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12,4
10,1
8,0
5,1
4,0
3,8
3,5
3,1
2,8
2,3
1,9
United Kingdom
Japan
United States
India
Chile
PR China
Venezuela
Brazil
Argetina
Russia
Mexico 64
158
173
248
282
297
328
483
3.759
4.390
4.497
India
PR China
Mexico
Argetina
Venezuela
Russia
Brazil
Chile
United States
Japan
United Kingdom
Insurance PenetrationInsurance Penetration(% of GDP)(% of GDP)
Insurance DensityInsurance Density(Premium in US$ per Capita)(Premium in US$ per Capita)
Brazil:
•8th Largest Economy
•33rd Largest Insurance Penetration
ArgentinaArgentina
Source: Swiss Re Sigma Report - "World Insurance in 2010"
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Growth (p.y)2010 a 2013
FORECAST
1218
2228
34
4741
76
62
CAGR:25,8% a.a.
CAGR:10,8% a.a.
Health: 10%
Capitalization: 11.6%
Pension Plan: 11.4%
P&C, Life and PA: 9.5%
75
84
93
Market Size (US$ billion)
Source: Brazilian Superintendence of Private Insurance (SUSEP)
RKG COMPANY MARKET SHARE
1 BRADESCO 18,9%
2 ITAU 9,7%
3 UNIBANCO 7,9%
4 SULAMERICA 7,4%
5 PORTO SEGURO 7,1%
6 CAIXA-CNP 4,3%
7 MAPFRE 4,0%
8 ALLIANZ 3,9%
9 BCO DO BRASIL 2,9%
10 HSBC 2,6%
TOP 10 68,7%
OTHERS 31,3%
RKG COMPANY MARKET SHARE
1 PORTO+ITAU+UNIBANCO 23,3%
2 BCO DO BRASIL+MAPFRE 15,8%
3 BRADESCO 12,6%
4 SANTANDER+ZURICH 5,4%
5 SULAMERICA 3,9%
6 ALLIANZ 3,9%
7 CAIXA-CNP 3,5%
8 LIBERTY 3,4%
9 TOKIO 3,2%
10 HDI 2,7%
TOP 10 77,9%
OTHERS 22,1%
1. Porto + Axa + Itaú + Unibanco
2. Mapfre + Nossa Caixa + Bco do Brasil + Aliança do Brasil
3. Santander + Real + Zurich + Minas do Brasil
4. Liberty + Indiana
5. HDI + HSBC
6. Maritma + Yasuda
Major M&A DealsMajor M&A Deals(2002 to 2010)(2002 to 2010)GWP: US$ 6.8 biGWP: US$ 6.8 bi
20022002 20102010
GWP: US$ 32.0 biGWP: US$ 32.0 bi
CAGR: 21.3% p.y.
CAGR: 21.3% p.y.
Source: Brazilian Superintendence of Private Insurance (SUSEP)
Technology (High)
• High Internet penetration• High mobile penetration• Broadband
Regulation (Medium)• One national regulator• Regulations change
unexpectedly
• Own renewal date• Politically strong• Customers emotionally
attached to them
Intermediaries Bargaining Power
(High)
New Entrants (High)
• Brazil is the center of attention• Several companies entering
Substitute Products (High)• Anti-theft devices for auto & home• Reinsurance substitute to loss
prevention investments• Sub-standard risk quality,
especially in SME segment
• Heavily concentrated• Strong bancassurance• Unsaturated market
Competition (High)
Consumer Bargaining Power (Medium)
• Individuals: • Distant from carriers. • Growing middle class
• Corporations access to insurance: • SMEs - low• Large firms - high
Human Resource (High)
• Decreased education quality• Lack of talent in insurance
Drivers for Competitive Advantage:
•Define a unique business model
•Bring to the market a diferentiated value proposition
•Invest consistently in operational efficiency:
• Eliminate process redundancies
• Invest in automation• Build a lean organization
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
New Entrants (High)•Brazil is the center of attentions•Several companies entering
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
Drivers for Competitive Advantage:
• Deploy technology to:• Cover the entire national
territory• Adjust processes to address
regional culture• Build mobile capabilities
• Put your organization close to the business source
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
New Entrants (High)•Brazil is the center of attentions•Several companies entering
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
Drivers for Competitive Advantage:
• Create a mid-term strategy
• Review your mid-term strategy regularly
• Develop scenarios to understand the movements of entrants and incumbents
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
New Entrants (High)•Brazil is the center of attentions•Several companies entering
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
New Entrants (High)•Brazil is the center of attentions•Several companies entering
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
Drivers for Competitive Advantage:
• National education with decreased quality
• Insurance closed to professionals from different industries
• Professionals trained in a market environment that is constantly changing
-
Drivers for Competitive Advantage:
• Build strong underwriting and acceptance processes
• Surround your company with excellent underwriting and actuarial teams
• Develop a state-of-the-art sales team
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
New Entrants (High)•Brazil is the center of attentions•Several companies entering
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
Drivers for Competitive Advantage:
For Corporations:• Carriers too focused on large and
specialty risk• SME segment poorly served by
insurance industry• Out of 3m corporations:
• 25% are large and represent 75% of premium
• 75% are SMEs and represent 25% of premium
• Lack of support for loss prevention initiatives and investments
• Need for tailormade productsFor Individuals:
• Build strong brand equity• Carriers heavily focused on Auto, so
expand product offering• Build channels to offer Auto and
Non-Auto Products
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
New Entrants (High)•Brazil is the center of attentions•Several companies entering
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
Drivers for Competitive Advantage:
• Understand your final customers
• Tailor your offering to their needs
• Invest heavily in market research
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
New Entrants (High)•Brazil is the center of attentions•Several companies entering
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Drivers for Competitive Advantage:
• Get involved in Industry Associations
• Have a “plan B, C, and D” for any situation
• Reinsurance monopoly opened and regulated in 2008:
• Resolution 225 and 232 changed the rules
Technology (High)
•High Internet Penetration•High Mobile Penetration•Broad band
Regulation (Medium)•One National Regulator•Regulations change unexpectedly
New Entrants (High)•Brazil is the center of attentions•Several companies entering
•Heavily Concentrated•Strong Bancassurance•Unsaturated Market
Competition (High)
Human Resource (High)
•Decreased education quality•Lack of talent in Insurance
•Own renewal date•Politically strong•Customers emotionally attached to them
Intermediaries Bargaining Power
(High)
Consumer Bargaining Power (Medium)
• Individuals: •Distant from carriers. •Growing Middle Class• Corporations access
to insurance •SMEs low•Larges high
Substitute Products (High)•Anti theft devices for auto & home•Reinsurance substitute to loss prevention investments•Sub-standard risk quality, specially in SME segment
• Have a clear understanding of the market forces, culture and dynamics
• Build a mid-term strategy to guide trade-offs and investments
• Consistently review your strategy in light of new market events
• Invest in operational efficiency and automation
Surround yourself with a strong team that has a keen interest in EXECUTION
NWP (US$ million)
CAGR: 33% p.y.
Strategic Initiatives:
• Expanded branch network geographically
• Centralized U/W authority and back office services
• Deployed technology to automate Personal Lines processes
• Implemented SME business model with dedicated process and team
• Established Liberty University to develop internal talent