LS16 Conference Covers.qxp Layout 1 · 1:00PM – 3:00PM Then and Now: Looking Forward Rm 203ABC 1:00PM – 4:00PM Strategic Communications in Today’s Communications Ecosystem Rm

LIFESAVERS CONFERENCE

VOLKSWAGENG R O U P O F A M E R I C A

Lifesavers is Grateful for the Support of Our Sponsors

ADEPT Driver

Advocates for Highway and Auto Safety

Alliance of Automobile Manufacturers, Inc.

American Association of Motor Vehicle Administrators

American Honda Motor Co., Inc.

Coalition of Ignition Interlock Manufacturers

The Conor Lynch Foundation

FCA US LLC

FIA Foundation

FIA – Formula E Championship

Google

It Can Wait©Speakers Bureau (StopDistractions.org)

Johnson & Johnson

Mothers Against Drunk Driving

National Association for Stock Car Auto Racing

National Automobile Dealers Association (NADA)

National Safety Council

Westat, Inc.

• Children’s Hospital of Philadelphia• eDriving• Governors Highway Safety Association• Injury Prevention Center of Greater Dallas

• Insurance Institute for Highway Safety• LMG Holdings, Inc.• National Association of Attorneys General• National District Attorneys Association

• National Highway Traffic Safety Administration

• National Transportation Safety Board• SADD

We especially want to thank our state sponsor, the California Office of Traffic Safety, for its support and for providing volunteers.

Financial Sponsors

Lifesavers Champions$10,000+

Lifesavers Partners$5,000 to $9,999

Lifesavers Supporters$1,000 to $4,999

Thanks also goes to the following organizations that participate in the conference planning process:

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National Conference on Highway Safety Priorities

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CONTENTS

LOOKTweet with us!Lifesavers Conference Planning Committee members will be tweeting throughout the conference. Join in the conversation by using the hash tag #Lifesavers2016

Download theConference App

Download Instructions

For iPhone and Android devices,visit the App Store or Google Play

on your device and search for“Lifesavers Mobile.” If you downloaded

the app last year, you need to removeit and download the new 2016 app.

Or, scan the QR Code

CPS CEUs At this year’s conference, there is anopportunity to earn 5 hours of CPStechnical continuing education units (CEUs).

A passport will be provided at the conference.The passport is kept by the technician so s/hecan provide it if selected for a CEU audit at time of recertification. Attendees must stay for theentire workshop and have their passport stamped on the way out (not more than 10 minutes remaining).An additional CEU is earned by visiting selectexhibitors in the exhibit hall to have your“passport”stamped. Passports are available in the two Child Restraint Manufacturers’ Latest Technology workshops held on Sundayand Monday.

Replacement passports will not be available.

FYI

All events are held at the Long Beach Convention Center

Conference Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . opposite page

Governor’s Welcome Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Program at a Glance and Exhibit Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Workshops By Track Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Saturday Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Sunday Schedule. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Opening Plenary – Pacific Ballroom. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1st Workshop Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Exhibit Networking and Lunch – Exhibit Halls A/B. . . . . . . . . . . . . . . . . . . . . . . 8

2nd Workshop Session. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3rd Workshop Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Welcome Reception and Poster Presentations – Exhibit Halls A/B . . . . . 11

Monday Schedule. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Continental Breakfast – Exhibit Halls A/B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

4th Workshop Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12


Workshops At A Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16–17

Public Service Awards Luncheon – Pacific Ballroom . . . . . . . . . . . . . . . . . . . 18


Exhibit Networking and Refreshments – Exhibit Halls A/B . . . . . . . . . . . . . 20

Tuesday Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20



Closing Plenary Luncheon – Grand Ballroom . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Exhibit Hours, Events and Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Exhibitors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Speaker Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Long Beach Convention Center Floor Plan. . . . . . . . . . . . . . . . . . . . . . . . back cover

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All events are held at the Long Beach Convention Center TIME EVENT LOCATION

Saturday, April 2 11:00AM – 6:00PM Registration Open Promenade Lobby 12:00PM – 6:00PM Exhibit and Poster Setup Exhibit Halls A/B Pre-Conference Workshops (pre-registration required)

9:00AM – 5:00PM CPS Restraint Systems on School Buses National Training Rm 102ABC 9:00AM – 4:00PM CarFit Technician Training Rm 101A 9:00AM – 4:00PM ADTSEA/Michelin Tire Safety Workshop Rm 101B 9:00AM – 1:00PM Truck & Bus Enforcement (T&BET) “Train the Trainer” Rm 103AB 1:00PM – 3:00PM Then and Now: Looking Forward Rm 203ABC 1:00PM – 4:00PM Strategic Communications in Today’s Communications Ecosystem Rm 201B 5:30PM – 6:30PM Traffic Safety Scholars Orientation Rm 201A

Sunday, April 3 7:30AM – 5:30PM Registration Open Promenade Lobby 7:30AM – 12:00PM Exhibit and Poster Setup Exhibit Halls A/B 8:30AM – 10:15AM Opening Plenary Pacific Ballroom 10:30AM – 12:00PM 1st Workshop Session

12:00PM – 6:00PM Exhibit Hall Open Exhibit Halls A/B 12:00PM – 1:30PM Lunch in Exhibit Hall Exhibit Halls A/B 1:30PM – 3:00PM 2nd Workshop Session

3:00PM – 3:30PM Complimentary Refreshments and Networking Exhibit Halls A/B 3:45PM – 4:45PM 3rd Workshop Session (one-hour) 5:00PM – 6:00PM Welcome Reception and Poster Presentations Exhibit Halls A/B Monday, April 4 7:30AM – 5:00PM Registration Open Promenade Lobby 8:00AM – 4:30PM Exhibit Hall Open (closed during Awards Luncheon) Exhibit Halls A/B 8:00AM – 8:45AM Continental Breakfast in Exhibit Hall Exhibit Halls A/B 9:00AM – 10:30AM 4th Workshop Session

10:30AM – 10:45AM Break 10:45AM – 12:15PM 5th Workshop Session

12:30PM – 2:00PM Public Service Awards Luncheon Pacific Ballroom 2:15PM – 3:45PM 6th Workshop Session

3:45PM – 4:15PM Traffic Safety Scholars Debriefing Exhibit Halls A/B 3:45PM – 4:30PM Complimentary Refreshments and Networking Exhibit Halls A/B 4:30PM Exhibitor Move out Tuesday, April 5 8:30AM – 1:00PM Registration Open Promenade Lobby 9:00AM – 10:30AM 7th Workshop Session

10:30AM – 10:45AM Break 10:45AM – 12:15PM 8th Workshop Session

12:15PM – 1:30PM Closing Plenary Luncheon Grand Ballroom

PROGRAM AT A GLANCE & EXHIBIT HOURS

LOOKGIVE US YOUR FEEDBACK! Once you return home, you’ll receive an email from Lifesavers asking you to evaluate the2016 conference. Your opinion is important to us, so please complete the evaluation. We use your input to plan future conferences. If you provide your name and email address on your survey, we’ll send you a link to access the 2016 conference attendee list.

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WORKSHOPS BY TRACK INDEXAdult Occupant Protection/Vehicle Technology• Advanced Vehicle Technologies: What Are They & How Do They Work? . . . . . . . . 12• Closing Occupant Protection Loopholes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9• Cultivating Strategic Traffic Safety Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . 15• Low Cost, Effective Local Law Enforcement Strategies

for Adult Occupant Protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22• Rural Seat Belt Enforcement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19• Seat Belt Messaging for Diverse Populations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6• Still Improving! What’s Working to Push Seat Belt Use Higher? . . . . . . . . . . . . . . 21

Communications• Communicating in a Crisis: Learning from Your Peer . . . . . . . . . . . . . . . . . . . . . . . 18• Exploring the Next Frontier in Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8• Free/Low-Cost Resources for Promoting Public Awareness . . . . . . . . . . . . . . . . . . 21• Freshening Up Your Public Education Efforts & Campaigns . . . . . . . . . . . . . . . . . . 12• Learning to Speak & Leverage Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6• Media Relations: 2016 & Beyond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Criminal Justice/Law Enforcement• Alcohol Education & Enforcement in Ames, Iowa & Iowa State University . . . . . . 10• Applying Principles of Pharmacology & Drug Effects to Cannabinoids

in DUI Arrests, Investigations & Prosecutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23• Automated Speed Enforcement: Responsible Management

of Technology That Produces Positive Results. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21• Body Cameras 101 & Their Utilization in DUI Cases . . . . . . . . . . . . . . . . . . . . . . . . 21• Enhancing Traffic Safety: Engaging & Educating the Judiciary . . . . . . . . . . . . . . . 19• Portland’s Innovative Share the Road Safety Class . . . . . . . . . . . . . . . . . . . . . . . . . 15• Strategies for Reducing Line of Duty Deaths & Improving Officer Safety. . . . . . . . 9• Teamwork That WORKS! Everyone Can Partner to Solve Problems . . . . . . . . . . . . 15• Tips for Working in a Legalized Marijuana World . . . . . . . . . . . . . . . . . . . . . . . . . . 19• Welcome to the Party! Designer Drugs, Stash Compartments,

Logos, Drug Clothing & More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7, 13• Why We Do What We Do . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Distract Driving• A Formula for Advancing Distracted Driving Legislation:

The Good, the Bad & the Ugly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22• Connecting the Dots: From the Road to the Courtroom . . . . . . . . . . . . . . . . . . . 9, 13• Distracted Driving Education: Are We Using the Right Language? . . . . . . . . . . . . 18• Distracted Driving in 2016: A Q&A Session with Leading

Distracted Driving Researchers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7• Pedestrian & Driver Distraction: Prevalence

& Risk of Distraction While Crossing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11• Taking Distracted Driving by Storm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14• Talking to Teens about Distracted Driving in a Way That Makes a Difference . . . . 22

Impaired Driving• Anatomy of a Fatal Collision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8• Driver Alcohol Detection System for Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11• Effective Implementation of Ignition Interlock Programs . . . . . . . . . . . . . . . . . . . . 8• Impaired Driving Prevention: Focusing on Youth

& Charting Progress in Reducing DUI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21• Strategies for Addressing Impaired Driving Refusals . . . . . . . . . . . . . . . . . . . . . . . 23• New & Improved Courtroom Tools to Reduce Impaired Driving . . . . . . . . . . . . . . 10• Research on Drug Impaired Driving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14• Underutilized DUI Prevention Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18• Victim Impact Panel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14• What’s New in Drug-Impaired Driving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Motorcycle Safety• Motorcycle Helmets: New NHTSA Standards, Research & Enforcement. . . . . . . . . . 7• The Future of Motorcycle Rider Training. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23• The Latest in Motorcycle Research That Could Impact States . . . . . . . . . . . . . . . . . 11• The Risks & Growing Push to Allow Off-road Vehicles on Public Roads. . . . . . . . . 13

Occupant Protection for Children• Child Restraint Manufacturers: Latest Technology #1 . . . . . . . . . . . . . . . . . . . . . . . . 6• Child Restraint Manufacturers: Latest Technology #2. . . . . . . . . . . . . . . . . . . . . . . 13• How to Get Your Foot in Your School District’s Door . . . . . . . . . . . . . . . . . . . . . . . . 15• Getting & Keeping Kids in Booster Seats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20• Laws Won’t Get the Job Done, Unless They’re Enforced . . . . . . . . . . . . . . . . . . . . . 15• Learn More About Seat Belts on School Buses, a Hot Button Topic . . . . . . . . . . . . . 9• No More Business as Usual: Mixing It up to Reach Diverse Populations . . . . . . . 20• Research: What We Know & How We Know It #1. . . . . . . . . . . . . . . . . . . . . . . . . . . 21• Research: What We Know & How We Know It #2. . . . . . . . . . . . . . . . . . . . . . . . . . . 23• Special Needs: Going Beyond What You Learned in Your Certification Class . . . . 23• Test Your Knowledge: Transporting Kids in Ambulances . . . . . . . . . . . . . . . . . . . . . 9• Think Outside the Trash: Car Seat Recycling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Older Drivers• A Needs Assessment Tool to Identify At-Risk Aging Drivers . . . . . . . . . . . . . . . . . . 11• Aging in Place: Helping Older Drivers Maintain Mobility & Independence . . . . . . 9• Statewide Strategies for Supporting an Aging Population . . . . . . . . . . . . . . . . . . . . 7

Other Highway Safety Priorities• Asleep at the Wheel? Most of Us Have Driven Drowsy . . . . . . . . . . . . . . . . . . . . . . . 6• Data and Enforcement, A Smart Idea Today! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20• Police Traffic Enforcement Today & Tomorrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8• Poster Dash! 60 Minutes That Will Change Your Life . . . . . . . . . . . . . . . . . . . . . . . 10• Toward Zero Deaths, More Than a Slogan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18• Truck & Bus Traffic Enforcement:

Changing Driving Behaviors One Stop at a Time . . . . . . . . . . . . . . . . . . . . . . . . . . 12• Wrong-Way Driving Crashes: What Can You Do to Prevent Them? . . . . . . . . . . . . . 13

Pedestrian/Bicycle Safety• Bike Share Programs: The Benefits & Successes . . . . . . . . . . . . . . . . . . . . . . . . . . . 10• Doing It Right: Leveraging Data & Evaluation

to Develop Pedestrian Safety Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19• Every Life Matters: Take-Away Tools & Activities to Foster

Collaboration for Community Pedestrian-Bicycle Efforts . . . . . . . . . . . . . . . . . . . . . 7• Safety Takes Synergy: Lessons & Successes from the

Pedestrian Injury Prevention Action Team Program . . . . . . . . . . . . . . . . . . . . . . . . 14• Success Stories from the Mayors’ Challenge for Safer People & Safer Streets . . . 20

Teen Traffic Safety• Class is in Session: Innovative School Policies

that Support Teen Driver Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22• Distracted Driving Partnerships Between Local Organizations

& School-based Peer-led Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6• First Know Your Community: Qualitative Approaches

for Strategic Program Planning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12• Implementing Effective Parent-Involved Teen Driving Programs . . . . . . . . . . . . . 19• Rethinking How We Train & Assess Young Novice Drivers . . . . . . . . . . . . . . . . . . . 14• Reinvigorating GDL Advocacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22• Roadworthy Cars & Teens: Optimizing a Vehicle’s Safety for Teen Drivers . . . . . . 10• Wisdom From Youth: Life After Traffic Court. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

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WelcomeMaster of CeremoniesRhonda Craft, Director, California Office of Traffic Safety, Elk Grove, CA

Presentation of Colors/National AnthemCalifornia Highway Patrol Southern Division Honor GuardInternational Children’s Choir of Long Beach

Welcome to CaliforniaBrian P. Kelly, Secretary, California State Transportation Agency, Sacramento, CA

50 Years of Highway SafetyAnthony Foxx (via videotape), Secretary, U.S. Department of Transportation,Washington, DCJoseph A. Farrow, Commissioner, California Highway Patrol, Sacramento, CAAdrian Lund, President, Insurance Institute for Highway Safety, Arlington, VA

Mission MomentColleen Sheehey-Church, President, Mothers Against Drunk Driving, Irving, TX

Pre-Conference MeetingsPre-registration required for preconference meetings

9:00AM – 5:00PMRm 102ABC

CPS Restraint Systems on School Buses National Training9:00AM – 4:00PMRm 101A

CarFit Technician Training9:00AM – 4:00PMRm 101B

ADTSEA/Michelin Tire Safety Workshop

9:00AM – 1:00PMRm 103AB

Truck & Bus Enforcement (T&BET) “Train the Trainer”1:00PM – 3:00PMRm 203ABC

Then and Now: Looking Forward1:00PM – 4:00PMRm 201B

Strategic Communications in Today’sCommunications Ecosystem5:30PM – 6:30PMRm 201A

Traffic Safety Scholars Orientation

Saturday, April 2

Sunday, April 3

11:00AM-6:00PMPromenade Lobby

Registration Open

12:00PM-6:00PMExhibit Halls A/B

Exhibit and Poster Set Up

7:30AM – 5:30PMPromenade Lobby

Registration Open

7:30AM – 12:00PMExhibit Halls A/B

Exhibit and Poster Setup

LIFESAVERS 2016 PROGRAM

LOOK

OPENING PLENARY8:30AM – 10:15AM • Pacific Ballroom

On Monday, April 4, during the Public Service Awards Luncheon, we will honor peopleand organizations who exemplify the highest standards of achievement in the field of trafficsafety. The honorees are outstanding representatives of thousands who tirelessly give of their time, talents and energy to make travel safer.

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SUNDAY


10:30AM – 12:00PM

1st WORKSHOP SESSIONAdult Occupant Protection/Vehicle Technology Communications

Occupant Protection for Children

Seat Belt Messaging for Diverse Populations Sunday • 10:30AM - 12:00PM 101 AMinority populations continue to have lower seat belt usage rates than their Whitecounterparts and are over-represented in motor vehicle crash-related injuries anddeaths. Explore proven methods for increasing belt use among diverse populationsthrough community outreach.Moderator:

Liza LeMaster, Highway Safety Specialist, Occupant Protection Division, NHTSA,Washington, DCSpeakers:

Nicole Booker, Public Health Fellow, Association of Schools & Programs of PublicHealth (ASPPHA)/NHTSA, Washington, DC Cody Beers, Senior Public Relations Specialist, Wyoming Department of Transportation, Riverton, WY Lawrence Robertson, Program Director, BIA-OJS-Indian Highway Safety Program,Albuquerque, NM

ALL TRACKS

Learning to Speak & Leverage Social Media Sunday • 10:30AM - 12:00PM 101 BThe Millennials (born 1980 - 2000) and GenXer’s (born 1965 - 1984), your newesttarget audience, are still having and raising children while getting all of theirinformation via social media streaming on their hand-held devices. Are you speakingtheir language? Bring your smartphone and learn how to take better photos forposting and maximize Tweets so you engage with your target audience. (If you don’tknow what a tweet is, we’ve reserved a seat for you in the front row). Learn bestpractices, how to track norms and get the most out of the time and effort you investin this critical communications tool from experts in the field who are using socialmedia on a daily basis.Moderator:

David Jacobs, SVP/Director of Digital Strategy, The Tombras Group, Knoxville, TNSpeakers:

Thomas Bukowski, MPA, MA, Associate Digital Content Producer, National SafetyCouncil, Itasca, ILSiobhann Mansour, VP, Director of Media and Digital Marketing, Glass Agency,Sacramento, CALisa Flowers, MSM, SMS, Community Relations Officer/Public InformationOfficer, Delaware Office of Highway Safety, Dover, DE

Teen Traffic Safety Distracted Driving

Distracted Driving Partnerships Between LocalOrganizations & School-based Peer-led Programs Sunday • 10:30AM - 12:00PM 102 A-CLearn how local grassroots organizations such as law enforcement and health caresystems are partnering with peer-led groups to bring traffic safety programs to localschools and youth programs into the community. Who found who and how? Hearfrom youth leaders and their community partners.

