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External Innovation meets Oil and GasHarshit Sharma
Texas Open Innovation Conference
28th March 2018
Drive Growth Through
Tech Innovation
Analysis you trust.
Opinions you rely on.
Make better decisions, faster.
TECHNICAL EXPERTISE PRIMARY RESEARCH ADVANCED ANALYTICS
BOSTON NEW YORK AMSTERDAM SINGAPORE TOKYO
Agenda
3
1
2
3 Applying corporate venturing to achieve your specific goals
How oil and gas majors are doing venturing effectively
The momentum around corporate venturing
Agenda
4
1
2
3 Applying corporate venturing to achieve your specific goals
How oil and gas majors are doing venturing effectively
The momentum around corporate venturing
External innovation comes in many shapes and forms
5
The best technologies and ideas for growing your business can come from anywhere.
External InnovationInternal Innovation
Corporate venturing has quickly ascended into the
entrepreneurial ecosystem in recent years
6
Traditional powerhouses are not the only ones playing the
corporate venturing game
7
Some of the biggest CVC players also carry the world’s biggest logos.
And now almost everyone is corporate venturing.
Although not as prevalent as other industries, the big names in
oil are also investing
8
The oil and gas industry is gradually coming onboard as well
9
More often than not, corporate venturing does not meet the
expected outcome
10
“How often has your venturing program seen the following positive outcomes, compared to expectations?”
Source: Lux Research and International Business Forum’s “Future of Corporate Venturing” Survey (2015)
Much less often than expected
Much moreoften than expected
About as often as expected
So lets revisit the objectives and motivations for corporate
venturing arms
11
79%76%
47%
26% 24%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Strategically alignwith relevant and
emerging companies
Listed financialreturns as a core
objective
Increases the abilityto be a thought
leader in the market
Establish earlyrelationships with
potential acquisitiontargets
Increase sales orprofits of theincumbentcompanies
Leverage portfoliocompanies to
improve internalefficiencies
Objectives and Motivations of corporate venturing
Source: Lux Research and International Business Forum’s “Future of Corporate Venturing” Survey (2015)
Agenda
12
1
2
3 Applying corporate venturing to achieve your specific goals
How oil and gas majors are doing venturing effectively
The momentum around corporate venturing
So lets discuss two companies today and understand how
corporate venturing helps achieve key strategic goals
13
Chevron’s corporate strategy centers around high returns and
earnings across its value chain
14
“Responding to low commodity prices in 2016, we took significant actions to ensure our
competitiveness in any operating environment… Our strategies guide our actions to delivery
industry-leading results and superior stockholder value in any business environment.”
– 2016 Annual Report
Source: Chevron 2016 Annual Report
So it surrounded itself with some of the best technologies to
meet its strategic goals
15
Source: Chevron 2016 Annual Report
Spotlight: Zilift
Permanent magnet-based drivetrains for ESPs
16
Summary information
Founded in 2009
Location U.K.
No: of employees 26
Revenue $0
Key partners and
backers
Chevron, Saudi
Aramco
Lux Take:
Wait and see
Key metrics
Pump
capacity10,000 bbl/day max
• Technology and differentiator
• Zilift has developed a compact drivetrain built using a permanent magnet
motor and torque convertor for installation of downhole pumps for artificial
lift applications.
• Strategy and markets
• Zilift’s primary business model is to sell or rent out its drivetrains to oil and
gas service companies.
• The company has received backing from Chevron, Saudi Aramco,
ConocoPhillips, and GE Ventures.
• Lux take: Wait and see
• Clients providing artificial lift services and equipment in the industry
should engage with Zilift for collaborations; the company is on the verge
of commercialization and discussing partnerships with service companies.
Spotlight: LUX Assure
Optimal corrosion inhibitor dosage
17
Summary information
Founded in 2001
Location U.K.
No: of employees 13
Revenue $500,000
Key partners and
backers
Chevron,
ConocoPhillips
Lux Take:
Wait and see
Key metrics
Cost for
OMMICA$1,500/unit
• Technology and differentiator
• LUX Assure offers two flagship products, CoMic, which determines the
optimal dosage of corrosion inhibitors, and OMMICA, used for analyzing
thermodynamic hydrate inhibitors at upstream sites.
