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L U XU RY B RAND &RETAIL FORUM 2017ST R AT E G I E S T O P R E S E R V E & A D A P T Y O U R B R A N D
APR I L 6 2017, CONVENE, NEW YORK
FREE TO IN-HOUSE
COUNSEL
SPONSORS
5 CLEPOINTS
WWW. M A N A G I N G I P. C O M / L U X U R Y L AWN Y C 1 7
L U XURY B RAND &RETAIL FORUM 2017STRATEGIES TO PRESERVE & ADAPT YOUR BRAND
APRIL 6 2017
CONVENE
NEW YORK
BENEFITS OFATTENDINGDelegates are invited to attend a full dayof debates and discussions to hear from,and network with, leading experts frommultiple jurisdictions and industries. Alldelegates will be party to importantdebates about the most significant globaldevelopments in the patent system andwill have the opportunity to contribute aswell as learn.
• Understand how globalisation ischanging the luxury and fashionlandscape
• Look at specific cases of designpatents and issues at the Federal level
• Learn how to utilise website blockingstrategies to fight counterfeit salesonline
• Discuss the benefits and multiple risksof social media with regard to branddilution, content sharing andcopyright compliance
• Debate how to protect your brand inemerging markets
• Listen to enforcement strategies andbest practices to safeguard yourassets
• Join analysis on the pros and consof utilising either trademark, designrights or copyright to best protectyour brands and products
• Examine whether the introduction ofwearable technology will merge thedistinction between design andpatent law
WHO YOU WILLMEET• IP in-house counsel • General counsel • Brand protection managers• Heads of IP• Brand managers at corporates • E-commerce managers• Private practice lawyers• Heads of legal• Patent counsel • Trademark counsel
SPEAKING ENQUIRIESCONNOR HUSSEY
Email: [email protected]
Call: +1 212 224 3417
FOR MORE INFORMATIONSPONSORSHIP: [email protected]
PROGRAMME: [email protected]
REGISTRATIONS: [email protected]
TWITTER: #luxurylawNYC17
WEBSITE: www.managingip.com/luxurylawNYC17
EMAIL: [email protected]
CALL: +44 207 779 8740
INTRODUCTIONAs the introduction of new technologies in the global landscape of fashion and lux-ury presents new challenges in preserving and adapting your brand, it’s essentialto hone in on the right tools and tactics to maintain a successful luxury brand. Withnew players such as fashion bloggers, Instagram, and continual technologicaladvances changing conventional brand preservation tactics, it’s never been moreimportant to have the right strategy moving into the future.
As counterfeits continually pose a threat to the many fashion and luxury empires,it’s imperative for brands as well as all players in the luxury industry to analyse thecurrent issues at hand, emerging trends around the world, and the technology thatwill change the game tomorrow.
After a successful inaugural MIP Luxury Brand & Retail Forum in New York lastyear, we’re more excited than ever to return with key insights on the current stateof the luxury and retail environment, specific case studies analysing designpatents, the relationship between social media and copyright, while shedding lighton emerging markets, and the future of technology within the luxury and fashionindustries.
The programme addresses the major issues at hand and will encourage participa-tion and debate on all of the pertinent topics and technical matters from the variedperspectives of a wide range of stakeholders. In addition, MIP brings to the agen-da its global expertise so as to offer multinational corporations cutting edge guid-ance on handling IP portfolios in a globalised world. The MIP Luxury Brand &Retail Forum 2017 brings together world leaders in corporations, industry associ-ations and leading legal experts to discuss and impart valuable knowledge.
Register your place today.
L U XURY B RAND &RETAIL FORUM 2017STRATEGIES TO PRESERVE & ADAPT YOUR BRAND
APRIL 6 2017
CONVENE
NEW YORK
PROGRAMME8.15 Registration
8.50 Opening remarks by Michael Loney, America’s editor, Managing IP
9.00 Overview – brand protection in the 21st century• Globalization – examining opportunities for global brand owners• The influence of globalization on fashion and luxury brands and brand strategy• What to consider when protecting and expanding a fashion and luxury
brand globally• how to manage a fashion and luxury global brand in a coherent manner
Stephanie Vaccari, partner, Baker McKenzie (moderator)Michael Paradise, EVP & general counsel, Steve MaddenPamela Weinstock, vice president and associate general
counsel, Kenneth Cole ProductionsElizabeth Henries, senior director and corporate counsel, DKNYLisa Rosaya, partner, Baker McKenzie
9.50 Marketing and advertising in a digitally connected world• Strategies to accelerate digital in a luxury established brand • Balancing traditional luxury with technology and looking to the future –
what next?• Considering the context: issues and risks in native advertising & avoiding
problems with the FTC • How the rise of fashion bloggers is impacting digital fashion marketing &
copyright issue
Anna Naydonov, attorney, Finnegan (moderator)Jennifer Chung, assistant general counsel, TimeAron Weiss, counsel, Fast RetailingShazmah Hakim, vice president and assistant general counsel,
Marriott
10.40 Coffee break and networking
11.10 Tackling counterfeits in Free Trade Zones – Comparing approaches in the UAE,Panama and Curacao• Customs and enforcement authorities’ jurisdiction within FTZ’s – Is there
clear legislation?• Are there specific provisions covering counterfeit or pirated goods in the FTZs?• What is the position re transshipped goods or goods in transit in the FTZ?• Judicial oversight – have there been any cases in your jurisdiction relating
to counterfeits in the FTZ?• Future outlook: what are the anticipated changes in how counterfeits are
being dealt with
Tania D’Souza-Culora, partner, Gowling WLG (moderator)Nina Osseiran, partner, Cedar White BradleyJacqueline Jansen, director, CurindeNicolás Otte, director ITS&P LA&C, Phillip Morris International
12.00 Brand protection: counterfeits and the unique problems in Russia• Brand protection and tackling trademark challenges in Russia: a case study• Trends and enforcement strategies • The dynamic of emerging markets and counterfeits: solutions for the future
Natalia Stepanova, partner, Gorodissky & Partners
12.50 Lunch and networking
13.50 Technology versus law: the conflict between social media and copyright • Marketing and advertising in the age of the social consumer• Safeguarding your brand on social media • Bringing the online shopping experience alive • The rise and rise of social media: to what extent will copyright survive?• Moving forward--how can we elevate/restore the concept of luxury through
social media?