Moderator:

Jacob Smith, National Board Member, Family, Career and Community Leaders of America (FCCLA), Denver, COSpeakers:

Myckenzie Kuchar, FCCLA, Sioux Falls, SDJoe Fuhr, FCCLA, Harrisburg, SDZoe Skroch, FCCLA, Alma Center, WIReyna Rodriguez, FBLA, Alma Center, WIBryan Delaney, National Student of the Year, SADD, Easthampton, MA Julio Mendez, National Student Leadership Council, SADD, Los Angeles, CA

Other Highway Safety Priorities Criminal Justice/Law Enforcement

Teen Traffic Safety

Asleep at the Wheel? Most of Us Have Driven Drowsy Sunday • 10:30AM - 12:00PM 103 A-BMost drivers have found themselves tired or asleep while driving. Learn about thelatest science and public policy approaches being explored to address drowsy driving.Moderator:

Richard Compton, PhD, Director Behavioral Safety Research, NHTSA, Washington, DCSpeakers:

J. Stephen Higgins, Phd, NHTSA, Washington, DCJana Price, PhD, Senior Human Performance Investigator, National TransportationSafety Board, Washington, DCJennifer Pearce, Victim Advocate, Washington, DC


Child Restraint Manufacturers: Latest Technology #1 (1.5 CEU) Sunday • 10:30AM - 12:00PM 104 AChild restraint manufacturers, big and small, will showcase their newest car seats,changes in established products and latest injury prevention technology. This yearwe have the added bonus of hearing from a company that designs, develops andmanufactures the seating and child restraint systems that the bus manufacturersuse. Don’t miss this informative session!Moderator:

Carole Guzzetta, Highway Safety Specialist, NHTSA, Washington, DCSpeakers:

Sarah Haverstick, CPSTI, Safety Advocate, Evenflo Company, Inc., Miamisburg, OHCarol Helminski, Marketing, Car Seats & Communications, Graco Children’sProducts, A Newell Rubbermaid Company, Bonita Springs, FLTony Jerisha, CPSTI, Advocate/Product Trainer, Recaro Child Safety, Auburn Hills, MISarah Tilton, CPSTI, Child Passenger Safety Advocacy Manager, Britax Child Safety, Inc., Fort Mill, SCCharles Vits, CPST, Market Development Manager, SafeGuard/IMMI, Westfield, INSarah Burns, CPST, Customer Service Manager, Orbit Baby, an ErgobabyCompany, Newark, CABob Wall, CPSTI, Global Advocate, Nuna Baby Essentials, Washington, DCJody Malone, CPST, Product Development, Baby Trend, Ontario, CA

Sunday, April 3

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SUNDAY

Criminal Justice/Law Enforcement Impaired Driving

Welcome to the Party! Designer Drugs, StashCompartments, Logos, Drug Clothing & More Sunday • 10:30AM - 12:00PM 104 BJoin the Tall Cop, as he reveals the latest designer drug trends, logos, terms, clothing,stash compartments and identifiers, and discusses the connection between thesweeping popularity of the Electronic Dance Music culture and substance abuse.He’ll review the various types of identifiers and trends on individuals, vehicles,events, and retail locations such as bars and event centers; the popularity of e-devices that can be used for public drug use; and how stash compartments arehidden in plain sight. Local and national examples and visual aids will be on displaythroughout the session.Moderator:

Melissa Shear, Esq., Traffic Safety Resource Prosecutor, Assistant Attorney General,District of Columbia’s Office of the Attorney General, Washington, DCSpeaker:

Officer Jermaine Galloway, Tall Cop Says Stop, Boise, ID

Distracted Driving

Distracted Driving in 2016: A Q&A Session withLeading Distracted Driving Researchers Sunday • 10:30AM - 12:00PM 104 CBrief reviews of the most recent observational and naturalistic driving studies providea backdrop for an extended question and answer session with prominent distracteddriving researchers. Their differing perspectives on this complex topic and theimplications of their research findings are sure to prompt significant discussion andlearning.Moderator:

Michael L. Brown, Director, Office of Impaired Driving & Occupant Protection,NHTSA, Washington, DCSpeakers:

Bryan Reimer, PhD, MIT AgeLab, Cambridge, MADavid Strayer, PhD, Professor, University of Utah, Salt Lake City, UTRobert Scopatz, PhD, Senior Transportation Analyst, VHB, Inc, Inver Grove Heights, MNDavid Kidd, PhD, Senior Research Scientist, Insurance Institute for HighwaySafety, Arlington, VA

Older Drivers

Statewide Strategies for Supporting an Aging Population Sunday • 10:30AM - 12:00PM 201 AWhat’s the latest data and research? What do you need to know to build an effectiveolder driver safety program? Learn about the natural aging trajectory and its effectson driving, critical elements of a state plan, important partnerships, key resources,and potential benefits and outcomes. Attendees that may be new to the older driversafety world will hear about today’s hot topics from leading experts. Participants willhave the opportunity to submit questions in advance and engage a panel of expertsin an entertaining and useful question and answer session and open discussion.Moderator:

Nanette Schieke, MPA, Chief, Driver Safety Division, Maryland Department of Transportation / Motor Vehicle Administration, Glen Burnie, MD

Speakers:

Kim Lariviere, PE, Strategic Highway Safety Engineer, Michigan Department of Transportation, Lansing, MIDebra Carney, Compliance Officer/Driver Fitness Programs, Office of DriverServices/Iowa Department of Transportation, Ankeny, IASandra Carter, Driver Safety Manager III, California Department of Motor Vehicles,Sacramento, CAJoseph Colella, CPSTI, Contractor / Mark McCracken, CPSTI, Chief OperationsOfficer, Safer New Mexico Now, Albuquerque, NM

Motorcycle Safety Criminal Justice/Law Enforcement

Motorcycle Helmets: New NHTSA Standards,Research & Enforcement Sunday • 10:30AM - 12:00PM 201 BMotorcycle helmets are proven effective in reducing and preventing traumatic braininjury. However, mandatory helmet use laws are unpopular, many states no longerhave all rider helmet laws and those that do have a high use of non-compliant ornovelty helmets. What are the NHTSA standards which lead to the designation of ahelmet as DOT-compliant? What is a novelty helmet? What are the challenges ofenforcing helmet laws and how can law enforcement officers win a DOT-compliantmotorcycle helmet case in court? Learn about the new motorcycle helmet safetystandard FMVSS 218; review the incidence of fake helmet use, epidemiologicaldata on their effectiveness, and laboratory testing to evaluate their impactperformance; and discuss how to enforce DOT-compliant helmet laws.Moderator:

Douglas Shinkle, Transportation Program Director, National Conference of StateLegislatures, Denver, COSpeakers:

David Thom, MS, Senior Consultant, Collision and Injury Dynamics, El Segundo, CAChris Knox, President, Center for Defensive Driving, Vancouver, WADan Petterson, Ed.D., President & CEO, Skilled Motorcyclist Association –Responsible, Trained and Educated Riders, Inc. (SMARTER), Scottville, MI

Pedestrian/Bicycle Safety CommunicationsCommunications

Criminal Justice/Law Enforcement

Every Life Matters: Take-Away Tools & Activities to Foster Collaboration for Community Pedestrian-Bicycle Efforts Sunday • 10:30AM - 12:00PM 202 A-CLearn how traffic safety educators and specialists, law enforcement officers, andadvocates can use varying tools and approaches, in tandem with engineeringcountermeasures, to advance community-based collaboration and meaningfulpedestrian and bicyclist safety outcomes. Featured tools and ways to use theminclude: the GHSA report (Everyone Walks: Understanding and AddressingPedestrian Safety) and NHTSA’s new resource (Primer on Pedestrian and BicycleSafety), an overview of pedestrian and bicycle safety engineering and behavioralcountermeasures (for non-engineers). Featured activity is Iowa’s local lawenforcement and how they are working with engineers and educating the publicto address and influence pedestrian, bicyclist and motorist safety behaviors.Referenced tools include the U.S. Department of Transportation’s Pedestrian andBicyclist Road Safety Assessments Final Report, the Mayors’ Challenge, and VisionZero, each discussed in detail in other conference sessions.Moderator: Rhonda Craft, Director, California Office of Traffic Safety, Elk Grove, CASpeakers:

Heidi Coleman, JD, Chief, Behavioral Research, NHTSA, Washington, DCCapt. Marti Reilly, Uniform Services Bureau, Sioux City Police Department, Sioux City, IAPam Fischer, MLPA, CPST, Principal, Pam Fischer Consulting, Hackettstown, NJ

LET EVERYONE KNOW WHO YOU ARE!Please wear your badge.FYI

8

SUNDAY


Impaired Driving Criminal Justice/Law Enforcement

Anatomy of a Fatal Collision Sunday • 10:30AM - 12:00PM 203 A-CEvery crash investigation tells a story and teaches us something new. This workshopwill take you to the front line of a real fatal crash investigation, with dash cam video,interviews with the initial officers on scene, and dialogue between law enforcementofficers and the prosecutor on the case.Moderator/Speaker:

Sgt. Mark Crandall, Drug Recognition Expert State Coordinator, Washington StatePatrol, Seattle, WASpeakers:

Capt. Marcia Harnden, Bellevue Police, Bellevue, WAAmy Freedheim, Senior Deputy Prosecuting Attorney, King County ProsecutingAttorney’s Office, Seattle, WA

12:00PM – 1:30PMExhibit Halls A/B

Lunch

Come to the exhibit hall, grab lunch, and visit over 100 exhibitors to see thenewest offerings in highway safety!

Be sure to check the Winner’s Board, located near the exhibit hall entrance,before the hall closes at 4:30pm on Monday to see if you won one of the manyexhibitor drawings!

1:30PM – 3:00PM

2nd WORKSHOP SESSIONImpaired Driving

Effective Implementation of Ignition Interlock Programs Sunday • 1:30PM - 3:00PM 101 AEvery state uses ignition interlocks in one form or another to prevent drunk driving.However, every state has its own plan for implementing these laws or policies.Explore best practices from around the country to help ensure the public is protectedfrom drunk drivers.Moderator:

J.T. Griffin, Chief Government Affairs Officer, MADD, Washington, DCSpeakers:

Brian Ursino, Director of Law Enforcement, American Association of Motor VehicleAdministrators (AAMVA), Seattle, WAEhrin Ehlert, President, Association of Ignition Interlock Program Administrators,Nashville, TNRuth Shults, PhD, MPH, Senior Epidemiologist, National Center for InjuryPrevention & Control, CDC, Atlanta, GA

ALL TRACKS

Exploring the Next Frontier in Social Media Sunday • 1:30PM - 3:00PM 101 BJust as you figured out Twitter and Facebook, a wave of new platforms explodes onthe social media scene. Periscope, Instagram, Snapchat, and Vine are the preferrednetworks of the Millennial generation and important tools that should be includedin social norming campaigns targeted at this demographic. Some sheriffs’ officesare using Periscope to broadcast traffic stops and ride-alongs, NHTSA’s Vine accountis receiving great feedback and highway safety offices are testing out the Instagramwaters. This session will provide real-life examples of how these emerging networksare being used for traffic safety campaigns, press conferences, hands-on training,and other initiatives. Be sure to bring your smartphone!Moderator: Sue Gorcowski, MA, Associate Administrator, Office of Communications and Consumer Information, NHTSA, Washington, DCSpeakers:Lucia Sanchez, Social Media Manager, NHTSA, Washington, DCAllison Palmer, Campaign Manager, The Ad Council, Washington, DCAmadie Hart, Communications Consultant, Governors Highway Safety Association,Washington, DC


Police Traffic Enforcement Today & Tomorrow Sunday • 1:30PM - 3:00PM 102 A-CIt’s a tough time to be a law enforcement official; much of the difficulty stems fromthe events that have taken place in various parts of the country over the past coupleof years. This session will focus on the lessons learned, both positive and negative,to help departments and agencies across the nation continue to conduct traffic safetyactivities and make a difference saving lives on our roadways.Moderator: Michael L. Brown, Director, Office of Impaired Driving & Occupant Protection,NHTSA, Washington, DCSpeakers:Sgt. Scott Roach, Highway Safety Unit, St. Louis County Police Department, St. Louis, MORoberto Villasenor, Police Chief (Ret.) / Principle Consultant, Tucson PoliceDepartment / 21CP Solutions, LLC, Cortaro, AZ

Teen Traffic Safety Communications Criminal Justice/Law Enforcement

Wisdom from Youth: Life After Traffic Court Sunday • 1:30PM - 3:00PM 103 A-BTeens that have already been in crashes or cited for speeding, DUI, and other trafficoffenses are at high risk for future crashes and citations. Youth who are participatingin a local traffic safety diversion program will share their stories and discuss theirplans for a positive path forward and what they wish they might have done differently.From this, learn ways to better prepare and motivate youth who are just beginningto drive and also intervene after they have had a crash or citation.Moderator: Jesus Corral, EdD, Senior Director of Education Services, Los Angeles CountyProbation Department, Downey, CASpeakers: Panel of students from the Los Angeles County Probation Department,Education Services

2017 Traffic Safety Scholars Program: Help Us Engage With the Next Generation of Traffic Safety ProfessionalsDo you know an undergraduate or graduate student who may be interested in learning about or pursuing a career in traffic safety? The 2017 Traffic Safety ScholarsProgram provides awards up to $1,000 to undergraduate/graduate students to help defray the cost of attending the Lifesavers Conference on Highway Safety Priorities.Set for March 26-28 in Charlotte, North Carolina, students will not only learn about highway safety issues from leading experts, but also network with thelargest gathering of highway safety professionals anywhere in the country.To be eligible for a scholarship, the student must be enrolled on a full- or part-time basis at an accredited college or university during the 2016-17 academic year inany field of study. Applications are judged on the basis of completeness and a 500-1,000 word essay addressing traffic safety. Priority is given to students who submitposter presentations to the Lifesavers Conference discussing highway safety research initiatives.Help us get the word out about the Traffic Safety Scholars Program by sharing this information with your college and university contacts. Direct them to the Lifesaverswebsite at www.lifesaversconference.org where they can learn more about the program and access the 2017 scholarship application link this fall.

Occupant Protection for Children Teen Traffic Safety

Learn More About Seat Belts on School Buses, a Hot Button Topic (1 CEU) Sunday • 1:30PM - 3:00PM 104 ADid you know school bus seats are now built to house adjustable shoulder/lap beltsprotecting big teens as well as children in car seats and boosters? An expert panelwill address new seating technology, the associated crash dynamics and the revisedNHTSA school bus curriculum as well as the role buckling up plays on retaining busdrivers and significantly decreasing student behavior violations. Buckled kids easeparent fears, and open dialogue and wallets, too. Learn how you can help makeschool bus safety a top priority in your community.Moderator:

Lorrie Walker, MSc, CPSTI, Training Manager & Technical Advisor, Safe Kids USA,Washington, DCSpeakers:

Charles Vits, CPST, Market Development Manager, SafeGuard/IMMI, Westfield, INKristin Poland, PhD, Senior Biomechanical Engineer, National TransportationSafety Board, Washington, DCAnna Borges, California State Director, California Department of Education, CA


Strategies for Reducing Line of Duty Deaths & Improving Officer Safety Sunday • 1:30PM - 3:00PM 104 BTraffic fatalities have been a leading cause of police officer line of duty deaths formore than a decade. While the risk of crashing is greater for law enforcement thanthe general public, many of these deaths are preventable and result from lack ofseat belt use, distraction or fatigue. Learn about the extent of the problem andengage in a discussion about the common issues that contribute to these crashes,health and wellness strategies for improving officer safety, and current wellnesstrends affecting the general population that are amplified by the time and exposurelaw enforcement officers spend behind the wheel protecting their communities.Moderator:

Todd Hoose, Highway Safety Specialist, NHTSA, Washington, DCSpeakers:

Craig Floyd, Chairman & CEO, National Law Enforcement Officers Memorial Fund,Washington, DCMonika Ramnarayan, MPH, Public Health Fellow, Association of Schools & Programs of Public Health (ASPPHA)/NHTSA, Washington, DCNick Breul, Director, Officer Safety, Wellness & Research Division, National LawEnforcement Officers Memorial Fund, Washington, DC


Test Your Knowledge: Transporting Kids in Ambulances (1 CEU) Sunday • 1:30PM - 3:00PM 104 COne in ten ambulance transports involve a child. A gap exists between standardoccupant restraint practices for children in these versus other motor vehicles. Improvingexisting protocols, procedures and training for EMS providers is essential. CPStechnicians can assist in the education and demonstration of best practices. Meet theexperts, gain practical knowledge and pick up resources to take home and share.Moderator:

Thelma Kuska, BSN, RN, CEN, FAEN, Member, National Child Passenger Safety Board, Palos Heights, ILSpeakers:

Marilyn Bull, MD, FAAP, Morris Green Professor of Pediatrics, Riley Hospital for Children at IU Health, Automotive Safety Program, Indianapolis, IN Kevin Gallagher, NRP, Designer, Ambulance Seating & Restraint Systems,Phoenix, AZ

Older Drivers

Aging in Place: Helping Older Drivers Maintain Mobility & Independence Sunday • 1:30PM - 3:00PM 201 AAccess to affordable and reliable transportation for the elderly is a concern for manycommunities and more options are needed to enhance the ability of older adultsto live more independently. This session will explore the full spectrum of offeringsand the challenges that seniors face as they transition from driving to using transit,taxi voucher and volunteer ride programs, and walking. Learn about community-driven and person-centered solutions that reflect the interests and needs of olderadults, caregivers and transportation stakeholders in the planning, developmentand operation of senior transportation services that embrace livability with “how-to” action plans, best practices and successes that can be replicated locally.Moderator:

Jill Cooper, MSW, Co-director, UC Berkeley Safe Transportation Research and Education Center, Berkeley, CASpeaker:

Elin Schold Davis, OTR/L, CDRS, Coordinator, Older Driver Initiative, AmericanOccupational Therapy Association, Bethesda, MD

Adult Occupant Protection/Vehicle Technology Communications

Closing Occupant Protection Loopholes Sunday • 1:30PM - 3:00PM 201 BLearn how states are taking the next step to move the needle in occupant protectionby using new strategies and approaches that leverage focus groups, media outreach,strategic partnerships, and targeted messaging. This session will help you expandthe tools in your OP toolbox.Moderator:

Mary Maguire, Director, Public/Legislative Affairs, AAA Northeast, Westwood, MASpeakers:

Rep. Lee Perry, Utah House of Representatives/Lt., Utah Highway Patrol, Perry, UTBrent Wilhite, Social Change Director, Penna Powers Social Change, Salt Lake City, UTJim Hedlund, PhD, Principal, Highway Safety North, Ithaca, NY

Distracted Driving Criminal Justice/Law Enforcement

Connecting the Dots: From the Road to the Courtroom Sunday • 1:30PM - 3:00PM 202 A-CThis unique workshop will feature the re-enactment of a distracted driving case tohelp you better understand how crash reconstruction, education and enforcementare reviewed and presented in a court of law. Take away practical insights and bestpractices for designing education programs and enforcement strategies that makefor a strong court case.Moderator/Speaker:


Hon. Earl Penrod, JD, MJS, Judge/Judicial Fellow, American BarAssociation/NHTSA, Oakland City, INHoward Guess, JD, Deputy City Attorney, San Diego City Attorney’s Office, San Diego, CAEric Ganci, Esq., APC, DUI Trial Lawyer, San Diego, CAOfficer Jim Bettencourt, California Highway Patrol, San Marcos, CAOfficer Mark McCullough, San Diego Police Department, San Diego, CAOfficer Emilio Ramirez, San Diego Police Department, Traffic Division/Fleet Safety,San Diego, CA 9


SUNDAY


New & Improved Courtroom Tools to Reduce Impaired Driving Sunday • 1:30PM - 3:00PM 203 A-CCourts and prosecution play a critical role in stopping drunk driving. Explore howDUI courts and court monitoring programs can help reduce drunk driving in yourcommunity and how you can take advantage of new training opportunities.Moderator:

Caroline Cash, Highway Safety Specialist, Office of Impaired Driving & OccupantProtection, NHTSA, Washington, DCSpeakers:

James Eberspacher, Director, National Center for DWI Courts, Alexandria, VAHon. Patrick Bowler, Judge, Judicial Outreach Liaison, Greenville, MICarl McDonald, National Law Enforcement Initiatives Manager, MADD, Irving, TX


Complimentary Refreshments and Networking

3:45PM – 4:45PM

3rd WORKSHOP SESSIONALL TRACKS

Poster Dash! 60 Minutes That Will Change Your Life Sunday • 3:45PM - 4:45PM 101 AFor nearly a decade, the Lifesavers Conference has included stimulating postershighlighting new research, innovative practices and emerging topics. The posterpresentation has been expanded to include the Lifesavers “Poster Dash!” at whichposter presenters with a similar topic are assigned to a specific roundtable wherepresenters and attendees will talk briefly about the poster and why the audienceshould visit them to learn more during the Opening Reception in the Exhibit Hall.Moderator:

Stephanie Shaw, Safety Advocate, National Transportation Safety Board,Washington, DC

Pedestrian/Bicycle Safety

Bike Share Programs: The Benefits & Successes Sunday • 3:45PM - 4:45PM 101 BExplore how communities are successfully implementing bike share programs andthe positive health, economic and safety benefits of doing so.Moderator/Speaker:

Kate Fillin-Yeh, Bike Share Program Director, National Association of CityTransportation Officials, New York City, NY Speakers:

Rubina Ghazarian, Transportation Planning Associate II, City of Los AngelesDepartment of Transportation, Los Angeles, CAAdrian Lipscombe, PhD Candidate, University of Texas, Austin, TX


Think Outside the Trash: Car Seat Recycling Sunday • 3:45PM - 4:45PM 103 A-BGive the environment a boost! Today’s parents know a lot about saving theenvironment, but for eco-minded consumers who want to manage their outdatedcar seats responsibly, recycling is a challenge. Few options are available for recyclingcar seats that contain rigid plastic, hard foam and metal. An expert panel will showyou how to get started, expand partnerships, keep car seats out of landfills andincinerators, and sleep better at night knowing that car seats that once protectedchildren aren’t harming the environment.Moderator: Patricia Corwin, BS, Operations Manager, Injury Biomechanics Research Center/Site Coordinator, Center for Child Injury Prevention Studies, The Ohio StateUniversity Wexner Medical Center, Columbus, OHSpeakers:Heidi Heflin, PhD, MN, CPSTI, Special Needs, Program Consultant, SafetyBeltSafe USA, Redondo Beach, CAMay Romo, CPST, Injury Prevention Coordinator/Safe Kids, Safe Kids Salt Lake County Coalition/Salt Lake County Health Dept., Murray, UTNichole Beebe, Vice President-Account Representative, Pro Polymers Group, Morgan, Utah