• Strategy and markets
• LUX Assure started off with a service-based business model but has
quickly moved toward product sales now that most of its solutions are
offered as on-site kits.
• Since its launch, the OMMICA has been the key driver of LUX's business,
with 90% of the company’s revenue coming from this single product.
• Lux take: Wait and see
• Clients interested in on-site chemical monitoring solutions for upstream
sites should consider collaborations with LUX Assure; the company's
business is highly segmented regionally.
While Chevron’ strategy is around high gains from existing
assets, others might pivot in different directions
18
Total has a three-pronged corporate strategy
19
Source: Total “Integrating Climate into our Strategy” (2016)
Complemented by a CVC portfolio to align the company across
all levels
20
Spotlight: United Wind
Small-scale wind turbine service provider
21
Summary information
Founded in 2013
Location U.S.A
No: of employees 40
Revenue $4,000,000
Key partners and
backersTotal, Statoil
Lux Take:
Positive
Key metrics
System cost
(25 kW)$3.7/W
• Technology and differentiator
• United Wind offers operating leases on small wind turbines in the 10 kW
to 100 kW range. It installs and maintains the turbines it leases, which are
supplied by five manufacturers.
• The company uses proprietary software, developed by Wind Analytics
before the merger, to evaluate potential project sites.
• Strategy and markets
• United Wind's original focus markets were evenly split between
agricultural, C&I, and residential sectors, but is now centric to farms in the
Midwest region in the U.S.
• Lux take: Positive
• Clients are encouraged to regard United Wind as the leader in small wind
turbine financing, and should partner to deploy its financial model in new
agricultural sectors worldwide
Spotlight: Elevance Renewable Sciences
Specialty chemicals from plant oils
22
Summary information
Founded in 2007
Location U.S.A
No: of employees 50
Revenue $50,000,000
Key partners and
backers
Total, Clariant,
DSM
Lux Take:
Wait and see
Key metrics
Capacity 180,000 tpa
• Technology and differentiator
• Elevance uses a metathesis catalyst to derive a variety of cleaning
ingredients, long-chain diacids, coalescing agents, oilfield chemicals,
personal care ingredients, and methyl ester building blocks from plant
oils.
• Strategy and markets
• Elevance’s primary business model is to sell its specialty chemical
ingredients, but it has licensed its technology to Chemtura earlier this
year.
• Elevance is working with a variety of big-name companies on formulation
projects, including P&G, Clariant International, and Wilmar International.
• Lux take: Wait and see
• Clients interested in incorporating a renewably sourced ingredient into an
existing product formulation should engage, but be aware of the reduced
production capacity.
Focus on Core: Utilize external innovation as a way of solidifying
your position in the hydrocarbon value chain.
Making sense of corporate venturing, two clear trends emerge
in the oil and gas industry
23
Become a “Energy Player”: Utilize external innovation for
diversifying into new opportunities aligned with global megatrends
Agenda
24
1
2
3 Applying corporate venturing to achieve your specific goals
How oil and gas majors are doing venturing effectively
The momentum around corporate venturing
Now if you do venture, startups can help you transform, here is
one example when it comes to digital
25
Analytics and sensing: Smart sensors, cloud servers, Iot infrastructure, data analytics
Remote processes: Autonomous operations, remotely operated
Automation: Robotics in drilling, and inspection
Now if you do venture, startups can help you transform, here is
one example when it comes to digital
26
Analytics and sensing: Smart sensors, cloud servers, Iot infrastructure, data analytics
Analytics player: Ayata
Prescriptive analytics for oilfield operations
27
Summary information
Founded in 2009
Location U.S.
