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Copyright © 2008 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
LawyersOnline
What You CanDo to Make
An Impact onYour Practice.
Pt 1 of 2
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Google is the new resume. Your goal: own your resume.
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Take possession of your name online. (A great start.)
Covered today:•Linkedin•Twitter•JD Supra•Others: incl. Facebook, Justia…(Why start here?)
•Impact almost immediate•Use what you already have•Time investment and expense minimal
Next - getting creative; building on your foundation (blogs, RSS, widgets, Facebook, Social Media, etc.)
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
LinkedIn: More than just an online profile
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Status Updates
Connections
…a way to leverage the power of your network
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Endorsements/Recommendations
… a way to establish professional credibility
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
More connections = more visibility
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Make yourself available: join LinkedIn groups
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Join industry/market groups (not just legal-focused)
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Establish expertise: answer questions…
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Lead the way, establish your brand: create your own group
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Join the conversation: Twitter
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Software/clients: twitter.com, tweetdeck, twhirl, and others…
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Find your colleagues on Legal Birds and LexTweet
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Find your target audience on we follow ….
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… and on Twitter Search
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
JD Supra: An Online Portfolio of Your Written Work
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Upload: filings, briefs, articles, newsletters, pleadings, decisions, alerts…
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Every document connects to its contributor/profile…
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
All of the work is distributed widely across the Web…
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Every day we distribute a wide array of legal docs on all subjects
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Others: claim your Justia profile …
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… start a Facebook Page (and start connecting the dots)
Copyright © 2009 CT Summation | CT a Wolters Kluwer business, All Rights Reserved
Questions?