Teen Traffic Safety Adult Occupant Protection/Vehicle Technology

Roadworthy Cars & Teens: Optimizing a Vehicle’s Safety for Teen Drivers Sunday • 3:45PM - 4:45PM 104 ATeen driver safety programs often focus on teen driver behavior and correcting unsafedriving practices, but the vehicle also plays a crucial role in teen driver safety. Learnabout existing and new vehicle features and maintenance practices that can helpteens drive more safely and keep them safe if things go wrong. The Insurance Institutefor Highway Safety will discuss the factors that influence which vehicles parentspurchase for their teens and the safest yet affordable vehicles that parents can buynow. Michelin will describe how vehicle tires contribute to safety, and their Beyondthe Driving Test program that equips teen drivers with the knowledge and resourcesto make sure their vehicle tires are roadworthy. Finally, General Motors will discusstheir latest vehicle technology aimed at teen drivers, and how feedback from the newTeen Driver System can help teens drive more safely.Moderator: William Van Tassel, PhD, Manager, Driver Training Programs, AAA National Office,Heathrow, FLSpeakers:Michael Fanning, Director, Sustainable Development, Michelin North America,Greenville, SCDavid Kidd, PhD, Senior Research Scientist, Insurance Institute for HighwaySafety, Arlington, VAMaryAnn Beebe, Engineering Specialist, Global Vehicle Safety/General Motors,Warren, MI

Criminal Justice/Law Enforcement Teen Traffic Safetyt Impaired Driving

Alcohol Education & Enforcement in Ames, Iowa & Iowa State University Sunday • 3:45PM - 4:45PM 104 BAddressing drinking among college students takes a team effort and a multi-prongedapproach. Learn how to develop a team to enforce alcohol laws and educate youngadults about alcohol safety, how to conduct useful compliance checks to help keepalcohol out of the hands of underage drinkers, and explore ways to work withlandlords to keep them and the hosts accountable for nuisance parties. Educatingemployees about safe bar operations and ID checks will also be discussed.Moderator: Prathna Mehta, Traffic Safety Resource Prosecutor, California District AttorneysAssociation, Sacramento, CASpeaker:Sgt. Mike Arkovich, Ames Police Department, Ames, Iowa

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SUNDAY


11


SUNDAY


Why We Do What We Do Sunday • 3:45PM - 4:45PM 104 CFatal crashes involving drunk drivers are a part of the job and far too common. Howcan officers, prosecutors and advocates, the forgotten victims, cope with the traumaand tragedy of these preventable crashes particularly when it involves a child or afellow officer? Learn how one of these victims dealt with the loss of his father, apolice officer struck and killed by a drunk driver, and how it affected his life andwork, and hear the story of his co-worker, Officer Kevin Will, who was run down bya drunk driver in a crash almost identical to his father’s.Moderator:

Phil Rennick, JD, Traffic Safety Resource Prosecutor, California District Attorneys Association, Ladera Ranch, CASpeaker:

Don Egdorf, Senior Police Officer, Houston Police Department, Houston, TX

Older Drivers Pedestrian/Bicycle Safety

A Needs Assessment Tool to Identify At-Risk Aging Drivers Sunday • 3:45PM - 4:45PM 201 AGain a better understanding of the knowledge, community practice and issues facedby healthcare and social service professionals addressing concerns with aging at-risk drivers through a discussion of Florida’s Safe Mobility for Life Coalition’s strategicapproach which includes development and dissemination of a needs assessmenttool to aid in the prevention and early recognition of aging at-risk drivers. Also learnabout other resources available to assist aging drivers and their families from statesdoing similar work.Moderator:

Anita Villagrana, BS Public Health, MBA, Manager, Public Affairs, CommunityAffairs & Traffic Safety, Automobile Club of Southern California, Costa Mesa, CASpeakers:

Gail Holley, Safe Mobility for Life Program & Research Manager, FloridaDepartment of Transportation, State Traffic Engineering & Operations Office,Tallahassee, FLJames Stowe, PhD, Instructor in Medicine, Washington University, St. Louis, MO

Motorcycle Safety

The Latest in Motorcycle Research that Could Impact States Sunday • 3:45PM - 4:45PM 201 BThe outcomes of three research projects addressing crash causation, lane-splittingand linking crash reports to hospital outcome data have implications that couldimpact how your community addresses motorcycle safety. The researchers willpresent their study findings and engage in a dialogue with participants regardinghow they can use this information to reduce the severity and/or frequency of crashesin their state.Moderator:

Scott McKnight, Program Director, Pacific Institute for Research and Evaluation,Calverton, MDSpeakers:

Cynthia Burch, MS, MPH, Senior Epidemiologist, National Study Center for Trauma & EMS, University of Maryland, Baltimore, MDChanyoung Lee, PE, AICP, PTP, Program Director, University of South Florida,Center for Urban Transportation Research, Tampa, FLJim Ouelett, President, Motorcycle Accident Analysis, Playa del Ray, CA

Distracted Driving Pedestrian/Bicycle Safety

Pedestrian & Driver Distraction: Prevalence & Risk of Distraction While Crossing Sunday • 3:45PM - 4:45PM 202 A-CRecently completed NHTSA research that incorporated several unique featuresincluding real time, synchronized observation of pedestrians and drivers as theynavigated intersection crossings will be examined to better understand the problemof distracted walking and driving and how to address it.Moderator:

Jeri Dye Lynch, President/Founder, The Conor Lynch Foundation, Sherman Oaks, CASpeakers:

Ema Yamamoto, AICP, Asset Manager, Streets Department, City of Philadelphia,Philadelphia, PARobert Scopatz, PhD, Senior Transportation Analyst, VHB, Inc., Inver Grove Heights, MNHeidi Coleman, JD, Chief, Behavioral Research, NHTSA, Washington, DC

Impaired Driving

Driver Alcohol Detection System for Safety Sunday • 3:45PM - 4:45PM 203 A-CIn June 2015, NHTSA Administrator Mark Rosekind joined hundreds of volunteersand victims from Mothers Against Drunk Driving for the global launch of the DriverAlcohol Detection System for Safety or DADSS. The goal is to create a seamless passivetechnology that prevents a drunk driver from operating a vehicle. This workshopwill feature a technical and practical update on the program and its potential to save7,000 lives annually.Speaker:

Michael L. Brown, Director, Office of Impaired Driving & Occupant Protection,NHTSA, Washington, DC


Welcome Reception and Poster Presentations

Visit over 100 exhibitors and see what’s new in the world of traffic safety. Getinspired by viewing the posters and chatting with your peers as they share theirlatest research and programs. Enjoy the reception while you catch up with oldacquaintances and network with others working in your field.

There are several buffet stations located in the exhibit hall; check out where onthe exhibit hall map on the back cover. This will remain the same throughoutthe conference. Buffet tip: The food station closest to the door always has aline, so keep going!

See the exhibitors on page 25.

Poster PresentationsDon’t forget to visit the poster displays located in the exhibit hall. The presenterswill be at their posters throughout the reception to answer your questions.

See the posters on page 28.

7:30AM – 5:00PMPromenade Lobby

Registration Open

8:00AM – 4:30PMExhibit Halls A/B

Exhibit Hall Open (closed during Public Service Awards Luncheon)

8:00AM – 8:45AMExhibit Halls A/B

Complimentary Continental BreakfastGrab some coffee and a continental breakfast before heading to the workshops!Exhibitors will be there to meet and greet you.

9:00AM – 10:30AM

4th WORKSHOP SESSIONOther Highway Safety Priorities Criminal Justice/Law Enforcement

Truck & Bus Traffic Enforcement: Changing Driving Behaviors One Stop at a Time Monday • 9:00AM - 10:30AM 101 ALaw enforcement officials have a duty and responsibility to enforce traffic laws, butdo they have the knowledge and skills to safely and effectively conduct large truckand bus vehicle stops after observing an illegal and/or unsafe driving behavior?Join experts from key organizations tasked with addressing truck and bus safety fora lively discussion that will benefit law enforcement and state highway safety officialsand safety advocates.Moderator:

Jack Van Steenburg, Chief Safety Officer & Assistant Administrator, Federal MotorCarrier Safety Administration (FMCSA), Washington, DCSpeakers:

Don Nail, MBA, Director, North Carolina Governor’s Highway Safety Program,Raleigh, NCKeith Ternes, Project Manager, International Association of Directors of LawEnforcement Standards & Training, Fargo, NDChief Brett Railey, Winter Park Police Department / President, Florida PoliceChiefs Association, Winter Park, FL

ALL TRACKS

Freshening up Your Public Education Efforts & Campaigns Monday • 9:00AM - 10:30AM 101 BHow many ways can you tell the public to buckle their seat belts, put down thephone, or don’t drink and drive? Just because you’re tasked with promoting thesame traffic safety issues each year doesn’t mean it has to be boring! Fresheningup your messaging doesn’t mean starting from scratch. Join with state campaignveterans and award winning traffic safety PR professionals to discuss how to breathenew life into your safety initiatives. Learn about making Hollywood productionswithin government budgets, why government sponsored campaigns don’t needto look like something from 1985, and how smoking marijuana cars, tarantulas andzombies can work for you. See how to use new channels to get the word out andplan for multiple years’ campaigns. Come prepared to share your new ideas!

Moderator/Speaker:

Chris Cochran, Assistant Director, Marketing & Public Affairs, California Office of Traffic Safety, CASpeakers:

Sam Cole, MPA, Communications Manager, Traffic Safety, Colorado Department of Transportation, Denver, COAmanda Brown, MBA, Public Information Officer, Tennessee Governor’s HighwaySafety Office, Nashville, TNLori Prosio, CEO, Prosio Communications, Roseville, CA

Adult Occupant Protection/Vehicle Technology

Advanced Vehicle Technologies: What Are They & How Do They Work? Monday • 9:00AM - 10:30AM 102 A-CVehicle technologies are advancing at a rapid pace and becoming increasingly moreprominent in cars on the road today. Leading experts will provide an overview ofthe latest crash avoidance technologies and their effect on safety, and discussadvancements in automated technology and the potential mobility transformationthat is on the horizon.Moderator:

Michael L. Brown, Director, Office of Impaired Driving & Occupant Protection,NHTSA, Washington, DCSpeakers:

Ron Medford, Director of Safety, Google Self-Driving Car Program, Google Inc.,Mountain View, CABrian Latouf, Director, Field Product Investigations & Evaluations, General Motors,Warren, MI Ryan Posten, Associate Administrator, Vehicle Safety Research, NHTSA,Washington, DC

Teen Traffic Safety

First Know Your Community: QualitativeApproaches for Strategic Program Planning Monday • 9:00AM - 10:30AM 103 A-BThis interactive workshop provides participants with basic skills to conduct a simplequalitative program assessment modeled after recent work conducted in Pennsylvania.In 2015, a series of community assessments were conducted to explore teen driversafety outreach program dissemination and implementation. Learn about thequalitative assessment strategies used to gather community stakeholders’perspectives on issues facing teen drivers and their perceived impact of driver safetyprograms on teens and how this information will be used to develop a strategicevaluation plan for teen driver safety programming. One key learning from thisproject was the need for programs to better leverage community connections andcoalitions. Hear from a local PA traffic safety organization that is successfully partneringto further the goals of its teen driver safety initiative.Moderator/Speaker:

Linda Fleisher, PhD, MPH, Senior Scientist, Children’s Hospital of Philadelphia,Philadelphia, PASpeakers:

Katherine Halkyard, MPH, CHES, Clinical Research Coordinator, Children’sHospital of Philadelphia, Philadelphia, PAWayne Harper, Director, Center for Traffic Safety, York, PA

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MONDAY


Monday, April 4


Child Restraint Manufacturers: Latest Technology #2 (1.5 CEU) Monday • 9:00AM - 10:30AM 104 AHear from child restraint manufacturers (approximately 7, not included in theprevious session), as they showcase the newest car seats, changes in establishedproducts and the latest injury prevention technology.Moderator:

Carole Guzzetta, Highway Safety Specialist, NHTSA, Washington, DCSpeakers:

Courtney Barry, Child Passenger Safety Advocate, Chicco USA, Lancaster, PADaniella Brown, CPSTI, Safety Advocate, UPPAbaby, Hingham, MADaniel Dias, CPSTI, Brand Ambassador & Trade Show Manager, Dorel Juvenile,Foxboro, MAVera Fullaway, Child Passenger Safety Advocate, Safe Traffic System, Inc., Franklin Park, ILTrudy Slaght, CPSTI/CPST-IT, Child Passenger Safety Consultant, Clek, Toronto, ONJon Sumroy, Child Passenger Safety Advocate, Mifold (Carfoldio Ltd.), Ra’anana, Israel


Welcome to the Party! Designer Drugs, Stash Compartments, Logos, Drug Clothing & More (Repeat) Monday • 9:00AM - 10:30AM 104 BJoin the Tall Cop, as he reveals the latest designer drug trends, logos, terms, clothing,stash compartments and identifiers, and discusses the connection between thesweeping popularity of the Electronic Dance Music culture and substance abuse.He’ll review the various types of identifiers and trends on individuals, vehicles,events, and retail locations such as bars and event centers; the popularity of e-devices that can be used for public drug use; and how stash compartments arehidden in plain sight. Local and national examples and visual aids will be on displaythroughout the session.Moderator:

Melissa Shear, Esq., Traffic Safety Resource Prosecutor, Assistant Attorney General,District of Columbia’s Office of the Attorney General, Washington, DCSpeaker:

Officer Jermaine Galloway, Tall Cop Says Stop, Boise, ID

Impaired Driving Communications

Criminal Justice/Law Enforcement Teen Traffic Safety

What’s New in Drug-Impaired Driving Monday • 9:00AM - 10:30AM 104 CDrug-impaired driving is a growing conversation in traffic safety. Review the latestresearch on the scope and overall risks of drugged driving, including the questionsthat must be answered to create effective policy. You’ll also hear about new andimportant reports from the Governors Highway Safety Association and MothersAgainst Drunk Driving highlighting the challenges for states and communities andsuggested steps they can take to address the problem.Moderator:

Jennifer Ryan, Director, State Relations, AAA, Washington, DCSpeakers:

Anne McCartt, PhD, Senior Vice President, Research, IIHS, Arlington, VAJim Hedlund, PhD, Principal, Highway Safety North, Ithaca, NYJ.T. Griffin, Chief Government Affairs Officer, MADD, Washington, DC

Motorcycle Safety

The Risks & Growing Push to Allow Off-roadVehicles on Public Roads Monday • 9:00AM - 10:30AM 201 ALearn about the growing state and national trend to permit the use of off-roadvehicles on public roads and the risks associated with on-road use. Data will bepresented to help you develop safety programs to reduce the frequency and severityof injuries associated with off-road vehicle use and advocacy programs to opposelegislation allowing on-road use.Moderator:

Eric Teoh, Senior Statistician, Insurance Institute for Highway Safety, Arlington, VASpeakers:

Rachel Weintraub, Legislative Director & General Counsel, Consumer Federationof America, Washington, DCGerene Denning, PhD, Research Scientist, Emergency Medicine, University of Iowa, Iowa City, IAGeorge MacDougall, Northern California Grant Administrator, California State Parks, Off-Highway Motor Vehicle Recreation Division, Sacramento, CA

Distracted Driving Criminal Justice/Law Enforcement

Connecting the Dots: From the Road to the Courtroom (Repeat) Monday • 9:00AM - 10:30AM 202 A-CThis unique workshop will feature the re-enactment of a distracted driving case tohelp you better understand how crash reconstruction, education and enforcementare reviewed and presented in a court of law. Take away practical insights and bestpractices for designing education programs and enforcement strategies that makefor a strong court case.Moderator/Speaker:

Liza LeMaster, Highway Safety Specialist, Occupant Protection Division, NHTSA,Washington, District of ColumbiaSpeakers:

Hon. Earl Penrod, JD, MJS, Judge/Judicial Fellow, American Bar Association/NHTSA, Oakland City, INHoward Guess, JD, Deputy City Attorney, San Diego City Attorney’s Office, San Diego, CAEric Ganci, Esq., APC, DUI Trial Lawyer, San Diego, CAOfficer Jim Bettencourt, California Highway Patrol, San Marcos, CAOfficer Mark McCullough, San Diego Police Department, San Diego, CAOfficer Emilio Ramirez, San Diego Police Department, Traffic Division /FleetSafety, San Diego, CA


Impaired Driving Older Drivers

Wrong-Way Driving Crashes: What Can You Do to Prevent Them? Monday • 9:00AM - 10:30AM 203 A-COne of the most serious types of crashes are collisions involving vehicles travelingthe wrong way on high speed divided highways. Although relatively rare, wrong-way collisions tend to be severe events. While alcohol impaired drivers on weekendnights are a primary cause of these crashes, older drivers are over-represented aswell. Wrong-way driving events also put law enforcement at increased risk as optionsfor intervention are limited for responding officers. Learn about proven, effectivecountermeasures to address common issues associated with this deadly problem.Moderator:

Don Karol, National Resource Specialist, Office of Highway Safety, NationalTransportation Safety Board, Washington, DCSpeakers:

John Holzhauser, PE, TE, Senior Transportation Engineer, California Departmentof Transportation (Caltrans), Sacramento, CANathan Warren-Kigenyi, MPH, Research Analyst, Traffic Safety Research &Analysis, AAA National Office, Washington, DCRobert Ritter, PE, Team Leader, Office of Safety, Strategic Integration Team, Federal Highway Administration, Washington, DC

13


MONDAY

10:30AM – 10:45AM

Break

10:45AM – 12:15PM

5th WORKSHOP SESSIONPedestrian/Bicycle Safety Communications Criminal Justice/Law Enforcement

Safety Takes Synergy: Lessons & Successes from thePedestrian Injury Prevention Action Team Program Monday • 10:45AM - 12:15PM 101 ADecreasing pedestrian injuries and fatalities requires strong partnerships betweena variety of agencies at the state and local level. Developed by the Safe States Allianceand funded by NHTSA, the Pedestrian Injury Prevention Action Team Program isdesigned to enhance statewide pedestrian safety efforts by helping practitionersstrengthen partnerships and align efforts between those working in public health,transportation, education, law enforcement, and advocacy. Action Team memberswill describe how they’re using multidisciplinary collaborations to successfullyadvance initiatives that align with local pedestrian safety action plans. Learn howyou can engage partners across a variety of disciplines to achieve shared goals andensure that pedestrian safety efforts are meaningful and impactful.Moderator/Speaker:

Jamila Porter, MPH, Director, Programs and Evaluation, Safe States Alliance,Atlanta, GA Speakers:

Wendy Alfsen, JD, Executive Director, California Walks, Oakland, CAMike Hostler, Tribal Transportation Planner, Hoopa Valley Tribe, Hoopa, CALloyd Jordison, RN, Health Education Coordinator, Madison County HealthDepartment, Berea, KYOfficer Robert McCool, MS, Program Manager, Kentucky Injury Prevention and Research Center, Lexington, KY

Impaired Driving Distracted Driving

Victim Impact Panel Monday • 10:45AM - 12:15PM 101 BThe purpose of the Victim Impact Panel (VIP) program is to share the long-termeffects of traffic deaths, create an empathy and understanding of the tragedy, leavean impression that will change thinking and behavior, and prevent future offenses.Victims have the opportunity to heal by sharing their stories in a meaningful way.At a VIP, victims and survivors speak briefly about the crash and how it impacts theirlives. This workshop will feature speakers impacted by drunk, drugged, and distracteddrivers.Moderator:

Colleen Sheehey-Church, National President, MADD, Irving, TXSpeakers:

Jeri Dye Lynch, President/Founder, The Conor Lynch Foundation, Sherman Oaks, CAJoshua Jahn, Victim Advocate, MADD / Tillkingdomcome, Alhambra, CAJanelle Weinberg, Victim Advocate, MADD, Laguna Hills, CA

Distracted Driving Communications

Criminal Justice/Law Enforcement Teen Traffic Safety

Taking Distracted Driving by Storm Monday • 10:45AM - 12:15PM 102 A-CTackling distracted driving requires a collaborative approach among the 4 E’s. Exploreseveral educational efforts that include partnering with businesses, involving thecommunity, distributing education cards, and sparking friendly competition betweenbusinesses and high schools. Learn how law enforcement is attacking the problemby using spotters in DOT vehicles and buses to catch drivers in the act. Hear aboutthe “Go Pro” initiative that is being used to tape distracted driving violations andother creative ways to collect evidence and learn how these projects helped to changethe traffic safety culture and prompted legislation to dramatically increase the finefor repeat texting offenders.Moderator/Speaker:

Kristine Hernandez, MBA, Minnesota Toward Zero Deaths Program Coordinator,Minnesota Department of Transportation, Rochester, MNSpeakers:

Lt. Heath Dienger, Minnesota State Patrol, Rochester, MNLisa Kons, Continuing Education Coordinator - Traffic Programs, Minnesota SafetyCouncil, St. Paul, MN


Research on Drug Impaired Driving Monday • 10:45AM - 12:15PM 103 A-BSeveral important new studies examine drug-impaired driving. Hear the latestresearch on the effects of marijuana on driving, the effects of legalizing marijuana,new methods in oral fluid testing, and enforcement of drug-impaired driving.Moderator:

Richard Compton, PhD, Director, Behavioral Safety Research, NHTSA,Washington, DCSpeakers:

Amy Berning, Research Psychologist, NHTSA, Washington, DCJurek Grabowski, Director of Research, AAA Foundation for Traffic Safety, Washington, DC

Teen Traffic Safety

Rethinking How We Train & Assess Young Novice Drivers Monday • 10:45AM - 12:15PM 104 AThe U.S. has begun to implement national standards for classroom, on-road andon-line driver education and training. Can we also improve how we assess whethera new driver has the necessary skills to not crash? Learn about NHTSA-recognizedstandards for today’s driver ed, a recent evaluation of driver ed in Nebraska, as wellas assessment strategies including validated simulator software and hazardanticipation testing.Moderator:

Kevin Lewis, Director, Driver Programs, American Association of Motor VehicleAdministrators (AAMVA), Arlington, VASpeakers:

Flaura Koplin Winston, MD, PhD, Scientific Director, Center for Injury Research & Prevention, Children’s Hospital of Philadelphia, Philadelphia, PA;Professor of Pediatrics, Perelman School of Medicine, University of Pennsylvania,Philadelphia, PADennis Thomas, PhD, Vice President, Dunlap and Associates, Inc., Cary, NCDuane Shell, PhD, Research Professor, University of Nebraska-Lincoln, Lincoln, NEDan Mayhew, Senior Research Scientist & Advisor, Traffic Injury ResearchFoundation, Ottawa, ON

14

MONDAY


TWEET WITH US!Lifesavers Planning Committee members will be tweeting throughout the conference.Join in by using hashtag #Lifesavers2016.

