LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A.DEGREE EXAMINATION – MEDIA ARTS

FIRST SEMESTER – NOVEMBER 2014

MA 1806-MEDIA HISTORYDate: 01/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

20(I) : : 5x1=51.

(i) (ii) API(iii) (iv)

2.(i) (ii)(iii) (iv)

3. :(a) . (b) (c) (d)

(i) (c), (a), (b), (d) (ii) (a), (c), (d), (b)(iii) (c), (a), (d), (b) (iv) (a), (b), (c), (d)

4.(a)(b)(c)(d)

(i) (ii) (b) (c) (d) சாி(iii) (a) (b) (c) சாி (iv) (a) (c) (d) சாி

5. (உ):(கா):

(i) (உ) சாி, (கா) (ii) (உ) (கா)(iii) (உ) (கா) சாி (iv) (உ) (கா)

(II) : : 5x1=56.WWW 7.PTI 8.NFAI9.MIB 10.FM

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A.DEGREE EXAMINATION – MEDIA ARTS

FIRST SEMESTER – NOVEMBER 2014

MA 1806-MEDIA HISTORYDate: 01/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

20(I) : : 5x1=51.

(i) (ii) API(iii) (iv)

2.(i) (ii)(iii) (iv)

3. :(a) . (b) (c) (d)

(i) (c), (a), (b), (d) (ii) (a), (c), (d), (b)(iii) (c), (a), (d), (b) (iv) (a), (b), (c), (d)

4.(a)(b)(c)(d)

(i) (ii) (b) (c) (d) சாி(iii) (a) (b) (c) சாி (iv) (a) (c) (d) சாி

5. (உ):(கா):

(i) (உ) சாி, (கா) (ii) (உ) (கா)(iii) (உ) (கா) சாி (iv) (உ) (கா)

(II) : : 5x1=56.WWW 7.PTI 8.NFAI9.MIB 10.FM

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A.DEGREE EXAMINATION – MEDIA ARTS

FIRST SEMESTER – NOVEMBER 2014

MA 1806-MEDIA HISTORYDate: 01/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

20(I) : : 5x1=51.

(i) (ii) API(iii) (iv)

2.(i) (ii)(iii) (iv)

3. :(a) . (b) (c) (d)

(i) (c), (a), (b), (d) (ii) (a), (c), (d), (b)(iii) (c), (a), (d), (b) (iv) (a), (b), (c), (d)

4.(a)(b)(c)(d)

(i) (ii) (b) (c) (d) சாி(iii) (a) (b) (c) சாி (iv) (a) (c) (d) சாி

5. (உ):(கா):

(i) (உ) சாி, (கா) (ii) (உ) (கா)(iii) (உ) (கா) சாி (iv) (உ) (கா)

(II) : : 5x1=56.WWW 7.PTI 8.NFAI9.MIB 10.FM

(III) : : 5x2=1011. 12. 13.14. எ . .ராேஜ 15.

4 10 = 404 300

16.

.

17. .

18. – .

19. , –

?

20. , ,

.

21. இைணயதள ,

.

2 20 = 402 600

22. ,

.

23.

.

24.

க.

*****

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1806- MEDIA HISTORYDate: 01/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

20(I) : : 5x1=51.

(a) (b) (c) (d)(i) (c), (a), (b), (d) (ii) (a), (c), (d), (b)(iii) (c), (a), (d), (b) (iv) (a), (b), (c), (d)

2. (உ):(கா):

(i) (உ) சாி, (கா) (ii) (உ) (கா) சாி(iii) (உ) (கா) (iv) (உ) (கா)

3.(i) (ii) நீதிபதி P.B.(iii) (iv) நீதிபதி J.R.

4.(i) (ii) (iii) (iv)

5.

(i) NSF (ii) MIB (iii) ARPA (iv) FBI

(II) : : 5x1=56. NFAI 7. CBFC 8. CFSI9. TRAI 10. PCI

(III) வாிக : : 5x2=1011. 12. 13. . .14. 15.

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1806- MEDIA HISTORYDate: 01/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

20(I) : : 5x1=51.

(a) (b) (c) (d)(i) (c), (a), (b), (d) (ii) (a), (c), (d), (b)(iii) (c), (a), (d), (b) (iv) (a), (b), (c), (d)

2. (உ):(கா):

(i) (உ) சாி, (கா) (ii) (உ) (கா) சாி(iii) (உ) (கா) (iv) (உ) (கா)

3.(i) (ii) நீதிபதி P.B.(iii) (iv) நீதிபதி J.R.

4.(i) (ii) (iii) (iv)

5.

(i) NSF (ii) MIB (iii) ARPA (iv) FBI

(II) : : 5x1=56. NFAI 7. CBFC 8. CFSI9. TRAI 10. PCI

(III) வாிக : : 5x2=1011. 12. 13. . .14. 15.

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1806- MEDIA HISTORYDate: 01/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

20(I) : : 5x1=51.

