Upload
regie-bueno
View
233
Download
0
Embed Size (px)
Citation preview
8/2/2019 Lumpia Bagungon
1/19
3/7/12
Lumpia Bagungon
introducing
8/2/2019 Lumpia Bagungon
2/19
3/7/12
I. Objective
Aims to change Lumpia usual fillings
Provides alternative to pork and
chicken lumpia fillings Informs students about Bagungon
and its capabilities
8/2/2019 Lumpia Bagungon
3/19
II. Target Audience
8/2/2019 Lumpia Bagungon
4/19
3/7/12
Demographic Environment
Students of CapSU, CBA Department
Daily allowance ranges from Php 30
500 Eat finger foods like lumpia,
barbeque and others
Based on our survey, CBA studentsadmitted of eating lumpia withfillings of either seafood, chicken,
pork and vegetables.
8/2/2019 Lumpia Bagungon
5/19
3/7/12
Survey ResultsStudents AllowanceAmount No. of
RespondentPhp 30 - 50 17Php 50 - 80 23Php 80 - 100
9
Php 100 -150
7
Php 500 1
Types of Lumpia No. of Respondent
Chicken Lumpia 14
Seafood Lumpia12
VegetablesLumpia
21
Pork Lumpia 33
Competitors No. of Respondent
Chowking 19Mang Inasal
21
Canteen 18Cart 12Nestas 11Jolibee 19
8/2/2019 Lumpia Bagungon
6/19
3/7/12
Psychological and CulturalAspects Ages from 13 and above can eat our
product
No harm to those who have allergies No contradicting beliefs to other
religion group
8/2/2019 Lumpia Bagungon
7/19
III. Product
description
8/2/2019 Lumpia Bagungon
8/19
3/7/12
Characteristics
Lumpia filled with chopped
bagungon meat
Carrots Potatoes
Onions
other spices Mix with beaten egg
8/2/2019 Lumpia Bagungon
9/19
3/7/12
Characteristics
Approximately 4 6 inches
Served hot for crispiness
8/2/2019 Lumpia Bagungon
10/19
3/7/12
Recipe
40 pcs. Bagungon
2 pcs. Carrots
2 pieces Onions 2 spoon Flour
1 piece egg
1 piece garlic
1 piece potato (medium size)
Lumpia wrapper 1 bottle oil
Seasonings- (pepper, salt, etc.)
8/2/2019 Lumpia Bagungon
11/19
3/7/12
Bagungon
Boil telescope shell for 20 minutes
Extract the meat from its shell
Chopped the meat, carrots, potato,onions and others into small pieces
Saute the onion, garlic, potato and
carrots Beat egg and mix with other
ingredients
Roll up in lumpia wrappers and fry in
8/2/2019 Lumpia Bagungon
12/19
3/7/12
Health Benefits
Bagungon o Telescope Shell rich inprotein and vitamin C.
Carrots known for beta carotenecontent and fascinatingphytonutrients
Potatoes rich in protein, vitamin B6,thiamine, Iron, Phosphorous andothers.
8/2/2019 Lumpia Bagungon
13/19
IV. Promotional
strategies
8/2/2019 Lumpia Bagungon
14/19
3/7/12
Packaging
Put on a stick with 8-9 inches
Provide small size paper plate
Small cup for sauce, ketchup andothers
8/2/2019 Lumpia Bagungon
15/19
3/7/12
Pricing
Bagungon (40pcs.) 15.00
2 Carrots 18.00
1 Potato 9.00Lumpia wrapper (50pcs.) 12.50
Seasonings and other Expenses 35.00
Total Php 89.50
Capital per price Php 89.50 / 45 pcs =
8/2/2019 Lumpia Bagungon
16/19
3/7/12
Promotions
Free testing
Giving Flyers
Facebook share and like
8/2/2019 Lumpia Bagungon
17/19
3/7/12
Receivers Benefits
With a minimum purchase of 5pcs.You will get a souvenir of designedtelescope shell.
Buy 10pcs. to get an extra 1 piece oflumpia and souvenir.
8/2/2019 Lumpia Bagungon
18/19
One more last
thing!
8/2/2019 Lumpia Bagungon
19/19
3/7/12
Telescope Shell is available through-out the year.
Enjoy our product for free testing.
Thank you for listening