day festival.

Publication Ad Size Issue Date Circulation Market(s) Total Cost

Match Requested

LTA? (Y/N)

Southern Living

¼ page May 2021 576,000 LA, TX, OK, AR, MO – SW Region

$7,000 $3,500 Y

Garden & Gun ¼ page Feb/Mar 2021

400,000 National $9,500 $4,750 Y

AAA Southern Traveler

1/3 page May 2021 322,070 LA, MS, AR $2,670 $1,335 Y

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Exhibit A, Sample Final Report (continued) DIGITAL

Website Address Website Name Target Audience Dates Total Cost Match Requested

Travel Channel.com/FoodNetwork.com

Travel Channel and Food Network

Leisure Travelers Jan/Feb 2021

$11,000 $5,415 (note: less than 50% - grant max $20K)

Campaign Goals (as stated in application): Increase web visitation Measurements of Success (as stated in application): Year-over-year web statistics Results/Summary. Was (were) goal(s) met? If not, were there any outside factors that could have contributed to failure to meet stated goal(s)? (Baseline measurements must be provided.) Digital ads drove traffic to the “Spring Festivals” landing page on VisitXYZParish.com. During the campaign (Jan. – March, 2021) there were 135,000 visitors to this page, as compared to 118,000 visitors the same period, prior year. Summary: Goal was met.

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Exhibit B (Sample Invoice) Date: Invoice #: PO #: To: From: Louisiana Office of Tourism XYZ CVB Attn: Chelsea Gravel Address 1051 N. Third St. City, State, Zip Baton Rouge, LA 70802

Description Amount

Southern Living ¼ page, May 2021 Total Cost: $7,000 Match requested: $3,500 Garden and Gun ¼ page, Feb/Mar 2021 Total Cost: $9,500 Match Requested: $4,750 AAA Southern Traveler 1/3 page, May 2021 Total Cost: $2,670 Match Requested: $1,335 Total:

$3,500.00 $4,750.00 $1,335.00 $9,595.00