FYI

Criminal Justice/Law Enforcement Pedestrian/Bicycle Safety

Portland’s Innovative Share the Road Safety Class Monday • 10:45AM - 12:15PM 104 BA former judge, trauma nurse, and police officer explain how they workedcollaboratively with the courts, law enforcement, public health, transportation, trafficsafety, and bicycle and pedestrian advocates to create Portland’s highly successfulShare the Road Safety Class, which has educated more than 28,000 people abouttraffic law and safety issues that apply to ALL road users. They’ll describe how theydid it, how they’re keeping it going and how you can implement a similar programin your community to reduce traffic violations and crashes and improve safety.Moderator:

Todd Hoose, Highway Safety Specialist, NHTSA, Washington, DC Speakers:

Christopher Larsen, Attorney at Law, Pickett Dummigan LLP, Portland, OROfficer James Sorensen, Portland Police Bureau, Portland, ORJoanne Fairchild, RN, Trauma Nurses Talk Tough Program, Legacy EmanuelHospital, Portland, OR


Teamwork That WORKS! Everyone Can Partner toSolve Problems Monday • 10:45AM - 12:15PM 104 CFrom the patrol officer and chief to the district attorney, county administrator, andgrant provider, everyone wants to prevent crashes and save lives. Explore commonissues such as police DWI processing, search warrant requirements, blood testinglabs, and educational opportunities to learn how everyone on the law enforcementteam can help each other work toward preventable fatalities. From your Traffic SafetyResource Prosecutor and Law Enforcement Liaison to your state Impaired DrivingTaskforce, Chiefs Association and the National Traffic Law Center, there are plenty ofhands to make the work lighter. Sometimes you just need to know who to call.Moderator:

Joanne Thomka, NAGTRI Program Counsel, National Association of Attorneys General, Washington, DCSpeaker:

Joseph McCormack, New York State Traffic Safety Resource Prosecutor; Bureau Chief, Bronx District Attorneys Office, Bronx, NY

ALL TRACKS

Media Relations: 2016 & Beyond Monday • 10:45AM - 12:15PM 201 AIn this era of the 24-hour news cycle, citizen journalism and cell phone cameras,the way media relations professionals pursue and obtain press coverage haschanged. Reporters are increasingly stretched thin due to limited resources, shorterdeadlines and multiple beats, and rely on expert sources for information and storyideas. Join in an interactive Q&A session a reporter working the traffic safety beatand a public relations pro who will offer advice on how to reach out to and interactwith reporters, get media coverage and position yourself as a trusted resource fortraffic safety information.Moderator:

Kara Macek, Communications Director, Governors Highway Safety Association,Washington, DCSpeakers:

Kari Chapman, Public Relations Director, Prosio Communications, Roseville, CAJerry Hirsch, Editor and VP of Content, Trucks.com, Orange County, CA

Adult Occupant Protection/Vehicle Technology Criminal Justice/Law Enforcement

Cultivating Strategic Traffic Safety Partnerships Monday • 10:45AM - 12:15PM 201 BWhat are the benefits of using traffic safety partnerships to address occupantprotection? How are they organized and can they help with seat belt enforcement?Local and national leaders will share their insights for incorporating partnershipsinto your state or local highway safety program.Moderator:

Jonathan Adkins, Executive Director, Governors Highway Safety Association,Washington, DCSpeakers:

Phyllis Agran, MD, MPH, FAAP, Professor, Department of Pediatrics, Universityof California – Irvine School of Medicine; Founder Executive/Medical Director,

Clinic in the Park, Orange, CAAndrea Atran, MA, CPM, Community Traffic Safety Specialist, Florida Departmentof Transportation, Jacksonville, FLLt. Christina Faulkner, BS, Special Programs, Tennessee Department of Safety &Homeland Security, Lawrenceburg, TN

Occupant Protection for Children Communications Criminal Justice/Law Enforcement

Distracted Driving Impaired Driving Pedestrian/Bicycle Safety Teen Traffic Safety

How to Get Your Foot in Your School District’s Door Monday • 10:45AM - 12:15PM 202 A-CDoes your state require safety education as a condition of graduation? Whetheryour focus is occupant protection, bicycles, pedestrians, or teen driving, experts willdiscuss how to get your foot in the door by aligning your safety education programwith a school district’s guidelines and mandated curriculum standards. Teachersstruggle with competing programs, limited time and standardized testing, butwelcome free resources that sync with what they must teach. Explore creative waysto help them while helping save lives through community and school collaboration.Moderator:

Diana Imondi Dias, CPSTI, Traffic Safety Education, Public Affairs Specialist, AAA Northeast, Providence, RISpeakers:

Phyllis Larimore, BSN, MPH, CPSTI, Program Coordinator – Injury Free Coalitionfor Kids, Children’s Mercy Hospital, Kansas City, MOJulie Brewer, CPST, Assistant Director, iCube, Tennessee Technological University,Cookeville, TNEric Stern, Administrator, The School District of Palm Beach County, West Palm Beach, FL

Occupant Protection for Children Criminal Justice/Law Enforcement

Laws Won’t Get the Job Done, Unless They’re Enforced Monday • 10:45AM - 12:15PM 203 A-CA good law requires support from three key entities — the legislators who sponsorand support it, police who are tasked with enforcing it, and the judges who mustadjudicate it when a violator appears in their courtroom. Learn how the three worktogether by examining new and existing child passenger safety legislation andreceive practical tips and guidance to evaluate how your state is doing when it comesto involving all three groups. Experts will also discuss how to assess the politicalclimate when it comes to modifying or strengthening existing laws.Moderator:

Sgt. Laurie Ludovici, CPSTI, Officer in Charge - Planning, Research & AccreditationUnit, Rhode Island State Police, North Scituate, RISpeakers:

Traci Rebiejo, Traffic Education Officer, Livermore Police, Livermore, CAKate Bernacki, MPH, Coordinator, Vehicle Occupant Safety Program, California Department of Public Health, Sacramento, CA Cathleen Lewis, Director of Public & Government Affairs, AAA Northeast, Florham Park, NJ

15


MONDAY

16


Session 110:30am–

12 noon

Session 21:30pm–

3:00pm

1 hour session

Session 33:45pm–

4:45pm

Session 49:00am–10:30am

Session 510:45am–

12:15pm

Session 62:15pm–

3:45pm

Session 79:00am–10:30am

Session 810:45am–

12:15pm

AOP/VT/COMM/OPCSeat Belt Messaging for

Diverse Populations

ALL TRACKSLearning to Speak &

Leverage Social Media

TN/DDDistracted Driving

Partnerships Betw. LocalOrganizations & School-

based Peer-Led Programs

OHSP/CJLE/TNAsleep at the Wheel?

Most of Us Have DrivenDrowsy

OPCChild Restraint Manufacturers:

Latest Technology #1CEU 1.5

101 A 101 B 102 A-C 103 A-B 104 A

IDEffective Implementation

of Ignition Interlock Programs

ALL TRACKSExploring the Next

Frontier in Social Media

OHSP/CJLEPolice Traffic Enforcement

Today & Tomorrow

TN/COMM/CJLEWisdom from Youth:Life after Traffic Court

OPC/TNLearn More About Seat

Belts on School Buses, aHot Button Topic

CEU 1

ALL TRACKSPoster Dash!

60 Minutes That WillChange Your Life

PBBike Share Programs:

The Benefits & Successes

OPCThink Outside the Trash:

Car Seat Recycling

TN/AOP/VTRoadworthy Cars & Teens:

Optimizing a Vehicle’sSafety for Teen Drivers

OHSP/CJLETruck & Bus Traffic

Enforcement: ChangingDriving Behaviors One

Stop At a Time

ALL TRACKSFreshening Up Your

Public Education Efforts & Campaigns

AOP/VTAdvanced Vehicle

Technologies: What Are They & How

Do They Work?

TNFirst Know Your

Community: QualitativeApproaches for Strategic

Program Planning

OPCChild Restraint Manufacturers:

Latest Technology #2CEU 1.5

PB/COMM/CJLESafety Takes Synergy:

Lessons & Successes fromthe Pedestrian Injury Prevention Program

ID/DDVictim Impact Panel

DD/COMM/CJLE/TNTaking Distracted Driving by Storm

ID/CJLEResearch on Drug Impaired Driving

TNRethinking How We Train & Assess Young

Novice Drivers

DD/COMM/TNDistracted Driving

Education: Are We Usingthe Right Language?

ALL TRACKSToward Zero Deaths, More Than A Slogan

ID/CJLEUnderutilized DUI Prevention Tools

ALL TRACKSCommunicating in a Crisis: Learning From

Your Peers

TN/COMMImplementing Effective

Parent-involved Teen Driving Programs

PB/COMM/CJLESuccess Stories from theMayors' Challenge forSafer People & Safer

Streets

OHSP/CJLEData & Enforcement,

Smart Idea Today!

ALL TRACKS Free/Low-Cost Resources

for Promoting PublicAwareness

ID/TEENImpaired Driving

Prevention: Focusing onYouth & Charting

Progress in Reducing DUI

OPCResearch:

What We Know & How We Know It #1

AOP/VT/CJLELow Cost, Effective

Local Law EnforcementStrategies for Adult

Occupant Protection

TNReinvigorating GDL

Advocacy

DD/COMMA Formula for

Advancing Distracted Driving Legislation:The Good, the Bad,

& the Ugly

OPCResearch:

What We Know & How We Know It #2

CEU 1

SUNDAY

MONDAY

TUESDAY

WORKSHOP CODES

ALL TRACKS Workshop content relevant across all tracks AOP/VT Adult Occupant Protection/Vehicle Technology COMM Communications CJ/LE Criminal Justice/Law Enforcement

OHSP Other Highway Safety Priorities . OPC Occupant Protection for Children PB Pedestrian/Bicycle Safety TN Teen Traffic Safety

DD Distracted Driving ID Impaired Driving MS Motorcycle Safety OD Older Drivers

WORKSHOPS

17


17


CJLE/IDWelcome to the Party!Designer Drugs, StashCompartments, Logos,Drug Clothing & More

DD Distracted Driving in2016: Q&A Session

with Leading DD Researchers

ODStatewide Strategies

for Supporting anAging Population

MS/CJLEMotorcycle Helmets:

New NHTSA Standards, Research

& Enforcement

PB/COMM/CJLEEvery Life Matters: Take-Away Tools & Activitiesto Foster Collaboration

for CommunityPed/Bike Efforts

ID/CJLEAnatomy of a Fatal Collision

104 B 104 C 201 A 201 B 202 A-C 203 A-C

CJLEStrategies for ReducingLine of Duty Deaths &

Improving OfficerSafety

OPCTest Your Knowledge:Transporting Kids in

Ambulances CEU 1

OD/COMMAging in Place:

Helping Older DriversMaintain Mobility &

Independence

AOP/VT/COMMClosing Occupant

Protection Loopholes

DD/CJLEConnecting the Dots:From the Road to the

Courtroom

ID/CJLENew & Improved

Courtroom Tools to Reduce Impaired

Driving

CJLE/TN/IDAlcohol Education &

Enforcement in Ames,Iowa & Iowa State

University

CJLE/IDWhy We Do What We Do

OD/PBA Needs Assessment

Tool to Identify At-Risk Aging Drivers

MSThe Latest in

Motorcycle ResearchThat Could Impact

States

DD/PBPedestrian & Driver

Distraction: Prevalence& Risk of Distraction

While Crossing

IDDriver Alcohol

Detection System for Safety

CJLE/IDWelcome to the Party!Designer Drugs, StashCompartments, Logos,Drug Clothing & More

(Repeat)

ID/COMM/CJLE/TNWhat's New in Drug

Impaired Driving

MSThe Risks & Growing

Push to Allow Off-roadVehicles on Public

Roads

DD/CJLEConnecting the Dots:From the Road to the

Courtroom (Repeat)

OHSP/CJLE/ID/OD Wrong-Way

Driving Crashes: What Can You Do to Prevent Them?

CJLE/PBPortland's Innovative

Share the Road Safety Class

CJLE/IDTeamwork That

WORKS! Everyone Can Partner to Solve

Problems

ALL TRACKSMedia Relations: 2016 & Beyond

AOP/VT/CJLECultivating Strategic

Traffic Safety Partnerships

OPC/COMM/CJLE/DD/ID/PB/TN

How to Get Your Foot in Your School

District’s Door

OPC/CJLELaws Won’t Get the Job Done, UnlessThey're Enforced

CJLE/IDTips for Working

in a Legalized Marijuana World

CJLEEnhancing Traffic

Safety: Engaging &Educating the

Judiciary

PB/COMMDoing it Right:

Leveraging Data &Evaluation to Develop

Pedestrian Safety Projects

AOP/VT/CJLERural Seat Belt Enforcement

OPC/COMMGetting & Keeping Kids

in Booster Seats

OPC/AOP/VT/COMM/TN

No More Business as Usual: Mixing It

Up to Reach DiversePopulations

CJLEAutomated Speed

Enforcement: Responsible Mgmt. of

Technology That Produces Positive Results

CJLE/IDBody Cameras 101

& Their Utilization inDUI Cases

AOP/VT/COMM/CJLEStill Improving!

What’s Working toPush Seat Belt Use Higher?

DD/TNTalking to Teens About Distracted

Driving in a Way ThatMakes a Difference

TN/CJLEClass is in Session: Innovative School

Policies That SupportTeen Driver Safety

OPCSpecial Needs: Beyond

What You Learned in YourCertification Class

CEU 1

CJLE/IDApplying Principles of Pharmacology & Drug

Effects to Cannabinoids inDUI Arrests, Investigations

& Prosecutions

MSThe Future of

Motorcycle Rider Training

ID/CJLEStrategies for

Addressing ImpairedDriving Refusals

ATA GLANCE

12:30PM – 2:00PMPacific Ballroom

Public Service Awards Luncheon

Join the National Highway Traffic Safety Administration as it honorsthose who through their dedication and passion for traffic safety aresaving lives on our roadways every day. Safety professionals from acrossthe nation will be honored.Master of CeremoniesJana Simpler, Director, Delaware Office of Highway Safety and Chair, GovernorsHighway Safety Association, Dover, DE

Remarks and Award PresentationMark A. Rosekind, PhD, Administrator, NHTSA, Washington, DC

Award CitationsMichael L. Brown, Director, Office of Impaired Driving & Occupant Protection,NHTSA, Washington, DC

2:15PM – 3:45PM

6th WORKSHOP SESSIONDistracted Driving Communications Teen Traffic Safety

Distracted Driving Education: Are We Using the Right Language? Monday • 2:15PM - 3:45PM 101 AEducation requires communication, but how well are we communicating? Exploredifferent approaches for speaking with employees, teens and parents. Learn abouta distracted driving curriculum that has been overwhelmingly successful in SouthernCalifornia workplaces, how to get through to parents about modeling distraction-free driving for their children, and what does and doesn’t work when speaking withteens. At the end of the session, you’ll be better equipped to develop programstargeted to the audience you’re trying to reach.Moderator/Speaker:

Joel Feldman, Esq., MS, President & Founder, End Distracted Driving (EndDD.org),Springfield, PASpeakers:

Linda Hill, MD, MPH, Professor, University of California, San Diego, Training,Research and Education for Driving Safety (TREDS), San Diego, CAGianni Iona, Member, National Student Leadership Council, Students AgainstDestructive Decisions (SADD), Hawley, PASkylar Yoder, Youth Correspondent Advisor, National Organizations for YouthSafety (NOYS), Ithaca, NYOfficer Jake Sanchez, California Highway Patrol, San Diego, CA

ALL TRACKS

Toward Zero Deaths, More Than a Slogan Monday • 2:15PM - 3:45PM 101 BIn traffic safety, we’re all working toward the day when our job is done and no one iskilled or injured in a traffic crash, but some remain skeptical about the Toward ZeroDeaths and Vision Zero initiatives. There is mounting evidence that adopting evidence-based strategies at the local, state and national level can effectively reduce thesetragedies. We can do better – and communicating our ultimate goal can motivatesafety partners to reach this vision. Learn about the national Toward Zero Deathsinitiative, how a State successfully adopted this vision, and the program outcomesin a major city that is committed to zero deaths. Take home tools to help your communityor state start reducing crashes and achieving the vision of zero deaths.Moderator:

Robert Ritter, PE, Team Leader, Office of Safety, Strategic Integration Team, FederalHighway Administration, Washington, DCSpeakers:

Kristy Rigby, Director, Utah Department of Public Safety – Highway Safety Office,Salt Lake City, UTMichelle Kaucic, MPA, CPST, Director of Strategic Communications, New York CityDepartment of Transportation, New York, NYLeah Shahum, Director, Vision Zero Network, San Francisco, CABrian Roberts, PE, Executive Director, National Association of County Engineers,Washington, DC


Underutilized DUI Prevention Tools Monday • 2:15PM - 3:45PM 102 A-CDrunk driving continues to claim more than 10,000 lives each year. However, thereare tools available in every community that can help lower DUI deaths. Examinewhat communities can do, including enacting a “dime a drink” alcohol tax,implementing the latest enforcement tools from the National Liquor Law EnforcementAssociation, and leveraging the new Impaired Driving Assessment tool from theAmerican Parole and Probation Association.Moderator:

James Fell, MS, Principal Research Scientist, National Opinion Research Center atthe University of Chicago, Bethesda, MDSpeakers:

Mark Stodola, Probation Fellow, American Probation and Parole Association,Phoenix, AZTed Mahony, Chief, National Liquor Law Enforcement Association, MassachusettsAlcoholic Beverages Control Commission, Boston, MAGordon Smith, MD, MPH, Professor, National Study Center for Trauma & Emergency Medical Services, University of Maryland, Baltimore, MD

ALL TRACKS

Communicating in a Crisis: Learning from Your Peers Monday • 2:15PM - 3:45PM 103 A-BIt happens to the best of us. A poorly chosen public remark, a public awarenesscampaign gone wrong, a checkpoint incident that goes viral – sometimes trafficsafety professionals are faced with a full-blown media crisis. Join with traffic safetyprofessionals who have lived it and will talk candidly about what went wrong, howthey weathered the storm and what they’ve learned in the process.Moderator/Speaker:

John Crisp, President & CEO, CRISP Communications, Nashville, TNSpeakers:

Kendell Poole, Principal, KPoole Strategic Relations, Old Hickory, TNKaren Aldana, Director of Public Affairs, NHTSA, Washington, DC18

MONDAY


NEED HELP WITH THE MOBILE APP?Come to the Mobile App Help Desk at LifesaversRegistration in the Promenade Lobby. Use theMobile App to complete Workshop Evaluations.

