LOW COST DIGITAL TOOLS, TIPS & TACTICS · 2017-09-14 · Followerwonk > Allows you to compare Twitter accounts which is a perfect way to find out who your customers & competition

LOW COST DIGITAL TOOLS, TIPS & TACTICS

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The goal of marketing is to reach the right people, on the right channels at the right time.

In the digital age we have lots of marketing options but we have the digital technology to make it easier to reach

the right audience

Common Digital Challenges Stopping being overwhelmed from the many options Knowing where to start Knowing what channels to use Knowing how much time, money & resources is required for success Finding time to execute what is required



All the options of what you could doDetermining what you would do if you had more

time/money/resources Focusing on what you should be doing for your business


LET’S MAKE LIFE EASIER….


Get focusedUnderstand your

audience & how they interact onlineUse relevant tools &

tacticsWork on blocking out the

unnecessary noise

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BE WHERE YOUR AUDIENCE IS

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TOOLS TO FIND WHO YOUR AUDIENCE FOLLOWS

• We Follow > Ranks twitter accounts that have prominence in the keyword

• Followerwonk > Allows you to compare Twitter accounts which is a perfect way to find out who your customers & competition are following.

• Social Mention > like a social media search engine, which means when you search for a keyword, it pulls in data from across various social platforms.

Digital tools allow you to:

• Work smarter not harder• Work from anywhere• Be more productive• Create content faster• Create content for free or

minimum cost• Communicate easier• Amplify your messages• Stand out• Be where your audience is

BEYOND THE HANDSHAKE

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Canva is a free graphic design tool that gives you hundreds of templates which you can customize and change with your own images, branding and messages.

Wordswag is an app that allows you to create content based on preloaded templates using your smart phone.


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Dunnnk is a free tool to overlay your own website or custom content onto templated images of technology. Smartmockups is a similar tool

Interact is a platform that allows you to build your list by creating custom made quizzes.

Quizr is a similar tool

Lumen5 turns blog posts into animated videos in minutes.


WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution.

Vidlab is a multi-clip video editor that allows you to create beautiful, fun videos & photo stories by adding text, artwork, music, video, sound effects, overlays, voice-overs & more to your videos.

4screens is a responsive platform that lets you create quizzes, polls, and surveys. You can engage with readers and track leads in real time on Facebook, Twitter, LinkedIn, or from the embedded quizzes on your website.

Hootsuite is one of the most popular platforms for managing social media accounts allowing you to link & schedule multiple accounts in one place.


Buffer is another very popular platform for managing social accounts + you can also curate content.

Pexels is a website to get royalty free images. They have a lot of variety, you can search for images types and categories and they are free.

Use Heyo to easily create Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web.

CoSchedule is a free tool that allows you to test headlines for effectiveness


Get Pocket Is a FREE app that allows you to save articles, videos etc for later enjoyment. Once saved to Pocket, the list of content is visible on any device —phone, tablet or computer.

Instapage is a tool that allows you to create unlimited landing pages using templates for a low monthly cost.


Missing Lettr turns each of your blog posts into a years worth of social media updates.Saves time by automatically scheduling your blog content for you without you having to go and schedule it to your social media channels over the year.

Grammarly is a great way to spell-check all your content

Sanebox is an automatic email filtering, one-click unsubscribe, email reminders and much more! SaneBox is the answer to email overload.


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Followers is an app which gives you insights about your Instagram & Facebook audiences including followers not following back, followers lost & gained and more.

GainFollow is an effective way to get more real followers on Instagram. With GainFollow, you can get hundreds or even thousands of real followers on Instagram very fast. All the followers are genuine.


• Create content in Canva• Schedule content on Hootsuite or Buffer• Write a blog or guest blog• Create an animated gif using PicMusic• Create a Hyperlapse video• Create a Free screencast showing your audience how

To do something on their laptop• Do a live video on Facebook Live• Create an animation using Animoto• Run a Mailchimp campaign• Set up an automation flow in Mailchimp• Post in online groups


• Create a landing page on Instapage $75 pm• Facebook Ads > From $5 per day• Run a webinar using Webinar Ninja > $60 pm• Create a video on We Video > $7 pm• Create something on Fiverr > $8• Promote a campaign on Outbrain > from $10• Use Missing Lett_r to schedule blog posts > $20 pm• Run a competition on Heyo to increase subscribers > $30pm• Create an interactive Quizes on Interact > $35pm

Is a FREE list of content is visible on any device — phone, tablet or computer.


Move to your ‘owned’ channels


Paid V’s free traffic


Collaboration with Collabosaurus


Your hidden goldmine

DIGITALSINS

A Facebook page is not a website and does not replace a website!


It is a sin not to not look at your insights and analytics. How do you know what content to post if you don’t look at your data to see what resonates with your audience?

It is a sin not to reply to enquiries, complaints, feedback on social. If you want to be on social then you need to BE on social.

Don’t have an unused or little used social channel on your website – it leaves a bad impression on your potential customers

DIGITALTIPS


Do not boost posts on Facebook > limited targeting, pushes engagement not link clicks, no control over placement, conversion on mobile is lower, they sit on your FB feed.

With organic being less than 3% you need to ‘pay to play’

Move people from your rented channels to your owned channels

Do more video content – and load it direct to your page where possible

CHECKLIST


Do research and get to know your audience

List what you could do and eliminate down to what you should do

Decide which digital tools are relevant for you

Make a Plan & schedule in your calender

Stay Focused on what you need > don’t get distracted by the bright shiny stuff

Tanya WilliamsChief of Everything, Digital Coach,

Strategist, Trainer, Blogger and Shoe Lover!

CONNECT

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LOW COST DIGITAL TOOLS, TIPS & TACTICS · 2017-09-14 · Followerwonk > Allows you to compare Twitter accounts which is a perfect way to find out who your customers & competition