8/2/2019 Loyalty MBA in 3 Days
2/4
The
Company
Training
About your presenter
Organisationsthat will benet
3 day MBA in Loyalty
Imagine if you could be an expert in customer loyalty,
in just 3 days
Think about how quickly and easily you canmultiply your
investment with this course.
The 3 Day MBA in Loyalty is an introductory leveltraining course
designed to bridge knowledgegaps. It is most useul to new entrants,
seniormanagers needing a big picture reresher,
proessional advisors and suppliers.
We make it all easy leading you through thedynamics o customer
loyalty the main businessdrivers, giving you precious insight into
thedierent business models, analysis, operationalchallenges
technology, the customer, and whatis next in customer loyalty.
These valuable insightswill help you to be the frst to identiy and
exploit
opportunities while your competitors are still doing
their research.
In just three days you will:
Understand various loyalty programmebusiness models
This 3 Day MBA in Loyalty is the frst o its kind! Our expert
trainer will walk youthrough the complex world o customer loyalty.
Youll explore all the critical issues and
challenges in the industry. At the end o the 3 days, youll be
able to better positionyour organisation to compete eectively and
drive business excellence in todays ast-
changing environment.
Register now: Call Nikola Clayon +44 (0)20 7608 7068
or email [email protected]
This is something dierent in management and
proessional training. We specialise in big ideas and
undamentals so you can master complex subjects,
at speed. Receive the essence o an MBA without,
o course, actually doing one.
Our curriculum is presented across the world and
covers the most important markets and disciplines.
We oer both open enrolment and in-house
courses. Our aculty are experienced practitioners
who really know their onions.
We are part o the terrapinn group:
ArvatoLoyaltyServicesLtd AzercellTelecomLLC BankAudi Barclaycard
BeyondAnalysis BlackSunPlc BritishGas(Centricaplc)
BWINInteractiveEntertainmentAG CarlsonMarketing
ChoiceHotelsInternational Colloquy EHSBrann
E-RewardsMarketResearch
Eurostar FranceTelecomGroup FunMiles Harrods HiltonHotels
Homebase HondaMotorEuropeLtd HouseofFraser HTECLtd IkeaOy
JumeirahGroup JustGiving.com Lego
LoyaltyOne/AirMilesRewardProgram LoyaltyPartnerSolutionsGmbH
Macy's Mastercard Mat-ZakTravelandTourGhanaLimited MobitelD.D.
MyCustomer.com MYER Nectar NewLook OPBankGroupCentralCooperative
Orange Paf
Recent Terrapinn attendees Who's attending?
MikeAtkinisahighlyrespected,
industryexpertwithovertwentyyears global experience within
Loyalty/CRM, with specialist
knowledgeinallaspectsofLoyalty
Programmes, including strategyand operations. He has worked
in various industries including
RetailFinanceandBanking,BlueChipRetailers,Airlines,Telco,Fuel
Retail, Utilities and many more.
Mikehaspreviouslyworkedwith
Tesco, Sainsburys, Scotiabank,Chevron, LloydsTSB, Asda,
ExxonMobil,GECapital,Houseof
FraserandMicrosofttonamebut
afew.
Utilities
Suppliers
Learn how to create, deliver and manage aneective customer value
proposition
Discover how to improve loyalty programmeperormance
Examine how loyalty programmes are analysed
Consider the operational challenges o loyaltyprogrammes
Review the technology in place to supportloyalty programmes
Discover what is next in customer loyalty
Remember just one good nugget of inspiration
will repay the cost o this workshop 100 times over.
Why not bring your team? Register 4 delegates and
bring a 5th ree see the registration orm on the
back o this brochure or ull details.
C-Level Executives:
CEO, CFO, COO
Business Development
and Sales
Marketing
Public Relations
Investor Relations
Strategic Planning
Lawyers
Procurement and
Sourcing
Analysts
Human Resources
Customer services
Telecoms
operators
Retailers TransportFinance
and Banking
AdvisorsRegulators
Lawyers
8/2/2019 Loyalty MBA in 3 Days
3/4
onlinewww.theMBATrainingCompany.com|[email protected]|phone+44(0)2076087068|fax+44(0)2076087050
DAY ONE DAY TWO DAY THREE
In-house training,
we will come to you!
I you have a team o 6 or more why not
hold a private course? Our experts will
come to you and the course will be
tailored to your requirements.
Call +44 (0)20 7608 7068
ntroduction
The meaning o Loyalty
The academic meaning o loyalty
Loyalty v CRM
Typical loyalty programme objectives
Global Trends & Best Practices
Global best practices in loyalty
programme management
Why programmes ail Research on
major reasons or ailing programmes
How to improve programmeperormance
Is it a loyalty programme or a reward
programme?
Case Study: Leading coalition and singlebrand programmes
Loyalty Programme Business Models
Presentation on the various loyalty
programme business models
including coalition, single brand and
promotional
SWAT analysis on most eective
solutions or dierent markets and
dierent objectives
Selecting the best solution or your
business
Case Study:The strategic andoperational benefts o coalition
programmes
Creating the CVP (Customer ValueProposition)
How to create, deliver and manage
an eective customer value
proposition
What works and what does not work
Reward and recognition options
Enhancing an existing programme
rewards portolio
Currency unding and management
best practices
Case Study:How to create and manageeective and proftable CVP
Analytics What to collect, and howto use and manage data
Global best practices and trends on
data analytics
Customer segmentation processes The value o transactional
data
The value o liestyle data
Case Study: The Tesco Story Why datais important to the
business
Case Study: Examples o eectivedata analytics: Aeroplan and
American
Express
Rewards Consider the options e.g.in-store, online, cashback etc
etc
Presentation and discussion o the
various reward options
How to improve perceived value o
rewards
Where recognition is more powerul
than rewards
Business to business rewards
management
Rewards sourcing and ulflment best
practices
Operational challenges
Making loyalty part o the business
culture: Ensuring buy-in and
commitment
Managing the internal customer
Creating the customer journey
Eective contact centre and member
care
Developing supplier unding
Case Study: Benchmarking study oover 50 global loyalty
platorms
Technology
Technology checklist Key
requirements or operating eective
programmes Front and back-end applications
Contact centers, ulfllment etc
Build, license or SaaS?
Loyalty and social networks
Preparing and issuing an RFP
The platorm selection process
Preparation or day 3 SyndicateExercises
What Next in Customer LoyaltyMarketing?
Latest global initiatives and
innovations
Loyalty marketing to the Y
Generation
Loyalty Inormation sources
Recommended reading
Keeping up to date with global trends
and initiatives
Workshop:Prepare or success Dratan action plan or delivering
and/or
enhancing a loyalty programme
Determining the Key success actors
Workshop:Create a new loyaltyprogramme brie
Workshop:Delegates will be givena programme brie based on
their
respective issues and markets and given
time to create an initial set o ideas or a
suitable solution
Delegates present ideas with groupdiscussions
This high speed session gets
you introduced to the other
ttendees. Bring your business cards as every
3 minutes you will meet someone new!
Is your turn. Where we
workshop your issues and
challenges.
Big ideas that can make
the dierence
Register now:Call Nikola Clay
on +44 (0)20 7608 7068 or
email [email protected]