FYI

Teen Traffic Safety Communications

Implementing Effective Parent-InvolvedTeen Driving Programs Monday • 2:15PM - 3:45PM 104 APrograms that empower parents with awareness of the graduated driver licensingprocess and the critical role of supervised practice driving, along with actionable tools,should be a critical component of every state’s teen driver safety strategy. Explorewhat elements are considered to be essential for these programs to be effective atbetter supporting parents to decrease teen crash risk. Hear how two community-based programs find and engage parents. CheckPoints, a parent-teen drivingagreement program, has been exploring various pathways (driver education, websitepromotion, primary care providers) to determine the most effective way to reachparents. Oregon’s Trauma Nurses Talk Tough engages parents through health systemmailing lists and by partnering with driver education schools and insurers.Moderator:

Suzanne Hill, Program Director, Outreach & Advocacy, Center for Injury Research& Prevention, Children’s Hospital of Philadelphia, Philadelphia, PASpeakers:

Joanne Fairchild, RN, Trauma Nurses Talk Tough Program, Legacy EmanuelHospital, Portland, ORCathy Bowles, Trauma Nurses Talk Tough Family Education Coordinator, LegacyEmanuel Hospital, Portland, ORJean Shope, BSN, MSPH, PhD, Research Professor Emerita, University of MichiganTransportation Research Institute & School of Public Health, Ann Arbor, MI


Tips for Working in a Legalized Marijuana World Monday • 2:15PM - 3:45PM 104 BExplore what prosecutors can learn from states currently battling legal recreationalmarijuana. Those on the front line will offer trial tips, discuss jury issues andexplain how prosecutors can help guide legislation once it’s legal or while theissue is pending.Moderator:

Ashley Schluck, Traffic Safety Resource Prosecutor, Wyoming Highway SafetyProgram; Laramie City Attorney’s Office, Laramie, WYSpeakers:

Jennifer Knudsen, Esq., Traffic Safety Resource Prosecutor, Colorado DistrictAttorneys’ Association, Denver, COCourtney Popp, JD, Traffic Safety Resource Prosecutor; Legal Advisor, AdvancedTraining Unit, King County Sheriff’s Office, Burien, WADeena Ryerson, Traffic Safety Resource Prosecutor, Oregon Department of Justice,Salem, OR


Enhancing Traffic Safety: Engaging & Educating the Judiciary Monday • 2:15PM - 3:45PM 104 CThe criminal justice system plays a vital role in traffic safety, but the role of the courtsis misunderstood and underappreciated by many including some judges. As a result,the judiciary is often not involved when traffic safety issues are discussed andstrategies developed. To promote engagement, NHTSA developed the Fellows/JudicialOutreach Program which promotes the importance of engaging with the judiciaryand considering their perspective in traffic safety matters. This session will discussthe importance of funding and supporting judge to judge education on cuttingedge topics such as technology and evidence-based sentencing tools, the legitimacyof judicial involvement in ethical collaboration with other criminal justice/trafficsafety stakeholders, and the effectiveness of the Fellows/JOL program at the regionaland state level with a goal of encouraging its adoption by every region and state.

Moderator:


Hon. Earl Penrod, JD, MJS, Judge/Judicial Fellow, American BarAssociation/NHTSA, Oakland City, INHon. Phyllis McMillen, Judge, 6th Circuit Court of the State of Michigan,Waterford, MI

Pedestrian/Bicycle Safety Communications

Doing It Right: Leveraging Data & Evaluation to Develop Pedestrian Safety Projects Monday • 2:15PM - 3:45PM 201 AEffective pedestrian safety programs require careful data analysis coupled with acomprehensive approach that includes not only education, enforcement andengineering but evaluation to ensure it’s appropriate and effective. A growingincidence of pedestrian and distracted driving crashes in Baltimore City spawnedthe creation of a pedestrian safety social marketing campaign that used formativeevaluation and behavior change program planning principles, as well asenvironmental and enforcement strategies. In Memphis, SafeKids worked withFedEx to address high pedestrian injury rates at an elementary school by examiningcrosswalks, street corners and signs to determine which countermeasures couldhave the biggest impact on safety. Using these initiatives as models, learn howcomprehensive pedestrian safety initiatives can and should be implemented andevaluated to ensure they are outcome-driven and have maximum impact.Moderator/Speaker:

Kristin Rosenthal, MEd, MCHES, CPSTI, Program Manager, Road Safety, SafeKids Worldwide, Washington, DCSpeakers:

Andrea Gielen, ScD, ScM, Professor & Director, Johns Hopkins Center for InjuryResearch and Policy, Baltimore, MDSusan Helms, RN, MALS, Director, Injury Prevention & Safe Kids Mid-South, Le Bonheur Children’s Hospital, Memphis, TNNadji Kirby, Safe Routes to School Coordinator, Montgomery County Departmentof Transportation, Gaithersburg, MD

Adult Occupant Protection/Vehicle Technology Criminal Justice/Law Enforcement

Rural Seat Belt Enforcement Monday • 2:15PM - 3:45PM 201 BSeat belt use remains a significant issue in rural areas. Explore proven enforcementstrategies states are employing to effectively address this ongoing challenge.Moderator:

Keri Gibson, CPSI, CHES, Occupant Protection Program Manager, State of Utah,Salt Lake City, UTSpeakers:

Joshua DeFisher, Occupant Protection Program Manager, North CarolinaGovernor’s Highway Safety Program, Raleigh, NCMonti Allsop, Law Enforcement Liaison, Wyoming Highway Safety Office,Cheyenne, WY

19


MONDAY

Speaker HandoutsAll speaker handouts received before the conference are posted on the “Workshops” page of the website at www.lifesaversconference.org.

LOOK

20

MONDAY


Occupant Protection for Children Communications

Getting & Keeping Kids in Booster Seats Monday • 2:15PM - 3:45PM 202 A-CEver been asked, “until what age/weight/height should a child ride in a boosterseat?” Do parents seem to worry less about the correct use of boosters than theydo about correct use of car seats? Explore the issues technicians face and viablesolutions for educating parents and children about proper booster seat use.Successful booster seat education and distribution programs will be highlighted,along with research that shows that parents are less likely to attend an inspectionstation for assistance with a booster seat.Moderator:

Mark Van Horn, CPSTI, Safe Kids Nebraska, Chadron, NESpeakers:

Merissa Yellman, CPSTI, Program Coordinator, Injury Prevention Center of Greater Dallas, Dallas, TXAmber Kroeker, MPH, CPST, Child Injury Prevention Program Coordinator,Randall Children’s Hospital at Legacy Emanuel, Portland, ORKelly Powell, CPSTI, Program Director, Safe Kids Palm Beach County, Riviera Beach, FL

Occupant Protection for Children Adult Occupant Protection/Vehicle Technology

Communications Teen Traffic Safety

No More Business as Usual: Mixing It Up to Reach Diverse Populations Monday • 2:15PM - 3:45PM 203 A-CCan you explain the difference between economic and cultural diversity? Engagingdiverse populations can pose tremendous occupant protection challenges as wellas impact your seat belt surveys and funding. Explore successful programs thathave increased seat belt and child restraint use among economically and culturallydiverse populations including foreign students, tribal members, refugees, andvisitors. Learn how to use social media to engage with and meet the needs of theseunique communities and obtain helpful tips and resources for working with tribalcommunities that have limited resources.Moderator:

Jennifer Booge, CPST, Coordinator, Child Passenger Resource Center, Mahube-Otwa Community Action Partnership, Park Rapids, MNSpeakers:

Tam Lutz, MPH, MHA, Native CARS Co-Investigator/Director, Northwest PortlandArea Indian Health Board, Portland, ORLorrie Walker, MSc, Training Manager & Technical Advisor, Safe Kids USA,Washington, DCNoemi Duenas, CPSTI, Child Passenger Safety Instructor, Chula Vista, CA

3:45PM – 4:15PMExhibit Halls A/B (Networking Tables)

Traffic Safety Scholars Debriefing


Complimentary Refreshments and Networking

4:30PM

Exhibitor Move out

Tuesday, April 58:30AM – 1:00PMPromenade Lobby

Registration Open

9:00AM – 10:30AM

7TH WORKSHOP SESSIONPedestrian/Bicycle Safety Communications Criminal Justice/Law Enforcement

Success Stories from the Mayors’ Challenge for Safer People & Safer Streets Tuesday • 9:00AM - 10:30AM 101 ADiscover how cities are leveraging U.S. DOT Secretary Anthony Foxx’s Mayor’sChallenge to improve and increase biking and walking. Explore how these citiesplan to sustain these efforts, as well as new activities that were initiated as a resultof their participation in the Challenge.Moderator:

John Lundell, Mayor, City of Coralville, Coralville, IASpeakers:

Scott Curry, AICP, CNUa, Urban Designer & Pedestrian Program Manager, City of Charlotte, Charlotte, NCShea Eccleston-Banwer, Public Works Manager, City of Glendale, Glendale, CAEmma Newman, Transportation Planner, City of Springfield, Springfield, OR


Data and Enforcement, A Smart Idea Today! Tuesday • 9:00AM - 10:30AM 101 BData are not just numbers. Learn how traffic safety professionals are using data toeffectively respond to and even predict traffic crashes, and how it enables them to“target” their efforts to combat specific traffic safety problems.Moderator:

Michelle Atwell, Highway Safety Specialist, Enforcement & Justice Services,NHTSA, Washington, DCSpeakers:

J. Patrick Dolan, MA, Statistical Research Specialist, Tennessee Department of Safety & Homeland Security, Nashville, TNDan Smiley, Chief Deputy Director, California Emergency Medical ServicesAuthority, Sacramento, CA

NEED A WiFi CONNECTION?Complimentary WiFi is available in the exhibit hall and Promenade and Arena lobbies.

FYI

RING! RING!Please turn off your cell phone during sessionsFYI

ALL TRACKS

Free/Low-Cost Resources for Promoting Public Awareness Tuesday • 9:00AM - 10:30AM 102 A-CThis tremendously popular session is returning for Lifesavers 2016! Meet withrepresentatives of organizations and government agencies to learn about the varietyof free and low-cost resources available to traffic safety professionals. Previousparticipants have included the Ad Council, RADD, NHTSA, Safe Kids Worldwide, theNational Safety Council, and Children’s Hospital of Philadelphia.Moderator:

Sue Gorcowski, MA, Associate Administrator, Office of Communications& Consumer Information, NHTSA, Washington, DC

Impaired Driving Teen Traffic Safety

Impaired Driving Prevention: Focusing on Youth & Charting Progress in Reducing DUI Tuesday • 9:00AM - 10:30AM 103 A-BYouth impaired driving prevention strategies rely heavily on one-shot demonstrationsand other activities focusing on the risks and consequences of impaired driving.This session will focus on how the impact of these activities can be greatly enhancedby coordinating them with school-based substance abuse prevention. Also learnhow the DWI Dashboard tool can help states chart their progress in reducingimpaired driving.Moderator:


Lynne Gochenaur, Consultant, LG Consulting & Training, Hall, NYRob Lillis, Research Consultant, Evalumetrics Research, Canandaigua, NYRobyn Robertson, President & CEO, Traffic Injury Research Foundation, Ottawa, ON


Research: What We Know & How We Know It #1 Tuesday • 9:00AM - 10:30AM 104 AThis workshop provides evaluated research you can use to develop or refresh yourCPS program. Learn about a national study that explored CPS knowledge amongemergency nurses and if car seat safety is routinely addressed as they care forpediatric patients, regardless if admitted following a crash. The important issue ofheatstroke will be addressed by a well-known meteorologist and national resourcewho maintains the only comprehensive database on the issue. In addition, discoverhow bystander behavior has changed as well as perceptions on the heatstrokeissue. Learn which countermeasures might have the greatest impact on reducingthe risk of injury to children in crashes by using analysis of a crash database linkedwith ratings of state child restraint laws.Moderator:

Amy Artuso, MPH, CPSTI, Program Manager, National Safety Council, Itasca, ILSpeakers:

Jan Null, CCM, Certified Consulting Meteorologist, San Jose State University,Saratoga, CAKathleen Klinich, PhD, Associate Research Scientist, University of MichiganTransportation Research Institute, Ann Arbor, MIThelma Kuska, BSN, RN, CEN, FAEN, Member, National Child Passenger SafetyBoard, Palos Heights, IL

Criminal Justice/Law Enforcement;

Automated Speed Enforcement: Responsible Management of Technology that Produces Positive Results Tuesday • 9:00AM - 10:30AM 104 BAutomated speed enforcement (ASE) has been controversial for more than twodecades, but the use of ASE technology to support traditional enforcement effortsis a proven tool. Used appropriately, ASE can reduce road speeds, crashes and thenature and severity of injuries. An overview of an effective and well-managed ASEprogram in Montgomery County, Maryland supported by independent researchconducted by the Insurance Institute for Highway Safety and the National HighwayTraffic Safety Administration, will show how this technology can be deployed in aresponsible manner as part of a comprehensive approach to speed enforcementthat makes improving traffic safety the top priority.Moderator:

Dave Daggett, JD, Transportation Safety Resource Prosecutor, Maryland State’sAttorneys’ Association, New Market, MDSpeakers:

Capt. Tom Didone, Traffic Division Director, Montgomery County PoliceDepartment, Gaithersburg, MDRandy Atkins, PhD, Social Science Researcher, NHTSA, Washington, DC


Body Cameras 101 & Their Utilization in DUI Cases Tuesday • 9:00AM - 10:30AM 104 CLearn how law enforcement officers and prosecutors are implementing a body-worncamera program and dealing with corresponding legal issues, including using videoto prove an impaired driving case. Areas that will be covered include: pros and consof on-scene video, video retention and storage, duty to preserve and discovery issues,FOIA requests, use as evidence, redacting, and invasion of privacy claims.Moderator:

Duane Kokesch, Director, National Traffic Law Center, National District Attorneys Association, Alexandria, VASpeakers:

Dave Radford, Esq., Traffic Safety Resource Prosecutor, California District Attorneys Association, Sacramento, CASgt. Brian Strickland, Kitty Hawk Police Department; Law Enforcement Liaison,North Carolina Governor’s Highway Safety Program, Kitty Hawk, NC

Adult Occupant Protection/Vehicle Technology Communications


Still Improving! What’s Working to Push Seat Belt Use Higher? Tuesday • 9:00AM - 10:30AM 201 AA number of states are making significant progress increasing their seat belt usagerates. Explore strategies to push seat belt use rates higher including targeting lowbelt use groups, encouraging greater enforcement participation, tapping new media,and strengthening laws.Moderator:


Harris Blackwood, Director, Georgia Governor’s Office of Highway Safety, Atlanta, GAKenneth Trull, MPA, Deputy Director, Louisiana Highway Safety Commission,Baton Rouge, LAKeri Gibson, CPSI, CHES, Occupant Protection Program Manager, State of Utah,Salt Lake City, UT 21


TUESDAY

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TUESDAY


Distracted Driving Teen Traffic Safety

Talking to Teens about Distracted Driving in a Way That Makes a Difference Tuesday • 9:00AM - 10:30AM 202 A-CWhy are teens over represented in distracted driving crashes and how can you usethe results of recent research to talk to teens and parents about this disturbing trend?Explore the results of a naturalistic driving study that provides insight about howlimited driving experience and risk taking contribute to teen distracted drivingcrashes. Review work that highlights how teen passengers are a significant sourceof distraction for teen drivers. Discuss the results of an on-road experiment that useda smartphone application to reduce or eliminate unsafe driving behaviors by teens.Moderator:

David Kidd, PhD, Senior Research Scientist, Insurance Institute for HighwaySafety, Arlington, VASpeakers:

Charlie Klauer, PhD, Lead, Teen Risk and Injury Prevention Group, Virginia Tech Transportation Institute, Blacksburg, VANichole Morris, PhD, Principal Researcher, HumanFIRST Laboratory / University of Minnesota, Minneapolis, MNJurek Grabowski, Director of Research, AAA Foundationfor Traffic Safety, Washington, DC

Teen Traffic Safety Criminal Justice/Law Enforcement

Class is in Session: Innovative School Policies that Support Teen Driver Safety Tuesday • 9:00AM - 10:30AM 203 A-CTeens spend a significant amount of time at school. This session provides an overviewof school-based policies and interventions aimed at reducing teen driver crash risk,such as later school start times, school resource officer involvement, and peer-to-peer programming efforts. Hear from experts and school-based advocates aboutopportunities to positively impact teen drivers and the challenges associated withimplementing school-based policies and programs.Moderator:

Pam Fischer, MLPA, CPST, Principal, Pam Fischer Consulting, Hackettstown, NJSpeakers:

Kyla Wahlstrom, PhD, Senior Research Fellow, University of Minnesota,Minneapolis, MNMo Canady, Executive Director, National Association of SchoolResource Officers, Hoover, ALKaylee Williams, SADD Speaks Delegate/ Murrieta Police Department Intern & Explorer Sergeant, SADD, Murrieta, CAMadeline Seel, SADD Student of the Year Emeritus, SADD, Pittsburgh, PA

10:30AM – 10:45AM

Break

10:45AM – 12:15PM

8TH WORKSHOP SESSIONAdult Occupant Protection/Vehicle Technology Criminal Justice/Law Enforcement

Low Cost, Effective Local Law EnforcementStrategies for Adult Occupant Protection Tuesday • 10:45AM - 12:15PM 101 AThe perceived risk of receiving a ticket is proven to motivate the public to buckleup. Learn about simple, low-cost and effective local law enforcement programs thatare changing perceptions and clearly conveying that police officers are focused onseat belt enforcement.Moderator:

Mark Solomon, MS, Vice President, PRG, Inc., Oxford, MSSpeakers:

Chief Art Ealum, Owensboro Police Department, Owensboro, KYBeth Loflin, Planner, Mississippi Office of Highway Safety, Ridgeland, MSJana Simpler, Director, Delaware Office of Highway Safety, Dover, DE

Teen Traffic Safety

Reinvigorating GDL Advocacy Tuesday • 10:45AM - 12:15PM 101 BStrategic planning for legislative advocacy is critical for the successful enactmentand implementation of stronger GDL policy. Learn the outcomes of a recentsymposium of experts and stakeholders that prioritized GDL components mostlikely to pass and make a significant difference in teen driver safety. Get a statelegislator’s perspective on how to overcome GDL “fatigue.” Then learn about a GDLPlanning Resource that is being developed to help state agencies responsible forGDL and state-based advocates in their future efforts to improve teen driver safety.Moderator/Speaker:

Troy Costales, Governor’s Highway Safety Representative, Oregon Department of Transportation, Salem, ORSpeakers:

Dan Mayhew, Senior Research Scientist & Advisor, Traffic Injury ResearchFoundation, Ottawa, ONHon. Jim Frazier, Assembly Member / Chair, Assembly Transportation Committee,California State Assembly, Sacramento, CA

Distracted Driving Communications

A Formula for Advancing Distracted DrivingLegislation: The Good, the Bad & the Ugly Tuesday • 10:45AM - 12:15PM 103 A-BA step-by-step guide to advancing distracted driving legislation from developing adiverse coalition of interested parties and identifying and working with subjectmatter experts to engaging the media and passing legislation. Experts discuss themain components of a legislative campaign including identifying championsrepresenting key stakeholders (insurance, cellular carriers, corporations), usinggrassroots activities to spark media coverage, coordinating advocacy/lobbyingactivities, leveraging national/regional data to address legislative objections,partnering with victim advocates, and negotiating trade-offs.Moderator:

Elizabeth Vermette, Director of Programing, SADD, Inc., Marlborough, MASpeakers:

Jennifer Smith, Founder, Executive Director, StopDistractions.org, River Forest, ILKate Huddleston, Chief of Staff, Office of Texas State Representative Tom Craddick,Austin, TXJanet Brooking, Executive Director, DRIVE SMART Virginia, Richmond, VA

MODERATOR AND SPEAKER INFO

Complete addresses for moderators and speakers are on the Pre-conference Attendee List.