(a) (b) (c) (d)(i) (c), (a), (b), (d) (ii) (a), (c), (d), (b)(iii) (c), (a), (d), (b) (iv) (a), (b), (c), (d)

2. (உ):(கா):

(i) (உ) சாி, (கா) (ii) (உ) (கா) சாி(iii) (உ) (கா) (iv) (உ) (கா)

3.(i) (ii) நீதிபதி P.B.(iii) (iv) நீதிபதி J.R.

4.(i) (ii) (iii) (iv)

5.

(i) NSF (ii) MIB (iii) ARPA (iv) FBI

(II) : : 5x1=56. NFAI 7. CBFC 8. CFSI9. TRAI 10. PCI

(III) வாிக : : 5x2=1011. 12. 13. . .14. 15.

4 10 = 404 300

16.

.

17. உயாி ?

.

18. – .

19. ?

?

20. .

21. .

2 20 = 402 600

22. ‘ , , ,

’ – .

23. 20- ,

.

24.

இைணய.

*****

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1811-PHOTOGRAPHIC ARTS AND TECHNIQUESDate: 10/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

30(I) : : 5x1=5

1.

(i) George Eastman(ii) Samuel N Turner(iii) Charles Bennett(iv) Fredrick Scott Archer

2. Fisheye lens

(i) 180 (ii) 225(iii) 270 (iv) 360

3._

____(i) (ii)(iii) (iv)

4.

(i)(ii)(iii)(iv)

5. ‘ேகமரா’

(i) (ii) அைற(iii) (iv)

(II) :: 5x1=5

6. LED7. DPI8. EV9. GIF10. HDR

(III) :: 5x4=20

11. Aperture12. Focal Length13. Shutter Speed14. Rule of Thirds15.

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1811-PHOTOGRAPHIC ARTS AND TECHNIQUESDate: 10/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

30(I) : : 5x1=5

1.

(i) George Eastman(ii) Samuel N Turner(iii) Charles Bennett(iv) Fredrick Scott Archer

2. Fisheye lens

(i) 180 (ii) 225(iii) 270 (iv) 360

3._

____(i) (ii)(iii) (iv)

4.

(i)(ii)(iii)(iv)

5. ‘ேகமரா’

(i) (ii) அைற(iii) (iv)

(II) :: 5x1=5

6. LED7. DPI8. EV9. GIF10. HDR

(III) :: 5x4=20

11. Aperture12. Focal Length13. Shutter Speed14. Rule of Thirds15.

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1811-PHOTOGRAPHIC ARTS AND TECHNIQUESDate: 10/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

30(I) : : 5x1=5

1.

(i) George Eastman(ii) Samuel N Turner(iii) Charles Bennett(iv) Fredrick Scott Archer

2. Fisheye lens

(i) 180 (ii) 225(iii) 270 (iv) 360

3._

____(i) (ii)(iii) (iv)

4.

(i)(ii)(iii)(iv)

5. ‘ேகமரா’

(i) (ii) அைற(iii) (iv)

(II) :: 5x1=5

6. LED7. DPI8. EV9. GIF10. HDR

(III) :: 5x4=20

11. Aperture12. Focal Length13. Shutter Speed14. Rule of Thirds15.

40(IV) : 5x8=40

16. (Decoding a Photograph).

17. .

18. ?.

19. ‘ ’ – .

20. .

21. .

22. .

2 15 = 302 600

23. ? ?.

24. தா? .

25. வ .

*****

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1811- PHOTOGRAPHIC ARTS AND TECHNIQUESDate: 10/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

30(I) : : 5x1=5

1. ____(i) (ii)(iii) (iv)

2. _____

(i)(ii)(iii)(iv)

3. ‘Photography’ –_____

(i) George Eastman(ii) Sir John Herschel(iii) Fox Talbot(iv) Nicephore Niepce

4.

(i) 1826 (ii) 1836(iii) 1846 (iv) 1856

5. 1923-

(i) 16 mm (ii) 32 mm(iii) 35 mm (iv) 8 mm

(II) :: 5x1=5

6.PNG7. IR8. FPS9. CMOS10. CMYK

(III) : : 5x4=2011. – ?12. Elements of composition13. Camera obscura14.15. Photo file formats & Memory cards

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1811- PHOTOGRAPHIC ARTS AND TECHNIQUESDate: 10/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

30(I) : : 5x1=5

1. ____(i) (ii)(iii) (iv)

2. _____

(i)(ii)(iii)(iv)

3. ‘Photography’ –_____

(i) George Eastman(ii) Sir John Herschel(iii) Fox Talbot(iv) Nicephore Niepce

4.

(i) 1826 (ii) 1836(iii) 1846 (iv) 1856

5. 1923-

(i) 16 mm (ii) 32 mm(iii) 35 mm (iv) 8 mm

(II) :: 5x1=5

6.PNG7. IR8. FPS9. CMOS10. CMYK

(III) : : 5x4=2011. – ?12. Elements of composition13. Camera obscura14.15. Photo file formats & Memory cards

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSFIRST SEMESTER – NOVEMBER 2014

MA 1811- PHOTOGRAPHIC ARTS AND TECHNIQUESDate: 10/11/2014Time: 1:00 - 4:00 Dept. No. Max.: 100 Marks

30(I) : : 5x1=5

1. ____(i) (ii)(iii) (iv)

2. _____

(i)(ii)(iii)(iv)

3. ‘Photography’ –_____

(i) George Eastman(ii) Sir John Herschel(iii) Fox Talbot(iv) Nicephore Niepce

4.

