Luvigel Fit UP - BASF

Styling by BASF’s Care CreationsTM :Expressing Individuality

Luvigel® Fit UPChange your thickener to boost your style

BASF Personal Care2

1 | Luvigel® Fit UP introduction

2 | Change your thickener to boost

your style

3 | Market benchmark study

4 | Formulations

5 | Back up

2

BASF Personal Care3


A speciality liquid thickener designed

exclusively for use in hair styling products.

Suitable for clear gels or other styling

textures.

You decide; Maintain polymer levels and

boost styling or reduce polymer levels to cut

formulation costs.

Maintain polymer

levels and boost styling

Reduce polymer

levels and cut

formulation costs

BASF Personal Care4


A speciality liquid thickener designed exclusively for use in hair styling products

INCI - Acrylates/C10-30 Alkyl Methacrylate Copolymer

Appearance - White polymeric emulsion, pourable liquid

Active matter (a.m.) - 30% polymer solution

Use level; up to 3.3% as supplied, 1% active matter

Without preservative

BASF Personal Care5

Luvigel® Fit UPEasy to handle/ Easy to process

30% active polymer solution

Pourable and pumpable

Viscosity as supplied 5-30 mPa.s at 23°C

Neutralise in situ with AMP, NaOH or TEA

No lumps or “fish eyes”

Smooth, modern gel texture, no air bubbles

Quick and easy production

BASF Personal Care6

Luvigel® Fit UPRheological profile

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00 1.10

Vis

co

sity

(m

Pa

.s)

% Luvigel® Fit UP Active Matter

Target gel viscosity

Luvigel® Fit UP achieves the target viscosity for gels at between 0.85 and 1.00% a.m.

Aqueous gel neutralized with 0.34 % AMP, 0.50 % Euxyl PE9010, 0.40 % Eumulgin® CO 40, 0.10 % perfume Lisa (Drom).

BASF Personal Care7

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

5 6 7 8 9

Vis

co

sity

(m

Pa

s)

1.0 % A.M. Luvigel® Fit UP aqueous gels with 0.5% Euxyl PE9010, 0.4% Cremophor® CO 40, 0.1% perfume Lisa (Drom), neutralized with AMP.


Luvigel® Fit UP1% A.M. Neutralisation curve

pH

Luvigel® Fit UP achieves the target viscosity for gels above pH 6.5.

BASF Personal Care8



your style


4 | Formulations

5 | Back up

BASF Personal Care9


Boosts the performance of different styling polymers;

Nonionic

Luviskol® K grades (PVP)

Luviskol® VA grades (VP/VA Copolymer)

Luviset® Clear AT 3 (VP/ Methacrylamide/ Vinyl

Imidazole Copolymer)

Anionic

Luviset ® One (Acrylates/Methacrylamide Copolymer

Ultrahold Power (Acrylates/t-Butylacrylamide

Copolymer)

Cationic

Luviquat® Supreme AT 1 (Polyquaternium-68)

BASF Personal Care10

Luvigel® Fit UP & Luviskol® K 90Change your thickener to boost your style

0

50

100

150

200

250

300

0 1 2 3 4 5 6 7 8 9 10

Stiff

ness T

est (c

N)

Total polymer level (a.m.)

Luvigel® Fit UP boosts the styling performance of Luviskol® K 90 at all concentrations v Carbomer.

Luvigel Fit® UP (0.85%)

& Luviskol® K 90

♦ Carbomer (0.3%) &

Luviskol® K 90

Stiffness test comparison at the same total polymer content


Luvigel® Fit UP & Luviskol® K 90Change your thickener to reduce your polymer level

Total polymer level required

Target

Stiffness/ cN

Luvigel® Fit UP (0.8%)

& Luviskol® K 90

Carbomer (0.3%) &

Luviskol® K 90

Reduction in total

polymer for target

stiffness

100 1.8 3.8 >50%

150 3.7 5.9 37%

200 5.7 8.1 30%

250 7.7 Not achievable

Switching from Carbomer to Luvigel® Fit UP cuts total polymer levels by up to 50%.


Target gel viscosity of 40- 60 Pa.s

Luvigel® Fit UP & Luviskol® K 90Change your thickener to boost your curl retention

0

20

40

60

80

100

0.4% Carbomer & 3.4% Luviskol® K 90 0.8% Luvigel ® Fit UP & 3.0% Luviskol® K 90

Curl R

ete

ntion [

%]

Switching from Carbomer to Luvigel® Fit UP doubles the curl retention of PVP after 5 hours.

Total polymer content = 3.8 %


Luvigel® Fit UP & Luviskol® K 90Change your thickener to reduce your flaking

Flaking 4

Flaking 2

Luvigel® Fit UP reduces visible flaking at the same total polymer levels vs Carbomer.