Speakers were correct at time of printing; some substitutions may be made

LOOK

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TUESDAY


Research: What We Know & How We Know It #2 (1 CEU) Tuesday • 10:45AM - 12:15PM 104 AWant to enhance your understanding of the technical issues surrounding CPS?Learn about the results of work on tether routing, childhood travel exposure and itseffects on seat belt use, and “virtual surrogate” child restraint models. The connectionbetween restraint use and state CPS legislation will also be discussed.Moderator:

Emily Lee, CPSTI, Injury Prevention Specialist, Cincinnati Children’s HospitalMedical Center, Cincinnati, OHSpeakers:

Shashi Nambisan, PhD, PE, Professor, Center for Transportation Research,University of Tennessee, Knoxville, TNKathleen Klinich, PhD, Associate Research Scientist, University of MichiganTransportation Research Institute, Ann Arbor, MIJessica Jermakian, DSc, Senior Research Scientist, Insurance Institutefor Highway Safety, Arlington, VA


Special Needs: Going Beyond What You Learned in Your Certification Class (1 CEU)Tuesday • 10:45AM - 12:15PM 104 BSelecting restraints for children with special healthcare needs can be challenging.Expand your product knowledge, hear innovative ways to reach families beyondschools and hospitals, and commit to building your skills. Learn what is available forchildren with short or long-term disabilities, as well as the emerging issue of autism.Plan, promote and execute a successful special needs community event and inspectionstation, and learn how to address the atypical needs of your target population bymaking technology work for you when a specially trained CPST is not available.Moderator:

Angela Brown, MBA, CPSTI, Program Manager, Meharry Medical College,Nashville, TNSpeakers:

Helen Arbogast, CPSTI, CHES, MPH, Manager, Injury Prevention, Children’sHospital Los Angeles, Los Angeles, CATammy Franks, MA, Child Passenger Safety Coordinator, Randall Children’sHospital at Legacy Emanuel, Portland, ORMarissa Rodriguez, BS, CPSTI, Injury Prevention Coordinator, Children’s Health,Children’s Medical Center Dallas, Dallas, TX


Applying Principles of Pharmacology & Drug Effects to Cannabinoids in DUI Arrests,Investigations & Prosecutions Tuesday • 10:45AM - 12:15PM 104 CExperts will discuss the pharmacology of cannabinoids and their intended effectsand undesirable side effects including their impact on driving. The signs of cannabisintoxication observed during drug influence evaluations and roadside sobriety tests,with a focus on the similarities and differences between cannabis and its syntheticcounterpart will be addressed to help prosecutors feel more confident about decisionsmade when trying DUI Cannabis cases. Colorado’s approach to addressing DUICannabis cases will also be explored.Moderator:

Duane Kokesch, Director, National Traffic Law Center, National District AttorneysAssociation, Alexandria, VASpeakers:

Jennifer Knudsen, Esq., Traffic Safety Resource Prosecutor, Colorado DistrictAttorneys’ Association, Denver, COOfficer Alan Ma, Drug Recognition Expert Instructor / Police Officer, Denver Police Department / Traffic Operations Bureau / DUI/DRE Unit, Denver, CO

Motorcycle Safety

The Future of Motorcycle Rider Training Tuesday • 10:45AM - 12:15PM 201 AMotorcycle rider training programs have existed since the 1960s with little changein the method of delivery until recently. What we know about crash data, howadults learn, the proliferation of on-line learning, and increased studentdemands/expectations have created challenges which are being addressed. Exploresuccess stories from the changing faces of motorcycle rider training, learn whatsome organizations are doing to redefine rider education, and join in an opendiscussion on the future of rider training programs.Moderator:

Brett Robinson, Executive Director, National Association of State Motorcycle SafetyAdministrators; Vice-President, Highway Safety Services, LLC, Indiana, PASpeakers:

Sunshine Beer, Director, Idaho STAR Motorcycle Safety Program, Boise, IDBobby Craig Moss, Highway Safety Specialist / Motorcycle Safety ProgramManager, North Carolina Governor’s Highway Safety, Raleigh, NCFrancis Ludwig, Commander, Navy Region Southwest, U.S. Navy, San Diego, CA


Strategies for Addressing Impaired Driving Refusals Tuesday • 10:45AM - 12:15PM 202 A-CPotential DUI offenders who refuse to cooperate with law enforcement by complyingwith the request for breath tests pose a serious challenge in reducing drunk driving.This workshop will examine ways to deal with DUI refusals in your community inorder to get drunk drivers off the road and effectively prosecute and convict thesecases.Moderator:

Carl McDonald, National Law Enforcement Initiatives Manager, MADD, Irving, TXSpeaker:

Deena Ryerson, Traffic Safety Resource Prosecutor, Oregon Department of Justice, Salem, OR

12:15PM – 1:30PMGrand Ballroom

Closing Plenary Luncheon

Join with the Lifesavers Conference Planning Committee and yourcolleagues as we give a well deserved thank you to our host city andstate, and say hello to our 2017 hosts from Charlotte.Master of CeremoniesBill Windsor, Associate Vice President, Office of Consumer Safety, NationwideInsurance, Columbus, OH

Keynote AddressFlaura Koplin Winston, MD, PhD, Scientific Director, Center for InjuryResearch and Prevention, Children’s Hospital of Philadelphia and Professorof Pediatrics, Perelman School of Medicine at the University of Pennsylvania,Philadelphia, PA

A Long Beach FarewellRhonda Craft, Director, California Office of Traffic Safety, Elk Grove, CA

Join us in Charlotte, North Carolina! Don Nail, Director, North Carolina Governor's Highway Safety Program, Raleigh, NC

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EXHIBIT HOURS AND EVENTSSaturday, April 212:00PM–6:00PM Exhibit and Poster Setup

Sunday, April 37:30AM–12:00PM Exhibit and Poster Setup

12:00PM–6:00PM Exhibit Hall Open

12:00PM-1:30PM Lunch

3:00PM–3:30PM Complimentary Refreshmentsand Networking

5:00PM–6:00PM Welcome Reception and Poster Presentations

Monday, April, 48:00AM–4:30PM Exhibit Hall Open

(closed during Awards Luncheon)

8:00AM–8:45AM Continental Breakfast3:45PM–4:15PM Traffic Safety

Scholars Debriefing (Networking Tables)

3:45PM–4:30PM Complimentary Refreshments and Networking

4:30PM Exhibitor Move out

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Booth 6124momsKrista Rogan912 Fort Duquesne BlvdPittsburgh, PA [email protected] 808AAARhonda L. Shah1000 AAA DriveHeathrow, FL [email protected] 310J AAMVAEric Dunn4401 Wilson Blvd, Suite 700Arlington, VA [email protected] 633J ADEPT DriverRichard Harkness2374 Maritime DrElk Grove, CA [email protected] 433ALCOLOCK USAAdam Comeau10952 Santa Monica BlvdLos Angeles, CA 90025416-619-3500www.alcolockusa.comBooth 739Alere ToxicologyFred Delfino12 Ryan DrEllington, CT [email protected]/roadsideBooth 316American Academy of Sleep MedicineCarolyn Winter-Rosenberg2510 N Frontage RdDarien, IL 60561630-737-9700cwinter-rosenberg@aasmnet.orgwww.aasmnet.orgBooth 639American Traffic SafetyServices FoundationLori Diaz15 Riverside Pkwy, Ste 100Fredericksburg, VA [email protected]/TheFoundation

Booth 738American TruckingAssociationsSubrina Ghorashi950 N Glebe Rd, Suite 210Arlington, VA [email protected] 918B.R.A.K.E.SMimi Sabates7140 Weddington Rd NWConcord, NC 28027704-720-3806mimi@putonthebrakes.orgwww.putonthebrakes.orgBooth 534Baby TrendBradley Mattarocci1607 S Campus AveOntario, CA [email protected] 832Below 100Dale StocktonPO Box 68728Oro Valley, AZ [email protected] 324BIA-Indian Highway Safety ProgramEthelene Sandoval1001 Indian School Rd NW, Suite 251Albuquerque, NM [email protected] 410Britax Child Safety, Inc.Sarah Tilton4140 Pleasant RdFort Mill, SC [email protected] 839California AlcoholicBeverage Control - TRACE ProgramDiana Fouts-Guter3927 Lennane Dr, Suite 100Sacramento, CA [email protected]

Booth 731California Office of Traffic SafetyRandy Weissman2208 Kausen Dr, #300Elk Grove, CA [email protected] 325CDCRuth Shults4770 Buford Hwy NE, MS F62Atlanta, GA [email protected]/motorvehiclesafetyBooth 929CellcontrolJesse Hoggard7117 Florida BlvdBaton Rouge, LA 70808225-215-0089jhoggard@cellcontrol.comwww.cellcontrol.comBooth 334Chicco USACourtney Barry1826 William Penn WayLancaster, PA 17601717-735-6200chiccocps.usa@artsana.comwww.chiccoshop.comBooth 527ClekTrudy Slaght226 Lesmill RdToronto, ON M3B [email protected] 838CMI, Inc.Alan Triggs316 E Ninth StOwensboro, KY 42303270-685-6681actriggs@alcoholtest.comwww.alcoholtest.comBooth 435Comlabs VehiclesDoug Raines750 North DrMelbourne, FL 32934321-409-9898d.raines@comlabs.comwww.comlabsvehicles.comBooth 319J The Conor LynchFoundationJeri Dye Lynch15244 Magnolia BlvdSherman Oaks, CA [email protected]

Booth 318Digital Ally, Inc.Jacob McKenzie9705 Loiret BlvdLenexa, KS [email protected]

Booth 328Dorel JuvenileDaniel Dias25 Forbes Blvd, Unit 4Foxboro, MA [email protected] 818Draeger SafetyDiagnostics, Inc.Cheri McCaslin4040 W Royal Ln, #136Irving, TX [email protected] 634End DistractedDriving(EndDD.org)Joel Feldman469 Ridge LnSpringfield, PA [email protected] 724Evenflo Company, Inc.Patsy Pilcher225 Byers RdMiamisburg, OH [email protected] 619Family, Career andCommunity Leaders of AmericaHeather Davis1910 Association DrReston, VA [email protected] 320Favorite StudiosKaren Favorite155 St Johns Business Pl, Suite 203St Augustine, FL 32095904-465-4642karen@favorite-studios.comwww.favorite-studios.com

EXHIBITORSLifesavers appreciates the support of the following exhibitors. Sponsors are highlighted with a J.

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Booth 719Federal Motor Carrier Safety AdministrationElizabeth Davies-Sekle1200 New Jersey Ave SEWashington, DC [email protected] 615Federal RailroadAdministrationMonica Shaw1200 New Jersey Ave SEWashington, DC [email protected] 332FHWAJim Austrich1200 New Jersey Ave SE, Rm E-84-445Washington, DC [email protected]/goshrp2Booth 420J FIA FoundationNatalie Draisin1410 N Scott St, #570Arlington, VA 22209201-694-2438n.draisin@fiafoundation.orgwww.fiafoundation.orgBooth 416J Ford Motor Company FundNolan KaterbergOne American RdDearborn, MI 48126313-845-8740nkaterbe@ford.comwww.DrivingSkillsforLife.comBooth 924Foundation for AdvancingAlcohol ResponsibilityDevin Burke2345 Crystal Dr, Ste 710Arlington, VA 22202571-228-2092austin.rodriquez@responsibility.orgwww.responsibility.orgBooth 538Graco Children's Products A Newell Rubbermaid Co.Carol Helminski14547 Lieto LnBonita Springs, FL 34135239-676-9375carol.helminski@newellco.comwww.gracobaby.comBooth 311Helmets R UsEileen Bell2705 Pacific AveTacoma, WA [email protected]

Booth 825I'm Safe! / Child SafetySolutions, Inc.Wendy Gordon75 Mechanic StRockland, ME [email protected] 625IMMIJessica Jeffs18881 IMMI WayWestfield, IN [email protected] 603Impact Teen DriversKelly Browning2210 21st StSacramento, CA 95818916-733-7432kbrowning@impactteendrivers.orgwww.ImpactTeenDrivers.orgwww.WhatsLethal.comBooth 830In One InstantGail Schenbaum528 Palisades Dr, Suite 502Pacific Palisades, CA 90272310-804-0181gschenbaum@inoneinstant.orgwww.inoneinstant.orgBooth 532Infinite Trading Inc.Lourdes Nims1810 E Sahara Ave, Suite 1482Las Vegas, NV [email protected] 710Innocorp, Ltd.Tara SchroederPO Box 930064Verona, WI 53593800-272-5023tara.schroeder@fatalvision.comwww.fatalvision.comBooth 820Institute of PoliceTechnology & ManagementLeonard Jacob12000 Alumni DrJacksonville, FL [email protected] 925IntoxalockNatasha Riley11035 Aurora AveDes Moines, IA [email protected]

Booth 434IntoximetersTodd Hall2081 Craig RdSt. Louis, MO [email protected] 313KidsAndCars.orgSondra Morgan30874 Highway 76Houston, MN [email protected] 819Laser Technology, Inc.Joe Cronn6912 S Quentin StCentennial, CO [email protected] 414Legal SciencesJim Camp51 Nash Hill RdLudlow, MA [email protected] 321Lifeloc TechnologiesJason Saffle12441 W 49th Ave, Suite 4Wheat Ridge, CO [email protected] 718Mercury DistributingNadine VanCamp305 Lake RdMedina, OH 44256800-815-6330, ext. 122nvancamp@mercurydistributing.comwww.mercurydistributing.comBooth 418J Michelin North AmericaLauren DavisOne Parkway SouthGreenville, SC 29615864-458-4692lauren.davis@us.michelin.comwww.beyondthedrivingtest.comBooth 438mifold (Carfoldio Ltd.)Jon Sumroy13 Hasadna StRa'anana, Israel 4365007011 972 54 [email protected]

Booth 834Mourning Parents Act, Inc.Sherry ChapmanPO Box 599Coventry, CT 06238860-209-7070Sherry@MourningParentsAct.orgwww.MourningParentsAct.orgBooth 938MPH IndustriesBrian Stafford316 E 9th StOwensboro, KY 42303866-629-9256bcstafford@mphindustries.comwww.MPHIndustries.comBooth 733N.C. Governor's HighwaySafety ProgramJonathan Bandy215 E Lane StRaleigh, NC [email protected]/programs/ghspBooth 927National Center for DWI CourtsCliff Jacobs1029 N Royal St, #201Alexandria, VA [email protected] 919National Center for Rural Road SafetyJaime Sullivan3 Rich RdMilford, MA 01757774-581-3503jaime.eidswick@montana.eduwww.ruralsafetycenter.orgBooth 425The National Road Safety FoundationMichelle Anderson18 E 50th StNew York, NY [email protected] 427J National Safety CouncilKathy Bernstein1121 Spring Lake DrItasca, IL [email protected] 511J Nationwide InsuranceBill WindsorOne Nationwide PlColumbus, OH [email protected]

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Booth 513NHTSAFaithia Robertson1200 New Jersey Ave SEWashington, DC [email protected] 704NTSBStephanie Shaw490 L'Enfant Plaza E, SWWashington, DC [email protected] 431Nuna Baby EssentialsThomas Brannan70 Thousand Oaks BlvdMorgantown, PA [email protected] 806Ocular Data Systems LLCMarcus Filipovich199 S Los Robles Ave, Suite 535Pasadena, CA 91101310-403-5671mfilipovich@oculardatasystems.comwww.oculardatasystems.comBooth 530OnStarSherry LeVeque400 Renaissance Center, MC 482 D14A76Detroit, MI [email protected]/publicsafetyBooth 706Orbit BabySarah Burns8678 Thornton AveNewark, CA [email protected] 335PAS Systems International, IncJarel Kelsey1616 Princess AnneFredericksburg, VA [email protected] 607Pedestrian and BicycleInformation CenterJames Gallagher730 Martin Luther King Jr Blvd, Ste 300Chapel Hill, NC [email protected]

Booth 624RECAROKinsey Johnson1600 Harmon RdAuburn Hills, MI 48326248-239-1845kinsey.johnson@recaro-cs.comwww.recaro-cs.comBooth 525resqme, Inc.Rachel Czyzynski718 E Mason StSanta Barbara, CA [email protected] 314Roadway Safety FoundationBruce Hamilton1920 L St NW, #525Washington, DC 20036202-857-1200brucehamilton@roadwaysafety.orgwww.roadwaysafety.org

Booth 725SADD Inc.Rick Birt255 Main StMarlborough, MA [email protected] 411J Safe Kids WorldwideWes Bender2635 Grand Summit RdTorrance, CA [email protected] 735Safe Ride NewsPublicationsDenise DonaldsonPO Box 38Edmonds, WA 98020206-849-8151denise@saferidenews.comwww.saferidenews.comBooth 635Safe Traffic System, Inc.Vera Fullaway10201 Pacific AveFranklin Park, IL 60131847-233-0365vera@safetrafficsystem.comwww.safetrafficsystem.comBooth 526SafetyBeltSafe U.S.A.Stephanie TombrelloPO Box 553Altadena, CA [email protected]

Booth 524Saltus TechnologiesEric Fultz907 S Detroit Ave, Ste 820Tulsa, OK 74120918-392-3900ericf@saltustech.comwww.saltustechnologies.comBooth 638SCRAM SystemsMindy Huddleston1241 W Mineral AveLittleton, CO 80120703-786-6390mhuddleston@scramsystems.comwww.scramsystems.comBooth 317Simulator SystemsTodd Roberts5358 S 125th E Ave, Ste CTulsa, OK 74146918-250-4500troberts@simulatorsystems.comwww.simulatorsystems.comBooth 732J Smart Start, Inc.Hillary Fluster500 E Dallas Rd, Suite 100Grapevine, TX 76051800-880-3394hillary.fluster@smartstartinc.comwww.smartstartinc.comBooth 611Stalker RadarMichael Kan2609 Technology DrPlano, TX [email protected] 939J StopDistractions.org/It Can Wait SpeakersBureauJennifer SmithPO Box 6743River Forest, IL 60302708-334-3058jsmith@stopdistractions.orgwww.stopdistractions.orgBooth 315Sunshine BabyMarti McCurdy511 Galen DrSan Jose, CA [email protected] 605Teen Safe Driving CoalitionKelly Browning2210 21st StSacramento, CA 95818916-733-7432kbrowning@impactteendrivers.orgwww.ImpactTeenDrivers.orgwww.WhatsLethal.com

Booth 539Texas A&M TransportationInstituteStacey Tisdale1100 NW Loop 410,Ste 400San Antonio, TX [email protected] 920Thin Blue Line ReportingJustin Harris1171 E Rancho Vistoso BlvdTucson, AZ 85755855-844-6258justin@thinbluereports.comwww.ThinBlueReports.comBooth 931ThinkFirst National InjuryPrevention FoundationDebby Gerhardstein1801 N Mill St, Suite FNaperville, IL [email protected] 933TjohnE Productions, Inc.Timothy John2836 Belleglade Ct SEGrand Rapids, MI 49546877-295-5559ljtjohne@aol.comwww.ThinkFastInteractive.comBooth 424UPPAbabyDaniella Brown60 Sharp StHingham, MA [email protected] 439Virginia TechTransportation InstitutePamela Stiff3500 Research Plaza (MC0536)Blacksburg, VA [email protected] 627Virtual Driver InteractivePam LeFevre4505 Golden Foothill PkwyEl Dorado Hills, CA 95762877-746-8332plefevre@driverinteractive.comwww.driverinteractive.comBooth 632VRM TelematicsJeremy Chalmers500 Cobblestone Ct, Suite CMadison, MS [email protected]

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Poster 1DUID Prevalence in Colorado’s DUI Citations

Authors: Ed Wood - DUID Victim Voices and Stacy Salomonsen-Sautel, PhD– University of FloridaCourt records of all vehicular homicide (VH) and vehicular assault (VA) cases in Colorado in2013 were reviewed to determine causes, as determined by law enforcement officers, andthe judicial results. This may be the first measure of Colorado’s DUID prevalence that reliesupon impairment measures, rather than surveys or lab tests. The review revealed: 1. At least30% of DUIs were due to drugs, 63% of which were combined with alcohol; 2. DUI convictionswere highest for DUI-alcohol and lowest for DUI-drugs; 3. The mean time to draw a bloodsample was 2.2 hours for consensual draws, but 3.8 hours for draws requiring a warrant; 4.The primary cause of DUID is polydrug use. Marijuana (with no other reported intoxicants)was the fifth most common cause of DUI.

Poster 2Delays in DUI Blood Testing: Impact on Cannabis DUI Assessments

Authors: Ed Wood – DUID Victim Voices; Ashley Brooks-Russell, MPH, PhD– Colorado School of Public Health; and Phillip Drum – Kaiser PermanenteDelays in obtaining a blood sample to test for drugs are inevitable, especially in cases requiringwarrants. Court records for Colorado’s vehicular homicide and vehicular assault cases in 2012were reviewed to determine the time between dispatch of a law enforcement officer and thetaking of a blood sample. The mean time was 2.32 hours. Comparing these delay timeswith published blood clearance rates for marijuana’s THC, a driver smoking marijuana at thetime of a crash would likely test below the 5 ng/ml standards of Washington, Colorado, andMontana. Laboratory test results from Washington and Colorado confirm that the majorityof cannabinoid positive drivers arrested on suspicion of DUI test below 5 ng/ml. Now weknow why.

Poster 3Safety Ambassador Program: Students Teaching Students About Safety

Authors: Diana Starace and Carol Lavitt – Safe Kids Middlesex County,Robert Wood Johnson University HospitalThe Safety Ambassador Program (SAP) trains high school students, called Safety Ambassadorsor SAs, to educate 1st and 2nd graders about specific injury risks such as pedestrian safety,safety in and around cars, bicycle/helmet safety and falls prevention. Twenty-three Middlesex,NJ high schools and 27 elementary schools are currently participating in this county-wideprogram. Since its inception in 2008, 780 Safety Ambassadors have educated 16,375 1stand 2nd graders. The SAP is designed to improve students’ knowledge of injury risks andprevention strategies. It provides the SAs with opportunities to develop self-confidence, alongwith verbal communication, presentation and leadership skills.

The goal of SAP is to raise awareness of and decrease unintentional childhoodinjuries through a cross-age tutoring intervention focusing on prevention. Data fromprocess and outcomes evaluation conducted over the past seven years demonstratespositive feedback and success, including increases in safety knowledge and changesinattitude and behavior among both age groups.

Poster 4Who’s Not Driving Among U.S. High School Seniors: ACloser Look at Race/Ethnicity, Socioeconomic Factors and Driving Status

Authors: Ruth A. Shults, PhD, MPH – National Center for Injury Preventionand Control; Tanima Banerjee, MS – University of Michigan School ofNursing; and Timothy Perry, MS – University of Michigan Institute forSocial ResearchAssociations among race/ethnicity, socioeconomic factors and driving status in a nationallyrepresentative sample of >26,000 U.S. high school seniors were examined using the 2012and 2013 Monitoring the Future surveys. Twenty-three percent of high school seniors didnot drive during an average week; 14% of white students were non-drivers compared with40% of black students. Minority students were 1.8 to 2.5 times more likely to be non-driversthan their white counterparts, and students who had no earned income were 2.8 times morelikely to be non-drivers than those earning an average of ≥$36 a week. The findings suggestthat many young people from minority or lower socioeconomic families who learn to driveare doing so after their 18th birthday and, therefore, do not take advantage of the safetybenefits provided by graduated driver licensing. Innovative approaches may be needed toimprove safety for these young novice drivers.