Laura Brandt, attorney, Brandt Law PLLC; former generalcounsel, H&M (moderator)
Rebecca Samakow, counsel, business & legal affairs – fashion,Authentic Brands Group
Oliver Herzfeld, SVP and chief legal officer, Beanstalk
14.30 How to reduce the dilution of your brand by online counterfeits• Tips to effectively counteract counterfeiting in the fashion and luxury industry• Protecting your brand on key online platforms in China• Capitalising on software to counteract counterfeiting abroad • Available practical solutions – case studies• The role of digital technology in the prevention of counterfeits
Dwayne Perry, SVP, Yellow Brand Protection (moderator)Kasie Brill, Director, senior director, brand protection, global
intellectual property center, US Chamber of CommerceLisa Deere, senior brand enforcement manager, Conair
15.20 Coffee break and networking
15.50 Design patents• Collaborative protection in light of Apple v Samsung: case specific updates
& suggestions for the future• Trade dress protection versus design protection versus copyright protection
– what’s best for your brand?• Exploring the differences in design protection in US versus EU• Designing for a connected world – Internet of Things?
Mauricio Uribe, partner, Knobbe MartensJeff Van Hoosear, partner, Knobbe Martens
16.40 Luxury versus retail – are the lines beginning to blur?• The future of fashion – guiding your IP strategy to bridge the gap between
fashion & law • Fashion innovation and the digital revolution• Redefining luxury – exclusivity versus popularity and the future of luxury?
Sergio Legorreta, partner, Baker McKenzie (moderator)Douglas Hand, general counsel, Rag & BoneBarbara Kolsun, professor of practice and co-director, FAME
program, fashion law at Benjamin N. Cardozo School ofLaw; former EVP & general counsel, Stuart Weitzman
17.30 Close of conference
L U XURY B RAND &RETAIL FORUM 2017STRATEGIES TO PRESERVE & ADAPT YOUR BRAND
APRIL 6 2017
CONVENE
NEW YORK
Booking fee Advisers, consultants,private practitioners,service providers
In-house/IP counsel,general counsel, brandmanagers at corporates
Early Bird rate (available until February 24)
US $695 FREE
Standard booking rate (after February 24)
US $895 FREE
Payment must be received before the conference date to guarantee your place.Please tick box to select payment method and sign agreement in box
Bank transfer quoting reference number£ Account – 01043191; Sort code – 30-00-02IBAN no – GB 97 LOYD 300002 01043191Lloyds Bank TSB Plc, City Office, PO Box 72, Bailey Drive,Gillingham Business Park, Gillingham, Kent, ME8 0LS, UK$ Account – 11512129; Sort code – 30-12-18IBAN no – GB 29 LOYD 301218 11512129€ Account – 59008833; Sort code – 30-12-18IBAN no – GB 25 LOYD 301218 59008833SWIFT address: LOYD GB2 LCTY
To make a payment by credit card, please register and pay online at:www.managingip.com/luxurylawNYC17 or call +44 (0) 20 7779 8740
Please note that in completing this booking form you undertake to adhere to the cancellation andpayment terms listed below.
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Telephone+44 (0) 20 7779 8740
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CANCELLATION POLICY: If you cannot attend you mustcancel your registration in writing by 24 March 2017 toreceive a refund less a 10% administration charge.Cancellations received after 24 March 2017, or noshows, are liable for the full conference fee (where appli-cable). You may send a substitute to attend in your placeat no extra charge, however we must know by 18 April2017 via email. We cannot accept verbal cancellations.If you make your booking online, by email or via the tele-phone, you are automatically adhering to our terms andconditions.
FINANCIAL HARDSHIP POLICY: The applicant must be unem-ployed and/or studying for more than 50% of their timeand will receive 100% discount. To apply please [email protected]. Walk ins will be not beconsidered.
REGISTRATION FEE: The registration fee includes partici-pation in the forum, documentation material, breakfast,coffee breaks and lunch. All delegates are responsible fortheir own accommodation and travel.
PAYMENT: All registration fees (where applicable) must bereceived in full prior to the event date.
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