Flaking rating 1- 4

1

2

3

4

2.5 3 3.5 4 4.5 5 5.5 6

Fla

kin

g r

ating

% Total Polymer

Flaking with Luvigel® Fit UP Flaking with CarbomerFlaking with Luvigel® Fit UP Flaking with Carbomer


Luvigel® Fit UP and Luviset® Clear AT 3Change your thickener to boost your style

0

50

100

150

200

250

0.60 % Carbomer & 3.25% Luviset® Clear AT 3 0.85 % Luvigel® Fit UP & 3.00% Luviset® Clear AT 3

Stiff

ness [cN

]

Total polymer content = 3.85 %


Switching from Carbomer to Luvigel® Fit UP boost the styling performance of Luviset® Clear AT 3.


Luvigel® Fit UP and Luviset® OneChange your thickener to boost your style

0

20

40

60

80

100

120

140

160

0

10

20

30

40

50

60

70

80

90

100

0.5% Luvigel Fit UP + 2% Luviset One

0.5% Carbomer + 2% Luviset One

24 hrs 48 hrs0.5% Carbomer

& 2.0% Luviset® One0.5% Luvigel® Fit UP

& 2.0% Luviset® One

Stiff

ness [cN

]

Setting performance % Curl retention

0.5% Luvigel® Fit UP & 2.0% Luviset® One

0.5% Carbomer & 2.0% Luviset® One

Switching from Carbomer to Luvigel® Fit UP boost the styling performance of Luviset® One.




your style


4 | Formulations

5 | Back up


Luvigel® Fit UP polymer combinationsMeeting and exceeding market benchmarks

Match the performance of market benchmarks with Luvigel® Fit UP and Luviskol® K 90.

Match higher stiffness benchmarks with Luvigel® Fit UP and Luviset® Clear AT 3.

For the highest styling performance, Luvigel® Fit UP and Luviset® Clear AT 3 plus Luviquat®

Supreme AT 1 give extreme styling that exceeds market products.

With Luvigel® Fit UP it is possible to meet and exceed market benchmark performance.


Luvigel® Fit UP polymer combinationsMeeting and exceeding market benchmarks

104

124 127137

172 176

204 208

247

0

50

100

150

200

250

Taft Ultimativ 0.8% Luvigel® Fit UP,3.0% Luviskol® K90

Nivea Style Freeze Fructis Survivor 0.8% Luvigel® Fit UP,3.0% Luviset® Clear

AT 2

Studio LineIndestructible

Taft Power ElasticGel

0.9% Luvigel® Fit UP,3.0% Luviskol® K90,

0.6% Luviquat®Supreme AT 1

1.0% Luvigel® Fit UP,3.0% Luviset® Clear

AT 2, 0.6% Luviquat®Supreme AT 1

Stiff

ness [cN

]

With Luvigel® Fit UP it is possible to meet and exceed market benchmark performance.


1 | Luvigel® Fit UP introduction &

basics


your style


4 | Formulations

5 | Back up


Strong Styling GelHB-DE-13-286-1

Ingredients INCI %

A Luvigel® Fit UP (30% a.s.) Acrylates/C10-C30 Alkyl Methacrylate Copolymer 2.70

Water, demin. Aqua 40.00

BLuviskol® K 90 solution

(20% a.s.)PVP 15.00

1,2-Propylene Glycol Care Propylene Glycol 2.00

D-Panthenol 50 P Panthenol 1.00

AMP Ultra PC 2000 (Angus) Aminomethyl Propanol 0.30


C Cremophor® CO 40 PEG-40 Hydrogenated Castor Oil 0.40

Perfume 0.10

Preservative q.s.

Viscosity (Brookfield RVF, sp. 6, 20 rpm, 23°C)

pH (23°C)

38 Pa.s

6.7

Stiffness (tested on 10 flat hair strands at 4 different positions at 20°C and 65% R.H.)131 ± 17 cN

Formulation HB-DE-13-286-1 demonstrates the benefits of using Luvigel® Fit UP as a

thickener for PVP based styling gels. The use of Luvigel® Fit UP boosts the styling

performance of the Luviskol ® K 90 offering higher level of performance than a Carbomer

based system.