Poster 5Using Smartphone Technology to Advance Car SeatInstallation: Learning from Parents About What They Need in a CRS Mobile App

Authors: Linda Fleisher, PhD, MPH; Katherine Halkyard, MPH; and FlauraWinston, MD PhD – Children’s Hospital of Philadelphia; Marisol Norris,MA, MT-BC – Drexel University; and Lorrie Walker – Safe Kids WorldwideThis project included a formative evaluation to explore parents and caregivers perceptionsof proper car seat installation and the potential use of Smartphone applications to improvecar seat installation as well as the development of a mHealth app to address these challenges.The formative research, including focus groups and a national survey, served as a foundationfor the development of a prototype specifically geared to support parents and caretakers intheir efforts to keep their kids safe in a motor vehicle. A mixed-methods study was conducted,including focus groups and an online national survey using Amazon’s MechanicalTurk service.Additionally, investigators observed and debriefed parents and caregivers who reviewed aprototype of a mobile tool. Twenty-one caregivers from primary care pediatric practicesparticipated in the focus groups and 1,251 participated in the online national survey. Participantresponses supported the value of a mobile tool for the car seat installation process, andrecommendations were suggested for app content and features. The car seat app prototypewas then developed from these findings and user-tested among a small group of parents.Findings support the need for a mobile app to assist parents/caregivers with car seat installation.

Poster 6Distracted Driving Research Database and Research Tool

Authors: Ashleigh Tran, Paul Atchley and Ali Salehinejad –University of KansasThis project intended to create and publish a visualization tool of driving performance researchfor the purpose of understanding and communicating how distraction impacts crashes. Fiftyyears of research was used and an inclusion/exclusion criterion was applied to create a sampleof studies that evaluated driving performance. Distractions and performance measures weredefined and studies were read and categorized. The final product yielded 342 studies. Acrossall measures, 1,297 distractions to degrade driving, 54 found distraction to improve driving,and 257 found no performance effect on distraction. One result found that texting had noresults that improved driving, but 115 measures degraded driving and 9 found no performanceeffects on driving. This project has implications for a wide audience, as the intent was to createa comprehensive database and tool that presented data in an understandable manner toallow consumers to form opinions based on research.

POSTERSLocated in Exhibit Hall A/B, authors will be available to discuss their work Sunday evening from 5:00pm-6:00pm. General viewing will be on Sundayfrom 12:00pm to 5:00pm and Monday from 8:00am to 4:30pm.

WiFiComplimentary WiFi is available in the exhibithall and Promenade and Arena lobbies.

FYI

Poster 7Improving School Bus Safety in North Carolina

Author: Derek Graham – North Carolina Department of Public InstructionThe Pubic Schools of North Carolina have taken a multi-faceted approach to protecting childrenas they get on and off the school bus through education (public service announcements,student and bus driver training), engineering (a new driver’s hand signal, an extended stoparm pilot, improved lighting), and enforcement (camera systems to catch stop arm violatorsand targeted law enforcement efforts).

Poster 8A Successful Feedback Loop in Developing Teen-CentricSafety Information

Author: Stacey Tisdale – Texas A&M Transportation Institute (TTI)Finding ways to communicate to the public about traffic safety can be challenging. To engagea teen audience, Teens in the Driver Seat (TDS) has spent years developing a feedback loopto understand what teens are learning, telling their peers, and how they communicate themessage of safe driving through their grassroots efforts. TDS monitors the teens’ activitiesthrough a variety of feedback opportunities, then uses this information to develop andimprove activities and materials that are used to further teen engagement and sharing. Thisfeedback loop creates buy-in and trust from the teens and is the basis for a successfulpartnership between a research organization (TTI) and teens.

Poster 9Mindless Driving: Linking Trait Absentmindedness to Risky Driving Behavior

Authors: Derek Albert1,2,3, MSc (C); Julien Jarret1,4, BSc; Martin Paquette1,4,PhD; Thomas G. Brown2,3, PhD; and Marie Claude Ouimet1, PhD1University of Sherbrooke, Longueuil 2McGill University, Montreal 3Douglas MentalHealth University Institute, Montreal 4University of Montreal, Montreal

Risky driving is a well-known factor in road traffic crashes and the leading cause of deathamong young people. Mind wandering (i.e., shifting attention from the environment andtasks to unrelated thoughts) impairs driving performance and driver visual attention. Thosewho are prone to mind wandering (i.e., trait absentmindedness) also experience more routinetask errors, but whether trait absentmindedness also predicts risky driving behavior isunknown. We hypothesized that trait absentmindedness would positively predict risky drivingand negatively predict visual attention. Young drivers aged 18-21 (N=30) completed theSustained Attention to Response Task and the Daydreaming Frequency Scale to measure traitabsentmindedness. Driving simulation gauged risky driving via mean speed and eye trackingquantified visual attention. A positive correlation predicting 32% of the variance confirmedthe hypothesized link between trait absentmindedness and risky driving. Traitabsentmindedness is a strong marker of risky driving among young drivers and could informtargeted interventions.

Poster 10Requiring Ignition Interlock Devices for All Drunk DrivingConvictions Reduces Alcohol-Involved Crash Deaths

Authors: Elinore J. Kaufman, MD and Douglas J. Wiebe, PhD – Universityof PennsylvaniaAlcohol-impaired drivers are involved in 11,000 crash deaths annually in the US. Ignitioninterlock devices (IIDs) require drivers to pass a breath analysis test before starting their cars,but the impact of these interlocks and interlock requirements on crash deaths is not known.From 2004-2013, 18 states made interlocks mandatory for all drunk driving convictions. Weinvestigated the impact of this universal interlock requirement on alcohol-involved crashdeaths. Data from the National Highway Traffic Safety Administration for 1999-2013 wasused to compare alcohol-involved crash death rates in states before and after policyimplementation to states without a policy. The average, adjusted rate of alcohol-involvedcrash deaths was 4.7 per 100,000 populations in states with the universal interlockrequirement, compared to 5.5 in states without, an absolute reduction of 0.8 (0.1, 1.5) deathsper 100,000 per year and a 15% reduction in alcohol-involved crash deaths. IIDs are a life-saving technology that merit wider use.

Poster 11Louisiana’s Regional 4E Approach to Saving Lives: TheGoal is Destination Zero Deaths

Authors: Cassie Parker – South Central Planning and DevelopmentCommission, Melissa Newell – Acadiana Planning Commission, EmilieBahr and Tricia Keffer – New Orleans Regional Planning Commission,Rudynah Capone – Louisiana Center for Transportation Safety, Yuwen Hou– Rapides Planning Commission, Katelynn McCartney, Imperial CalcasieuRegional Planning & Development Commission, and Shelly Barrett –Northwest Louisiana Council of GovernmentsLouisiana is paving the way in traffic safety with Destination Zero Deaths (DZD), amultidisciplinary initiative to reduce motor vehicle-related fatalities and serious injuries. TheLouisiana Department of Transportation and Development (DOTD), Louisiana Highway SafetyCommission (LHSC) and Louisiana State Police (LSP) partner to address the state’s top fouremphasis areas: occupant protection, impaired driving, crashes involving young drivers, andinfrastructure and operations. To mobilize efforts at the local level, the state uses a regional4E approach (engineering, enforcement, education and emergency medical services) whereparish and city stakeholder participation is key. Hence, the Louisiana DOTD partnered withthe Metropolitan Planning Organizations (MPOs) to establish nine regional coalitions acrossthe state. Each coalition is comprised of local experts and advocates working collaborativelyto develop and implement regional action plans based off of the SHSP. This bottom-upapproach has proven to be highly effective.

Poster 12Making a Difference: A 5 Year Review of Georgia TrafficSafety Grantees

Author: Amanda McGill – University of Georgia, College of Public HealthEach year, the Georgia Governor’s Office of Highway Safety (GOHS) awards grants to qualifiedorganizations to fund programs to reduce morbidity and mortality resulting from trafficcrashes. Beginning in FFY2004, the Traffic Safety Research and Evaluation Group (TSREG) atthe University of Georgia began evaluating grantees and GOHS’ achievement as a whole.Past studies have shown an increase in objective achievement (69% to 83%) and milestoneachievement (52% to 71%) from the midpoint evaluation to the endpoint evaluation basedon feedback provided to grantees. GOHS funded 34 counties for five straight years from2004 to 2008. Grantees in these counties achieved 85% of objectives, and fatality rates inthese counties dropped 9.2%. The current presentation continues this evaluation from 2011to 2015, which allows for further understanding of the impact of this evaluation process andwhether the positive trend continues.

Poster 13Driver or Passenger? Elderly Driving Facts in Georgia

Authors: Carol P Cotton, PhD, Amanda McGill, MA and Breanna Miller, BS– University of Georgia, College of Public HeathGeorgians aged 65 or older are overrepresented in fatal crashes. In 2010, 13% of the state’spopulation was over 65, however, 17.4% of highway fatalities involved this older group. Thisoverrepresentation continued into 2014, with 12.4% of the population over 65 years of age,and 15.8% of the fatalities involving this same demographic group. A closer analysis of thedata allows us to understand some of the important characteristics of this population thatwill help traffic safety professionals address the unique characteristics of, and challengesposed by, this growing older age group. The dangers faced and presented by older driversis an important and urgent topic to understand.

Poster 14Taking to the Streets: An Observational Bicycle Study

Authors: Breanna Miller, BSEd and Carol P Cotton, PhD – Traffic SafetyResearch and Evaluation GroupAre bicyclists law abiding roadway users? This five month study examined and answersthisquestion. Bicycle traffic was observed at more than 20 intersections in a medium sizedmetropolitan area. An astounding 80.9% of bicyclists were obeying the law! Variables suchas helmet usage, riding with or against traffic, and whether the bicyclists were on or off theroadway were assessed.

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Poster 15“But, I Didn’t See Him!” An Assessment of BicycleCollisions in Georgia

Authors: Darrell Robinson, MS, Amanda McGill, MA and Carol P. Cotton,PhD – University of GeorgiaIn order to investigate the high occurrences of bicycle crashes in Georgia, bicyclecrash data were sampled from 19 counties representing 15 major metropolitan andmicropolitan areas for 2011-2015. During this time, 2,536 bike crashes were recordedwithin the selected counties with 1,893 cyclists injured and 30 killed. While therewere more male cyclists involved in crashes, analyses revealed that female cyclistswere more likely to be injured and were significantly younger than male cyclists.Additionally, middle aged cyclists (45-64 years old) were more likely to be in fatalcrashes. Further demographic information and contributing factors are presentedas well as practical implications for the data.

Poster 16“No More Bloody Ads” Research Leads to New Way of Reaching Men With Impaired Driving Prevention Messaging

Authors: Kurt Erickson – Washington Regional Alcohol Program andKevin Tuerff – EnviroMedia. Partners include Checkpoint Strikeforce,Maryland Department of Transportation, Virginia Highway Safety Office,and Lake ResearchIn 2015, the Washington (DC) Regional Alcohol Program launched a new research-based campaign designed to prevent impaired driving. Qualitative research revealedthat members of the target audience (males 21-34) did not respond well to previousmessaging which focused on flashing red lights and blood from deadly car crashes.The focus group research clearly pointed to the need for a new direction — one thatde-emphasized a fear of police and moved toward humor, tips and relatable campaigntactics. This need for a new direction led to the “Beautiful Ride” campaign in Marylandand Virginia. Post-campaign research showed Beautiful Ride produced dramaticresults. For instance, the number of people who frequently or sometimes plan fora sober ride jumped from 63% to 77%.

Poster 17Overcoming Road Blocks: Maintaining a Hospital Based Car Seat Program

Author: Christina L. Hughes, BSN, RNC-OB, CPSTI – Schneck Medical CenterThere are many road blocks that can impede the progress of a hospital-based car seat program.Management changes, recertification rates, staff turnover, parent participation, AmericanAcademy of Pediatrics guidelines, and physical environment are some of the major obstaclesthat Schneck Medical Center has encountered. Defining some of these road blocks andproviding ideas for ways to work around them are explored to help other programs avoidbeing mired down in barriers like those encountered by Schneck Medical Center.

Poster 18Survive the Ride: Preventing Motorcycle and ScooterInjuries and Fatalities

Authors: Alejandro D Badilla, Degino A Capellan, Katherine Saed, TaraIrani, Patricia M Byers, MD, FACS and Edward Lineen, MD, FACS –University of MiamiSurvive the Ride is a safety and educational prevention program developed in 2011 at theRyder Trauma Center by trauma surgeon Patricia M. Byers, MD, FACS. This program focuseson secondary (post-injury) and tertiary (pre-hospital) interventions to reduce future crashes,decrease injury severity, and prevent crash recidivism in riders. Various methods, includingeducational modules, interviews, and hands-on training are employed. Secondary interventionprovides educational modules to motorcycle and scooter crash victims, while examiningcrash patterns and behaviors. Tertiary intervention delivers triage and injury-related trainingto teams of trained emergency services personnel (EMS), emergency medicine physicians,and hospital staff; a trained trauma surgeon instructs these teams on motorcycle-crash specifictechniques with optimization of triage and care.

Poster 19Alcohol Beverage Control & Highway Safety Partnership:Mission – Underage Drinking Prevention

Authors: Beau Evans – WV Highway Safety and Charlotte Blankenship –WV Alcohol Beverage ControlThe West Virginia Alcohol Beverage Control Administration and local West Virginia Governor’sHighway Safety Coordinators are teaming up to combat underage drinking at on and off-premise locations and driving under the influence. Grant funding from National AlcoholBeverage Control Association and NHTSA is utilized by both organizations to reduce underagedrinking rates, increase responsible beverage service trainings, reduce crashes related tounderage impaired drivers, and the continuance of data collection to track targeted, ruralsections within the state needing extra enforcement and public education. Support from localprevention coalitions have been shown to provide much needed support for the movement.Without a collaborative team effort from all parties, this issue would spiral out of control.

Poster 20Study of Drivers’ Behavior at Red Light Cameras Intersections

Author: Fatemeh Baratian-Ghorghi – Auburn UniversityOne technology that appears to offer a solution to the problem of red light running (RLR)and resulting crashes is the red light camera (RLC). RLCs at intersections are gaining widespreadpopularity. Currently, an estimated 467 individual communities run RLC programs in the U.S.On April 2013, four intersections in Opelika, Alabama were equipped with these cameras. Theprimary objective of this study is to evaluate the effectiveness of the Opelika RLC program ondrivers’ behavior. In the first step, the complete process of extracting RLR crash data from CriticalAnalysis and Reporting Environment (CARE) was explained to identify target crashes. A total of2,391 drivers’ responses to clearance intervals were collected at the intersections with andwithout RLCs to study the driver’s behavior change. It was found that the tendency to stopincreased following the installation of RLCs. The clearance time used by drivers approaching anRLC was estimated to be one-half second shorter than at intersections without RLCs.

Poster 21Effects of Median Widths on Wrong-Way Incidents on Multilane Divided Highways

Authors: Jin Wang, Huaguo Zhou, Mahdi Pour-Rouholamin and Rod E. Turochy – Auburn UniversityIn the Manual on Uniform Traffic Control Devices (MUTCD), the median-width breakpoint,30 feet, is specified to determine treatments of a median opening, where most wrong-wayentries occur on multilane divided highways, as one or two separate intersections. However,it was established based on experience of transportation agencies instead of scientific research.This study evaluated the effects of median widths on wrong-way incidents on multilane,divided highways. A two-step approach was used: 1) analyzing the correlation betweenmedian widths and wrong-way driving (WWD) based on crash records; and 2) re-evaluatingthe median-width breakpoint by sight distance analyses for drivers on crossroads and trafficcontrol device examinations, based on field reviews and measurements. It was found medianwidths have a significant impact on WWD. A new methodology was developed for median-opening treatment determinations with median widths, grade changes, and cross-sectionprofiles. Recommendations were made for MUTCD revisions to prevent WWD.

Poster 22OSA Treatment Compliance is Associated with TruckCrash Risk

Authors: Duan Liu, Derek Toso, Stephen Burks, Rebecca Haider and JonAnderson – University of Minnesota, MorrisThis study evaluates the effect of an employer-mandated obstructive sleep apnea (OSA)diagnosis and treatment program on the risk of serious, preventable heavy truck crashes.Having OSA prevents patients from getting fully restful sleep; untreated OSA has been associatedwith strongly increased crash risk in the motoring public, and treatment is associated withreducing that risk. The research uses a matched case-control approach and focuses on the riskof crashes in the period after each case was diagnosed. It’s found that OSA-positive driverswho fail in treatment adherence have a five-fold increase in the risk of serious preventablecrashes over controls, while treatment-adherent drivers are statistically similar to controls. Mostnon-adherent drivers quit or are discharged, and under current regulations they can work atother firms by keeping their diagnosis private. Thus the results suggest the need for a Federalpolicy requiring OSA screening, diagnosis and treatment adherence of all commercial drivers.30


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Poster 23Medical Costs Associated With OSA Adherence in Truck Drivers

Authors: Dasha Pokutnaya and Natalie Hughes –University of Minnesota, MorrisObstructive sleep apnea (OSA) is a condition in which airflow to the lungs is repeatedlyinterrupted during sleep. Among the estimated 3.9 million active U.S. commercial drivers,17% to 28% or 0.7-1.1 million are expected to have OSA based on prevalent studiesconducted within the trucking industry. The majority of these drivers are thought to beundiagnosed and untreated. The present study addresses one of the financial effects ofan employer-mandated OSA program at a motor carrier and the associated changes inmedical insurance costs. This study examined the differences in mean medical costs fordrivers who have been diagnosed with OSA, by treatment adherence characteristics, ascompared with a matched control group of drivers who were screened as high priority fora diagnosis (likely to have OSA) but who had not been diagnosed. The hypothesis thatdrivers who adhere to the mandated OSA treatment will have lower medical insurancecosts than controls was tested.

Poster 24Engagement vs. Distraction: Rethinking Secondary Task Risk in Automated Vehicle Operation

Authors: Laura Farrell and Rich Hanowski –Virginia Tech Transportation InstituteInnovative advancements in automated vehicles (AVs) have been met with much excitementand praise, and states are considering AV legislation with goal of reducing vehicularcollisions. Despite this development, there is still much to be understood about AVoperations, including machine-to-human transitions. This requirement for transition worksunder the assumption that humans will be ready to take over as well as be sufficientlyaware to understand and execute the correct action. Previous driving performance researchhas mainly focused on reduction of mental demand. However, this technology invites adiscussion of how to engage the driver to be ready to retake control. The poster discussionrepresents a step towards understanding current AV perceptions for education and awarenessstrategies. This is in the hopes of advancing knowledge to inform communities about thesignificance of engagement, as the driver’s ability to disengage or reengage on commandis pivotal to the future of road safety.

Poster 25The Role of Age as a Moderator Between HazardousDrinking and Mental Illness

Author: Andrew Tatch – Mississippi Alcohol and Safety Education Program,Social Science Research Center, Mississippi State UniversityCultural narratives, supplemented and supported by scholarly research, contend that individualsuse substances such as alcohol as a means of self-medication. More specifically, individualsconsume substances to suppress uncomfortable or negative emotional states. However,limited attention has been given to this phenomenon over the life course. Using self-reporteddata from over 10,000 individuals from a court mandated DUI Intervention program inMississippi, the role of age as a moderator between indicators of mental illness and hazardousalcohol consumption was explored. Analyses reveal that the relationship between mentalillness and hazardous drinking varies over the life course, with older individuals havingstronger associations between both anxiety and depression and hazardous alcoholconsumption. Intervention efforts should consider age specific motivations for hazardousdrinking to more effectively reduce impaired driving.

Poster 26Impacts of Click It Or Ticket Campaign and SaturationPatrol on Nighttime Seat Belt Usage

Authors: Kwaku F. Boakye and Shashi Nambisan –University of Tennessee-KnoxvilleThis study summarizes efforts and resulting outcomes in the first year of an ongoing 3-yearinitiative to evaluate the impact of law enforcement based interventions (Click It Or Ticket[CIOT] and Saturation Patrol) aimed at increasing nighttime seat belt use in Tennessee. Beforeand after nighttime seat belt use observations were conducted in 4 waves at 36 sites in 5counties in East Tennessee in 2015. Nighttime seat belt use rates increased significantly

(2.8%) after the annual CIOT campaign while the rates remained unchanged when saturationpatrol intervention was adopted. The overall nighttime seat belt use rates ranged between81% and 84% with higher percentages among females occupants. Occupants of pickuptrucks were observed to have the lowest seat belt use rates across the 4 study waves. Thisstudy, sponsored by the Centers for Disease Control, provides valuable information to guidethe development, implementation and evaluation of enforcement activities to improvenighttime seat belt usage rates.