(i) 1826 (ii) 1836(iii) 1846 (iv) 1856

5. 1923-

(i) 16 mm (ii) 32 mm(iii) 35 mm (iv) 8 mm

(II) :: 5x1=5

6.PNG7. IR8. FPS9. CMOS10. CMYK

(III) : : 5x4=2011. – ?12. Elements of composition13. Camera obscura14.15. Photo file formats & Memory cards

40(IV) : 5x8=4016. Shutter speed, aperture, ISO – ?

17. (portrait)க

.

18. Focal length, Depth of field, Rule of Thirds – ?

19. (modes of operation)?ேகமரா

ன?

20. (Colour Models) ?.

21. ஒளி கைள (filters) ??

22. .

2 15 = 302 600

23. .

24. ‘ ’ – .

25. வ .

*****

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSTHIRD SEMESTER – NOVEMBER 2014

MA 3814-ADVERTISEMENT IN ELECTRONIC MEDIADate: 01/11/2014Time: 9:00 - 12:00 Dept. No. Max.: 100 Marks

20(I) : : 10x2=201. (Jingle)

2. (Social Remarketing)

3. Creative Director

4. (persuasive)

5.

6.

7. AIDA – .

8.

9. USP

10. Trademark

4 10 = 404 300

11. .

12. க.

13.“

” (David Ogilvy) – .

14. .

15. , ,.

16. ? ?

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSTHIRD SEMESTER – NOVEMBER 2014

MA 3814-ADVERTISEMENT IN ELECTRONIC MEDIADate: 01/11/2014Time: 9:00 - 12:00 Dept. No. Max.: 100 Marks

20(I) : : 10x2=201. (Jingle)

2. (Social Remarketing)

3. Creative Director

4. (persuasive)

5.

6.

7. AIDA – .

8.

9. USP

10. Trademark

4 10 = 404 300

11. .

12. க.

13.“

” (David Ogilvy) – .

14. .

15. , ,.

16. ? ?

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSTHIRD SEMESTER – NOVEMBER 2014

MA 3814-ADVERTISEMENT IN ELECTRONIC MEDIADate: 01/11/2014Time: 9:00 - 12:00 Dept. No. Max.: 100 Marks

20(I) : : 10x2=201. (Jingle)

2. (Social Remarketing)

3. Creative Director

4. (persuasive)

5.

6.

7. AIDA – .

8.

9. USP

10. Trademark

4 10 = 404 300

11. .

12. க.

13.“

” (David Ogilvy) – .

14. .

15. , ,.

16. ? ?

2 20 = 402 600

17. .

18. .

19.

.

(script) (storyboard) .

*****

2 20 = 402 600

17. .

18. .

19.

.

(script) (storyboard) .

*****

2 20 = 402 600

17. .

18. .

19.

.

(script) (storyboard) .

*****

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSTHIRD SEMESTER – NOVEMBER 2014

MA 3814-ADVERTISEMENT IN ELECTRONIC MEDIADate: 01/11/2014Time: 9:00 - 12:00 Dept. No. Max.: 100 Marks

20(I) : : 10x2=201. (slogan)

2. (Social Remarketing)

3. Typography

4.

5.

6. - (pop-up)

7. AIDA – .

8. : ASCI, CERC

9. (hoarding)

10.

4 10 = 404 300

11. ? ?

12. .

13. ?

14. .

15. .

16. .

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSTHIRD SEMESTER – NOVEMBER 2014

MA 3814-ADVERTISEMENT IN ELECTRONIC MEDIADate: 01/11/2014Time: 9:00 - 12:00 Dept. No. Max.: 100 Marks

20(I) : : 10x2=201. (slogan)

2. (Social Remarketing)

3. Typography

4.

5.

6. - (pop-up)

7. AIDA – .

8. : ASCI, CERC

9. (hoarding)

10.

4 10 = 404 300

11. ? ?

12. .

13. ?

14. .

15. .

16. .

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034M.A. DEGREE EXAMINATION – MEDIA ARTSTHIRD SEMESTER – NOVEMBER 2014

MA 3814-ADVERTISEMENT IN ELECTRONIC MEDIADate: 01/11/2014Time: 9:00 - 12:00 Dept. No. Max.: 100 Marks

20(I) : : 10x2=201. (slogan)

2. (Social Remarketing)

3. Typography

4.

5.

6. - (pop-up)

7. AIDA – .

8. : ASCI, CERC

9. (hoarding)

10.

4 10 = 404 300

11. ? ?

12. .

13. ?

14. .

15. .

16. .

2 20 = 402 600

17.

.

18. , ,

.

19.

.இதைன(script) (storyboard) .

*****

2 20 = 402 600

17.

.

18. , ,

.

19.

.இதைன(script) (storyboard) .

*****

2 20 = 402 600

17.

.

18. , ,

.

19.

.இதைன(script) (storyboard) .

*****