Extreme Styling GelHB-DE-13-286-2

Ingredients INCI %

A Luvigel® Fit UP (30% a.s.) Acrylates/C10-30 Alkyl Methacrylate Copolymer 2.70

Water demin. Aqua 40.00

B Luviskol® K 90 solution (20% a.s.) PVP 10.00

Luviset® Clear AT 3 (20% a.s.) VP/Methacrylate/Vinylimidazole Copolymer 15.00

1,2-Propylene Glycol Care Propylene Glycol 2.00

D-Panthenol 50 P Panthenol 1.00


Water demin. Aqua 28.00

C Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.40

Fragrance Lisa (Drom) Parfum 0.10

Preservative 0.50

Viscosity (Brookfield RVF, sp. 6, 20 rpm, 23°C)

pH (23°C)

28 Pa.s

7.0

Stiffness (tested on 10 flat hair strands at 4 different positions at 20°C and 65% R.H.) 281 ± 29 cN

Formulation HB-DE-13-286–2 demonstrates the use of Luvigel® Fit UP as a thickener in

combination with Luviskol® K 90 and Luviset® Clear AT 3. This combination of polymers offers

extreme styling performance in line with market benchmarks.


Styling Texture Spray HB-DE-13-286-3

Ingredients INCI %

A Water demin. Aqua 88.19

Luvigel® Fit UP (30% a.s.) Acrylates/C10-30 Alkyl Methacrylate Copolymer 1.70

Triethanolamine Care Triethanolamine 0.30

B Luviset® Clear AT 3 (20% a.s.) VP/Methacrylamide/Vinyl Imidazole Copolymer 5.10

Luviskol® VA 64 W (50% a.s.)VP/VA Copolymer 1.70

Luviskol® K 30 Powder PVP 0.85

Cetiol® B Dibutyl Adipate 0.01

Eumulgin® SML-20 Polysorbate-20 0.50

C D-Panthenol 75W Panthenol 0.20

Gluadin® Soy Benz Hydrolyzed Soy Protein 0.50

Edeta® BD Disodium EDTA 0.10

Preservative q.s.

D Triethanolamine Care Triethanolamine 0.30

Viscosity (RVF Sp. 4, 20 rpm, 23°C)

pH (23°C)

1,200 mPas

7.2

Formulation HB-DE-13-286-3 provides a texturising styling spray thickened by Luvigel® Fit UP

with a combination of Luviskol® K30 Powder, Luviskol® VA 64 W and Luviset® Clear AT 3 to

provide hold and texture.


„Out of the Shower” Wet Look Styling GelHB-DE-15-22-1

„Out of the Shower“ Wet Look Styling Gel is applied to the hair pulling it back from the face

and creating a stunning appearance. The look is a simple yet effective way of enhancing

facial beauty. Ultrahold® Power provides the strong hold needed to keep the hair in place.

Ingredients INCI %

A Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.80

Perfume Cotton Touch

(Symrise)

Parfum 0.70

Euxyl PE 9010 (Schülke) Phenoxyethanol, Ethylhexylglycerin 1.00

B Ultrahold® Power (30-34% a.s.) Acrylates/t-Butylacrylamide Copolymer 9.20



C Water, demin. Aqua 66.95

Edeta® BD Disodium EDTA 0.05

Sorbitol (Bernd Kraft) Sorbitol 10.00

D-Panthenol 75 W Panthenol 0.50

Luvigel® FIT UP (30% a.s.) Acrylates/C10-30 Alkyl Methacrylate Copolymer 4.00

Viscosity (Brookfield; RVF; spindle 5; 10 rpm; 23°C)

pH value (23°C)

15,000 mPas

6.8-7.2


Power2 Hair GelHB-DE-13-209-22

Ingredients INCI % by weight

A Water, demin. Aqua 44.46

Luvigel® FIT UP (30% a.s.) Acrylates/C10-30 Alkyl Methacrylate Copolymer 5.00

B Perfume Parfum 0.10

Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.40

Preservative q.s.

C Ultrahold® Power (30-34% a.s.) Acrylates/t-Butylacrylamide Copolymer 9.20


Water, demin. Aqua To 100


pH value (23°C)

29,500 mPas

7.0

This high performance styling gel demonstrates the strength and versatility of styling polymer

Ultrahold® Power, the performance of which is further boosted by it’s use in combination with

Luvigel® Fit UP.


Gridlock Sports Styling GelHB-DE-14-195-1

Ingredients INCI % by weight

A Luvigel® FIT UP (30% a.s.) Acrylates/C10-30 Alkyl Methacrylate Copolymer 3.22

Water, demin. Aqua To 100

B Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.40

Perfume Parfum 0.10

Preservative q.s.

C Luviset® Clear AT 3 (20% a.s.) VP/ Methacrylamide/ Vinyl Imidazole Copolymer 15.00

1,2 Propylene Glycol Care Propylene Glycol 5.00



pH value (23°C)

37,000 mPas

7.0

Luvigel® Fit UP forms the perfect basis for sports styling products, it is significantly more

resistant to salts than conventional thickeners making it sweat resistant. Luviset® Clear AT 3

is the ideal partner due to it’s excellent setting and low level of stickiness.