Poster 27Racial and Ethnic Differences in Licensing and Police-Reported Crashes Among Adolescents and Young Adults

Authors: Meghan Kirk – Dornsife School of Public Health, DrexelUniversity and The Center for Injury Research and Prevention, TheChildren’s Hospital of Philadelphia; Kristi B. Metzger, MPH, MelissaPfeiffer, MPH, and Allison Curry, PhD – The Center for Injury Research andPrevention, The Children’s Hospital of PhiladelphiaThe aim of this study was to compare rates of driver licensing and police-reported crashesamong various racial/ethnic subgroups of adolescents ages 16 to 25 in New Jersey between2006 and 2014. A linked database – The New Jersey Traffic Safety Outcomes (NJ-TSO) database– previously created from three administrative sources – (1) the NJ Motor Vehicle Commission’s(MVC) Licensing Database, (2) the NJ Department of Transportation’s (DOT) Crash Database,and (3) electronic health records of The Children’s Hospital of Philadelphia (CHOP) patients– was utilized. A retrospective cohort study, with the cohort identified as over 62,000 patients,was conducted. Race/ethnicity was determined from CHOP electronic health records andparent education level was used as a proxy for individual-level socio-economic status (SES).Multivariable modeling by survival analyses was used to examine associations betweenrace/ethnicity and SES and time to licensure as well as time to crash involvement.

Poster 28Evaluating Rural Emergency Medical Service (EMS) Performance

Authors: Zhaoxiang He and Xiao Qin – University of Wisconsin MilwaukeeWhen a crash causes a traumatic injury, the patient’s survivability depends largely on thetimely response and the quality of the Emergency Medical Service (EMS). In rural areas, therescue task is more challenging as the highway network is sparse and the travel distance islonger. Establishing EMS performance measures is critical for improving a rural community’saccess to these services and eliminating systemic inequalities. In this study, NEMSIS datawere used to amplify two approaches to establishing data-driven performance measures:timely service delivery and service area coverage, both of which are dependent on mobilityand the accessibility of the transportation network. Particular focus is on achieving betterservice performance by optimizing EMS station locations.

Poster 29Prioritization of Highway Project Locations: A Case Study Using Analytic Network Process

Authors: Md Asif Raihan, Priyanka Alluri and Albert Gan – FloridaInternational University, and Rax Jung – Florida’s Turnpike EnterpriseHighway project location prioritization is a process through which the most desirable locationsare ranked from a number of competitive locations based on specific criteria. Transportationagencies have been prioritizing highway project locations using a simple scoring methodwhich assigns fixed weight for each criterion. This approach does not account for correlationbetween criteria and cannot efficiently consider qualitative measures. The Analytic NetworkProcess (ANP), an advanced multi-criteria decision-making technique, addresses these issues.The ANP breaks down a decision problem into logical order and addresses the interactionamong the decision making multi-criteria, the alternatives, and the overall goal. It reducesthe risk of undue weight of any one criterion on decision making, and can effectively considersubjective judgments in a systematic way. Nonetheless, it has not been applied bytransportation agencies. This study aims to demonstrate the potential of the ANP in prioritizinghighway project locations using a case study.

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Adkins, Jonathan. . . . . . . . . . 15Agran, Phyllis . . . . . . . . . . . . . 15Aldana, Karen. . . . . . . . . . . . . 18Alfsen, Wendy . . . . . . . . . . . . 14Allsop, Monti . . . . . . . . . . . . . 19Arbogast, Helen . . . . . . . . . . . 23Arkovich, Mike . . . . . . . . . . . . 10Artuso, Amy . . . . . . . . . . . . . . 21Atkins, Randy . . . . . . . . . . . . . 21Atran, Andrea . . . . . . . . . . . . . 15Atwell, Michelle . . . . . . . . . . . 20Barry, Courtney . . . . . . . . . . . 13Beebe, MaryAnn . . . . . . . . . . 10Beebe, Nichole. . . . . . . . . . . . 10Beer, Sunshine. . . . . . . . . . . . 23Beers, Cody . . . . . . . . . . . . . . . . 6Bernacki, Kate . . . . . . . . . . . . 15Berning, Amy . . . . . . . . . . . . . 14Bettencourt, Jim. . . . . . . . . 9,13Blackwood, Harris . . . . . . . . . 21Booge, Jennifer . . . . . . . . . . . 20Booker, Nicole . . . . . . . . . . . . . 6Borges, Anna . . . . . . . . . . . . . . 9Bowler, Patrick . . . . . . . . . . . . 10Bowles, Cathy. . . . . . . . . . . . . 19Breul, Nick. . . . . . . . . . . . . . . . . 9Brewer, Julie . . . . . . . . . . . . . 15Brooking, Janet . . . . . . . . . . . 22Brown, Amanda . . . . . . . . . . . 12Brown, Angela . . . . . . . . . . . . 23Brown, Daniella . . . . . . . . . . . 13Brown, Michael. . . 7,8,11,12,18Bukowski, Thomas . . . . . . . . . 6Bull, Marilyn . . . . . . . . . . . . . . . 9Burch, Cynthia . . . . . . . . . . . . 11Burns, Sarah . . . . . . . . . . . . . . . 6Canady, Mo. . . . . . . . . . . . . . . 22Carney, Debra . . . . . . . . . . . . . . 7Carter, Sandra. . . . . . . . . . . . . . 7Cash, Caroline. . . . . 10, 19, 21Chapman, Kari . . . . . . . . . . . . 15Cochran, Chris . . . . . . . . . . . . 12Cole, Sam . . . . . . . . . . . . . . . . 12Colella, Joseph. . . . . . . . . . . . . 7Coleman, Heid. . . . . . . . . . 7, 11Compton, Richard . . . . . . . 6, 14Cooper, Jill . . . . . . . . . . . . . . . . 9Corral, Jesus . . . . . . . . . . . . . . . 8Corwin, Patricia . . . . . . . . . . . 10Costales, Troy . . . . . . . . . . . . . 22Craft, Rhonda . . . . . . 5, 7, 23Crandall, Mark . . . . . . . . . . . . . 8Crisp, John . . . . . . . . . . . . . . . 18Curry, Scott . . . . . . . . . . . . . . . 20Daggett, Dave. . . . . . . . . . . . . 21

DeFisher, Joshua . . . . . . . . . . 19Delaney, Bryan. . . . . . . . . . . . . 6Denning, Gerene . . . . . . . . . . 13Dias, Daniel . . . . . . . . . . . . . . 13Didone, Tom . . . . . . . . . . . . . . 21Dienger, Heath. . . . . . . . . . . . 14Dolan, J. Patrick . . . . . . . . . . . 20Duenas, Noemi . . . . . . . . . . . 20Dye Lynch, Jeri . . . . . . . . 11, 14Ealum, Art . . . . . . . . . . . . . . . . 22Eberspacher, James . . . . . . . 10Eccleston-Banwer, S. . . . . . . . 20Egdorf, Don. . . . . . . . . . . . . . . 11Ehlert, Ehrin . . . . . . . . . . . . . . . 8Fairchild, Joanne. . . . . . . 15, 19Fanning, Michael. . . . . . . . . . 10Farrow, Joseph . . . . . . . . . . . . 5Faulkner, Christina . . . . . . . . 15Feldman, Joel . . . . . . . . . . . . 18Fell, James . . . . . . . . . . . . . . . 18Fillin-Yeh, Kate . . . . . . . . . . . . 10Fischer, Pam. . . . . . . . . . . . 7, 22Fleisher, Linda . . . . . . . . . . . . 12Flowers, Lisa . . . . . . . . . . . . . . . 6Floyd, Craig . . . . . . . . . . . . . . . . 9Franks, Tammy . . . . . . . . . . . . 23Frazier, Jim . . . . . . . . . . . . . . . 22Freedheim, Amy . . . . . . . . . . . 8Fuhr, Joe . . . . . . . . . . . . . . . . . . 6Fullaway, Vera . . . . . . . . . . . . 13Gallagher, Kevin . . . . . . . . . . . 9Galloway, Jermaine. . . . . . 7, 13Ganci, Eric . . . . . . . . . . . . . . 9, 13Ghazarian, Rubina . . . . . . . . . 10Gibson, Keri . . . . . . . . . . . 19, 21Gielen, Andrea . . . . . . . . . . . . 19Gochenaur, Lynne . . . . . . . . . 21Gorcowski, Sue . . . . . . . . . 8, 21Grabowski, Jure . . . . . . . 14, 22Griffin, J.T.. . . . . . . . . . . . . . 8, 13Guess, Howard. . . . . . . . . . 9, 13Guzzetta, Carole. . . . . . . . . 6, 13Halkyard, Katherine . . . . . . . 12Harnden, Marcia . . . . . . . . . . . 8Harper, Wayne . . . . . . . . . . . . 12Hart, Amadie. . . . . . . . . . . . . . . 8Haverstick, Sarah. . . . . . . . . . . 6Hedlund, Jim. . . . . . . 9, 13Heflin, Heidi . . . . . . . . . . . . . . 10Helminski, Carol . . . . . . . . . . . 6Helms, Susan . . . . . . . . . . . . . 19Hernandez, Kristine. . . . . . . . 14Higgins, J. Stephen . . . . . . . . 6Hill, Linda . . . . . . . . . . . . . . . . 18Hill, Suzanne . . . . . . . . . . . . . 19

Hirsch, Jerry . . . . . . . . . . . . . . 15Holley, Gail . . . . . . . . . . . . . . . 11Holzhauser, John. . . . . . . . . . 13Hoose, Todd . . . . . . . . . . . . 9,1 5Hostler, Mike . . . . . . . . . . . . . 14Huddleston, Kate. . . . . . . . . . 22Imondi Dias, Diana . . . . . . . . 15Iona, Gianni . . . . . . . . . . . . . . 18Jacobs, David . . . . . . . . . . . . . . 6Jahn, Joshua . . . . . . . . . . . . . 14Jerisha, Tony . . . . . . . . . . . . . . . 6Jermakian, Jessica . . . . . . . . 23Jordison, Lloyd. . . . . . . . . . . . 14Karol, Don. . . . . . . . . . . . . . . . 13Kaucic, Michelle. . . . . . . . . . . 18Kelly, Brian . . . . . . . . . . . . . . . . 5Kidd, David . . . . . . . . . 7, 10, 22Kirby, Nadji . . . . . . . . . . . . . . . 19Klauer, Charlie. . . . . . . . . . . . 22Klinich, Kathleen. . . . . . . 21, 23Knox, Chris . . . . . . . . . . . . . . . . 7Knudsen, Jennifer . . . . . 19, 23Kokesch, Duane . . . . . . . 21,2 3Kons, Lisa . . . . . . . . . . . . . . . . 14Koplin Winston, F.. . . . . . 14, 23Kroeker, Amber . . . . . . . . . . . 20Kuchar, Myckenzie. . . . . . . . . . 6Kuska, Thelma . . . . . . . . . . 9, 21Larimore, Phyllis . . . . . . . . . . 15Lariviere, Kim . . . . . . . . . . . . . . 7Larsen, Christopher . . . . . . . . 15Latouf, Brian . . . . . . . . . . . . . . 12Lee, Chanyoung. . . . . . . . . . . 11Lee, Emily . . . . . . . . . . . . . . . . 23LeMaster, L. . . . . . . 6, 9, 13, 21Lewis, Cathleen . . . . . . . . . . . 15Lewis, Kevin . . . . . . . . . . . . . . 14Lillis, Rob. . . . . . . . . . . . . . . . . 21Lipscombe, Adrian. . . . . . . . . 10Loflin, Beth . . . . . . . . . . . . . . . 22Ludovici, Laurie . . . . . . . . . . . 15Ludwig, Francis . . . . . . . . . . . 23Lund, Adrian . . . . . . . . . . . . . . . 5Lundell, John . . . . . . . . . . . . . 20Lutz, Tam . . . . . . . . . . . . . . . . . 20Ma, Alan . . . . . . . . . . . . . . . . . 23MacDougall, George . . . . . . . 13Macek, Kara . . . . . . . . . . . . . . 15Maguire, Mary . . . . . . . . . . . . . 9Mahony, Ted . . . . . . . . . . . . . . 18Malone, Jody . . . . . . . . . . . . . . 6Mansour, Siobhann . . . . . . . . 6Mayhew, Dan. . . . . . . . . . 14, 22McCartt, Anne. . . . . . . . . . . . . 13McCool, Robert . . . . . . . . . . . 14

McCormack, Joseph . . . . . . . 15McCracken, Mark . . . . . . . . . . . 7McCullough, Mark . . . . . . 9, 13McDonald, Carl . . . . . . . . 10, 23McKnight, Scott . . . . . . . . . . . 11McMillen, Phyllis . . . . . . . . . . 19Medford, Ron . . . . . . . . . . . . . 12Mehta, Prathna . . . . . . . . . . . 10Mendez, Julio. . . . . . . . . . . . . . 6Morris, Nichole. . . . . . . . . . . . 22Moss, Bobby Craig. . . . . . . . . 23Nail, Don . . . . . . . . . . . . . 12, 23Nambisan, Shashi . . . . . . . . . 23Newman, Emma . . . . . . . . . . 20Null, Jan . . . . . . . . . . . . . . . . . 21Ouelett, Jim . . . . . . . . . . . . . . 11Palmer, Allison . . . . . . . . . . . . 8Pearce, Jennifer . . . . . . . . . . . 6Penrod, Earl . . . . . . . . 9, 13, 19Perry, Lee. . . . . . . . . . . . . . . . . . 9Petterson, Dan . . . . . . . . . . . . 7Poland, Kristin . . . . . . . . . . . . . 9Poole, Kendell . . . . . . . . . . . . 18Popp, Courtney . . . . . . . . . . . 19Porter, Jamila . . . . . . . . . . . . . 14Posten, Ryan. . . . . . . . . . . . . . 12Powell, Kelly . . . . . . . . . . . . . . 20Price, Jana. . . . . . . . . . . . . . . . . 6Prosio, Lori . . . . . . . . . . . . . . . 12Radford, Dave. . . . . . . . . . . . . 21Railey, Brett . . . . . . . . . . . . . . 12Ramirez, Emilio . . . . . . . . . 9, 13Ramnarayan, Monika . . . . . . . 9Rebiejo, Traci . . . . . . . . . . . . . 15Reilly, Marti. . . . . . . . . . . . . . . . 7Reimer, Bryan. . . . . . . . . . . . . . 7Rennick, Phil . . . . . . . . . . . . . 11Rigby, Kristy . . . . . . . . . . . . . . 18Ritter, Robert . . . . . . . . . . 13, 18Roach, Scott. . . . . . . . . . . . . . . . 8Roberts, Brian. . . . . . . . . . . . . 18Robertson, Lawrence . . . . . . . 6Robertson, Robyn . . . . . . . . . 21Robinson, Brett . . . . . . . . . . . 23Rodriguez, Marissa . . . . . . . . 23Rodriguez, Reyna. . . . . . . . . . . 6Romo, May . . . . . . . . . . . . . . . 10Rosekind, Mark . . . . . . . . . . . 18Rosenthal, Kristin . . . . . . . . . 19Ryan, Jennifer . . . . . . . . . . . . 13Ryerson, Deena . . . . . . . . 19, 23Sanchez, Jake. . . . . . . . . . . . . 18Sanchez, Lucia . . . . . . . . . . . . . 8Schieke, Nanette . . . . . . . . . . . 7Schluck, Ashley . . . . . . . . . . . 19

Schold Davis, Elin. . . . . . . . . . . 9Scopatz, Robert . . . . . . . . . 7, 11Seel, Madeline . . . . . . . . . . . . 22Shahum, Leah . . . . . . . . . . . . 18Shaw, Stephanie . . . . . . . . . . 10Shear, Melissa . . . . . . . . . . 7, 13Sheehey-Church, C. . . . . . 5, 14Shell, Duane. . . . . . . . . . . . . . 14Shinkle, Douglas . . . . . . . . . . . 7Shope, Jean . . . . . . . . . . . . . . 19Shults, Ruth . . . . . . . . . . . . . . . 8Simpler, Jana. . . . . . . . . . 18, 22Skroch, Zoe . . . . . . . . . . . . . . . . 6Slaght, Trudy. . . . . . . . . . . . . . 13Smiley, Dan. . . . . . . . . . . . . . . 20Smith, Gordon . . . . . . . . . . . . 18Smith, Jacob . . . . . . . . . . . . . . . 6Smith, Jennifer . . . . . . . . . . . 22Solomon, Mark. . . . . . . . . . . . 22Sorensen, James . . . . . . . . . . 15Stern, Eric . . . . . . . . . . . . . . . . 15Stodola, Mark . . . . . . . . . . . . . 18Stowe, James . . . . . . . . . . . . . 11Strayer, David . . . . . . . . . . . . . . 7Strickland, Brian. . . . . . . . . . . 21Sumroy, Jon . . . . . . . . . . . . . . 13Teoh, Eric . . . . . . . . . . . . . . . . . 13Ternes, Keith. . . . . . . . . . . . . . 12Thom, David . . . . . . . . . . . . . . . 7Thomas, Dennis . . . . . . . . . . . 14Thomka, Joanne . . . . . . . . . . 15Tilton, Sarah . . . . . . . . . . . . . . . 6Trull, Kenneth. . . . . . . . . . . . . 21Ursino, Brian. . . . . . . . . . . . . . . 8Van Horn, Mark . . . . . . . . . . . 20Van Steenburg, Jack . . . . . . . 12Van Tassel, William . . . . . . . . 10Vermette, Elizabeth. . . . . . . . 22Villagrana, Anita . . . . . . . . . . 11Villasenor, Roberto . . . . . . . . . 8Vits, Charles. . . . . . . . . . . . . . 6,9Wahlstrom, Kyla. . . . . . . . . . . 22Walker, Lorrie. . . . . . . . . . . 9, 20Wall, Bob. . . . . . . . . . . . . . . . . . 6Warren-Kigenyi, N. . . . . . . . . 13Weinberg, Janelle . . . . . . . . . 14Weintraub, Rachel . . . . . . . . . 13Wilhite, Brent . . . . . . . . . . . . . . 9Williams, Kaylee . . . . . . . . . . 22Windsor, Bill. . . . . . . . . . . . . . 23Yamamoto, Ema. . . . . . . . . . . 11Yellman, Merissa . . . . . . . . . . 20Yoder, Skylar. . . . . . . . . . . . . . 18

SPEAKER INDEX

• Complete addresses for moderators and speakers are on the Pre-Conference Attendee List.• Speakers were correct at time of printing; some substitutions may be made.

WHY ATTEND LIFESAVERS?Education & Training

• 80+ workshops in 11 tracks

• Hot topics, latest trends and cutting edge programs

• Experts, practitioners and national leaders in traffic safety

Networking

• Formal and informal peer exchange with over 1,800 attendees

• Safety professionals attending from AAA, AAMVA, FHWA, FMCSA, GHSA, IIHS, MADD, NDAA, NHTSA, NSC, NTSB, SKW, USDOT, and the auto and insurance industries

Exhibits

• 100+ companies and government agencies

• State-of-the-art products and services

• Posters presenting new research and initiatives in highway safety

WHO ATTENDS LIFESAVERS?• Local, state, and federal highway safety officials• Law enforcement and first responders• Child safety advocates, technicians and instructors• Private and non-profit program providers• Victim advocates• Auto and insurance industry leaders• Public health professionals• Safety and injury prevention specialists• Students, researchers and academics

2017 Workshop Tracks• Adult Occupant Protection/Vehicle Technology• Communications• Criminal Justice/Law Enforcement• Distracted Driving• Impaired Driving• Motorcycle Safety• Occupant Protection for Children• Older Drivers• Other Highway Safety Priorities• Pedestrian/Bicycle Safety• Teen Traffic Safety

Registration and exhibit information, along with the tentative schedule, will be available at www.lifesaversconference.org in early September.

Accommodations:• Special rates for Lifesavers attendees range from $179–$199. A

complete list of hotels will be posted early September.

• All are located within walking distance of the Charlotte ConventionCenter, the site of all Lifesavers activities. Visit the Travel/Hotel page for reservation links.

Questions? Call 703-922-7944, [email protected]

FYI: The NASCAR Museum is located downtown and connected to the convention center.

NASCAR Hall of Fame Site: www.nascarhall.com

Charlotte Site: www.charlottesgotalot.comCharlotte Convention Center501 S. College StCharlotte, NC 28292

SeeYouNextYear!

Whether you’re a novice or seasoned safety professional, Lifesavers is for you!

CHARLOTTE, NORTH CAROLINA • MARCH 26–28, 2017

CHARLOTTE

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2017M

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2018A

pril 22-24

San Antonio,TXSan

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2019 M

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Louisville, KYLou

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Documents

LS16 Conference Covers.qxp Layout 1 · 1:00PM – 3:00PM Then and Now: Looking Forward Rm 203ABC 1:00PM – 4:00PM Strategic Communications in Today’s Communications Ecosystem Rm