Loyalty Program

2. Component overview3. Program workflow4. Emails5. Enrollment landing page6. Create account module7. Sign in module8. Loyalty dashboard9. SA widget & site ribbon10. SA popups 1 & 211. SA popup 312. Product page creative13. Order confirmation14. Footer & header links15. Checkout sign in16. Marketing tiles17. Mobile points overview18. CS admin interface19. Points overview20. Database Additions

Program Component Breakdown

- All users, with a PS account and new account creation, need to confirm enrollment in the loyalty program- Enrollment in program is triggered on the loyalty dashboard page & SA popUp #3- The loyalty dashboard page will be another tab in "my account" with SA hosted iframe

FEATURE DISPLAY MATRIX

Loyalty site assets- Enrollment page (pg 5)- Points dashboard (pg 8) - Site ribbon (pg 9)- Mktg tiles (pg 16)

Loyalty emails (pg 4)- Program launch- Transactionals- Scheduled

Enrollment landing page (pg 5)- Enroll CTA- Points overview

LoginPage.aspx (pg 6-7)- Message loyalty program- Sign in- Create account

LoyaltyDashboard (pg 8)- Enroll checkbox- SA hosted points

SIGNED IN

Social Annex Browser Widget (pg 9)

PopUps (pg 10-11)- Share- Confirmation- Merge accounts- Create account

LoginPage.aspx- - Message loyalty program- Sign in- Create account

LoyaltyDashboard- Enroll checkbox- SA hosted points

Default user- Bypassing loyalty assets

LoginPage.aspx- Message loyalty program- Sign in- Create account

Account summary- Enroll CTA- Points overview

LoyaltyDashboard- Enroll checkbox- SA hosted points

SIGNED IN

MERGEDACCOUNT & SIGNEDIN

Social Annex built/hostedPrep Sportswear built/hosted

Signed In FBNo Yes

Program Workflow

Social Annex Browser Widget (pg 9)

PopUp 1 (pg 10)- Share CTA

Facebook Twitter

Signed In TW

Email

FacebookLogin PopUp

Enrolled loyalty

No Yes

TwitterLogin PopUp

No Yes

PopUp 3(pg 11)- Register- Merge

PopUp 2 (pg 10)- Sharing confirmation

PS AccountNo Yes

Register Enter PS email & enroll in loyalty

PSaccountNo Yes

Site elements-Top ribbon (pg 9)-Footer links (pg 14)

Enrollment landing page (pg 5)

Marketing tiles (pg 16)- HP, SM

Emails (pg 4)

Account existsNo Yes

Create account(pg 6)

Dashboard (pg 8)- Enroll in loyalty checkbox

Sign In (pg 7)

Points iframe

Social Annex built/hosted

Prep Sportswear built/hosted

Decision points/functionality

Mobile flow - SA development- PS integration

Email Program

Loyalty welcome 1

- Enrollment confirmation

Email signup

- Add signup for loyalty program

2 weeks after enrollment or loyalty program start date

No activity: did you know you can…

You're on your way. You can get more points by...

Quarterly

Welcome loyalty email with points balance

Annual

Welcome loyalty email with points balance

TRANSACTIONAL #1 TRANS #3

SCHEDULED #1 SCHEDULED #2 SCHEDULED #3

Loyalty program launch

- Account holders

MARKETING EMAIL #1

Product review

- Points for writing review

TRANS #4

Order confirmation

- Add signup for loyalty program

TRANS #5

AccountCreation

- Add signup for loyalty program

TRANS #6

Loyalty welcome 2

- 3 days after enrollment

TRANS #2

For mobile user, they will be directed to the desktop version of the specific destination (enrollment or dashboard page).

Site Assets

LOYALTY ENROLLMENT LANDING PAGE

Site AssetsCREATE ACCOUNT- The progress bar at the top only displays when you have come from the Social Annex popUp. Hitting this page any other way only shows the split messaging - loyalty and create account module.

Site AssetsSIGN IN- The progress bar at the top only displays when you have come from the Social Annex popUp. Hitting this page any other way only shows the split messaging - loyalty and create account module.

LOYALTY DASHBOARD - NOT ENROLLED

LOYALTY DASHBOARD ENROLLED - IFRAME HOSTED BY SOCIAL ANNEX

Site Assets

Site Assets

TOP SITE RIBBON SIGNUP

TOP SITE RIBBON MEMBER

SOCIAL ANNNEX WIDGET

Social Annex PopUps

SHARE AND EARN STEP 1

SHARE AND EARN STEP 2

Social Annex PopUps

SHARE AND EARN STEP 3

Site Assets

PRODUCT PAGE STATIC ELEMENT WITH TOOLTIP

Site Assets

ORDER CONFIRMATION ENROLLED & LOGGED IN

ORDER CONFIRMATION NOT ENROLLED

ORDER CONFIRMATION ENROLLED & NOT LOGGED IN

Site Assets

FOOTER

MY ACCOUNT PANEL

Site Assets

CHECKOUT LOGIN

Site Assets

HOMEPAGE & STORE MAIN TILE

Mobile points overview

STATIC SNAPSHOT OF POINTS IN MY ACCOUNT

Customer service admin

ACCOUNT SUMMARY

Loyalty Program Points Overview

1) The loyalty program we are running is points-based, where customers accrue points that have an associated currency value. Customers can redeem their points for a discount on any order placed on our site. Loyalty members can “cash in” their points at set intervals.

2) The cashed in points will be in the form of a promo code valued at the amount they are being rewarded. The points are not a payment tender. Instead we will issue a $ Off coupon code. See below:

3) Earn Pointsa. Enroll = 50 points (1x) [SA]b. Purchase = 1 point for every $1 (unlimited) [SA]c. Product Reviews = 10 points [PS](unlimited since only those that purchased can write a review)d. Email sign up = 20 points (1x) [PS]e. Twitter follow = 10 points (1x) [SA]f. Facebook like = 10 points (1x) [SA]g. Email referral that buys = 200 points (unlimited) [SA]h. Tweet a product = 2 points (2x/wk) [SA]i. FB shares referral = 2 points (2x/wk) [SA]j. Email share = 5 points (2x/wk) [SA]

4) Rewards Rewards/Award Amountsa. $5=100 ptsb. $10=200 ptsc. $15=300 ptsd. $20=400 ptse. $30=600 pts

5) Details: Rewards discounts (promo code) cannot be combined with other offers. Codes are unique (1x use). Discounts are not applicable to shipping charges or taxes, just net amount. Promo codes are valid for 30 days.

6) Accounting: Loyalty members will have one year from the time of enrollment to redeem their points.

7) Tech: Need to capture what coupon codes are issued to members. In case a customer loses their code, Customer Service and Mktg should be able to look it up and see the issue date and expiration date.

API documentation from Social Annex found here:Z:\Dropbox\Dena\Social Annex-Social Loyalty API Document.pdf

Database Field Additions

• Loyalty member (y/n)

• Points earned by spend

• Points earn by activities

• Total points earned

• Total points balance

• Date of enrollment (day, month, year)