Love is an Adventure-2

8/14/2019 Love is an Adventure-2

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Bridal SetPromotion


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The Big IdeaIn order to capture our target market, it is important tounderstand the appreciation they have for adventuring theoutdoors. Te areas in which our market resides providesthe perfect outlet for couples to enjoy the backwoods. Usingadventure to attribute these activities while also seeing loveas an adventure itself, we came to the big idea, Love is anAdventure. Start Yours at Jensen Jewelers. Te outdoors andadventure is something both men and women can resonatewith. We are using beautiful imagery of the great outdoorsto symbolically compare couples physical adventures to thegreatest adventure of all, marriage.


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Look & FeelWe are using bold imagery of the west with white copy to portrayan elegant, yet outdoorsy feel. Ads will capture couples in thesebeautiful areas, engaging in an authentic moment of love.


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Television

01. INSIDE HOUSEMan grabs a camping backpack.

02. INSIDE HOUSEGrabs granola bars or other camping food.

04. INSIDE HOUSERolls sleeping bag.


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05. INSIDE HOUSEBegins putting things in backpack.

06. PORCH/FRONT STEPSMan walks out door, struggles to carry a large amountof gear/luggage toward car.

07. OUTSIDE / DRIVEWAYTrows stuff in the back of the SUV.


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08. OUTSIDE / DRIVEWAYMan loading kayaks.

09. OUTSIDE / DRIVEWAYMan loading bikes.

10. OUTSIDE / DRIVEWAYGirlfriend walks out front door carrying her backpackand maps.


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11. OUTSIDE / DRIVEWAYShe sends a smile to her boyfriend.

12. OUTSIDE / DRIVEWAYMan makes eye contact with girl and smiles back.

13. OUTSIDE / DRIVEWAYGirl approaches car and asks, Are you ready?


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14. OUTSIDE / DRIVEWAYMan shuts the SUV trunk and looks down towardspants pocket.

15. OUTSIDE / DRIVEWAYPuts hand in pocket

16. OUTSIDE / DRIVEWAYPulls out ring box and opens it, checking that he has thering.


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You live. You love. You Shine.

17. OUTSIDE / DRIVEWAYHurriedly the man goes to the driver side door which isopen.

Gets in car and drives off .

17. OUTSIDE / DRIVEWAYPuts ring back in pocket and starts walking back towardthe drivers side.

He replies, Yeah, Im ready.

18. GRAPHICIn the month of november start your adventure with50% off our entire collection. With each ring purchaseyoull recieve two free lift tickets and will be entered towin an adventure for two. Visit store for details.

Love is an adventure, start yours with Jensen Jewelers.

Jensen Jewelers. You Live. You Love. You Shine.


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Radio

TITLE: LOVE IS AN ADVENTURELENGTH: 30 SECONDSSince 1956, Jensen Jewelers has helped the Westcelebrate love.

From outdoor enthusiast couples to the thoseembarking on their rst journeys, Jensen Jewelers ishaving a sale to celebrate love in the great outdoors.

For the month of November all rings are 50% off.

Couples who purchase a ring will receive two freelife tickets to a mountain of their choice and also beentered to win a romantic mountain getaway for two.

Lifes an adventure, and love is the greatest adventureof all.

Start yours at Jensen Jewelers.

You Live. You Love. You Shine.


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WEBSITEKeeping true to the Jensen Jewelers Brand, we added a tile on the home pagethat links to a combination of bridal sets and the Saw ooth Collection,which will be at an extra 10% off. We felt that the Saw ooth Collectionmatched well with the outdoorsy feel of our campaign.

Interactive


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APPTe application will be an interactive map

showcasing the best places to propose in thecustomers local area. Te app continues tomerge with the theme, Love is an Adventureand the outdoors.


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QUIZTe quiz featured on our Facebook campaign page

serves the purpose of engaging customers with the Jensen Jewelers brand. Customers will answer questionsbased on their ideal adventure. Upon completion, theywill receive an adventurer status and a suggested areafor their perfect proposal. In addition, completion of thequiz will qualify the customer for an extra 10% off.


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Love is an adven start yours with jensen jew50% off entire selection

save

Print


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DIRECT MAIL


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DIAMOND CUT

A perfect cut will make the diamond spa rkle.TIP

IdealLight that enters an ideal cut diamondbounces back out the top of the stone.Diamond appears brilliant.

Too ShallowLight is lost out the bottom and doesnot bounce back. Diamond appearslifeless.

Too DeepLight escapes out the sides. Portionof the diamond or the entire diamondappears dark.

DIAMOND CLARITY

Consider the size, number, position, nature and color ofany imperfections.TIP

FlawlessNo inclusions or blemishes of any sort under10X magnification.

Very Slightly IncludedMinutes inclusions such as small crystals,clouds or feathers.

Slightly IncludedContains inclusions such as clouds, includedcrystals, knots, cavities, and feathers.

IncludedObvious inclusions such as large feathers orlarge included crystals.

Internally FlawlessNo inclusions but some minor blemishes.

Very, Very Slightly IncludedMinute inclusions that are difficult to see.

F

IF

VVS1VVS2

VS1VS2

SI1SI2SI3

I1I2I3

DIAMOND CARAT

Some cuts can make a smaller carat diamond appear larger.TIP

CaratWeight

Size(mm)

0.250

0.333

0.500

0.650

0.750

0.850

4.1

4.4

5.2

5.6

5.9

6.2

CaratWeight

Size(mm)

1.000

1.250

1.500

2.000

2.500

3.000

6.5

7.0

7.4

8.2

9.0

9.3

DIAMOND COLOR

Shapes go in and out of style. Pick one that you know shewill love today and forever.TIP

Colorless Near Colorless SlightlyTinted

Faint Yellow

Very Light Yellow Yellow

D E F G H I J

K L M N - R S - Z

A D V E N T U R E G U I D E

F o r t h e P e r f e c t E n g a g e m e n t

E f f e c t i v e D a t e : E x p . D a t e : T e r m s :

N o v 1 , 2 0 1 3 N o v 3 0 , 2 0 1 3 5 0 % o ff s a l e

ADVENTURE GUIDEFollowing suit with our big idea, the adventure guide

will be a tangible and fun handbook that educatescustomers on the ring buying process. Te guide isdesigned to ease the fear of ring shopping. Otherengagement tips will be included.


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WINDOW DISPLAYS


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IN STORE SIGNAGE

Signage


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PREPARED FOR DRAKE COOPERBackstage Pass 2013

Documents

Love is an Adventure-2