No: of employees 25
Revenue $15,000,000
Key partners and
backers
Apache
Corporation
Lux Take:
Wait and see
Key metrics
Service costs$30,000-
$50,000/subscription
• Technology and differentiator
• Ayata has developed a software platform that performs continuous
analysis of hybrid data to provide actionable items for process
optimization
• The software can integrate data from varied sources, regardless of
format, ranging from G&G data such as 3D seismic
• Strategy and markets
• Ayata is focused on the upstream market in the U.S. and is about to enter
the Middle-East, its primary business model is subscription based and
claims to be working with 10 oil and gas companies
• Lux take: Wait and see
• Proven track record in the industry makes Ayata a valuable bet, primary
advantage of the technology is its agnostic nature with data
28
Data mine
• The company reached out to ESP-RIFTS, a database that maintains data from roughly 104,000 ESPs contributed by companies such as ExxonMobil and Chevron.
Failure themes
• Identify correlations and trends between ‘reliable’ pumps, ‘failed’ pumps, and the individual circumstances the pumps performed in.
Actionable variables
• Out of these broader failure themes, Ayata identified 40 ‘actionable’ variables and 25 ‘non-actionable’ variables
Proposing a optimal
ESP
• Propose changes for variables that were in the operator’s control, including the ‘type of ESP motor’, ‘motor rating’, ‘type of seal assembly’, ‘sealing elastomer type’
Case study: Optimizing an electrical submersible pump
(ESP) design using data mining
Now if you do venture, startups can help you transform, here is
one example when it comes to digital
29
Analytics and sensing: Smart sensors, cloud servers, Iot infrastructure, data analytics
Automation: Robotics in drilling, and inspection
Automation: West Group
Automated Drilling System
30
Summary information
Founded in 2007
Location Norway
Employees 40
Revenue $50 million
Key partners Nabors, Shell
Lux Take:
Wait and see
Key metrics
Cost/ land rig$12 million- $32
million
• Technology and differentiator
• West Group has developed the CMR technology that incorporates seven
robots working together on 32 axes for a fully automated drilling
operation.
• Strategy and markets
• West Group built a CMR prototype that was installed for initial field testing
at the International Research Institute of Stavanger (IRIS) in Norway in
2015.
• West Group is seeking strategic investors that will help it grow into a
larger international company, particularly for North America.
• Lux take: Wait and see
• Although the West Group’s automated rig is near to commercialization
after its first sale to Nabors, Lux still foresees several issues to come in
place when field trials begin. Clients should be cautious this is a high
stakes scenario.
Now if you do venture, startups can help you transform, here is
one example when it comes to digital
31
Analytics and sensing: Smart sensors, cloud servers, Iot infrastructure, data analytics
Remote processes: Autonomous operations, remotely operated
Automation: Robotics in drilling, and inspection
Remote operations: Eelume
Autonomous intervention robot for offshore
32
Summary information
Founded in 2015
Location Norway
No: of employees 8
Revenue $0
Key partners and
backers
Statoil,
NTNU Norway
Lux Take:
Positive
Key metrics
Depth
capability
150 meter- 500
meter
• Technology and differentiator
• The robot is modular and primarily comprises of a set of flexible joints.
The joints help the robot make 90° bends to perform quick U-turns while
maneuvering in hard to reach subsea locations
• Upon completion, Eelume will be autonomous and charged at the seabed,
the robot will appear on the surface for data transmission
• Strategy and markets
• Eelume is currently in the process of developing further prototypes for
field trials, with 2019 planned as the year for commercialization.
• Lux take: Positive
• The Eelume is a subsea resident robot and is a possible disruptor for
offshore inspection and surveillance. The robot is limited in its payload
capability, however eliminates the need for mobilizing ROV ships every
few months.
While we spoke of one example for each stage, a host of
options exist for each stage of this roadmap
33
Analytics and sensing: Smart sensors, cloud servers, Iot infrastructure, data analytics
Remote processes: Autonomous operations, remotely operated
Automation: Robotics in drilling, and inspection
Key takeaways
34
• Corporate venturing has quickly become the popular norm, however simply venturing out is not helpful. It
has to be aligned with your corporate strategy
• While we spoke on the example of digital of how corporate venturing can be used to achieve your
objectives, this thought process is applicable to other corporate goals as well.
• Two trends emerge from how oil and gas majors venture. A focus on hydrocarbons, or a diversified
energy mix. Which option is better, totally depends on your end goals.