DISCLAIMER

This document, or any answers or information provided herein by BASF, does not constitute a legally binding

obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith

and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing

or application/use, we recommend that you make tests to determine the suitability of a product for your particular

purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products

upon delivery or any other obligation. The claims and supporting data provided in this publication have not been

evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally

true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and

comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR

IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE

MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT

THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE

INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION,

DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERM SAND CONDITIONS OF SALE.




your style


4 | Formulations

5 | Back up


Gels with Luvigel® Fit UPNeutralisation with different bases

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

6 6.5 7 7.5

AMP

TEA

NaOH

vis

cosity (

mP

a*s

)

pH

Aqueous gel with 0.80 % Luvigel® Fit UP, 3.0 % Luviskol® K90, 0.5% Euxyl® PE9010, 0.4% Cremophor® CO 40, 0.1% perfume Lisa (Drom)


Luvigel® Fit UP delivers best viscosity build in combination with AMP or NaOH.


Stabilisation of Luvigel® Fit UP gels against

UV

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

0 2 4 6 8 10 12 14 16 18 20

without EDETA BD

with 0.05% EDETA BD

with 0.10% EDETA BD

vis

co

sity

[mP

as]

1.0 % Luvigel® Fit UP & 2.5 % Luviskol ® K 90 stabilised with EDETA BD




your style


4 | Formulations

5 | Back up

6 | Comparison to Acrylates/Steareth-

20 Methacrylate


Luvigel® Fit UP vs Acrylates/Steareth-20

Methacrylate Copolymer - Rheology

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00 1.10 1.20 1.30

Vis

co

sity

(mP

a.s

)

Polymer Concentration % a.m.

Luvigel Fit UP Acrylates Steareth-20 Methacrylate Copolymer

Target gel

viscosity

Aqueous gels neutralized with 0.34 % 2-AMP, 0.50% Euxyl® PE9010, 0.40% Eumulgin® CO 40, 0.10 % perfume Lisa (Drom)

Switching from Acrylates/Steareth-20 Methacrylate Copolymer to Luvigel® Fit UP boosts thickening



Methacrylate Copolymer – Thickening

Luvigel® Fit UP was compared to Acrylates/Steareth-20 Methacrylate Copolymer

with a range of different styling polymers.

All systems were formulated to a target viscosity of 40-60 Pa.s

Styling system Luviskol® K 90 Luviset®

Clear AT 3

Luviskol® K 90 &

0.5% Luviquat®

Supreme

Luviset® Clear AT 3 &

0.5% Luviquat®

Supreme

Total Polymer level 4.4% 4.5% 4.4% 4.5%

Amount of Luvigel® Fit UP needed to

reach 40-60 Pa.s

0.8% 1.0% 0.9% 1.0%

Amount of Acrylates/Steareth-20

Methacrylate Copolymer needed to

reach 40-60 Pa.s

1.2% 1.2% 1.1% 1.2%

Less Luvigel® Fit UP is needed for target viscosities vs Acrylates/Steareth-20 Methacrylate Copolymer.



Methacrylate Copolymer - Styling

0

50

100

150

200

250

Luviskol® K 90 (3.8%) Luviset Clear® AT 2 (3.85%) Luviskol® K 90 + Luviquat®Supreme AT 1 (4.4%)

Luviset® Clear + Luviquat®Supreme AT 1 (4.5%)

Acrylates/Steareth-20 Methacrylate Copolymer Luvigel® FIT UP

Stiff

ness [cN

]


Total polymer content given in brackets

Luvigel® Fit UP boosts stiffness vs Acrylates/Steareth-20 Methacrylate Copolymer at the same level (A.S)



Methacrylate Copolymer - Foaming

Styling gels based on 1% Luvigel® Fit UP show reduced foaming compared to 1%

Acrylates/Steareth-20 Methacrylate Copolymer (with 2.5% Luviskol® K 90)

Luvigel® Fit UP Acrylates/Steareth-20

Methacrylate Copolymer

Luvigel® Fit UP gives less foaming vs Acrylates/Steareth-20 Methacrylate Copolymer at the same level.


Our STYLING segment offers its customers a

wide range of high-performance polymers and a

good knowledge of market trends and unmet

desires. Based on our proven expertise in

polymer and formulation technology, we create

ingredients that ensure individual, variable and

fashionable hairstyles. And that address

consumers’ innermost needs: eye-catching styles

and the expression of personality and creativity.

BASF’s Care CreationsTM: science excellence

inspired by life.


Documents

Luvigel Fit UP - BASF